Super Group (SGHC) COO Ross Kirsty Farrah Sells 40,000 Shares

What Happened

• Ross Kirsty Farrah, Chief Operating Officer of Super Group (SGHC), reported a sale of 40,000 SGHC shares on August 28, 2026. The reported sale price was $14.00 per share, for a total transaction value of $560,000. The Form 4 lists the transaction as a sale (S) described as an "open market or private sale."

Key Details

• Transaction date: 2026-08-28
• Price per share: $14.00
• Shares sold: 40,000
• Total proceeds: $560,000
• Filing date (Form 4): 2026-09-01 (Accession: 0001011438-26-000562)
• Shares owned after transaction: not specified in the provided filing excerpt
• Footnotes/plan: no 10b5-1 plan, tax-withholding, or other footnotes were provided in the information you shared
• Timeliness: no late-filing flag indicated in the provided data

Context

• This was a sale, which for insiders is often routine (e.g., diversification or liquidity needs) and does not by itself indicate a change in company outlook. Purchases typically carry more informational weight for investors. The filing indicates an open-market or private sale but does not specify which.