Ulrich George Turner 4
4 · Purple Innovation, Inc. · Filed Mar 18, 2025
Insider Transaction Report
Form 4
Ulrich George Turner
Principal Accounting Officer
Transactions
- Tax Payment
Class A Common Stock
2025-03-15$0.90/sh−2,152$1,937→ 23,812 total - Exercise/Conversion
Restricted Stock Units
2025-03-15−6,292→ 6,292 total→ Class A Common Stock (6,292 underlying) - Exercise/Conversion
Restricted Stock Units
2025-03-15−4,253→ 0 total→ Class A Common Stock (4,253 underlying) - Exercise/Conversion
Class A Common Stock
2025-03-15+6,292→ 25,964 total - Disposition to Issuer
Performance Stock Units
2025-03-15−9,037→ 0 total→ Class A Common Stock (0 underlying) - Exercise/Conversion
Class A Common Stock
2025-03-15+4,253→ 21,127 total - Tax Payment
Class A Common Stock
2025-03-15$0.90/sh−1,455$1,309→ 19,672 total
Footnotes (4)
- [F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
- [F2]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
- [F3]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
- [F4]On May 26, 2022, the Company granted Performance Stock Units that could vest on March 15, 2025, if PRPL's Class A Common Stock achieved specific target prices per share. No target prices were achieved so no shares of Class A Common Stock were issued for these Performance Stock Units.