KERBY JEFFERY SCOTT 4
4 · Purple Innovation, Inc. · Filed Mar 18, 2025
Insider Transaction Report
Form 4
KERBY JEFFERY SCOTT
Chief of Owned Retail
Transactions
- Tax Payment
Class A Common Stock
2025-03-15$0.90/sh−3,142$2,827→ 51,505 total - Exercise/Conversion
Class A Common Stock
2025-03-15+9,186→ 54,647 total - Exercise/Conversion
Restricted Stock Units
2025-03-15−9,186→ 9,186 total→ Class A Common Stock (9,186 underlying)
Footnotes (2)
- [F1]Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
- [F2]Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.