UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

———————

FORM 10-Q

———————

þ	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: September 30, 2014
Or

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from: _____________ to _____________

Commission File Number: 000-53539

———————

As Seen On TV, Inc.

(Exact name of registrant as specified in its charter)

———————

Florida	80-0149096
(State or other jurisdiction	(I.R.S. Employer
of incorporation or organization)	Identification No.)

15505 Long Vista Drive, Austin, TX 78728

(Address of Principal Executive Office) (Zip Code)

(512) 238-1336

(Registrant’s telephone number, including area code)

———————

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
					¨	Yes	þ	No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).
					þ	Yes	¨	No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated filer	¨			Accelerated filer			¨
Non-accelerated filer	¨	(Do not check if a smaller		Smaller reporting company			þ
		reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
					¨	Yes	þ	No

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.
Class			Shares Outstanding as of May 6, 2016
Common Stock, $0.0001 Par Value Per Share			531,815,115

As Seen On TV, Inc. and Subsidiaries

TABLE OF CONTENTS

		Page
		Number
	PART I. FINANCIAL INFORMATION

Item 1.	Financial Statements	3

	Condensed Consolidated Balance Sheets as of September 30, 2014 (Unaudited) and December 31, 2013	3

	Condensed Consolidated Statements of Operations (Unaudited) for the three and nine month periods ended September 30, 2014 and September 30, 2013	5

	Condensed Consolidated Statement of Stockholders' Equity (Deficiency) (Unaudited) for the nine months ended September 30, 2014	6

	Condensed Consolidated Statements of Cash Flows (Unaudited) for the nine months ended September 30, 2014 and September 30, 2013	7

	Notes to Condensed Consolidated Financial Statements (Unaudited)	9

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	37

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	47

Item 4.	Controls And Procedures	47

	PART II. OTHER FINANCIAL INFORMATION

Item 1.	Legal Proceedings	49

Item 1A.	Risk Factors	49

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	49

Item 3.	Defaults Upon Senior Securities	49

Item 4.	Mine Safety Disclosures	49

Item 5.	Other Information	49

Item 6.	Exhibits	50

Signatures		51

PART I. FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

As Seen on TV, Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

	September 30,			December 31,
	2014			2013
	(Unaudited)
ASSETS
Current Assets:
Cash	$	98,182		$	91,397
Accounts receivable, net		1,693,249			1,127,058
Inventories		5,345,341			879,178
Prepaid expenses and other current assets		1,369,210			96,826
Total current assets		8,505,982			2,194,459

Restricted cash - non current		67,843			–
Property, plant and equipment, net		538,119			100,732
Intangible assets, net		6,611,956			–
Deposits		17,563			–
Total Assets	$	15,741,463		$	2,295,191

LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' DEFICIT
Current Liabilities:
Accounts payable	$	9,265,991		$	2,193,664
Deferred revenue		152,223			37,030
Accrued expenses and other current liabilities		5,952,981			659,695
Accounts receivable financing arrangement		99			473,960
Notes Payable - current portion		18,545,767			–
Notes Payable - related party		3,000,143			–
Warrant liability		3,039,617			–
Due to affiliates		–			20,138,733
Total current liabilities		39,956,821			23,503,082

Notes payable		2,151,075			–
Notes payable - related party		11,211,562			–
Total liabilities		53,319,458			23,503,082

Commitments and contingencies (Note 13)

Redeemable preferred stock (Note 14)		2,700,000			–

Stockholders' deficit:
Preferred stock, $.0001 par value; 10,000,000 shares authorized; no shares issued and outstanding at September 30, 2014 and December 31, 2013, respectively.		–			–
Common stock, $.0001 par value; 750,000,000 shares authorized and 531,815,115 and 71,741,250 shares issued and outstanding at September 30, 2014 and December 31, 2013, respectively.		53,182			7,174
Additional paid-in capital		22,972,201			6,476,565
Accumulated deficit		(44,164,324	)		(27,691,630	)
Total ASTV stockholders' deficit		(21,138,941	)		(21,207,891	)

Deficit relating to noncontrolling interest in Ronco Holdings, Inc.		(19,139,054	)		–

Total stockholders' deficit		(40,277,995	)		(21,207,891	)

Total liabilities, redeemable preferred stock and stockholders' deficit	$	15,741,463		$	2,295,191

See accompanying notes to condensed consolidated financial statements

The following table presents the assets and liabilities of the Company's consolidated variable interest entity, which is included on the consolidated balance sheets above. The assets in the table below include those assets that can only be used to settle obligations of the consolidated variable interest entity. The liabilities in the table below include third-party liabilities of the consolidated variable interest entity only, and for which creditors or beneficial interest holders do not have recourse to the Company, and exclude intercompany balances that eliminate in consolidation.

ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:

Cash	$	64,922
Accounts receivable		1,111,499
Inventories		3,865,050
Prepaid expenses and other assets		31,979
Property and equipment		300,373
Intangible assets		3,570,371
Total assets	$	8,944,194

LIABILITIES OF CONSOLIDATED VARIABLE INTEREST ENTITY FOR WHICH CREDITORS OR BENEFICIAL INTEREST HOLDERS DO NOT HAVE RECOURSE TO THE COMPANY:

Accounts payable	$	4,944,040
Accrued expenses		3,399,398
Notes payable		16,157,495
Total liabilities	$	24,500,933

See accompanying notes to condensed consolidated financial statements

As Seen On TV, Inc. and Subsidiaries

Condensed Consolidated Statements of Operations

(Unaudited)

	Three Months Ended September 30,						Nine Months Ended September 30,
	2014			2013			2014			2013
Revenues	$	4,024,354		$	765,690		$	10,605,601		$	9,955,861
Cost of revenues		5,141,020			595,979			11,100,277			7,998,801
Gross profit		(1,116,666	)		169,711			(494,676	)		1,957,060

Operating expenses:
Selling and marketing expenses		730,576			174,863			1,344,463			351,875
General and administrative expenses		3,765,144			1,027,498			8,341,287			3,698,924
Impairment loss on goodwill		19,177,171			–			19,177,171			–
Impairment loss on other intangible assets		2,793,415			–			2,793,415			–
Loss from operations		(27,582,972	)		(1,032,650	)		(32,151,012	)		(2,093,739	)

Other income (expense):
Change in fair value of warrants		(665,733	)		–			1,037,108			–
Interest expense		(1,663,199	)		(238,185	)		(3,294,488	)		(238,185	)
Interest income		33,565			–			70,303			–
Loss on inventory deposit		(200,000	)		–			(200,000	)		–
Loss on note receivable		(1,035,256	)		–			(1,035,256	)		–
Other income (expense)		9,292			7,658			(38,403	)		6,229
Net other income (expense)		(3,521,331	)		(230,527	)		(3,460,736	)		(231,956	)

Loss before provision for income taxes		(31,104,303	)		(1,263,177	)		(35,611,748	)		(2,325,695	)

Provision for income taxes		–			–			–			–

Net loss		(31,104,303	)		(1,263,177	)		(35,611,748	)		(2,325,695	)
Less: Net loss attributed to noncontrolling interest in Ronco Holdings, Inc.		17,942,343			–			19,139,054			–
Net loss attributable to As Seen On TV, Inc.		(13,161,960	)		(1,263,177	)		(16,472,694	)		(2,325,695	)

Basic and diluted loss per share	$	(0.02	)	$	(0.02	)	$	(0.04	)	$	(0.03	)

Basic and diluted weighted-average number of common shares outstanding		531,815,115			71,741,250			378,457,160			67,114,073

See accompanying notes to condensed consolidated financial statements

As Seen on TV, Inc. and Subsidiaries

Condensed Consolidated Statement of Stockholders' Equity (Deficiency)

For the Nine Months Ended September 30, 2014

(Unaudited)

	Common Shares,													Deficit Related
	$.0001 Par Value													to
	Per Share				Additional						Total ASTV			Noncontrolling			Total
	Shares				Paid-In			Accumulated			Stockholders'			Interest in			Stockholders'
	Issued		Amount		Capital			Deficit			Deficit			Ronco			Deficit
Balance at December 31, 2013		71,741,250	$	7,174	$	6,476,565		$	(27,691,630	)	$	(21,207,891	)	$	–		$	(21,207,891	)

Share based compensation		–		–		362,966			–			362,966			–			362,966
Affiliate capital contribution		–		–		10,181,202			–			10,181,202			–			10,181,202
Shares issued in connection with ASTV merger		452,960,490		45,296		5,952,180			–			5,997,476			–			5,997,476
Shares issued under re-pricing agreement		7,113,375		712		(712	)		–			–			–			–
Net loss attributable to noncontrolling interest		–		–		–			–			–			(19,139,054	)		(19,139,054	)
Net loss attributable to As Seen On TV, Inc.		–		–		–			(16,472,694	)		(16,472,694	)		–			(16,472,694	)

Balance at September 30, 2014		531,815,115	$	53,182	$	22,972,201		$	(44,164,324	)	$	(21,138,941	)	$	(19,139,054	)	$	(40,277,995	)

See accompanying notes to condensed consolidated financial statements

As Seen on TV, Inc. and Subsidiaries

Condensed Consolidated Statements of Cash Flows

(Unaudited)

	Nine Months Ended September 30,
	2014			2013
Cash flows from operating activities
Net loss	$	(35,611,748	)	$	(2,325,695	)
Adjustments to reconcile net loss to net cash used in operating activities
Accretion of discount on notes payable		1,858,675			–
Amortization of debt issuance costs		214,958			–
Change in allowance for sales refunds		1,493,106			(178,299	)
Change in allowance for uncollectible accounts		151,026			(15,274	)
Change in inventory allowance		794,485			–
Depreciation and amortization		601,900			25,137
Gain on warrant revaluation		(1,037,108	)		–
Impairment loss on goodwill		19,177,171			–
Impairment loss on other intangible assets		2,793,415			–
Loss on inventory deposit		200,000			–
Loss on note receivable		1,035,256			–
Share-based compensation expense		362,966			599,058
Changes in operating assets and liabilities
Accounts receivable		22,788			1,318,021
Inventories		(3,743,274	)		(54,529	)
Prepaid expenses and other current assets		(939,839	)		(815,126	)
Accounts payable		3,177,853			(779,626	)
Accrued expenses and other current liabilities		1,682,586			36,991
Deferred revenue		71,198			(159,840	)
Other		(2,000	)		(10,095	)
Net cash used in operating activities		(7,696,586	)		(2,359,277	)

Cash flows from investing activities
Decrease in restricted cash		15,619			–
Cash acquired in connection with acquisitions		150,398			–
Purchase of property and equipment		(275,730	)		–
Net cash used in investing activities		(109,713	)		–

Cash flows from financing activities
Capital contribution from Infusion Brands International		31,162			–
Funds borrowed from affiliated entities		–			2,857,207
Net payments made on accounts receivable factoring arrangement		(473,861	)		(786,626	)
Principal payments on notes payable		(151,050	)		–
Proceeds from senior secured note payable		8,406,833			–
Net cash provided by financing activities		7,813,084			2,070,581

Net increase (decrease) in cash		6,785			(288,696	)
Cash at beginning of year		91,397			288,779
Cash at end of year	$	98,182		$	83

See accompanying notes to condensed consolidated financial statements

AS SEEN ON TV, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
(UNAUDITED)

Supplemental Cash Flow Information
Cash paid for interest	$	1,559,597	$	238,185
Cash paid for income taxes	$	–	$	–

Non Cash Investing and Financing Activities
Capital contribution from Infusion Brands International	$	10,150,040	$	–
Common shares issued in connection with merger	$	5,997,476	$	–
Warrants issued with notes payable	$	2,407,930	$	–
Reclassification of accrued interest to principal balance of debt	$	211,562	$	–
Insurance premiums financed through note payable	$	138,140	$	–
Assumed note payable	$	102,500	$	–
Anti-dilutive shares issued	$	712	$	–

See additional disclosure of non cash activity in Note 4

See accompanying notes to condensed consolidated financial statements

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Note 1. Basis of Presentation, Description of Our Business, Liquidity and Going Concern

Basis of Presentation

On April 2, 2014, As Seen On TV, Inc. (“ASTV”) and Infusion Brands, Inc. (“Infusion”), entered into an Agreement and Plan of Merger (“Merger Agreement”). Under the terms of the Merger Agreement, ASTV issued 452,960,490 shares of common stock to Infusion Brands International, Inc. (“IBI”), parent of Infusion, in exchange for all the shares of Infusion. Following the transaction, IBI became an 85.2% owner of ASTV’s outstanding common stock and 75% owner of ASTV’s common shares on a fully diluted basis.

The merger has been accounted for as a reverse acquisition with Infusion treated for accounting purposes as the acquirer. As such, the financial statements of Infusion Brands, Inc. are treated as the historical financial statements of the Company, with the results of ASTV being included from April 2, 2014 and thereafter. For the periods prior to the closing of the reverse acquisition our discussion below relates to the historical business and operations of Infusion. See Note 4.

Concurrent with the April 2, 2014 Merger Agreement, Infusion assumed all assets and obligations of IBI, including all rights held by IBI under a participation agreement between IBI and secured creditors of Ronco Holdings, Inc. (“Ronco”). Accordingly, while Infusion did not at that time hold an equity position in Ronco, Ronco was deemed a Variable Interest Entity (“VIE”) with Infusion being the primary beneficiary, therefore, the results of Ronco are included in the consolidated financial statements from March 6, 2014 until September 30, 2014. On May 31, 2015, the Company acquired all of the remaining secured debt and 100% of the equity ownership of Ronco. From and after May 31, 2015 Ronco is reported as a wholly-owned subsidiary of the Company. See Note 3 for specifics of the participation agreement and VIE determination.

Concurrent with the aforementioned reverse merger, ASTV changed its fiscal year end from March 31^st to December 31^st to align with the fiscal year end of Infusion and Ronco. This was done to improve financial comparability of the consolidated group.

The condensed consolidated results of operations include the revenues and expenses of Ronco subsequent to March 6, 2014, the date Ronco became a VIE, and ASTV’s business subsequent to April 2, 2014, the closing date of the reverse acquisition.

The condensed consolidated financial have been prepared based on SEC rules that permit reduced disclosure for interim periods. These financial statements are unaudited and, in the opinion of management, include all adjustments (consisting only of normal recurring adjustments) necessary to present fairly the financial position and results of operations for the interim periods shown. The condensed consolidated results of operations for the three and nine months ended September 30, 2014 are not necessarily indicative of the results to be expected for the entire year. The condensed consolidated balance sheet as of December 31, 2013 has been derived from Infusion’s audited financial statements for the year ended December 31, 2013. While management of the Company believes that the disclosures presented are adequate to make the information not misleading, these condensed consolidated financial statements should be read in conjunction with audited financial statements and the footnotes thereto for the fiscal year ended December 31, 2013 as filed with the Securities and Exchange Commission as exhibit 99.1 to Form 8-K/A on September 2, 2014.

Collectively ASTV, Infusion and Ronco are referred to as the “Company” herein.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Description of Our Business

ASTV

As Seen On TV, Inc. is the parent company of Ronco Holdings, Inc, which owns the Ronco brand and associated assets. Ronco is engaged in the development and wholesale and retail sale of consumer products. As Seen On TV, Inc. is also the owner of several other subsidiaries (TV Goods Inc., Tru Hair, Inc., and eDiets, Inc.) that were discontinued as of June 26, 2015. Ronco ceased to be a VIE and became a wholly-owned subsidiary as of May 31, 2015.

ASTV, a Florida corporation, was organized in November 2006. Our executive offices are located in Austin, TX.

Infusion

Infusion is a Nevada Corporation and a wholly-owned subsidiary of ASTV. During the period covered by this report, Infusion was a consumer products company that competes in three key product verticals – hardware, home goods, and cleaning – with a portfolio of revenue-generating brands including DualSaw, DualTools™, and DOC Cleaning. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. Infusion’s operations were discontinued effective June 26, 2015. See footnote 18.

Ronco

Ronco was organized as a Corporation under the laws of the State of Delaware on January 11, 2011. Ronco is located in Austin, Texas and is engaged in the development and wholesale and retail sale of consumer products throughout the United States. Ronco is a provider of proprietary consumer products for the kitchen and home. Ronco’s product line sells throughout the year through infomercials, online sales, wholesale distributors and direct retailers.

Segments

Commencing with the reverse merger and until December 31, 2014, the Company organized its business into four operating segments to align its organization based upon the Company’s management structure, products and services offered and funding requirements. The four operating segments that management defined were (1) Hardware, (2) Home Goods, (3) eCommerce, and (4) Corporate and Other. From and after January 1, 2015, the Company reorganized its business into five segments of which four segments are based on sales channel and 1 is based upon corporate finance and management activities. The five segments identified by management are (1) Retail, (1) Live Shopping, (3) Direct Response and (4) International/Royalty and (5) Corporate and Other. See Note 16 for further segment discussion.

Liquidity and Going Concern

At September 30, 2014, we had a cash balance of approximately $98,000, a working capital deficit of approximately $31,451,000 and an accumulated deficit of approximately $44,164,000. We have experienced losses from operations since our inception and defaulted on our debt, and we have relied on a series of private placements of secured and unsecured promissory notes to fund operations. The Company cannot predict how long it will continue to incur losses or whether it will ever become profitable.

We have undertaken, and will continue to implement, various measures to address our financial condition, including:

Significantly curtailing costs and consolidating operations, where feasible.

Seeking debt, equity and other forms of financing, including funding through strategic partnerships.

Reducing operations to conserve cash.

Deferring certain marketing activities.

Investigating and pursuing transactions with third parties, including strategic transactions and relationships.

There can be no assurance that we will be able to secure the additional funding we need. If our efforts to do so are unsuccessful, we will be required to further reduce or eliminate our operations and/or seek relief through a filing under the U.S. Bankruptcy Code. These factors, among others, raise substantial doubt about our ability to continue as a going concern. The accompanying condensed consolidated financial statements do not include any adjustments to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result from the outcome of these uncertainties.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 2. Summary of Significant Accounting Policies

Accounting Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Estimates also affect the reported amounts of revenue and expenses during the reported periods. The significant estimates included in the Company’s financial statements are the allowance for doubtful accounts, allowance for sales returns, inventory reserves, the estimated lives of property and equipment and intangible assets, the inputs used in determining the fair value of stock-based compensation and warrant liabilities, and the allocation of the consideration in the business combinations. Our management believes the estimates utilized in preparing our consolidated financial statements are reasonable. Actual results could differ significantly from these estimates.

Restricted Cash

Restricted cash represents funds held by credit card processors for purposes of mitigating chargeback risk.

Revenue Recognition

We recognize revenue from product sales in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) ASC 605 — Revenue Recognition. Revenue from product sales is recognized when substantially all the risks and rewards of ownership have transferred to our customers, the selling price is fixed and collection is reasonably assured. Typically, these criteria are met when our customer’s order is received and we receive acknowledgment of receipt by a third party shipper and collection is reasonably assured.

The Company provides an allowance for returns based upon specific product warranty agreements and past experience and industry knowledge. All significant returns for the periods presented have been offset against gross sales. The Company also provides a reserve for warranties, which is not significant and is included in accrued expense.

Accounts Receivable and Allowance for Doubtful Accounts

Accounts receivable consists of amounts due from the sale of our power tools, cleaning, and housewares products and dietary programs, less an allowance for uncollectible accounts. The allowance for doubtful accounts is based on an evaluation of our outstanding accounts receivable, including the age of amounts due, the financial condition of our specific customers, knowledge of our industry and historical bad debt experience. This evaluation methodology has proved to provide a reasonable estimate of bad debt expense in the past and we intend to continue to employ this approach in our analysis of collectability. The allowance for doubtful accounts was approximately $414,000 and $224,000 as of September 30, 2014 and December 31, 2013, respectively.

Inventories and Advances on Inventory Purchases

Inventories are stated at the lower of cost or market. Cost is determined using an average cost method. We review our inventory for excess or obsolete inventory and write-down obsolete or otherwise unmarketable inventory to its estimated net realizable value. During the three and nine months ended September 30, 2014, the Company wrote down approximately $794,000 of inventory deemed defective, obsolete or slow-moving.

Advances on inventory purchases represent payments made to our product suppliers in advance of delivery to the Company and are included in prepaid expenses and other current assets. It is common industry practice to require a substantial deposit against products ordered before commencement of manufacturing, particularly with off-shore suppliers. Additional advance payments may also be required upon achievement of certain agreed upon manufacturing or shipment benchmarks.

In-bound freight-related costs from our vendors are included as part of the net cost of merchandise inventories. Other costs associated with acquiring, storing and transporting merchandise inventories are expensed as incurred and included in cost of goods sold. The Company's inventories are acquired and carried for wholesale and retail sale and, accordingly, the carrying value is susceptible to, among other things, market trends and conditions and overall customer demand. The Company uses its best estimates of all available information to establish reasonable inventory quantities. However, these conditions may cause our inventories to become obsolete and/or excessive. The Company reviews its inventories periodically for indications that reserves are necessary to reduce the carrying values to the lower of cost or market values.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Property and Equipment, net

We record property, equipment and leasehold improvements at historical cost. Expenditures for maintenance and repairs are recorded to expense; additions and improvements are capitalized. We provide for depreciation using the straight-line method at rates that approximate the estimated useful lives of the assets. Leasehold improvements are amortized on a straight-line basis over the shorter of the useful life of the improvement or the remaining term of the lease.

We review our long-lived assets, such as property and equipment, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable from future undiscounted cash flows. Impairment losses are recorded for the excess, if any, of the carrying value over the fair value of the long-lived assets.

Intangible Assets

Intangible assets include acquired customer relationships, URLs, patents, and trademarks. Intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives of the assets in accordance with ASC Topic 350 "Intangibles - Goodwill and Other”. Long-lived assets, including intangible assets with finite lives, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. The Company determined certain of its other intangible assets were partially impaired as of September 30, 2014. See Note 7.

Goodwill and Indefinite Lived Intangible Assets

Goodwill and indefinite lived intangible assets are not amortized but are subject to periodic testing for impairment in accordance with ASC Topic 350 “Intangibles - Goodwill and Other”. The test for impairment is conducted annually or more frequently if events occur or circumstances change indicating that the fair value of the goodwill may be below its carrying amount. The Company determined the Company’s goodwill was fully impaired at September 30, 2014. See Note 7.

Share-based payments

The Company recognizes share-based compensation expense on share based awards under the provisions of ASC 718 Compensation - Stock Compensation. Compensation expense is recognized over the vesting period from the date of grant.

Calculating share-based compensation expense requires the input of highly subjective judgment and assumptions, including estimates of expected life of the award, stock price volatility, forfeiture rates and risk-free interest rates. The assumptions used in calculating the fair value of share-based awards represent our best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and we use different assumptions, our share-based compensation expense could be materially different in the future.

Earnings (Loss) Per Share

Basic earnings (loss) per share is based on the weighted effect of all common shares issued and outstanding and is calculated by dividing net income (loss) available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income available to common shareholders by the weighted average number of common shares used in the basic earnings per share calculation plus the number of common shares, if any, that would be issued assuming conversion of all potentially dilutive securities outstanding.

The following securities were not included in the computation of diluted net earnings per share as their effect would be anti-dilutive:

	Three Months Ended September 30,				Nine Months Ended September 30,
	2014		2013		2014		2013
Stock options		2,965,334		–		2,965,334		–
Warrants		93,420,733		–		93,420,733		–
Total dilutive securities		96,386,067		–		96,386,067		–

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Concentration of Credit Risk

Financial instruments that potentially expose us to concentrations of credit risk consist primarily of cash and trade accounts receivable. Cash is held with financial institutions in the United States and from time to time we may have balances that exceed the amount of insurance provided by the Federal Deposit Insurance Corporation on such deposits. Credit is extended to our customers, based on an evaluation of a customer’s financial condition and collateral is not required.

Advertising and Infomercial Production Costs

Advertising costs are expensed when incurred. Direct response production costs consist of infomercial production costs. Such costs are deferred until the infomercial airs for the first time.

Product Development Costs

Costs of research, new product development and product redesign are charged to expense as incurred.

Patent Renewal Costs

The Company's intellectual property portfolio consists mainly of patents with respect to the technology and use of its products. Patent renewal and maintenance fees are due at various times over the life of the patent to keep patent in force. The Company capitalizes these costs and amortizes them over the shorter of the economic life or remaining life of the patent.

Fair Value Measurements

FASB ASC 820 — Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. FASB ASC 820 requires disclosures about the fair value of all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about the fair value of financial instruments are based on pertinent information available to us on September 30, 2014 and December 31, 2013, respectively. Accordingly, the estimates presented in these financial statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments.

FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).

The three levels of the fair value hierarchy are as follows:

Level 1 — Quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.

Level 2 — Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. Level 2 includes financial instruments that are valued using models or other valuation methodologies. These models consider various assumptions, including volatility factors, current market prices and contractual prices for the underlying financial instruments. Substantially all of these assumptions are observable in the marketplace, can be derived from observable data or are supported by observable levels at which transactions are executed in the marketplace.

Level 3 — Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.

The carrying amounts reported in the condensed consolidated balance sheet for cash, accounts receivable, notes receivable, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The fair value of notes payable are based on borrowing rates that are available to the Company for loans with similar terms, collateral and maturity. The estimated fair value of notes payable approximates the carrying value. Determination of fair value of related party payables and receivables is not practicable due to their related party nature.

Reclassifications

Certain amounts within the cost of revenue, selling and marketing, general and administrative and other income (expense) categories on the statement of operations for the period ended June 30, 2014 have been reclassified to conform to the three and nine month period ended September 30, 2014 presentation. These reclassifications had no impact on the previously reported net loss or stockholders' deficit.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Accounting Standards Updates

In May 2014, the FASB has issued No. 2014-09, Revenues from Contracts with Customers (Topic 606). The guidance in this update supersedes the revenue recognition requirements in Topic 605, Revenue Recognition. In addition, the existing requirements for the recognition of a gain or loss on the transfer of nonfinancial assets that are not in a contract with a customer (for example, assets within the scope of Topic 360, Property, Plant, and Equipment, and intangible assets within the scope of Topic 350, Intangibles-Goodwill and Other, are amended to be consistent with the guidance on recognition and measurement (including the constraint on revenue) in this Update. Under the new guidance, an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In May 2015, the FASB has issued No. 2015-14, Revenues from Contracts with Customers (Topic 606), which deferred the effective date for annual and interim periods. This standard is effective for annual reporting periods beginning after December 15, 2017, including interim reporting periods within that reporting. Earlier application is permitted only as of annual reporting periods beginning after December 15, 2016, including interim reporting periods within that reporting period.

The amendments in ASU No. 2014-09 are effective for public entities for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early application is not permitted. The Company is currently evaluating the impact that this ASU will have on its financial statements.

In August 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-15, “Presentation of Financial Statements - Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”). ASU 2014-15 is intended to define management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and to provide related footnote disclosures. Specifically, ASU 2014-15 provides a definition of the term substantial doubt and requires an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). It also requires certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans and requires an express statement and other disclosures when substantial doubt is not alleviated. The new standard will be effective for reporting periods beginning after December 15, 2016, with early adoption permitted. Management is currently evaluating the impact of the adoption of ASU 2014-14 on our financial statements and disclosures.

In February 2015, the FASB issued ASU 2015-02, Consolidation (Topic 810) - Amendments to the Consolidation Analysis. The amendments in this update require management to reevaluate whether certain legal entities should be consolidated. Specifically, the amendments (1) modify the evaluation of whether limited partnerships and similar legal entities are variable interest entities (“VIEs”) or voting interest entities, (2) eliminate the presumption that a general partner should consolidate a limited partnership, (3) affect the consolidation analysis of reporting entities that are involved with VIEs, particularly those that have fee arrangements and related party relationships, and (4) provide a scope exception from consolidation guidance for reporting entities with interests in legal entities that are required to comply with or operate in accordance with requirements that are similar to those in Rule 2a-7 of the Investment Company Act of 1940 for registered money market funds. The amendments in this update are effective for public business entities for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. Early adoption is permitted. The Company is currently evaluating the effect the adoption of this amendment will have on the Company’s financial statements.

In April 2015, the FASB issued ASU 2015-03, Interest—Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. ASU 2015-03 provides authoritative guidance related to the presentation of debt issuance costs on the balance sheet, requiring companies to present debt issuance costs as a direct deduction from the carrying value of debt. The amendments in this update are effective for public business entities in fiscal years beginning after December 15, 2015, and interim periods within those fiscal years. The new guidance must be applied retrospectively to each prior period presented. The Company is currently evaluating the effect the adoption of this amendment will have on the Company’s financial statements.

In July 2015, the FASB issued ASU 2015-11, Inventory (Topic 330): Simplifying the Measurement of Inventory. ASU 2015-11 applies to all inventory that is measured using first-in, first-out or average cost. The guidance requires an entity to measure inventory at the lower of cost or net realizable value. ASU 2015-11 is effective prospectively for fiscal years, and for interim periods within those years, beginning after December 15, 2016. Early application is permitted. The Company is currently evaluating the effect the adoption of this amendment will have on the Company’s financial statements.

In September 2015, the FASB issued ASU 2015-16, Business Combinations: Simplifying the Accounting for Measurement-Period Adjustments, which requires an acquirer to recognize adjustments identified during the measurement period in the reporting period in which the adjustment amounts are determined. The adjustment must include the cumulative effect of the adjustment as if the accounting had been completed on the acquisition date. The update should be applied prospectively and becomes effective January 1, 2016. Early application is permitted. The Company is currently evaluating the effect the adoption of this amendment will have on the Company’s financial statements.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities, which provides guidance for the recognition, measurement, presentation and disclosure of financial assets and financial liabilities. ASU 2016-01 is effective for fiscal years, and for interim periods within those years, beginning after December 15, 2017 and, for most provisions, is effective using the cumulative-effect transition approach. Early application is permitted for certain provisions. The Company is currently evaluating the effect the adoption of this amendment will have on the Company’s financial statements.

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842), which provides guidance for accounting for leases. The new guidance requires companies to recognize the assets and liabilities for the rights and obligations created by leased assets. The accounting guidance for lessors will remain relatively largely unchanged. ASU 2016-02 is effective for annual and interim periods beginning after December 15, 2018. Early adoption is permitted. The Company is currently evaluating the effect the adoption of this amendment will have on the Company’s financial statements.

Principles of Consolidation

The consolidated financial statements include the accounts of the Company and its consolidated subsidiaries. Also consolidated are the assets, liabilities and results of operations of Ronco as a variable interest entry effective March 6, 2014. See Note 3. All inter-company account balances and transactions have been eliminated in consolidation.

Note 3. Variable Interest Entity

Ronco Holdings, Inc. is a distributor of consumer products which the Company believes could add significantly to its product lines and distribution channels.

On March 6, 2014, under the terms of the Amended and Restated RFL Enterprises and Infusion Agreement (“Participation Agreement”), IBI agreed to the acquisition of all rights with respect to secured debts held by creditors of Ronco, subject to an initial payment of $2,000,000 and a final payment of $2,350,000 within one year. The initial payment was made in March 2014 and on April 2, 2014, concurrent with execution of the merger agreement between the Company and Infusion (Note 4), Infusion assumed all assets and obligations of IBI, including all rights held by IBI under the Participation Agreement. These rights included the ability to designate a majority of the members of Ronco’s board of directors, which became effective in March 2014 upon the initial $2,000,000 payment. The composition of management was the same for both IBI and Infusion on March 6, 2014. The power to direct the activities that most significantly impacted Ronco’s economic performance was determined to have occurred when the Participation Agreement was signed on March 6, 2014 with Infusion being deemed the primary beneficiary on that date.

A VIE is an entity that either (i) has insufficient equity to permit the entity to finance its activities without additional subordinated financial support or (ii) has equity investors who lack the characteristics of a controlling financial interest. A VIE is consolidated by its primary beneficiary. The primary beneficiary has both the power to direct the activities that most significantly impact the entity's economic performance and the obligation to absorb losses or the right to receive benefits from the entity that could potentially be significant to the VIE. Management has concluded, as a result of the Participation Agreement, that Infusion is the primary beneficiary of Ronco as Infusion has the power to direct the activities of Ronco that most significantly impact its economic performance. Therefore, Ronco was consolidated effective March 6, 2014. Infusion’s initial consolidation of Ronco is accounted for as a business combination which requires that the assets and liabilities be recorded at fair value. This conclusion will be re-evaluated during subsequent reporting periods if the relationship between Infusion and Ronco changes.

The liabilities of Ronco consolidated by the Company do not represent additional claims on the Company’s general assets; rather, they represent claims against the specific assets of Ronco. Similarly, the assets of Ronco consolidated by the Company do not represent additional assets available to satisfy claims against the Company’s general assets. The creditors of Ronco do not have recourse to the Company, thereby limiting our liability risks associated with our variable interests in Ronco.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

A summary of Ronco assets and liabilities included in the Company’s condensed consolidated financial statements at September 30, 2014, is as follows:

Assets
Current assets:
Cash	$	64,922
Accounts receivable, net		1,111,499
Inventories		3,865,050
Prepaid expenses and other assets		31,979
Total current assets		5,073,450

Property and equipment, net		300,373
Intangible assets, net		3,570,371
Total assets	$	8,944,194

Liabilities and Redeemable Preferred Stock
Current liabilities:
Accounts payable	$	4,944,040
Accrued expenses		3,399,398
Notes payable		14,016,420
Total current liabilities		22,359,858

Long-term notes payable		2,141,075
Total liabilities	$	24,500,933

Redeemable preferred stock	$	2,700,000

The condensed consolidated results of operations for the three and nine month periods ended September 30, 2014, include revenues attributable to Ronco of approximately $1,113,000, and $3,398,000, respectively, and a net loss attributable to Ronco of approximately $17,942,000 and $19,139,000, respectively.

Ronco ceased to be a VIE and became a wholly-owned subsidiary of ASTV as of May 31, 2015.

Note 4. Business Combinations

Reverse Acquisition

On April 2, 2014, ASTV and Infusion entered into an Agreement and Plan of Merger (“Merger Agreement”). Under the terms of the Merger Agreement, ASTV issued 452,960,490 shares of its common stock to IBI, the parent of Infusion, in exchange for all of the shares of Infusion. Following the transaction, IBI became an 85.2% owner of ASTV’s outstanding common shares and 75% owner of the ASTV’s common shares on a fully diluted basis. The Merger Agreement further provided IBI with the right to appoint a majority of the Company’s Board of Directors. Accordingly, the transaction was accounted for as a reverse acquisition under the provisions of ASC 805-40 Business Combinations – Reverse Acquisitions with Infusion becoming the acquirer for accounting purposes and ASTV becoming the accounting acquiree.

ASTV’s acquisition of Infusion Brands, Inc. was effectuated to bring together two experienced companies in the direct response space under the ownership of a public company to maximize the cooperative opportunities among the companies’ combined brands, to realize cost savings due to staffing and space synergies, and to better position both companies for private and public capital markets access.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The effective consideration transferred to ASTV is determined based on the amount of shares that Infusion would have to issue to ASTV shareholders in order to provide the same ownership ratios as previously discussed. The fair value of the consideration effectively transferred by Infusion should be based on the most reliable measure. In this case, the market price of ASTV shares provide a more reliable basis for measuring the consideration effectively transferred than the estimated fair value of the shares of Infusion. The fair value of ASTV common stock is based on the closing stock price on April 2, 2014 of $0.09 per share, the closing stock price on the effective date of the merger.

The Merger Agreement provided for merger consideration of the 452,960,490 shares of ASTV common stock as well as ASTV assuming all obligations of Infusion and all agreements relating to their indebtedness.

The estimate of the consideration paid by the Company in the transaction is as follows:

Fair Value of the ASTV common shares	(A)	$	6,456,713
Less:
Reduction in note payable to IBI	(B)		(450,000	)
Interest accrued on IBI note payable	(C)		(9,237	)
Consideration effectively transferred		$	5,997,476

———————

(A)

Based on 71,741,250 common shares with a fair value of $0.09 per share, the closing price of ASTV common shares on April 2, 2014, the transaction closing date.

(B)

Represents a series of notes issued by ASTV to IBI between December 23, 2013 and March 14, 2014 used for general working capital purposes. In the event the merger transaction was not completed by June 30, 2014, all principal and related accrued interest became payable, which was forgiven when the transaction closed.

(C)

Accrued interest related to the IBI notes, accrued at 12% per annum.

The fair value of assets acquired and liabilities assumed were determined by our management. The following table summarizes the fair value amounts of assets acquired and liabilities assumed on the effective date of acquisition:

Cash and cash equivalents	$	53,966
Accounts receivable		4,560
Prepaid expenses and other current assets		271,804
Restricted cash – non current		83,462
Property and equipment		43,798
Goodwill		3,214,097
Intangible assets		6,150,000
Deposits		2,185
Total assets acquired		9,823,872

Accounts payable		(625,413	)
Accrued expenses and other current liabilities		(361,471	)
Notes payable – current portion		(230,486	)
Warrant liability		(1,668,795	)
Current liabilities of discontinued operations		(904,788	)
Notes payable – non current		(35,443	)
Total liabilities assumed		(3,826,396	)
Net assets acquired	$	5,997,476

Of the $6,150,000 of acquired intangible assets $3,150,000 was allocated to our eDiets subsidiary and included $1,200,000 of customer relationships, $1,100,000 of domain names and $850,000 allocated to trade names. These intangibles are being amortized on a straight-line basis over a 5-year weighted average useful life. In addition, $3,000,000 of the purchase price was allocated to the Company’s asseenontv.com URLs and related websites which are not subject to amortization. See note 18.

The purchase price exceeded the fair value of the net assets acquired by $3,214,097 which was recorded as goodwill and assigned to our eCommerce segment. The Company does not expect any of the goodwill to be tax deductible.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The condensed consolidated results of operations for the three and nine month periods ended September 30, 2014, include post-combination revenues of approximately $155,000 and $344,000, respectively, and net loss attributable to ASTV of approximately $8,316,000 and $8,132,000, respectively.

VIE Acquisition

Under the provisions of the Participation Agreement dated March 6, 2014, RFL Enterprises LLC, Ronco Funding, LLC and IBI agreed the acquisition of all rights with respect to secured debts held by creditors of Ronco would be transferred to IBI, subject to an initial payment of $2,000,000 and a final payment of $2,350,000 within one year. The initial payment was made in March 2014 and on April 2, 2014, concurrent with the execution of the merger agreement between the Company and Infusion, as discussed above, Infusion assumed all assets and obligations of IBI, including all rights held by IBI under the Participation Agreement. These rights included the ability to designate a majority of the members of Ronco Holdings board of directors, effective with the initial payment of $2,000,000. Accordingly, while Infusion had not yet acquired an equity position, Ronco was deemed a Variable Interest Entity under the provisions of ASC 810 – Consolidation with Infusion being the primary beneficiary. Accordingly, Ronco was consolidated into the Company’s condensed consolidated statement of operations and balance sheet at September 30, 2014. See Note 3.

The fair value of assets and liabilities consolidated, as of March 6, 2014, the date of the Participation Agreement, was determined by our management. The following table summarizes the fair value amounts of assets and liabilities recorded as of the effective date:

Cash and cash equivalents	$	96,432
Accounts receivable		735,442
Inventories		1,517,374
Prepaid expenses and other current assets		130,671
Property and equipment		246,815
Goodwill		15,963,074
Intangible assets		3,700,000
Total assets		22,389,808

Accounts payable		(2,190,090	)
Accrued expenses and other current liabilities		(2,396,078	)
Notes payable - current portion		(10,165,040	)
Notes payable - related party - current portion		(3,016,227	)
Notes payable - Non current portion		(1,922,373	)
Redeemable preferred stock		(2,700,000	)
Total liabilities and temporary equity		(22,389,808	)
Consideration paid		–

Of the $3,700,000 of acquired intangible assets $2,000,000 was allocated to our patents and $1,700,000 allocated to our trademarks. The patents are being amortized on a straight-line basis over a 9-year weighted average useful life. The trademarks are an indefinite lived intangible asset not subject to amortization.

The purchase price exceeded the fair value of the net assets acquired by $15,963,074 which was recorded as goodwill and assigned to our Home Goods segment.

Pro Forma Results of Operations

The condensed consolidated results of operations for the nine months ended September 30, 2014 do not include the revenues or expenses of Ronco prior to March 6, 2014 nor ASTV’s business on or prior to April 2, 2014, the closing date of the reverse acquisition.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

The following unaudited pro forma results for the nine month periods ended September 30, 2014 and 2013 summarize the condensed consolidated results of operations of the Company, assuming the recognition of Ronco as a Variable Interest Entity and reverse acquisition had occurred on January 1, 2013 and after giving effect to the reverse acquisition adjustments, including amortization of intangibles, and transaction related costs:

	Nine Months Ended September 30,
	2014			2013
Net revenues	$	11,431,126		$	22,440,793
Net income (loss) attributable to As Seen On TV, Inc. stockholders		(9,029,410	)		18,035,853
Net loss per share
Basic	$	(0.02	)	$	0.03
Diluted	$	(0.02	)	$	0.03
Weighted-average number of common shares outstanding:
Basic		531,815,115			527,187,938
Diluted		531,815,115			528,312,938

These unaudited pro forma results have been prepared for comparative purposes only and do not purport to be indicative of the results of operations which would have actually resulted had the recognition of Ronco and the reverse acquisition occurred on January 1, 2013, nor are they indicative of future results of operations.

Note 5. Prepaid expenses and other current assets

Prepaid expenses and other current assets consist of the following:

	September 30,		December 31,
	2014		2013
Advances on inventory	$	328,773	$	–
Prepaid campaign production costs		463,024		–
Prepaid insurance		266,342		72,106
Debt issuance costs		226,262		–
Prepaid expenses - other		61,755		24,720
Other current assets		23,054		–
	$	1,369,210	$	96,826

Note 6. Property and Equipment, net

The following table summarizes our property and equipment at September 30, 2014 and December 31, 2013:

				Additions
Description	December 31, 2013			Participation Agreement			Merger			Contribution Agreement			Purchases			September 30, 2014
Equipment	$	–		$	190,231		$	11,660		$	–		$	162,402		$	364,293
Furniture and Fixtures		202,980			55,871			25,617			28,414			–			312,882
Leashold Improvements		15,390			714			6,521			–			113,328			135,953
Total property and equipment		218,370			246,816			43,798			28,414			275,730			813,128
Accumulated depreciation		(117,638	)		(82,862	)		(9,847	)		(24,372	)		(40,290	)		(275,009	)
Property and equipment, net	$	100,732		$	163,954		$	33,951		$	4,042		$	235,440		$	538,119

Depreciation expense for the three and nine month periods ended September 30, 2014 was approximately $79,700 and $157,400, respectively. For the three and nine month periods ended September 30, 2013 depreciation expense was approximately $4,300 and $13,000, respectively. Depreciation expense associated with tooling equipment of approximately $82,700 and $54,000 was included within cost of revenues for the three and nine month periods ended September 30, 2014, respectively.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 7. Intangible Assets and Goodwill

In connection with the March 6, 2014 Participation Agreement (see Note 3) recognizing Ronco as a Variable Interest Entity, we recognized certain identifiable intangibles, other than goodwill, totaling $3,700,000 as well as goodwill totaling $15,963,074. Identifiable intangibles other than goodwill consists of patents of $2,000,000 with a weighted average amortization period of nine years, and trademarks of $1,700,000, which are not subject to amortization.

In addition, in connection with the Merger Agreement completed April 2, 2014 (see Note 4), we recognized certain identifiable intangibles other than goodwill. Identifiable intangibles other than goodwill consists of eDiets’ customer relationships of $1,200,000, eDiets’ domain names of $1,100,000, and eDiets’ trade names of $850,000, which are being amortized over a weighted-average period of five years. In addition, we recognized the Company’s asseenontv.com website of $3,000,000 and goodwill of $3,214,097, both are not subject to amortization. The website was subsequently sold following the period covered by this report. See note 18.

The fair values assigned to the intangible assets recognized in these transactions were based on estimates of our management.

On September 30, 2014, the Company recognized an impairment loss on goodwill and other intangible assets of approximately $19,177,000 and $2,793,000, respectively. The Company determined that significant qualitative conditions existed on September 30, 2014 to warrant an impairment test as of that date, rather than waiting 12 months from the date goodwill was recognized to do an annual test. The following are the conditions that led to that determination:

Poor overall financial performance of each reporting unit

The Company was in technical default on Senior Secured Debt

Insufficient working capital

Decreased share price

The Company recognized an impairment loss on goodwill and other intangible assets of approximately $19,177,000 and $2,793,000, respectively for the three and nine months ended September 30, 2014. Goodwill was fully impaired and other intangible assets were partially impaired. See below table for the impairment loss recognized on other intangible assets.

The following table summarizes our intangible assets at September 30, 2014.

Intangible Asset	December 31, 2013		Participation Agreement		Reverse Merger		Post Combination		Total		Accumulated Amortization			Impairment Loss			Carrying Value
Finite lived intangibles:
Patents	$	–	$	2,000,000	$	–	$	–	$	2,000,000	$	(129,629	)	$	–		$	1,870,371
Customer relationships		–		–		1,200,000		–		1,200,000		(120,000	)		(1,038,415	)		41,585
Domain names		–		–		1,100,000		–		1,100,000		(110,000	)		(990,000	)		–
Trade names		–		–		850,000		–		850,000		(85,000	)		(765,000	)		–
		–		2,000,000		3,150,000		–		5,150,000		(444,629	)		(2,793,415	)		1,911,956
Indefinite lived intangibles:
Trademarks		–		1,700,000		–		–		1,700,000		–			–			1,700,000
asseenontv.com URL		–		–		3,000,000		–		3,000,000		–			–			3,000,000
		–		1,700,000		3,000,000		–		4,700,000		–			–			4,700,000

Intangible, net	$	–	$	3,700,000	$	6,150,000	$	–	$	9,850,000	$	(444,629	)	$	(2,793,415	)	$	6,611,956

A summary of future amortization expense is as follows:

Year 1	$	222,222
Year 2		222,222
Year 3		222,222
Year 4		222,222
Year 5		222,222
Thereafter		759,261
	$	1,870,371

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 8. Accrued expenses and other current liabilities

Accrued expenses and other current liabilities consist of the following:

	September 30,		December 31,
	2014		2013
Accrued interest	$	2,579,959	$	–
Accrued sales returns		1,525,160		–
Accrued compensation		570,175		281,287
Accrued sales taxes		417,360		1,417
Accrued royalties		169,640		150,222
Accrued registration penalty		156,000		–
Accrued property taxes		125,103		26,834
Accrued excise taxes		108,140		–
Other accrued expenses		152,915		2,253
Accrued professional fees		54,798		197,682
Accrued customs fees		48,002		–
Deferred lease obligation		45,729		–
	$	5,952,981	$	659,695

Note 9. Accounts Receivable Financing Arrangement

On January 28, 2011, Infusion entered into an accounts receivable sales and financing arrangement that provides for the assignment and sale of certain qualified accounts receivable to a financial institution. The facility had an initial term of one year and provides for cash advances in amounts of 75% of qualified accounts receivable balances assigned up to an amount of $1,000,000. The initial term may be extended in one year periods upon the mutual agreement of the Company and the lender. The lender receives an initial discount of 1.75% of the net realizable value of the qualified receivables for purchased receivables outstanding from 1-30 days.

Subsequently, the lender receives an additional 1.0% discount for each 15 day period that the qualified receivable has not been collected. Further, the lender has a secured priority interest in the accounts receivable that they finance.

This arrangement does not qualify for sales accounting under current accounting standards because of the recourse nature of the financed receivables and is, therefore, subject to accounting as a financing arrangement wherein we will carry the assigned receivables in our accounts until they are settled and advances that we receive from the lender will be reflected as liabilities. The discounts are classified as interest expense.

On October 10, 2012, Infusion amended our accounts receivable and purchase order financing agreement to raise the cash advance rate from 75% to 80% of qualified accounts receivable balances assigned up to an amount of $4,000,000 (up from $1,000,000 previously). The initial discount rate was lowered from 1.75% to 1.65% for the first 1 – 30 days and from 1% to 0.80% for each subsequent 15 day period.

There was approximately $100 and $474,000 outstanding under this arrangement as of September 30, 2014 and December 31, 2013, respectively. Accounts receivable assigned as of September 30, 2014 and December 31, 2013 was approximately $64,000 and $920,000, respectively.

Note 10. Warrant Liabilities

Warrants acquired in connection with the reverse merger, contain provisions that protect holders from a decline in the issue price of our common stock (or “down-round” provisions) or that contain net settlement provisions. The Company accounts for these warrants as liabilities, not equity. Down-round provisions reduce the exercise or conversion price of a warrant or convertible instrument if a company either issues equity shares for a price that is lower than the exercise or conversion price of those instruments or issues new warrants or convertible instruments that have a lower exercise or conversion price. Net settlement provisions allow the holder of the warrant to surrender shares underlying the warrant equal to the exercise price as payment of its exercise price, instead of physically exercising the warrant by paying cash. The Company evaluates whether warrants to acquire its common stock contain provisions that protect holders from declines in the stock price or otherwise could result in modification of the exercise price and/or shares to be issued under the respective warrant agreements based on a variable that is not an input to the fair value of a “fixed-for-fixed” option.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

On April 3, 2014, the Company issued 30,136,713 warrants with an exercise price of $0.0001 in connection with the $10,180,000 14% Senior Secured Promissory Note. As the note contained a variable share settlement provision, these warrants are recognized as a liability recorded at fair value.

The Company recognizes these warrants as liabilities at their fair value and remeasures them at fair value on each reporting date.

The assumptions used in connection with the valuation of warrants issued were as follows:

	September 30,	April 3,	April 2,
	2014	2014	2014
Number of shares underlying the warrants	77,862,807	30,136,713	47,726,094
Exercise price	$0.0001 - $0.80	$0.0001	$0.595 - $0.80
Volatility	151.64% - 216.02%	183.30%	134% - 158%
Risk-free interest rate	0.03% - 1.78%	0.11%	0.28% - 1.73%
Expected dividend yield	0.00%	0.00%	0.00%
Expected warrant life (years)	0.5 - 3.13	1	1.42 - 3.63
Stock price	$0.06	$0.08	$0.09

			Acquisition				Increase
			Measurement				(Decrease)
	December 31,		Date		Initial		in			September 30,
	2013		April 2, 2014		Measurement		Fair Value			2014
2011 Unit Offering	$	–	$	1,242,333	$	–	$	(329,803	)	$	912,530
2011 Unit Offering Placement Agent		–		156,367		–		(26,748	)		129,619
2012 Bridge Warrant		–		20,690		–		(2,070	)		18,620
2012 Bridge Warrant Placement Agent		–		4,138		–		(414	)		3,724
2012 Unit Offering		–		137,178		–		(25,090	)		112,088
2012 Unit Offering Placement Agent		–		96,481		–		(47,435	)		49,046
2013 Merger related notes converted		–		11,608		–		(2,808	)		8,800
2014 Senior Note Purchase		–		–		2,407,930		(602,740	)		1,805,190
	$	–	$	1,668,795	$	2,407,930	$	(1,037,108	)	$	3,039,617

The approximate $1,037,000 decrease in fair value of warrants is recognized as a gain in the Other (Income) Expense section of the condensed consolidated statement of operations. The gain is also recognized within the Corporate segment’s results of operations.

Number of Warrants Subject to Remeasurement

Number of Warrants

December 31,

April 2, 2014

Warrant

September 30,

2013

Acquisition

Additions

Reductions

2014

2011 Unit Offering

–

33,277,837

–

33,277,837

2011 Unit Offering Placement Agent

–

4,726,891

–

4,726,891

2012 Bridge Warrant

–

1,137,735

–

1,137,735

2012 Bridge Warrant Placement Agent

–

227,546

–

227,546

2012 Unit Offering

–

6,300,213

–

6,300,213

2012 Unit Offering Placement Agent

–

1,561,544

–

1,561,544

2013 Merger related notes converted

–

494,328

–

494,328

2014 Senior Note Purchase

–

30,136,713

–

30,136,713

–

47,726,094

30,136,713

–

77,862,807

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 11. Related Party Transactions

Pursuant to a Contribution and Assumption Agreement entered into on March 31, 2014 between Infusion and IBI, Infusion received assets of approximately $1,014,000, assumed $11,000,000 of obligations, and recognized a capital contribution of approximately $10,181,000 after all amounts owed by Infusion to IBI were extinguished. IBI was Infusion’s Parent prior to the reverse merger and is currently ASTV’s largest shareholder with 85.2% ownership of outstanding common stock. A summary of the assets contributed and liabilities assumed follows:

Cash	$	31,161
Note receivable		711,220
Interest receivable		259,584
Property and equipment, net		6,660
Deposits		5,392
Total IBI assets contributed to Infusion		1,014,017

Note payable		(11,000,000	)
Total liabilities assumed		(11,000,000	)
Net liabilities assumed by Infusion		(9,985,983	)
Forgiveness of debt		20,167,185
Contribution to capital	$	10,181,202

Prior to June 30, 2014, Shadron Stastney, an officer and member of our board of directors, was a member in and chief operating officer of Vicis Capital, LLC, the investment advisor to Vicis Capital Master Fund. Vicis Capital Master Fund is the holder of our 6% Senior Secured Debenture. At September 30, 2014, the outstanding balance of the debenture is $11,211,562. See note 12.

Ronco is indebted to CD3 Holdings, Inc. (CD3), its sole shareholder, for approximately $3 million (See Note 12). The indebtedness is in the form of a promissory note. In addition, Ronco has an outstanding receivable from CD3 of approximately $343,000 and contains no payment or interest terms. The Company determined that receivable was uncollectible as of September 30, 2014, and, therefore, wrote the promissory note off to bad debt expense.

Included within the assets IBI contributed to Infusion, there is an 18% bearing note receivable due from CD3 with a past due outstanding principal amount of approximately $711,000 with accrued interest receivable of approximately $324,000. The Company determined that this note along with its accrued interest was uncollectible as of September 30, 2014. Consequently, the Company recorded a loss within the other income (expense) caption of the condensed consolidated statement of operations.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 12. Notes Payable

December 31,

Participation

Assumption

September 30,

2013

Agreement

Merger

Agreement

Issuances

Accretion

Payments

Re-Class

2014

Current notes payable related party

16% Promissory Note, maturing on January 14, 2014 - related party

–

3,016,227

–

(16,083

)

–

3,000,144

Current notes payable - third party

–

14% Senior Secured Promissory Note, maturing April 3, 2015

–

10,180,000

–

10,180,000

Less: discount on Senior Secured Promissory Note

–

(3,800,847

)

1,639,973

–

(2,160,874

)

1.5% Secured Promissory Note, maturing on June 14, 2012

–

8,620,000

–

8,620,000

18% Promissory Note, matured on June 30, 2014

–

1,100,000

–

1,100,000

18% Promissory Note, matured on March 14, 2014

–

445,040

–

445,040

3.68% to 8.39% Premium financing agreements

–

18,426

–

138,140

–

(104,035

)

–

52,531

0% Promissory note, maturing October 15, 2014

–

102,500

–

(22,500

)

–

80,000

10% Promissory note, matured June 30, 2013

–

100,000

–

100,000

0% Promissory note, maturing September 15, 2015

–

102,060

–

17,011

119,070

0% Promissory note, maturing April 1, 2015

–

10,000

–

10,000

Total third party current notes payable

–

10,165,040

230,486

–

6,619,793

1,639,973

(126,535

)

–

18,545,767

Total current notes payable

–

13,181,267

230,486

–

6,619,793

1,639,973

(142,618

)

–

21,545,911

Non current notes payable - related party

6% Senior Secured Debenture, maturing June 30, 2016 - related party

–

11,000,000

211,562

–

11,211,562

Non current notes payable - third party

0% contingent promissory note, maturing on December 5, 2017

–

3,770,000

–

3,770,000

Less: discount on Contingent Promissory Note

–

(1,847,628

)

–

218,702

–

(1,628,925

)

0% Promissory note, maturing September 15, 2015

–

25,443

–

(8,432

)

(17,011

)

–

0% Promissory note, maturing April 1, 2016

–

10,000

–

10,000

Total non current third party notes payable

–

1,922,372

35,443

–

218,702

(8,432

)

–

2,151,075

Total non current notes payable

–

1,922,372

35,443

11,000,000

211,562

218,702

(8,432

)

–

13,362,637

Total notes payable

–

15,103,639

265,929

11,000,000

6,831,355

1,858,675

(151,050

)

–

34,908,547

The following is a consolidated schedule of the future payments, based on a period end of September 30, required under notes payable.

2015	$	23,706,784
2016		11,221,562
2017		–
2018		3,770,000
Thereafter		–
	$	38,698,346

16% Promissory Note – Related Party

On January 14, 2011, Ronco issued a promissory note to CD3 (“CD3 Note”), Ronco’s 100% shareholder and major creditor, in the amount of $3,000,000. The CD3 Note’s interest rate is 16% per annum and is payable quarterly in arrears. The note initially matured on January 14, 2014. On December 31, 2012, the CD3 Note was modified so that beginning January 1, 2012 no interest shall accrue and any accrued and unpaid interest shall be added to principal. The original maturity date of January 14, 2014 was extended to January 14, 2015. At the date of modification, $16,228 of accrued and unpaid interest was added to the principal balance. This modification was considered a troubled debt restructuring. In accordance with ASC 470, Debt, no gain was recognized and no future interest expense will be recognized as the total of the future payments required under the modified terms is equal to the carrying value of the CD3 Note. Subsequent to January 14, 2015, the Company is in default and the note is still outstanding.

14% Senior Secured Promissory Note

On April 3, 2014, Infusion and ASTV entered into a Senior Note Purchase Agreement to obtain debt financing in the amount of $10,180,000. In connection with the senior note, ASTV and Infusion granted a security interest in their respective assets by means of executing a Security Agreement. The senior note's interest rate is 14% per annum and was paid in advance at the transaction closing. The senior note matures on April 3, 2015, and all outstanding principal becomes payable unless extended for six months subject to approval of both parties. In connection with the senior note sale, warrants constituting 4.99% of the Company’s common stock on a fully diluted basis was issued, which at April 2, 2014 represented approximately 30 million warrants with an exercise price of $0.0001 and with a fair value of approximately $2,408,000. The fair value of these warrants was recorded as a discount on the debt and a warrant liability. Due to the provision requiring the warrants to be maintained at a 4.99% of fully diluted shares this constitutes a variable share settlement provision which requires liability accounting. In addition, the senior note was issued with an original issue discount of approximately $1,393,000. The issuance of the warrants and recognition of the original issuance discount resulted in an overall residual discount on the senior note in the amount of approximately $3,800,000 which is being accreted to interest expense using the effective interest method over the term of the loan. Debt issuance costs of approximately $441,000 were incurred and paid and are being amortized to interest expense over the term of the loan using the effective interest method. Approximately, $226,262 of these costs are unamortized and are included in prepaid expenses and other current assets. See discussion on the amendment of this note within the Financial Instrument Transaction section of Note 18.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6% Senior Secured Debenture - Related Party

Pursuant to a Contribution and Assumption Agreement entered into between IBI and Infusion on March 31, 2014, Infusion assumed a Senior Secured Debenture dated March 6, 2014 totaling $11,000,000. The debenture is secured with the assets of Infusion and matures on June 30, 2016. From March 31, 2014 until June 30, 2014 the interest rate is 6% per annum, from July 1, 2014 until June 30, 2015 the interest rate is 9% per annum, and from July 1, 2015 until June 30, 2016 the interest rate is 12% per annum. Interest accrued on the outstanding principal balance is to be paid on the maturity date, provided that on June 30, 2014 and June 30, 2015 accrued interest is capitalized and added to the outstanding principal of the debenture. At September 30, 2014, accrued interest of approximately $212,000 has been added to the debenture’s outstanding principal.

1.5% Secured Promissory Note

On January 14, 2011, Ronco issued a secured promissory note in the amount of $11,000,000 and issued a $10,000,000 promissory note (“Contingent Promissory Note”) to finance the acquisition of certain of Ronco Acquisition, LLC’s assets pursuant to an asset purchase agreement. The note required interest at 1.5% per annum paid quarterly in arrears and matured on June 14, 2012. Ronco defaulted on the secured note on June 14, 2012 due to non payment. As a result of the default, the interest rate increased to 8%. The collateral for the secured note is substantially all of Ronco’s assets. The outstanding principal balance as of September 30, 2014 is $8,620,000. The contingent promissory note is further discussed below.

Contingent Promissory Note

The contingent promissory note is non-interest bearing and was issued in a conditional amount not to exceed $10,000,000 with contingent payments. On December 5, 2013, Ronco amended and restated the contingent promissory note’s contingent principal amount from $10,000,000 to $3,770,000 and modified the payment timing to the earlier of December 5, 2017 or the 3 year anniversary of the purchase of the secured note by any third party approved by Ronco from the holder of the secured note. As of December 5, 2013, this obligation became probable and estimable and, therefore, Ronco recorded the contingent promissory note as additional purchase price consideration as it was originally issued in connection with the acquisition of certain of Ronco Acquisition, LLC’s assets. Since the contingent promissory note is a zero interest loan, Ronco imputed interest at the Company’s borrowing rate of 18% and calculated a discount in the amount of approximately $1,925,000. Ronco accretes this discount to interest expense using the effective interest method.

18% Promissory Notes

On March 15, 2013, Ronco entered into a promissory note for $200,000. The promissory note's interest rate is 18% per annum and is payable monthly in arrears. On September 26, 2013, this promissory note was amended to provide for additional loan proceeds of $250,000. The note's principal amount was amended to $450,000 and all other terms and conditions remained unchanged. The note matured on March 14, 2014 with an outstanding principal balance of approximately $445,000 and is currently in default due to non payment.

On June 30, 2013, Ronco entered into a promissory note for $1,100,000. The promissory note's interest rate is 18% per annum and is payable monthly in arrears. The note matured on June 30, 2014 and is currently in default due to non payment.

Forbearance Agreement

On March 7, 2014, Ronco and certain creditors (“Creditor Parties”) entered into a Forbearance Agreement whereby each creditor will forbear from exercising its rights and remedies under the 1.5% Secured Promissory Note for up to 1 year provided Ronco does not default on the forbearance agreement. The occurrence of any one or more of the following events during the forbearance shall constitute a forbearance default: (1) Any representation or warranty of any company under the forbearance agreement shall be false, misleading or incorrect in any material respect; (2) Any person, other than the Creditor Parties, shall at any time exercise for any reason any of its rights or remedies against Ronco or any of Ronco’s assets to the extent that the exercise of such rights or remedies by such person could be reasonably be expected to result in a material adverse effect on Ronco or on the property or assets of Ronco, or on any of the Creditor Parties interests; (3) Failure to comply with convenants of the agreement.

Material covenants of the agreement are as follows:

Ronco shall use its reasonable best efforts to preserve intact its business organization and business relationships, and to operate its business in the ordinary course and to maintain its books, and records and accounts in accordance with generally accepted accounting principles, consistently applied.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Ronco shall not take any of the following actions without the prior written consent of Creditor Parties’ agent:

Sell, exchange, lease, transfer, assign or otherwise dispose of any assets, properties or rights of Ronco, except (i) sales of inventory in arm’s length transactions, (ii) the grant of licenses of any intellectual property, (iii) the sale of obsolete and worn-out equipment, in each case in the ordinary course of Ronco’s business and consistent with past practice;

Assume, incur or guarantee any indebtedness or modify the terms of any existing indebtedness;

Mortgage, pledge or subject to liens any assets, properties or rights of Ronco or related to the Ronco business;

Be party to any merger, acquisition, consolidation, recapitalization, liquidation, dissolution, reorganization or similar transaction involving Ronco.

See Financial Instrument Transactions and Extinguishment of Debt sections of Note 18 for discussion on the Company’s subsequent period acquisition of this note and the resulting gain on extinguishment.

Note 13. Commitments and Contingencies

Lease Agreements

The Company, as lessee, has entered into various operating lease agreements for office and warehouse space. Future minimum gross rental payments relating to these lease agreements subsequent to September 30, 2014 are as follows:

Year 1	$	367,460
Year 2		404,199
Year 3		154,600
Year 4		22,750
Thereafter		–
	$	949,009

Rent expense for the three and nine month periods ended September 30, 2014 was approximately $100,000 and $350,000, respectively. Rent expense for the three and nine month periods ended September 30, 2013 was approximately $186,000 and $57,000, respectively.

Registration Rights

Under the terms of a 2010 private placement, ASTV provided that it would use its best reasonable efforts to cause the related registration statement to become effective within 180 days of the termination date, July 26, 2010, of the offering. ASTV failed to comply with this registration rights provision and is obligated to make pro rata payments to the subscribers under the 2010 private placement in an amount equal to 1% per month of the aggregate amount invested by the subscribers up to a maximum of 6% of the aggregate amount invested by the subscribers. The maximum amount of penalty to which ASTV may be subject is $156,000. The Company has a related accrued liability of $156,000 at September 30, 2014.

Litigation

From time to time, we are periodically a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, except as otherwise disclosed below, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.

On July 17, 2014, Ronco settled a pending lawsuit relating to a claim for breach of contract arising from the failure of Ronco to pay for goods tendered. The amount sought in the lawsuit was approximately $258,000, and Ronco had asserted various counterclaims. However, Ronco agreed to make an immediate $70,000 settlement payment to avoid potential lengthy and costly litigation.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

On February 26, 2016, ASTV was sued for an alleged breach of an employment agreement by its former CFO, who resigned in 2014. The Company has filed a motion to dismiss. A loss contingency in the amount of $158,000 has been recognized as of September 30, 2014.

On January 5, 2016, ASTV settled an action filed in June 2014 by a former employee and director of the Company without admitting fault, liability or wrongdoing, and agreed to tender $30,000 and 5,000,000 shares of its restricted common stock, in consideration for a full release of the Company and its affiliates from all liability relating to the action and from all other potential future claims. As of January 5, 2016, the Company’s stock was trading for $0.01. A loss contingency in the amount of $80,000 was recognized as of September 30, 2014.

On June 26, 2015, the Company ceased operations at all entities and subsidiaries other than As Seen on TV, Inc. and Ronco Holdings, Inc. From time-to-time, the Company receives payment demands and threatened litigation from certain of its unsecured creditors at those discontinued subsidiaries. We do not believe any liabilities at those discontinued subsidiaries are collectible due to lack of assets, and we do not believe any of those liabilities are legally collectible against either As Seen On TV, Inc. or Ronco Holdings, Inc.

Sales Tax

Included in accrued sales taxes are sales taxes collected from customers that have not yet been remitted to taxing authorities. This accrual as of September 30, 2014 includes estimates for interest and penalties for non-payments. Accrued sales taxes at September, 30, 2014 are approximately $383,000 and are included in “accrued expenses and other current liabilities” in our condensed consolidated balance sheets.

Note 14. Redeemable Preferred Stock

Ronco has 200 authorized shares of Preferred Stock, $0.0001 par value. Ronco has designated 100 of such shares as Series A Preferred Stock with a stated value of $27,000 per share. On January 14, 2011, Ronco issued 100 shares of the Series A Preferred Stock as part of the consideration for its purchase of certain assets of Ronco Acquisition, LLC.

Redemption

Ronco had the option to redeem all or part of the outstanding shares of Series A Preferred Stock at any time by paying the holders consideration per share equal to the Stated Value as follows: (1) A cash payment in the amount of $13,500 per share; and (2) the balance by issuing and delivering a non-interest bearing promissory note acceptable to the holders in an amount of $13,500 per share maturing on the first anniversary of the date in which the Series A Preferred Stock was redeemed. In the event Ronco did not redeem the Series A Preferred Stock by January 14, 2013, the holders of the Series A Preferred Stock shall have the right to cause Ronco to redeem all or part of the Series A Preferred Stock then outstanding. The redemption price is payable by Ronco by the issuance and delivery of a non-interest bearing promissory note in the amount of $27,000 per share redeemed, maturing as to 1/3 of the principal amount on the 13th day after the redemption date, as to the next 1/3 of the principal amount 210 days after the redemption date, and as to the balance thereafter 395 days after the redemption date. The holders of the Series A Preferred Stock must provide at least 15 days written notice to Ronco in order to redeem all or a part of the Series A Preferred Stock shares and the holder may exercise their rights on one occasion in any twelve month period. Therefore since none of these conditions occurred during the year ended December 31, 2013 and during the nine months ended September 30, 2014 these shares do not reach the level of being considered mandatorily redeemable and are classified as mezzanine equity.

Other material features of the Series A Preferred Stock are as follows:

Dividends

The holders of Series A Preferred Stock shall be entitled to payment of dividends on their shares at such time that Ronco may declare, order, pay or make a dividend or other distribution on shares of the Common Stock, or other capital stock of Ronco, in such amount as equals 10% of the aggregate amount of such dividends or other distributions inclusive of the dividends and/or other distributions paid or made to the holders of Common Stock, other capital stock and/or Series A Preferred Stock with respect to such dividends or other distributions. No dividends have been declared.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Liquidation Preference

In the event of a liquidation or dissolution and winding up of Ronco, whether voluntary or involuntary, the assets of Ronco shall be distributed first to the holders of record of the Series A Preferred Stock, who shall be entitled to receive ratably in full, out of the remaining and lawfully available assets of any nature of Ronco, whether such assets are stated capital or surplus, an amount in cash per outstanding share of Series A Preferred Stock equal to its Stated Value.

Voting Rights

The holders of Series A Preferred Stock shall have no right to vote on any matter affecting Ronco, except the affirmative vote of the holders of a majority of the Series A Preferred Stock shall be necessary for Ronco to authorize or effect any of the following:

Any amendment or repeal of any provision of Ronco’s Certificate of Incorporation or Bylaws, if such action would adversely affect the rights, preferences or privileges of the Series A Preferred Stock;

Creation of any new class or series of stock, or other security convertible into or exercisable or exchangeable for any class or series of stock, having rights, preferences or privileges senior to or pari passu with the Series A Preferred Stock;

Redemption of any stock or series of Preferred Stock (other than the Series A Preferred Stock), except for the repurchase of stock from employees at fair market value;

Payment of a cash dividend or other distribution to holders of any class or series of capital stock unless immediately after giving effect to each such payment the Company shall have a reserve of not less than the full amount of the Redemption Price (as defined below);

Any merger or sale of all or substantially all of the assets or other corporate reorganization or acquisition unless the Series A Preferred Stock is redeemed in full in cash for the Stated Value in connection with such transaction;

A liquidation or dissolution unless holders of the Series A Preferred Stock shall receive the Stated Value for all of their outstanding shares.

Transfer Restriction

No transfer or other disposition of any shares of the Series A Preferred Stock, whether voluntary or involuntary, shall be valid unless such transfer or disposition is approved by Ronco at the Company’s sole discretion.

As of September 30, 2014 the Series A Preferred Stock remains outstanding.

Note 15. Stockholders’ Equity

Capital Stock

Preferred Stock

The Company is authorized to issue up to 10,000,000 shares of preferred stock, $.0001 par value per share. The board of directors is authorized, subject to any limitations prescribed by law, to provide for the issuance of the shares of preferred stock in series, and by filing a certificate pursuant to the applicable law of the state of Florida, to establish from time to time the number of shares to be included in each such series, and to fix the designation, powers, preferences and rights of the shares of each such series and any qualifications, limitations or restrictions thereof. No shares of preferred stock were issued or outstanding at September 30, 2014 and December 31, 2013, respectively.

Common Stock

At September 30, 2014 and December 31, 2013, the Company was authorized to issue up to 750,000,000 shares of common stock, $.0001 par value per share.

At September 30, 2014 and December 31, 2013, the Company had 531,815,115 and 71,741,250 shares issued and outstanding, respectively. Holders are entitled to one vote for each share of common stock (or its equivalent).

Share Issuances

On April 16, 2014, the Company issued an aggregate of 7,113,375 shares of common stock to the seller of Seen On TV, LLC, in accordance with the anti-dilution protection provisions contained in the June 28, 2012 Seen On TV, LLC asset purchase agreement.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Warrants

A summary of warrants outstanding at September 30, 2014, is as follows:

Warrant Description	Number of Warrants ^(A)		Exercise Prices	Expiration Dates

2011 Bridge Warrant	8,789,064	^(D)	$0.64	November 30, 2014
2011 Bridge Warrant Placement Agent	1,165,875	^(D)	$0.64	November 30, 2014
2011 Unit Offering	33,277,837	^(B)	$0.59	October 28, 2016
2011 Unit Offering Placement Agent	4,726,891	^(B)	$0.59	October 28, 2016
2011 Other Placements	300,000		$0.64-$1.80	June 22, 2015 - June 22, 2017
2012 Bridge Warrant	1,137,735	^(B)(E)	$0.77	September 7, 2015 - September 20, 2015
2012 Bridge Warrant Placement Agent	227,546	^(B)(E)	$0.77	September 7, 2015
2012 Unit Offering	6,300,213	^(B)(E)	$0.80	November 14, 2015
2012 Unit Offering Placement Agent	1,561,544	^(B)(E)	$0.70-$0.80	November 14, 2017
2012 Talent Compensation	4,875,000		$0.01-$2.00	November 19, 2015
2013 Merger related notes converted	494,328	^(B)	$0.80	November 14, 2015
2013 eDiets Warrants	427,987		$1.40-$4.74	July 15, 2019 - September 11, 2019
2014 MIG7 Offering	30,136,713	^(C)	$0.0001	April 3, 2015^(c)
	93,420,733

———————

(A)

All warrants reflect post anti-dilution and repricing provisions applied.

(B)

Subject to potential further anti-dilution and repricing adjustment (See Note 10).

(C)

Subject to variable share settlement and potential extension in connection with Secured Promissory Note (See Note 12)

(D)

Expiration date was extended from September 30, 2014 to November 30, 2014

(E)

Subsequent to September 30, 2014, the expiration date was extended to June 30, 2016.

Equity Compensation Plans

In May 2010, ASTV adopted its 2010 Executive Equity Incentive Plan and 2010 Non Executive Equity Incentive Plan (collectively, the “2010 Plans”).

On September 24, 2012, ASTV’s board of directors adopted the 2013 Equity Compensation Plan (the “2013 Plan” and, together with the 2010 Plans, the “Plans”) with terms similar to the previously adopted 2010 Plans. The 2013 Plan authorized the issuance of up to 3,000,000 options to purchase common stock. The 2013 Plan was modified in March 2013 authorizing the issuance of up to 6,000,000 options. On May 6, 2013, the 2013 Plan was further modified, increasing the shares of common stock reserved for issuance under such plan to 9,000,000 shares available for future grant under all Plans totaled 8,482,500 at September 30, 2014.

The fair value of an option is estimated on the date of grant using the Black Scholes options pricing model using the assumptions established at that time.

Stock based compensation for the three and nine month periods ended September 30, 2014 was approximately $109,000 and $363,000, respectively. Stock based compensation for the three and nine month periods ending September 30, 2013 was approximately $130,000 and $599,000, respectively. Stock based compensation for all periods presented is included in general and administration expenses, in the accompanying condensed consolidated statements of operations.

Of the stock based compensation recognized for the three and nine month periods ended September 30, 2014, approximately $0 and $182,000 is attributable to IBI stock based awards granted to Infusion’s employees and recognized as a capital contribution. The remaining stock based compensation recognized is attributable to the options acquired in connection with the April 2, 2014 reverse merger. All of the stock based compensation recognized for the three and nine month periods ended September 30, 2013 is attributable to IBI stock based awards granted to Infusion’s employees.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Mr. Ronald C. Pruett Jr. (former Chief Executive Officer) elected to terminate his employment effective May 1, 2014. The termination agreement modified certain terms of his employment agreement and provided that Mr. Pruett was entitled to receive the balance of additional salary due him totaling approximately $72,000, which was paid over a period of approximately three months beginning May 1, 2014. As part of the termination agreement, Mr. Pruett forfeited his 3,050,000 options.

Mr. Henrik Sandell’s (former Chief Operating Officer) employment terminated effective June 1, 2014. Accordingly, Mr. Sandell’s vested options of 250,000 remained exercisable for 90 days following termination. Mr. Sandell never exercised the vested options; and, therefore, the options were returned to the option plan for potential future grants.

On August 20, 2014, Mr. Mark Ethier, Chief Operating Officer, was granted 25,174,888 shares of common stock. The shares shall vest in 25% increments each of the initial two years following the initial effective date of the agreement and the final 50% vesting three years following the initial effective date of the agreement. The grant date fair value was $0.06 per share. Stock compensation expense with respect to this grant was approximately $93,000 for the three and nine month period ended September 30, 2014. The unrecognized stock compensation as of September 30, 2014 was approximately $1,417,000.

On January 8, 2015, Mark Ethier resigned as an employee and officer of the Company, but remained as a director. The Company agreed to vest and issue to Mr. Ethier 6,000,000 shares of restricted common stock of the Company. See Note 18.

Options

Information related to options granted under our option plans at September 30, 2014 and activity for the nine months then ended is as follows:

	Shares			Weighted Average Exercise Price		Weighted Average Remaining Contractual Life (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2013		–		$	–		–	$	–
April 2, 2014 Acquisition (A)		7,148,836			1.06		7.46		–
Granted		–			–		–		–
Exercised		–			–		–		–
Forfeited		(3,915,000	)		0.51		–		–
Expired		(28,502	)		11.29		–		–
Outstanding at September 30, 2014		3,205,334		$	1.44		5.06	$	–
Exercisable at September 30, 2014		2,965,334		$	1.58		4.77	$	–

———————

(A) Options acquired in connection with reverse merger.

The unamortized grant date fair value of unvested options at September 30, 2014, was approximately $170,000 and will be expensed over a weighted average period of 1.70 years.

No tax benefits are attributable to our share based compensation expense recorded in the accompanying financial statements because we are in a net operating loss position and a full valuation allowance is maintained for all net deferred tax assets. For stock options, the amount of the tax deductions is generally the excess of the fair market value of our shares of common stock over the exercise price of the stock options at the date of exercise.

In the event of any stock split of our outstanding shares of common stock, the board of directors in its discretion may elect to maintain the stated amount of shares reserved under the Plans without giving effect to such stock split. Subject to the limitation on the aggregate number of shares issuable under the Plans, there is no maximum or minimum number of shares as to which a stock grant or plan option may be granted to any person. Grants under the Plans may either be (i) ISOs, (ii) NSOs (iii) awards of our common stock or (iv) rights to make direct purchases of our common stock which may be subject to certain restrictions. Any option granted under the Plans must provide for an exercise price of not less than 100% of the fair market value of the underlying shares on the date of grant, but the exercise price of any ISO granted to an eligible employee owning more than 10% of our outstanding common stock must not be less than 110% of fair market value on the date of the grant. The Plans further provide that with respect to ISOs the aggregate fair market value of the common stock underlying the options which are exercisable by any option holder during any calendar year cannot exceed $100,000. The term of each plan option and the manner in which it may be exercised is determined by the board of directors or the compensation committee, provided that no option may be exercisable more than 10 years after the date of its grant and, in the case of an incentive option granted to an eligible employee owning more than 10% of the common stock, no more than five years after the date of the grant.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Note 16. Segment Reporting

Commencing with the reverse merger on April 2, 2014, the Company organized its business into four operating segments to align its organization based upon the Company’s management structure, products and services offered and funding requirements. The four operating segments that management defined were Hardware, Home Goods, eCommerce, and Corporate and Other. Below is a description of each operating segment.

Hardware

Building upon Infusion Brands’ success with the iconic DualSaw™ and DualTools™ brands, the Company had developed and marketed additional products including the patented RS1000 and RS1200 DualSaw Reciprocating Saws™, the OS2500 and OS3000 DualSaw Oscillating Saw™, and the PS7000 DualTools Polisher/Sander™,. Those products joined the DualSaw PrecisionCS3000™, DualSaw Everyday CS450™, and DualSaw Destroyer CS650™ in the consumer line, as well as the Professional Series DualSaw CS450s and CS650s. The Company also has additional new hardware, lawn and garden and lithium-ion power tools and hand tool products.

Home Goods

With the execution of the Participation Agreement and required consolidation of Ronco Holdings, Inc. in the first quarter of 2014, the Company entered the Home Goods space through a well known and respected brand in the direct response industry, Ronco®.

In addition to Ronco® in the home goods vertical market, the Company has also developed the DOC™ cleaning brand (Your Prescription for Clean™), as well as HomeHero™ (cleaning) and the Infusion Collection (cookware) brands. These brands exist primarily for live shopping distribution, where they have been and continue to be very successful, but also represent an opportunity for both direct response and retail distribution on a product-by-product basis. The Company plans to opportunistically develop or source multiple product offerings for these brands going forward.

eCommerce

eCommerce include the monetization of the Company’s eDiets.com and asseenontv.com URLs. Through its eDiets.com asset, management during this time period believed there would be existing and new cross-marketing and synergistic opportunities for development and distribution of health and wellness products, as well as subscription and transactional technology revenues, either alone or with strategic partners. During this time period and until October 28, 2014, the Company also owned the URL asseenontv.com, one of the leading marketplace for products sold in the As Seen On TV category.

Corporate and Other

The Corporate segment is responsible for corporate governance, compliance, strategic planning, and debt and equity capital transactions. The Corporate segment also provides funding to other operating segments when needed.

The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The Company evaluates performance based on operating earnings of the respective business segments.

The consolidated condensed results of operations include the revenues and expenses of Ronco subsequent to March 6, 2014, the date Ronco became a VIE, and ASTV’s business subsequent to April 2, 2014, the closing date of the reverse acquisition.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Summarized financial information concerning the Company's reportable segments for the three months ended September 30, 2014 and 2013 are shown in the following tables.

	Three Months Ended September 30, 2014
										Corporate
										&
	Hardware			Home Goods			eCommerce			Other			Total
Total revenue	$	1,115,815		$	2,753,173		$	155,366		$	–		$	4,024,354
Net loss	$	(3,273,373	)	$	(18,242,393	)	$	(6,640,857	)	$	(2,947,680	)	$	(31,104,303	)
Depreciation and amortization	$	17,529		$	107,802		$	162,522		$	–		$	287,853
Interest expense	$	–		$	–		$	–		$	1,035,256		$	(1,035,256	)

	Three Months Ended September 30, 2013
								Corporate
								&
	Hardware			Home Goods		eCommerce		Other			Total
Total revenue	$	765,690		$	–	$	–	$	–		$	765,690
Net loss	$	(1,032,650	)	$	–	$	–	$	(230,527	)	$	(1,263,177	)
Depreciation and amortization	$	8,689		$	–	$	–	$	–		$	8,689
Interest expense	$	–		$	–	$	–	$	238,185		$	238,185

Summarized financial information concerning the Company's reportable segments for the nine months ended September 30, 2014 and 2013 are shown in the following tables, followed by a reconciliation of assets to consolidated assets is as follows:

	Nine Months Ended September 30, 2014
										Corporate
										&
	Hardware			Home Goods			eCommerce			Other			Total
Total revenue	$	5,223,319		$	5,038,462		$	343,820		$	–		$	10,605,601
Net loss	$	(5,464,365	)	$	(20,420,109	)	$	(7,328,018	)	$	(2,399,256	)	$	(35,611,748	)
Depreciation and amortization	$	46,524		$	230,532		$	324,844		$	–		$	601,900
Interest expense	$	–		$	(1,456,391	)	$	–		$	2,491,647		$	1,035,256
Total assets held	$	4,890,469		$	8,960,441		$	4,748,416		$	44,738,534		$	63,337,860

	Nine Months Ended September 30, 2013
								Corporate
								&
	Hardware			Home Goods		eCommerce		Other			Total
Total revenue	$	9,955,861		$	–	$	–	$	–		$	9,955,861
Net loss	$	(2,093,739	)	$	–	$	–	$	(231,956	)	$	(2,325,695	)
Depreciation and amortization	$	25,137		$	–	$	–	$	–		$	25,137
Interest expense	$	–		$	–	$	–	$	238,185		$	238,185
Total assets held	$	2,025,334		$	–	$	–	$	–		$	2,025,334

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

	For the Nine Months Ended September 30,
	2014			2013
Assets
Total assets for reportable segments	$	63,337,860		$	25,137
Elimination of intersegment funding receivables		(46,654,020	)		–
Elimination of intersegment notes receivable		(851,237	)		–
Elimination of intersegment interest receivable		(34,828	)		–
Elimination of intersegment deferred financing fee		(16,250	)		–
Elimination of intersegment accrued fees		(40,062	)		–
Total consolidated assets	$	15,741,463		$	25,137

Intersegment Transactions

As of September 30, 2014, the Corporate segment has provided funding to the Hardware, Home Goods, and eCommerce segments in the amounts of approximately $7,384,000, $882,000 and $61,000, respectively.

On April 11, 2014, the Home Goods segment and the Corporate segment entered into a Loan and Security Agreement ("Loan Agreement"). The Home Goods segment may borrow up to $3,000,000 for working capital subject to an Accounts Receivable and Inventory Borrowing Base calculation. Borrowings made are subject to an interest rate of Prime plus 4% (7.25% at September 30, 2014) per annum that shall accrue daily and be payable monthly. The Loan Agreement's maturity date is April 11, 2015. As part of the Agreement, the Home Goods segment has secured the payment of all borrowings by granting the Corporate segment a security interest in the assets of the Company. At September 30, 2014, the outstanding balance of the Loan Agreement was $651,237.

On May 5, 2014, the Home Goods segment issued a promissory note for $200,000 to the Corporate segment. The note requires monthly interest payments at an interest rate of 14% per annum. All outstanding principal and unpaid interest is due on December 31, 2014.

Note 17. Income Taxes

As a result of the reverse acquisition and VIE acquisition, it is expected that ASTV’s net operating loss carry forwards of approximately $31,222,000 will be limited under IRC Section 382, and none of the VIE’s historical net operating loss carry forwards of approximately $10,476,000 will be available to offset any future taxable income of the Company’s consolidated tax group. Infusion has approximately $25,217,000 of historical net operating loss carry forwards that are not expected to be limited under IRC Section 382. A full valuation allowance has been established for consolidated net deferred tax assets as it is more likely than not deferred tax assets will not be realized. The Company does not expect to generate taxable income during the year ended December 31, 2014.

We have no unrecognized income tax benefits as of September 30, 2014 and December 31, 2013. There have been no material changes in unrecognized tax benefits through September 30, 2014. The calendar years 2013, 2012 and 2011 are considered open tax years in U.S. federal and state tax jurisdictions. ASTV received a Form 4564 Information Document Request with respect to the tax year ended March 31, 2013. On March 2, 2015, the IRS completed its review and issued an unfavorable adjustment in the amount of approximately $182,000 related to certain fees that should have been capitalized.

Note 18. Subsequent Events

The Company evaluates events that have occurred after the balance sheet date but before the financial statements are issued. Based upon the evaluation, the Company did not identify any recognized or non-recognized subsequent events that would have required adjustment or disclosure in the condensed financial statements, other than listed below.

Executive and Director Departures

On November 18, 2014, Mary Mather resigned as an officer and from the board of directors of the Company and its subsidiaries, effective November 30, 2014.

On January 5, 2015, Kevin Richardson, II, and Greg Adams resigned from the board of directors of the Company.

On January 8, 2015, pursuant to a letter agreement, Mark Ethier resigned as an employee and officer of the Company, but remained as a director. The Company agreed to vest and issue to Mr. Ethier 6,000,000 shares of restricted common stock of the Company. As of the same date, the board of directors reduced its size to two seats, and appointed Shad Stastney as interim president and chief executive officer. Both Mr. Ethier and Mr. Stastney are the Company’s current directors.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Restructuring

On or about December 15, 2014, the Company undertook a reduction in force that eliminated 7 full time employees. The terminated employees were generally offered full pay and benefits for one month from and after December 15, 2014, and the agreements generally contained a full release of claims by the terminated employees, as well as other standard provisions.

On or about January 12, 2015, the Company undertook an additional reduction in force that eliminated an additional 9 full time employees. The terminated employees were generally offered full pay and benefits for one month from and after January 12, 2015, and the agreements generally contained a full release of claims by the terminated employees, as well as other standard provisions.

On February 19, 2015, the Company entered into a mutual termination of net lease agreement with respect to the leased property at 14044 Icot Boulevard, Clearwater, Florida 33760.

On March 3, 2015, the Company and Oak Lawn Marketing International Inc. (“OLM”) executed the Fifth Amendment to the Exclusive Product Rights Agreement dated April 10, 2012 whereby ASTV assumed all rights and obligations under the Exclusive Product Rights Agreements, and OLM became the exclusive worldwide (including North America) distribution of the DualSaw and DualTools brands. OLM separately holds the exclusive rights to the Ronco brand internationally.

On June 26, 2015, the Company ceased operations at all entities and subsidiaries other than (i) As Seen on TV, Inc., and (ii) Ronco Holdings, Inc.

Financial Instrument Transactions

Warrant Extension

On November 30, 2014, the Company extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the Company’s Common Stock to December 31, 2014.

On December 31, 2014, the Company further extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the Company’s Common Stock to September 1, 2015.

On August 25, 2015, the Company further extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the Company’s Common Stock to December 31, 2015.

On November 13, 2015, the Company extended the expiration dates of certain warrants to purchase up to an aggregate of 9,227,038 shares of the Company’s Common Stock to June 30, 2016.

On December 31, 2015, the Company further extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the company’s Common Stock to September 1, 2016.

Note Amendment

On March 31, 2015, the Company and MIG7 entered into Amendment No. 2 to the Note Purchase Agreement, and a Restated Senior Secured Promissory Note (the “Amended Note”). In relevant part, these amendments (a) contained a qualified forbearance of the events of default noted in the Notice Letter, (b) resulted in MIG7 lending an additional $1,900,000 of cash proceeds to the Credit Parties; (c) set the outstanding principal amount, including compounded interest through April 27, 2015, to $12,676,193; (d) capitalized all interest as of April 27, 2015, into the new principal balance referenced above, and provided that interest accrued thereafter until April 2, 2016, is payable on the Maturity Date, and accrued interest after April 2, 2016, is to be paid quarterly; and (e) extended the Maturity Date of the Note to April 3, 2017, with an extension until April 3, 2018 if the Company (i) undertakes an offering of common stock within 15 months of the date of Amendment No. 2 that results in net proceeds of at least $14 million, and (ii) at least $10,000,000 of such offering proceeds are applied to the repayment of the Note. The Amendment No. 2 also added additional terms and conditions, including an obligation to issue to MIG7 shares of convertible preferred stock of the Company to MIG7 convertible into 60% of the fully diluted shares of capital stock of the Company, to convert certain warrants of the Company into 9% of the fully diluted capital stock of the Company, and the issue to management 30% of the fully diluted capital stock of the Company. The Amendment No. 2 also added additional events of default, including certain revenue and EBITDA milestones, among others.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

Other Transactions

On or about May 14, 2015, the Company, either directly or through its specified wholly-owned subsidiaries, (i) acquired all of the senior secured debt of Ronco Holdings, Inc., in exchange for a payment of $1,400,000 and an obligation to pay up to an additional $900,000 to LV Administrative Services (“LV”), (ii) acquired 100% of the equity of Ronco Holdings, Inc. from CD3 Holdings, Inc.; (iii) caused Ronco Holdings, Inc., to enter into an agreement with P2Binvestor Incorporated, a Colorado corporation (“P2Bi”), whereby P2Bi would provide up to $3,000,000 of senior secured receivables and inventory financing to Ronco Holdings, Inc. (the “P2Bi Credit Line”), (iv) entered into an Accommodation Agreement with MIG7, certain debt holders of the Company and management of the Company whereby MIG7 subordinated its security interests to the P2Bi Credit Line, and whereby those certain debt holders and management agreed to personal guarantees of specified portions of the P2Bi Credit Line, and (v) Ronco Holdings, Inc. terminated its existing senior secured receivables financing arrangement with Farwest.

Note Issuances

Subsequent to September 30, 2014, the Company has sold approximately $1,285,000 in promissory notes to an accredited investor. The notes are payable on demand and accrue interest at 16%.

Extinguishment of Debt

On January 11, 2015, the Company and Vicis Capital Master Fund, holder of that certain Senior Secured Note dated March 6, 2014 in the original principal amount of $11,000,000 (the “Vicis Note”), entered into a full mutual release of claims, which included the release of the Company’s obligation to pay any amounts due on the Vicis Note, whether principal or interest.

With respect to the third-party debt that was acquired by the Company in May of 2015, a gain on extinguishment of approximately $13,800,000 was recognized.

Asset Disposition

On October 28, 2014, the Company received a cash payment of $3,000,000 under an Asset Purchase Agreement dated October 28, 2014 by and between the Company and a third-party private purchaser, in consideration of the Company’s sale and transfer of its right, title and interest in the domain name www.asseenontv.com and other related assets, contracts and liabilities. The Company also retained the right to certain revenue share payments through December 31, 2014 not to exceed $200,000 in the aggregate. The Company realized $87,500 of revenue share subsequent to the asset disposition.

Default on Securities

On December 10, 2014, the Company received a letter (the “Notice Letter”) from MIG7 Infusion, LLC (“MIG7”), the purchaser from the Company of a secured note in the original principal amount of $10,000,000 pursuant to a note purchase agreement dated April 3, 2014, as amended May 1, 2014 (the “Note Purchase Agreement”). The Notice Letter stated that MIG7 believed the Company to be in default of certain terms of the Note Purchase Agreement. The Company acknowledged the existence of a number of technical events of default under the Note Purchase Agreement, which having remained outstanding for a period of time greater than 30 days, resulted in an increase in the interest payable under the note from 14% to 18% per annum, and further resulting in the right of MIG7 under the Note Purchase Agreement to declare the entire principal balance under the underlying note to be immediately due and owing.

Legal Proceedings

On January 5, 2016 the Company settled an action initially filed in June 2014 by a former employee and director of the Company, in the U.S. District Court for the Eastern District of Pennsylvania based on certain stock options granted to the former employee and other matters relating to the former employee’s dismissal from the Company. The action was filed against the Company and certain of its former executive officers. Without admitting fault, liability or wrongdoing the Company and former employee agreed to settle the action in consideration of the Company tendering $30,000 to the former employee and issuing the former employee 5,000,000 shares of its common stock. In consideration of the cash payment and stock, the former employee released the Company and its affiliates, including but not limited to past and present officers and directors, from all liability relating to the action and from all other potential future claims. A loss contingency in the amount of $80,000 was recognized as of September 30, 2014 in the “Accrued Expenses and Other Current Liabilities” in our Condensed Consolidated Balance Sheets.

AS SEEN ON TV, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)

On February 26, 2016, ASTV was sued for an alleged breach of an employment agreement by its former CFO, who resigned in 2014, in an action filed in the Sixth Judicial Circuit in and for Pinellas County, Florida. The Company has filed a motion to dismiss. A loss contingency in the amount of $158,000 was recognized as of September 30, 2014 in the “Accrued Expenses and Other Current Liabilities” in our Condensed Consolidated Balance Sheets.

On April 29th, 2016, the Company received notice (but not official service) that Infusion Brands, Inc., its discontinued subsidiary, may be named as a defendant in Flint v. Infusion Brands, Inc., et al, a purported class action case filed but not yet served in federal court for the Eastern District of Michigan. The suit alleges that the plaintiff and other similarly situated plaintiffs were damaged when Infusion Brands, Inc. ceased to sell replacement parts and accessories for a former product, the DualTools PS7000, a polisher/sander. Lowe’s, Inc. has also sought indemnification from Infusion Brands, Inc. for its costs related to the action. Infusion Brands, Inc., as a discontinued subsidiary, has no assets and no ability to pay any judgment that may be rendered.

Segments

Commencing January 1, 2015, the Company re-organized its business into 5 segments of which 4 are based on sales channel and 1 is based upon corporate financing and management, to better reflect the differing requirements and approaches of the sales efforts and buyers in each of those channels. The 5 segments that management defined were (1) Retail, (2) Live Shopping, (3) Direct Response, (4) International/Royalty and (5) Corporate and Other. Below is a description of each segment.

Retail

The Retail segment includes those sales efforts to and revenue from buyers who resell our products at retail, both physical (brick and mortar) and through their online portals. This segment includes customers such as Walmart, Bed Bath & Beyond, Target, and Home Depot.

Live Shopping

The Live Shopping segment includes those sales efforts to and revenue from customers who operate “Live shopping” channels, both domestic and international. This segment includes customers such as QVC, HSN, Evine, TSC (Canada), and HSE24 (Europe).

Direct Response

The Direct Response segment includes those sales efforts in and revenue from the direct response market. “Direct Response” is the process of advertising directly to customers by purchasing media, whether radio, television or online, then monetizing that media cost by direct sales to such customers prompted by that media, either by telephone or online.

International/Royalty

The International/Royalty segment includes those sales efforts to and revenue from those international (and limited domestic) sales where the Company receives its revenue as a royalty, rather than by selling product directly. The Company’s primary contracts in this area are with Oak Lawn Marketing Incorporated, which distributes the Company’s Ronco brand internationally, and its legacy DualTools and DualSaw brands worldwide.

Corporate and Other

On May 2, 2015, the board of directors of the company, acting by unanimous written consent, expanded the size of the board of directors to 3 members, and added Fredrick Schulman to fill newly-created vacant seat. The board also appointed Mr. Schulman as chairman of audit committee, where he will be the only initial member.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Forward-Looking Statements

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our unaudited interim condensed consolidated financial statements and the notes thereto, which are included in this report, as well as our audited consolidated financial statements for the year ended December 31, 2013, which are included in our Form 8-K/A Exhibit 99.1, filed August 29, 2014.

This discussion contains forward-looking statements that are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Act of 1934 (the “Exchange Act”), as amended, regarding business strategies, market potential, future financial performance, our raw material costs, the activities of our competitors and other matters. Statements preceded by, followed by or that otherwise include the words “believes,” “expects,” “anticipates,” “intends,” “projects,” “estimates,” “plans” and similar expressions or future or conditional verbs such as “will,” “should,” “would,” “may” and “could” are generally forward-looking in nature and not historical facts. The forward-looking statements are not historical facts, but rather are based on expectations, estimates, assumptions and projections about our industry, business and future financial results, based on information available at the time this report is filed with the Securities and Exchange Commission, or with respect to any document incorporated by reference, available as of the time such document was prepared. Our actual results could differ materially from the results contemplated by these forward-looking statements due to a number of factors, including but not limited to: (i) by our reliance on the North American home improvement, repair and new home construction activity levels, (ii) the North American and global economies, (iii) risk associated with entering into potential strategic acquisitions and integrating acquired property, (iv) our ability to remain competitive, innovative and protect our intellectual property, (v) our reliance on key customers and suppliers, (vi) the cost and availability associated with our supply chains and the availability of raw materials, (vii) compliance with tax, environmental and federal, state and international laws and industry regulatory standards and (viii) the risk of doing business internationally. These and other factors are discussed in Part I, Item 1A “Risk Factors” of our Annual Report on Form 10-K for the year ended March 31, 2014. We undertake no obligation to, and expressly disclaim any such obligation to, update or clarify any forward-looking statements to reflect changed assumptions, the occurrence of anticipated or unanticipated events, new information or changes to future results over time or otherwise, except as required by law.

Overview

References to “the Company,” “we,” “our” and “us” refer to As Seen on TV, Inc. and its consolidated subsidiaries as a whole, unless the context otherwise requires. The Company is a leading consumer products company that leverages direct response to satisfy unmet market demands and solve everyday problems. We compete in three key product vertical markets — Hardware, Home Goods and eCommerce — with a wide portfolio of revenue-generating brands including Ronco, DualTool®, and DOC Cleaning. With physical offices in North America, Europe and Asia, the Company has worldwide reach and capability. Our products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels.

As Seen On TV, Inc. (“ASTV”), previously a direct response and retail marketing company and owner of AsSeenOnTV.com and eDiets.com, effective April 2, 2014, merged with Infusion Brands, Inc (“Infusion’). Under the terms of the merger agreement, ASTV issued 452,960,490 shares of its common stock to Infusion Brands International, Inc. (“IBI”), parent of Infusion, in exchange for all of the shares of Infusion. Following the transaction, IBI became an 85.2% owner of ASTV’s outstanding common shares and 75% owner of the ASTV’s common shares on a fully diluted basis. The merger agreement further provided IBI with the right to appoint a majority of the Company’s Board of Directors. Accordingly, the transaction was accounted for as a reverse acquisition with Infusion becoming the acquirer for accounting purposes and ASTV becoming the accounting acquiree. Concurrent with the April 2, 2014 merger agreement, Infusion assumed all assets and obligations of IBI, including all rights held by IBI under a participation agreement between IBI and secured creditors of Ronco Holdings, Inc. (“Ronco”). From and after that date and until May 31, 2015, Ronco was deemed a Variable Interest Entity (“VIE”) with Infusion being the primary beneficiary. See Note 3 of Part 1 for specifics of the participation agreement and VIE determination. On May 31, 2015, ASTV acquired the remainder of the secured debt of Ronco and 100% of its equity ownership, and therefore from and after May 31, 2015, Ronco is a wholly-owned subsidiary of ASTV.

Ronco Holdings, Inc. is the owner of one of the pre-eminent brands in the history of direct response, Ronco®. With over $2 billion of brand revenues since its inception, Ronco® has over its life brought to market such iconic products as the Ronco Pocket Fisherman™, Ronco Veg-o-Matic®, and the Ronco Showtime® Rotisserie and currently offers products including the Showtime Rotisserie®, E-Z Store Rotisserie®, Ronco Chip-tastic® Microwave Potato Chip Maker, Ronco 5 Minute Pasta Wizard™, Ronco Turbo Dehydrator™^,, the award-winning, patented innovation, the Ronco Ready Grill™, and its newest innovation, the Ronco Pizza and More™. Prior to the launch of the Ronco Ready Grill™, Ronco had not developed any significant innovation in over 10 years. The launch of the Ronco Ready Grill™, followed by the Ronco Pizza and More™ has reignited the Ronco® brand. This will accelerate with the addition of more innovative new products going forward, as well as the redesign and reimagination of many classic Ronco products consumers have loved from the past. Management has also segmented Ronco into three distinct brands going forward: Ronco® (household appliances), Ronco Wonder™ (gadgets & cleaning) and Ronco Classics™ (classic, beloved original Ronco products including, but not limited to the Veg-O-Matic® and Pocket Fisherman®) This sub-brand strategy allows Management to both introduce a new and broader range of products under the valuable Ronco® brand umbrella, while still delivering on its core Ronco® brand promise of “Healthy, Delicious Cooking Made Easy™”.

From April 2, 2014 until December 31, 2014, management organized its business into segments based on product verticals. Those product verticals, chosen for their record of success in direct response, were Home Goods, Hardware, eCommerce, and Corporate and Other.

Home Goods

With the acquisition of its interest in Ronco Holdings, Inc. in the first quarter of 2014, the Company entered the Home Goods space through one of the most well known and respected brands in the history of direct response, Ronco®.

In addition to Ronco® in the home goods vertical, the Company has also developed the DOC™ cleaning brand (Your Prescription for Clean™), as well as HomeHero™ (cleaning) and the Infusion Collection (cookware) brands. These brands exist primarily for live shopping distribution, where they have been and continue to be very successful, but also represent an opportunity for both direct response and retail distribution on a product-by-product basis. The Company plans to opportunistically develop or source multiple product offerings for these brands going forward.

Hardware

eCommerce

eCommerce includes the monetization of the Company’s eDiets.com and asseenontv.com URLs. Through its eDiets.com asset, management during this time period believed there would be existing and new cross-marketing and synergistic opportunities for development and distribution of health and wellness products, as well as subscription and transactional technology revenues, either alone or with strategic partners. During this time period and until October 28, 2014, the Company also owned the URL asseenontv.com, one of the leading marketplace for products sold in the As Seen On TV category. On October 28, 2014, that URL and associated assets were sold to a third-party private company. Prior to the sale, this URL generated royalty revenue.

Corporate and Other

Retail

The Retail segment includes those sales efforts to and revenue from buyers who resell our products at retail, both physical (brick and mortar) and through their online portals. Although historically the Ronco brand was sold only through direct response, over the past decade, both Ronco and other similar direct response sellers have received an increasingly large percentage, and in many cases a majority, of their revenue by monetizing the brand and product identities created by direct response advertising through retail sales. The Retail segment is expected to be the largest (in terms of revenue) for the Company for the foreseeable future.

The Company’s customers in the Retail segment include both large retailers, including Walmart, Bed Bath & Beyond, Target, Home Depot and Amazon, and smaller retailers. The customers in the Retail segment purchase goods both for their physical (“brick and mortar”) locations, and for their online portals, which represents a regularly increasing percentage of all the Company’s Retail sales. Management expects continued growth in the Retail segment as additional products are introduced and as additional direct response advertising is run, which supports those sales. Management also expects continued growth of online sales as a percentage of Retail sales, which represents an opportunity for the Company to capture an increasing percentage of those online sales through its own portal, www.ronco.com. Information on this website is not a part of this report.

Management anticipates continued growth in the Retail segment, both from the introduction of existing Ronco products to new retail customers, and from the introduction of new products across all customers.

Live Shopping

The Live Shopping segment includes those sales efforts to and revenue from customers who operate “live shopping” channels, both domestic and international. Live Shopping is most similar to the Company’s historic direct response business, but instead of paying for the media itself and charging the wholesale price direct to the ultimate customer, the Company instead sells the goods at wholesale (as in the Retail segment) to the live shopping channels, and those channels effectively pay the cost of the media time to demonstrate and sell the products. This segment includes customers such as QVC, HSN, Evine, TSC (Canada), and HSE24 (Europe), among others.

Although virtually all of Ronco’s historic products are available to be sold through the Live Shopping segment, the Live Shopping segment also affords the Company the opportunity to source, test, rebrand and sell many other non-core products that happen to fit a desire on the part of one or more live shopping channels based on their particular market research or trend analyses. For those particular sales, the Company may use the Ronco brand, an affiliated brand, one of the Company’s other historic brands (including DualTools or the Infusion Collection), or a one-off brand. These types of products are generally in or very nearly in production when sourced, and therefore are much faster from sourcing to market than newly-designed products.

Management anticipates continued growth in the Live Shopping segment as current products receive continued airings, and as additional products are introduced by Ronco and are sourced and added for the Company’s other brands.

Direct Response

The Ronco brand was the first direct response brand, and Ron Popeil, its founder, effectively created the direct response market. From its founding through today, the Ronco brand has sold over $2 billion of products through direct response, spending over $500 million on direct response advertising to do so, also creating in the process a lasting brand recognition with consumers. Until 2004, all Ronco products were sold via direct response. Since then, as a result both of the increase of media costs and the proliferation of sales channels (including particularly online), the direct response business has become less profitable viewed alone, but continues to be profitable as part of a strategy which uses direct response to fund all or a portion of its own media costs, and monetizes that media not just through direct response, but also through retail and online sales. This is how management views and approaches direct response, and in that light, continues to view it as a key part of the Company’s overall sales strategy.

Given management’s view of the best use of direct response, it is anticipated that direct response will be used for a relatively small number of the Company’s products in any given year, and only in those situations where the net profit or cost of the direct response campaign, taken as a whole with any associated retail and online sales, meets management’s requirements for an acceptable net margin.

International/Royalty

The International/Royalty segment includes those sales efforts to and revenue from those international (and limited domestic) sales where the Company receives its revenue as a royalty, rather than by selling product directly, resulting in no investment in inventory and very minimal, if any, sales and marketing expense by the Company. The Company’s primary contracts in this area are with Oak Lawn Marketing Incorporated (“OLM”), which distributes the Company’s Ronco and Dual Tools brands internationally.

The Company’s contracts with OLM generally provide that OLM will be directly responsible for all costs of goods and all sales and marketing expenses for its sales, with the Company’s only requirement being to provide those media assets it has on hand, with occasional minimal editing. As a result, the Company views the International/Royalty segment as having the potential for meaningful contribution and growth going forward, particularly since it requires little to no incremental investment over what is already being made to sell products through other channels, and therefore nearly all of the revenue generated is net margin for the Company.

Corporate and Other

The consolidated financial results of the Company for the nine months ended September 30, 2014 include ASTV’s results from April 2, 2014 through September 30, 2014, Infusion’s results from January 1, 2014 to September 30, 2014, and Ronco’s results from March 6, 2014 to September 30, 2014. The prior year results presented are those of Infusion, since they are the accounting acquirer.

Consolidated Results of Operations

	For the Three Months Ended September 30,						Increase			For the Nine Months Ended September 30,						Increase
	2014			2013			(Decrease)			2014			2013			(Decrease)
Revenues	$	4,024,354		$	765,690		$	3,258,664		$	10,605,601		$	9,955,861		$	649,740
Cost of revenues		5,141,020			595,979			4,545,041			11,100,277			7,998,801			3,101,476
Gross profit		(1,116,666	)		169,711			(1,286,377	)		(494,676	)		1,957,060			(2,451,736	)
Gross profit %		-27.75%			22.16%			-49.91%			-4.66%			19.66%			-24.32%

Operating expenses:
Selling and marketing expenses		730,576			174,863			555,713			1,344,463			351,875			992,588
General and administrative expenses		3,765,144			1,027,498			2,737,646			8,341,287			3,698,924			4,642,363
Impairment loss on goodwill		19,177,171			–			19,177,171			19,177,171			–			19,177,171
Impairment loss on other intangible assets		2,793,415			–			2,793,415			2,793,415			–			2,793,415
Loss from operations		(27,582,972	)		(1,032,650	)		26,550,322			(32,151,012	)		(2,093,739	)		(30,057,273	)

Other income (expense):
Change in fair value of warrants		(665,733	)		–			665,733			1,037,108			–			1,037,108
Loss on inventory deposit		(200,000	)		–			200,000			(200,000	)		–			200,000
Loss on note receivable		(1,035,256	)		–			1,035,256			(1,035,256	)		–			1,035,256
Interest income		33,565			–			33,565			70,303			–			70,303
Interest expense		(1,663,199	)		(238,185	)		1,425,014			(3,294,488	)		(238,185	)		3,056,303
Other income (expense)		9,292			7,658			1,634			(38,403	)		6,229			44,632
Net other income (expense)		(3,521,331	)		(230,527	)		3,290,804			(3,460,736	)		(231,956	)		3,228,780

Provision of income taxes		–			–			–			–			–			–

Net loss		(31,104,303	)		(1,263,177	)		29,841,126			(35,611,748	)		(2,325,695	)		(33,286,053	)
Less: Net loss attributed to noncontrolling interest		17,942,343			–			17,942,343			19,139,054			–			19,139,054
Net loss attributable to As Seen On TV, Inc.	$	(13,161,960	)	$	(1,263,177	)	$	11,898,783		$	(16,472,694	)	$	(2,325,695	)	$	14,146,999

Basic and diluted loss per share	$	(0.02	)	$	(0.02	)				$	(0.04	)	$	(0.03	)

The following discussion of consolidated results of operations and segment results refers to the three and nine mont$11hs ended September 30, 2014 compared to the three and nine months ended September 30, 2013. Consolidated results of operations should be read in conjunction with segment results of operations.

Revenues

The increase in revenue for the three months ended September 30, 2014 mainly relates to an approximate $350,000 increase in Hardware revenue and to the approximate $2,753,000 increase in Home Goods revenue. Of the increase in Home Goods revenue, approximately $1,640,000 is attributable to a DRTV cutlery campaign; the remaining increase is attributable to the VIE acquisition of Ronco.

For the nine month period ended September 30, 2014, Hardware revenue decreased approximately $4,7320,000 due to lower international and domestic retail revenue. The Company’s main international distributor who markets products through DRTV has not re-ordered at the 2013 level, which accounted for a decrease of approximately $4,200,000. Despite this decrease, the Company added approximately $5,038,000 in new Home Goods revenue. Of this new revenue, approximately $1,640,000 is attributable to a domestic DRTV cutlery campaign; the remaining increase is attributable to the VIE acquisition of Ronco.

Cost of revenues

The increase in cost of revenue for the three and nine months ended September 30, 2014 relates to the increase in revenues and the write off of certain inventory as defective, obsolete or slow-moving. During the three and nine months ended September 30, 2014, the Hardware and Home Goods wrote off $633,000 and $161,000 of inventory, respectively.

Gross profit

The decrease in gross profit percentage for the three and nine months ended September 30, 2014 relates to negative margin on Hardware and Home Goods revenue. The Home Goods negative margin was a result of the domestic DRTV cutlery campaign operating at a loss as well as expenses incurred on various DRTV test campaigns. During the three and nine months ended September 30, 2014, the Hardware and Home Goods wrote off $633,000 and $161,000, respectively, of inventory as it was determined defective, obsolete or slow-moving.

Operating expenses

Operating expenses for the three and nine months ended September 30, 2014 mainly increased due to the inclusion of costs from the combination of As Seen on TV, Inc., Infusion Brands, Inc. and Ronco Holdings, Inc. as compared to Infusion Brands, Inc. only in 2013. For the three and nine months ended September 30, 2014, Infusion’s operating expenses increased approximately $1,073,000 and $1,437,000, respectively.

The increase in Infusion’s operating expenses for the three months ended September 30, 2014 is attributable to an approximate increase of $477,000 in selling expenses of which approximately $426,000 relates to the production of various DRTV infomercials. The remaining increase is mainly attributable to the approximate increase of $210,000 in legal and audit professional fees associated with the merger and acquisition as well as an increase of $178,000 in professional fees associated with product research and development.

The increase in Infusion’s operating expenses for the nine months ended September 30, 2014 is attributable to the approximate increase of $665,000 in selling expenses of which approximately $538,000 relates to the production of various DRTV infomercials and approximately $200,000 relates to costs associated with attending various domestic and international tradeshows. The remaining increase is due to legal and audit professional fees associated with the merger and acquisition as well as professional fees associated with product research and development.

ASTV represented approximately $6,775,000 and $7,638,000 of the increase in operating expenses for the three and nine months ended September 30, 2014, respectively. During the three and nine months ended September 30, 2014, ASTV recognized an impairment loss on goodwill of approximately $3,214,000 and an impairment loss of approximately $2,793,000 on other intangible assets.

Ronco represented approximately $17,421,000 and $18,541,000 of the increase in operating expenses for the three and nine months ended September 30, 2014, respectively. During the three and nine months ended September 30, 2014, Ronco recognized an impairment loss on goodwill of approximately $15,963,000.

Loss from operations

The increased loss from operations is largely related to the increases in operating expense and reduction in gross margin as described above.

Net Other (income) expense

The increase in net other expense for the three month period ended September 30, 2014 is due to an increase in interest expense of approximately $1,596,489, an increase in the loss associated with the change in fair value of warrants subject to remeasurement of approximately $666,000, and recognition of a loss of approximately $1,035,000 on a note receivable determined worthless and uncollectible. For the nine month period ended September 30, 2014, the increase in net other expense is due to an increase in interest expense of approximately $3,059,000 and recognition of an approximate loss of $1,035,000 on the aforementioned note receivable offset by an approximate gain of $1,037,000 on the revaluation of said warrants.

The increase in interest expense for both periods was due to the increase in the Company’s notes payable as a result of the reverse merger, VIE acquisition, Assumption Agreement, and new financing issuances.

Net loss

The increase in net loss for the three and nine month periods ended September 30, 2014 resulted from the decreased gross profit and increase in operating expenses, interest expense, and the loss recognized on a note receivable offset by the warrant revaluation gain, as described above.

Net loss attributable to noncontrolling interest

The net loss attributable to noncontrolling interest of approximately $17,942,000 and $19,139,000 for the three and nine month periods ended September 30, 2014 represents 100% of Ronco’s net loss for the same periods.

Net loss attributable to As Seen On TV, Inc.

Net loss for the three and nine months ended September 30, 2014 was primarily due to decreased gross profit, increased operating expenses and interest expense, as described above.

Loss per common share

Loss per share on a basic and diluted basis was $0.01 for the three months ended September 30, 2014. Loss per share on a basic and diluted basis increased $0.01 for the nine months ended September 30, 2014 due to the increase in net loss.

Segment Analysis

Commencing with the reverse merger, the Company organized its business into four operating segments to align its organization based upon the Company’s management structure, products and services offered and funding requirements. The four operating segments that management defined were Hardware, Home Goods, eCommerce, and Corporate and Other. Below is a description of each operating segment.

Hardware

	For the Three Months Ended September 30,						Increase			For the Nine Months Ended September 30,						Increase
	2014			2013			(Decrease)			2014			2013			(Decrease)
Revenues	$	1,115,815		$	765,690		$	350,125		$	5,223,319		$	9,955,861		$	(4,732,542	)
Cost of revenues		1,914,067			595,979			1,318,088			5,000,084			7,998,801			(2,998,717	)
Gross profit		(798,252	)		169,711			(967,963	)		223,235			1,957,060			(1,733,825	)
Gross profit %		-71.54%			22.16%			-93.70%			4.27%			19.66%			-15.38%

Operating expenses:
Selling and marketing expenses		651,396			174,863			476,533			1,016,655			351,875			664,780
General and administrative expenses		1,623,725			1,027,498			596,227			4,470,945			3,698,924			772,021
Loss from operations		(3,073,373	)		(1,032,650	)		2,040,723			(5,264,365	)		(2,093,739	)		3,170,626

Other income (expense)
Loss on inventory deposit		(200,000	)		–			200,000			(200,000	)		–			200,000
Net other income (expense)		(200,000	)		–			200,000			(200,000	)		–			200,000

Provision for income taxes		–			–			–			–			–			–

Net loss	$	(3,273,373	)	$	(1,032,650	)	$	2,240,723		$	(5,464,365	)	$	(2,093,739	)	$	3,370,626

Revenues

The increase in revenue for the three months ended September 30, 2014 is attributable to an increase in product sales through the live shopping revenue. The decrease in revenue for the nine months ended September 30, 2014 relates to approximately $4,200,000 of international sales that occurred in this same period in 2013 that were not replicated in 2014. The decrease in international revenue is due to the Company’s main international distributor not re-ordering comparable levels of product subsequent to September 30, 2013, nor marketing additional products to existing and new markets due to lack of infomercials.

Cost of revenues

During the three and nine month period ended September 30, 2014, the Hardware segment wrote off approximately $925,000 of inventory which was deemed damaged, obsolete or slow-moving. The remaining change in cost of revenue for the three and nine months ended September 30, 2014 relates to the proportional change in revenues.

Gross profit

For the three and nine month period ended September 30, 2014, gross profit percentage was negative. The main reason for this is due to the inventory that was written off on September 30, 2014.

Operating expenses

Operating expenses consist of selling and marketing and general and administrative expenses. Selling and marketing expenses mainly consist of infomercial production costs and expenses related to attendance at various domestic and international tradeshows. For the three months ended September 30, 2014, infomercial production costs increased approximately $473,000 and tradeshow expense increased approximately $199,000, contributing to the overall increase in selling and marketing expenses. For the nine months ended September 30, 2014, infomercial production costs increased approximately $425,000 and tradeshow expense increased approximately $46,000,

General and administrative expenses for the three and nine months ended September 30, 2014 were as follows:

	Three Months Ended						Nine Months Ended
	September 30,				Increase		September 30,				Increase
	2014		2013		(Decrease)		2014		2013		(Decrease)
Employee expenses	$	694,745	$	650,582	$	44,163	$	1,973,999	$	2,331,326	$	(357,327	)
Contract labor		63,101		37,126		25,975		162,209		97,205		65,004
Occupancy		104,620		89,256		15,364		285,110		286,565		(1,455	)
Depreciation and amortization		17,529		9,916		7,613		46,524		29,854		16,670
Bad debt expense		31,186		4,297		26,889		37,161		4,778		32,383
Legal and accounting professional services		389,685		821		388,864		1,125,166		291,556		833,610
Travel		151,644		143,933		7,711		435,002		377,866		57,136
Insurance		85,692		64,175		21,517		232,772		187,004		45,768
Office related		85,523		27,392		58,131		173,002		92,770		80,232
Total	$	1,623,725	$	1,027,498	$	596,227	$	4,470,945	$	3,698,924	$	772,021

The increase in total general and administrative expenses for the three and nine months ended September 30, 2014 is mainly due to legal and audit professional fees associated with the merger, legal services with respect to intellectual property and professional fees relating to product development.

Net loss

For the three month period ended September 30, 2014, the approximate $2,240,000 increase in net loss is due the increase in cost of sales as a result of the inventory write offs and to the increase in operating expenses discussed above.

For the nine month period ended September 30, 2014, the approximate $2,063,000 increase in net loss is due to less gross profit and increased operating expenses as discussed above.

Home Goods

	For the Three Months Ended September 30,					Increase			For the Nine Months Ended September 30,					Increase
	2014			2013⁽¹⁾		(Decrease)			2014			2013⁽¹⁾		(Decrease)
Revenues	$	2,753,173		$	–	$	2,753,173		$	5,038,462		$	–	$	5,038,462
Cost of revenues		3,206,095			–		3,206,095			6,066,014			–		6,066,014
Gross profit		(452,922	)		–		(452,922	)		(1,027,552	)		–		(1,027,552	)
Gross profit %		-16.45%					-16.45%			-20.39%					-20.39%

Operating expenses:
Selling and marketing expenses		79,180			–		79,180			327,708			–		327,708
General and administrative expenses		1,378,948			–		1,378,948			2,250,356			–		2,250,356
Impairment loss on goodwill		15,963,074			–		15,963,074			15,963,074			–		15,963,074
Loss from operations		(17,874,124	)		–		17,874,124			(19,568,690	)		–		19,568,690

Other income (expense):
Interest expense		(368,269	)		–		368,269			(851,419	)		–		851,419
Other income (expense)		–			–		–			–			–		–
Net other income (expense)		(368,269	)		–		368,269			(851,419	)		–		851,419

Income tax provision		–			–		–			–			–		–

Net loss	$	(18,242,393	)	$	–	$	18,242,393		$	(20,420,109	)	$	–	$	20,420,109

(1) Segment operations began March 6, 2014.

Revenues

Revenues consist of product sales. Product sales are made through a combination of distribution channels.

Cost of Revenues

Cost of revenues mainly include product cost, TV advertising, shipping, telemarketing, fulfillment and commissions. For the three months ended September 30, 2014, product cost, TV advertising and shipping made up most of the cost of sales in the amount of approximately $1,138,000, $1,103,000 and $392,000, respectively. For the nine months ended September 30, 2014, these costs were approximately $2,100,000, $2,420,000 and $703,000, respectively.

Gross Profit

Gross profit for the Home Goods segment was negative for the three and nine months ended September 30, 2014 due to the Company spending considerable amounts on DRTV advertising for its main cutlery campaign as well as various other product test campaigns. Advertising expense for the three and nine months ended September 30, 2014 was approximately $1,103,000 and $2,400,000, respectively. This substantial advertising offset the margin on sales made through other sales channels. In addition, the Home Goods segment wrote down approximately $159,000 of obsolete or slow moving inventory for the three and nine month period ended September 30, 2014.

Operating Expenses

Operating expenses consist of selling and marketing and general and administrative expenses. Selling and marketing expenses mainly consist of professional fees associated with sales consulting, product development and public relations. General and administrative expenses for the three and nine months ended September 30, 2014 were as follows:

	Three Months Ended September 30,				Nine Months Ended September 30,
	2014		2013		2014		2013
Employee expenses	$	417,823	$	–	$	876,669	$	–
Occupancy		144,106		–		278,322		–
IT services		42,702		–		89,218		–
Depreciation and amortization		53,792		–		147,829		–
Bad debt expense		612,487		–		612,486		–
Legal and accounting professional services		62,540		–		143,650		–
Travel		18,850		–		70,159		–
Other		26,648		–		32,023		–
	$	1,378,948	$	–	$	2,250,356	$	–

The Home Goods segment recognized an impairment loss on goodwill in the amount of approximately $15,963,000.

Net other expense

Net other expense is mainly interest expense attributable to debt balances of the Company’s VIE.

eCommerce

	For the Three Months Ended September 30,					Increase		For the Nine Months Ended September 30,					Increase
	2014			2013⁽¹⁾		(Decrease)		2014			2013⁽¹⁾		(Decrease)
Revenues	$	155,366		$	–	$	155,366	$	343,820		$	–	$	343,820
Cost of revenues		20,858			–		20,858		34,179			–		34,179
Gross profit		134,508			–		134,508		309,641			–		309,641
Gross profit %		86.57%					86.57%		90.06%					90.06%

Operating expenses:
General and administrative expenses		767,853			–		767,853		1,630,147			–		1,630,147
Impairment loss on goodwill		3,214,097			–		3,214,097		3,214,097			–		3,214,097
Impairment loss on other intangible assets		2,793,415			–		2,793,415		2,793,415			–		2,793,415
Loss from operations		(6,640,857	)		–		6,640,857		(7,328,018	)		–		7,328,018

Income tax provision		–			–		–		–			–		–

Net loss	$	(6,640,857	)	$	–	$	6,640,857	$	(7,328,018	)	$	–	$	7,328,018

(1) Segment operations began April 2, 2014.

Revenues

eCommerce operations commenced with the completion of the reverse acquisition. Revenues in this segment reflect royalties earned under a contractual relationship related to our As Seen On TV.com URL website and subscription web-based diet and wellness revenue related to our eDiets.com URL. The subscription revenue is generated from monthly billings to our customers’ credit cards providing them with access to diet and/or wellness related resources and content.

Royalty revenue for the three and nine month periods ended September 30, 2014 was approximately $90,000 and $181,000, respectively. Royalty fees will no longer be generated subsequent to the October 28, 2014 sale of As Seen On TV.com URL.

Subscription based revenue for the three and nine month periods ended September 30, 2014 was approximately $55,000 and $150,000, respectively. This revenue is expected to decline as the membership base runs off due to lack of available resource investment in customer acquisition and content development.

Cost of revenues

Cost of revenues in the eCommerce segment consists primarily of web-site related fees, hosting fees and dietary consulting services.

Operating expenses

Operating expenses of the eCommerce segment consist of general and administrative expenses mainly comprised of administrative salaries, professional fees, insurance costs and intangible asset amortization. During the three and nine month period ended September 30, 2014, the eCommerce segment recognized an impairment of approximately $3,214,000 on its goodwill and an impairment of approximately $2,793,000 on other intangible assets.

Corporate and Other

	For the Three Months Ended September 30,						Increase		For the Nine Months Ended September 30,						Increase
	2014			2013			(Decrease)		2014			2013			(Decrease)
Revenues	$	–		$	–		$	–	$	–		$	–		$	–
Operating expenses		–			–			–		–			–			–
Loss from operations		–			–			–		–			–			–

Other income (expense):
Change in fair value of warrants		(665,733	)		–			665,733		1,037,108			–			1,037,108
Interest income		65,172			–			65,172		118,881			–			118,881
Interest expense		(1,326,537	)		(238,185	)		1,088,352		(2,491,647	)		(238,185	)		2,253,462
Loss on note receivable		(1,035,256	)		–			1,035,256		(1,035,256	)		–			1,035,256
Other income (expense)		14,674			7,658			7,016		(28,342	)		6,229			34,571
Net other income (expense)		(2,947,680	)		(230,527	)		2,717,153		(2,399,256	)		(231,956	)		2,167,300

Income tax provision		–			–			–		–			–			–

Net loss	$	(2,947,680	)	$	(230,527	)	$	2,717,153	$	(2,399,256	)	$	(231,956	)	$	2,167,300

Revenues

The Corporate segment is a cost center and consequently does not generate revenues.

Net Other (income) expense

As a result of notes payable increasing by approximately $35,000,000, interest expense increased approximately $1,260,000 and $2,256,000 for the three and nine month period ended September 30, 2014, respectively. The increase in notes payable is due to the debt assumed via the reverse merger, VIE acquisition, Assumption Agreement and new financing issuances.

The Corporate segment also recognized a loss of approximately $666,000 and a gain of approximately $1,037,000 on the change in fair value of warrants subject to remeasurement for the three and nine month period ended September 30, 2014, respectively. Changes in the share price of ASTV common stock was the most significant fair value input that contributed to such gain and loss.

An approximate loss of $1,035,000 was recognized on a note receivable and it’s accrued interest during three and nine month period ended September

Net loss

The increase in the net loss for the Corporate segment for the three month period ended September 30, 2014 is attributable to an increase of approximately $1,260,000 in interest expense, to an approximate $1,035,000 loss recognized on a note receivable, and to a loss of approximately $666,000 in the change in fair value of warrants subject to remeasurement. For the nine month period ended September 30, 2014, the increase in net loss is attributable to the increase of approximately $2,256,000 in interest expense and an approximate loss of $1,035,000 recognized on a note receivable offset by an approximate gain of $1,037,000 recognized on the revaluation of the warrants.

Off Balance Sheet Arrangements

We do not have any off balance sheet arrangements as of September 30, 2014.

Liquidity and Capital Resources

We reported a net loss of approximately $35,612,000 for the nine month period ended September 30, 2014. At September 30, 2014, we had a working capital deficit of approximately $31,450,000, an accumulated deficit of approximately $44,164,000 and cash used in operations for the nine months ended September 30, 2014 of approximately $7,697,000. Based on our recurring losses from operations and negative cash flows from operations, these factors, among others, raise substantial doubt about our ability to continue as a going concern. Our condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful in our efforts to increase our revenues and report profitable operations or to continue as a going concern, in which event investors would lose their entire investment in our Company.

We have experienced losses from operations since our inception and cannot predict how long we will continue to incur losses or whether we ever become profitable. We have relied on a series of private placements of secured and unsecured promissory notes; the most recent promissory note sale was a senior secured promissory note on April 3, 2014 in the amount of $10,180,000 whereby the Company received net proceeds of approximately $8,400,000 after debt issuance costs and original issuance discount.

During the reporting period, we utilize an accounts receivable and purchase order financing agreement to generate cash flow to fund inventory purchases and operations. We are able to obtain cash advances from 75% to 80% of qualified accounts receivable balances assigned up to an amount of $4,000,000.

Currently, the Company does not have a line of credit to draw upon. The Company’s commitments and contingencies will either utilize future operating cash flow or require the sale of debt or equity securities to fulfill the commitments.

We have undertaken, and will continue to implement, various measures to address our financial condition, including:

Significantly curtailing costs and consolidating operations, where feasible.

Seeking debt, equity and other forms of financing, including funding through strategic partnerships.

Reducing operations to conserve cash.

Deferring certain marketing activities.

Investigating and pursuing transactions with third parties, including strategic transactions and relationships.

The following table summarizes our cash flows for the nine month periods ended September 30, 2014 and 2013.

	September 30, 2014			September 30, 2013
Net cash used in operating activities	$	(7,696,586	)	$	(2,359,277	)
Net cash used in investing activities		(109,713	)		–
Net cash provided by financing activities		7,813,084			2,070,581
Net increase (decrease) in cash	$	6,785		$	(288,696	)

The approximate $5,337,000 increase in net cash used in operations is primarily attributable to operational losses, growth in inventory, deposits on inventory and prepaid expenses.

The approximate $109,000 increase in net cash provided by investing activities predominately represents purchases of property and equipment.

The approximate $5,742,000 increase in cash provided by financing activities is related to the aforementioned April 2014 senior secured promissory note and a decrease in net payments made on our accounts receivable factoring arrangement.

A summary of future minimum rental payments required under the Company’s operating leases that have initial or remaining non-cancelable lease terms in excess of one year from September 30, 2014 are as follows:

Year 1	$	367,460
Year 2		404,199
Year 3		154,600
Year 4		22,750
	$	949,009

The following is a consolidated schedule of the future payments subsequent to September 30, 2014 required under notes payable.

2015	$	23,706,784
2016		11,221,562
2017		—
2018		3,770,000
Thereafter		—
	$	38,698,346

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable to smaller reporting companies.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management carried out an evaluation with the participation of our current chief executive officer who serves as our principal executive officer, and current principal financial and accounting officer, required by Rules 13a-15 and 15d-15 of the Securities Exchange Act of 1934 (the “Exchange Act”) of the effectiveness of our disclosure controls and procedures as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act as of September 30, 2014. Based on this evaluation our chief executive officer concluded that our disclosure controls and procedures were not effective at September 30, 2014 so as to ensure that the information relating to our company required to be disclosed in our SEC reports (i) is recorded, process, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our chief executive officer, to allow timely decisions regarding required disclosures due to the existence of material weaknesses.

The material weaknesses are as follows:

	·	A lack of sufficient resources including a designated chief financial officer and an insufficient level of monitoring and oversight, which restricted the Company’s ability to gather, analyze and report information relative to the financial statement assertions in a timely manner, including insufficient documentation and review of selection of generally accepted accounting principles.
	·	The limited size of the accounting departments makes it impractical to achieve an appropriate level of segregation of duties. Specifically, due to lack of personnel, (1) effective controls were not designed and implemented to ensure accounting functions were properly segregated for and (2) we experienced problems with the post-acquisition integration of Infusion and Ronco Holdings, as their accounting processes, systems and procedures differ from our historical operations.
	·	Due to a lack of adequate staffing within the finance department and adequate staffing within operational departments that provide information to the finance department, we did not establish and maintain effective controls over certain of our period-end financial close and reporting processes. Specifically, effective controls were not designed and implemented to ensure that journal entries were properly prepared with sufficient support or documentation or were reviewed and approved to ensure the accuracy and completeness of the journal entries recorded.

The weaknesses above resulted in the delinquent filing of (1) our Form 8-K/A providing financial information for our acquisition of Infusion Brands, Inc. and variable interest entity recognition of Ronco Holdings, and (2) this report. The Company is in the process of adding additional personnel and procedures, which we believe will remedy these weaknesses in disclosure controls and procedures in future periods. However, there are no assurances we will be able to devote the necessary capital to hire the additional personnel and institute the additional systems, policies and procedures to the level necessary. In that event, there are no assurances that the material weaknesses described above will be timely remediated or not result in errors in our financial statements in future periods.

Changes in Internal Controls over Financial Reporting

During the period covered by this report there have been material changes in our internal control over financial reporting as defined in Rule 13a-15(f). These changes have resulted from the significant increase in controls necessary to properly oversee our control and reporting obligations resulting from the recognition of a material Variable Interest Entity in March 2014 and the reverse acquisition transaction completed in April 2014. Both of these entities were non reporting companies prior to the transactions. As part of our remediation efforts, the Company has begun standardizing our internal reporting systems and has begun implementing internal controls. The Company will need significant investment in order to implement a Company-wide improvement and remediation program.

PART II.–OTHER FINANCIAL INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

From time to time, we are periodically a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, except as otherwise disclosed, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position.

On July 17, 2014, Ronco settled a pending lawsuit filed in the 261^st Judicial District in Travis County, Texas relating to a claim for breach of contract arising from the failure of Ronco to pay for goods tendered. The amount sought in the lawsuit was approximately $258,000, and Ronco had asserted various counterclaims. However, Ronco agreed to make an immediate $70,000 settlement payment to avoid lengthy and costly litigation.

ITEM 1A. RISK FACTORS

Not applicable to smaller reporting companies.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

During the period covered by this report, in addition to shares previously disclosed, we issued shares of our common stock without registration under the Securities Act of 1933, as amended, as disclosed below. The shares were issued under the exemption from registration provided by Section 4(a)(2) of the Securities Act. Certificates representing the shares contain legends restricting their transferability absent registration or applicable exemption.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None during the time period covered by this report. Please see “Defaults on Securities” within Note 18 of Part 1 above for a discussion of defaults during subsequent periods.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable to our Company.

ITEM 5. OTHER INFORMATION

(a) None.

(b) There have been no material changes to the procedures by which security holders may recommend nominees to the Company’s board of directors.

ITEM 6. EXHIBITS

Exhibit Number		Description

31.1		Certification Pursuant to Rule 13a-14(a) (Provided herewith)
31.2		Certification Pursuant to Rule 13a-14(a)/15d-14(a) (Provided herewith)
32.1		Certification Pursuant to Section 1350 (Provided herewith)
32.2		Certification Pursuant to Section 1350 (Provided herewith)
101.INS	*	XBRL Instance Document
101.SCH	*	XBRL Taxonomy Extension Schema Document
101.CAL	*	XBRL Taxonomy Calculation Linkbase Document
101.DEF	*	XBRL Taxonomy Extension Definition Linkbase Document
101.LAB	*	XBRL Taxonomy Extension Label Linkbase Document
101.PRE	*	XBRL Taxonomy Extension Presentation Linkbase Document

———————

These exhibits are not deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, or otherwise subject to the liability of that section. Such exhibits will not be deemed to be incorporated by reference into any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, except to the extent that we incorporate them by reference.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: May 9, 2016


	As Seen On TV, Inc.

	/s/ Shadron Stastney
	Shadron Stastney
	Chief Executive Officer (Principal Executive Officer)

	/s/ Jason Post
	Jason Post
	Principal Financial Officer
	(Principal Financial Officer)

As Seen On TV, Inc. 10-Q