4Filed Aug 2, 8:00 PM ET

Harley‑Davidson (HOG) Director Daniel J. Nova Buys 40,000 Shares

$HOG · HARLEY-DAVIDSON, INC.

Research Summary

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Harley‑Davidson (HOG) Director Daniel J. Nova Buys 40,000 Shares

What Happened
Daniel J. Nova, a director of Harley‑Davidson, acquired 40,000 shares in an open‑market purchase on July 31, 2026. The reported weighted average price was $24.57 per share, for a total reported cost of $982,700. The filing shows the shares were bought in multiple transactions (see footnote for price range).

Key Details

  • Transaction date: 2026-07-31 (open‑market purchase, code P)
  • Price: weighted average $24.57; per‑share prices ranged $24.48–$24.64 (multiple trades)
  • Total reported value: $982,700
  • Shares owned after transaction: not specified in the information provided in this filing
  • Footnote: the $24.57 is a weighted average; the reporting person can provide a breakdown of number of shares bought at each price within the $24.48–$24.64 range upon request
  • Timeliness: Form 4 filed 2026-08-03 for the 2026-07-31 trade — appears to have been filed within the typical two business‑day window
  • No 10b5‑1 trading plan, option exercise, grant, or gift is indicated in this report

Context
This was a direct open‑market purchase by a company director (not an option exercise or award). Purchases by insiders can be informative to investors but do not by themselves prove intent or future company performance. For full ownership context or subsequent trades, check the issuer’s other Section 16 filings and the company’s public disclosures.