1-800-Flowers.com, Inc.: Completion of sale of personalization businesses for $45,000,000

What happened

• 1-800-Flowers.com, Inc. reported that on Oct 19, 2026 it completed the previously announced sale of its Personalization Mall, Things Remembered, and Personalization Universe businesses (collectively, the "Personalization Businesses").
• The sale was made pursuant to an Asset Purchase Agreement dated Sep 26, 2026 with PlanetArt, LLC. On the closing date, the sellers received cash consideration of $45,000,000, subject to working capital and other negotiated purchase price adjustments specified in the purchase agreement.

Key details

• Closing date: Oct 19, 2026.
• Buyer: PlanetArt, LLC.
• Cash consideration: $45,000,000, as adjusted for working capital and other negotiated purchase price adjustments in the purchase agreement.
• The Company described the transaction under the terms of an Asset Purchase Agreement dated Sep 26, 2026.

Why it may matter

• Item 2.01 was reported: completion of acquisition or disposition of assets, which reports that the company completed the sale described above.
• Item 9.01 was reported: the company filed unaudited pro forma condensed consolidated financial statements reflecting the sale. This filing does not show why the insider traded or why the company acted.