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4//SEC Filing

Fitzgibbon D Larry 4

Accession 0001104659-11-004614

CIK 0001365038other

Filed

Feb 1, 7:00 PM ET

Accepted

Feb 2, 9:05 PM ET

Size

7.6 KB

Accession

0001104659-11-004614

Insider Transaction Report

Form 4
Period: 2011-01-31
Fitzgibbon D Larry
Exec. VP, Media
Transactions
  • Award

    Stock Option (right to buy)

    2010-08-03+100,000100,000 total
    Exercise: $18.00Exp: 2020-08-02Common Stock (100,000 underlying)
  • Sale

    Common Stock, $0.0001 par value

    2011-01-31$17.00/sh36,156$614,652133,844 total
Footnotes (1)
  • [F1]The shares subject to the option vest and become exercisable in substantially equal installments on each monthly anniversary of the closing of the Issuer's initial public offering (the "Effective Date") occurring over the four year period immediately following the Effective Date, subject to Mr. Fitzgibbon's continued employment with the Issuer through such date.

Documents

1 file

Issuer

DEMAND MEDIA INC.

CIK 0001365038

Entity typeother

Related Parties

1
  • filerCIK 0001504476

Filing Metadata

Form type
4
Filed
Feb 1, 7:00 PM ET
Accepted
Feb 2, 9:05 PM ET
Size
7.6 KB