DEMAND MEDIA INC.·4

Feb 2, 9:05 PM ET

Fitzgibbon D Larry 4

4 · DEMAND MEDIA INC. · Filed Feb 2, 2011

Insider Transaction Report

Form 4
Period: 2011-01-31
Fitzgibbon D Larry
Exec. VP, Media
Transactions
  • Award

    Stock Option (right to buy)

    2010-08-03+100,000100,000 total
    Exercise: $18.00Exp: 2020-08-02Common Stock (100,000 underlying)
  • Sale

    Common Stock, $0.0001 par value

    2011-01-31$17.00/sh36,156$614,652133,844 total
Footnotes (1)
  • [F1]The shares subject to the option vest and become exercisable in substantially equal installments on each monthly anniversary of the closing of the Issuer's initial public offering (the "Effective Date") occurring over the four year period immediately following the Effective Date, subject to Mr. Fitzgibbon's continued employment with the Issuer through such date.

Documents

1 file
  • 4
    a4.xmlPrimary

    4