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4//SEC Filing

DEMAND MEDIA INC. 4

Accession 0001104659-14-059013

CIK 0001365038operating

Filed

Aug 7, 8:00 PM ET

Accepted

Aug 8, 9:50 PM ET

Size

23.3 KB

Accession

0001104659-14-059013

Insider Transaction Report

Form 4
Period: 2014-08-07
Tang Mel
Chief Financial Officer
Transactions
  • Disposition to Issuer

    Common Stock, $0.0001 par value

    2014-08-07166,1906,250 total
  • Award

    Stock Option (right to buy)

    2014-08-07+5,0835,083 total
    Exercise: $11.37Exp: 2018-08-14Common Stock (5,083 underlying)
  • Disposition to Issuer

    Stock Option (right to buy)

    2014-08-0787,5000 total
    Exercise: $18.00Exp: 2020-08-03Common Stock (87,500 underlying)
  • Award

    Stock Option (right to buy)

    2014-08-07+8,2968,296 total
    Exercise: $13.00Exp: 2020-08-03Common Stock (8,296 underlying)
  • Disposition to Issuer

    Stock Option (right to buy)

    2014-08-0725,0000 total
    Exercise: $5.70Exp: 2018-08-14Common Stock (25,000 underlying)
  • Disposition to Issuer

    Stock Option (right to buy)

    2014-08-0775,0000 total
    Exercise: $9.50Exp: 2019-06-09Common Stock (75,000 underlying)
  • Award

    Common Stock, $0.0001 par value

    2014-08-07+49,09850,348 total
  • Award

    Stock Option (right to buy)

    2014-08-07+11,34111,341 total
    Exercise: $13.00Exp: 2019-06-09Common Stock (11,341 underlying)
Holdings
  • Common Stock, $0.0001 par value

    (indirect: See Footnote)
    28,508
Footnotes (8)
  • [F1]Represents the adjustment of an outstanding restricted stock unit ("RSU") award, resulting in the deemed cancellation of the "old" RSUs and the grant of replacement RSUs, in a transaction exempt from Section 16(b) pursuant to Rule 16b-3. The adjustment was made pursuant to Article III of the Employee Matters Agreement between Demand Media, Inc. (the "Issuer") and Rightside Group, Ltd., dated as of August 1, 2014, and included as Exhibit 10.2 to the Issuer's Current Report on Form 8-K filed with the Securities and Exchange Commission on August 7, 2014 (the "Employee Matters Agreement"). Each RSU represents the right to receive one share of DMD Common Stock, par value $0.0001 per share, for each RSU upon vesting.
  • [F2]The number of securities does not reflect the one-for-five (1:5) reverse stock split of the Issuer's common stock effective August 1, 2014 (the "Reverse Stock Split") or, if applicable, adjustments pursuant to the Employee Matters Agreement.
  • [F3]The number of securities reflects the Reverse Stock Split and, if applicable, adjustments pursuant to the Employee Matters Agreement.
  • [F4]Includes 49,098 unvested RSUs.
  • [F5]These securities are directly held by The Tang Family Trust dated December 8, 2009, of which the reporting person is trustee.
  • [F6]The exercise price of the derivative security does not reflect the adjustments pursuant to the Employee Matters Agreement, including adjustments to reflect the Reverse Stock Split.
  • [F7]Represents the adjustment of an outstanding option, resulting in the deemed cancellation of the "old" option and the grant of a replacement option, in a transaction exempt from Section 16(b) pursuant to Rule 16b-3. The adjustment was made pursuant to Article III of the Employee Matters Agreement. 100% of the shares subject to the option are fully vested and exercisable.
  • [F8]The exercise price of the derivate security reflects the adjustments pursuant to the Employee Matters Agreement, including adjustments to reflect the Reverse Stock Split.

Documents

1 file

Issuer

DEMAND MEDIA INC.

CIK 0001365038

Entity typeoperating
IncorporatedDE

Related Parties

1
  • filerCIK 0001365038

Filing Metadata

Form type
4
Filed
Aug 7, 8:00 PM ET
Accepted
Aug 8, 9:50 PM ET
Size
23.3 KB