Popstefanov Gjorgi 4

What Happened

• Gjorgi Popstefanov, a director of Soho House & Co. Inc. (SHCO), acquired 11,111,111 shares on 2026-01-29 at $9.00 per share, for a total purchase price of $99,999,999. The transaction is reported as a purchase (code P), indicating an outright acquisition rather than a sale or option exercise.
• The shares are owned directly by Momentum Solutions II, LLC; the filing notes the Reporting Person is an indirect beneficial owner through intervening holding companies (see footnote F1).

Key Details

• Transaction date and price: 2026-01-29 — 11,111,111 shares at $9.00 each.
• Total transaction value: $99,999,999 (approximately $100M).
• Ownership after transaction: Not specified in the provided excerpt of the filing.
• Footnote: F1 — Securities are owned directly by Momentum Solutions II, LLC; the reporting person holds indirect beneficial ownership through intervening entities.
• Timeliness: Reported on Form 4 filed 2026-02-02 (timely under the 2-business-day Form 4 reporting rule for a 2026-01-29 transaction).

Context

• Purchases by insiders can be interpreted as a positive signal because they increase insider exposure to company equity, but filings do not state motivation. This purchase was executed via an entity (Momentum Solutions II, LLC) and is reported as an indirect ownership interest rather than a direct personal purchase.