Wu Junhua 4
4 · Baozun Inc. · Filed Apr 6, 2026
Research Summary
AI-generated summary of this filing
Baozun (BZUN) Chief Strategy Officer Buys 30,000 Shares
What Happened
Wu Junhua, Baozun Inc.'s Chief Strategy Officer and Director, purchased 30,000 American Depositary Shares (ADSs) on April 2, 2026. The reported weighted-average purchase price was $2.47 per ADS, for a total reported value of $74,019. This was a purchase (insider buying), which some investors view as a more informative signal than routine sales.
Key Details
- Transaction date: 2026-04-02; Form 4 filed: 2026-04-06 (appears timely — within the two-business-day filing window).
- Transaction type: P = Purchase (open-market/private purchase); weighted-average price $2.47.
- Price range: purchases occurred at prices from $2.4460 to $2.5100 (inclusive) across multiple trades (see footnote F1).
- Shares acquired: 30,000 ADSs; total reported consideration: $74,019.
- Shares owned after transaction: the filing’s footnote (F2) states this represents all ADSs directly owned by the reporting person after the transaction; the exact post-transaction total is not specified in this excerpt.
- Footnote F1: issuer or SEC staff may request the breakdown of the number of shares purchased at each price within the stated range.
Context
This was an open-market purchase reported by an officer/director. Insider purchases can signal confidence but are only one data point; do not assume motive. The filing appears timely based on the reported dates.
Insider Transaction Report
Form 4
Baozun Inc.BZUN
Wu Junhua
DirectorChief Strategy Officer
Transactions
- Purchase
American Depositary Shares
[F1][F2]2026-04-02$2.47/sh+30,000$74,019→ 91,428 total
Footnotes (2)
- [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.4460 to $2.5100, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
- [F2]Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Junhua Wu|2026-04-06