Wu Junhua 4

What Happened
Wu Junhua, Chief Strategy Officer and a director of Baozun Inc. (BZUN), made two purchases of American Depositary Shares (ADSs) in April 2026. On 2026-04-10 he acquired 5,372 ADSs at $2.40 each (≈ $12,893), and on 2026-04-13 he acquired 11,084 ADSs at $2.49 each (≈ $27,599). Combined, he bought 16,456 ADSs for roughly $40,492. These were purchases (insider buying), which many investors watch as a potentially positive signal, though motivations are not disclosed.

Key Details

• Transaction types: Open-market or private purchases (code P).
• Dates and prices:
  • 2026-04-10: 5,372 ADSs at $2.40 ($12,893).
  • 2026-04-13: 11,084 ADSs at $2.49 ($27,599).
• Total acquired: 16,456 ADSs for ≈ $40,492.
• Filing: Form 4 filed with the SEC on 2026-04-14 covering the above trades.
• Footnote F1: Indicates the reported ownership figure in the filing represents all ADSs directly owned by Wu Junhua following these transactions.

Context
Insider purchases are often of interest because they can signal the insider chose to add to holdings; however, they do not prove future performance and can be for many personal reasons. This filing reports straightforward purchases (no option exercises, gifts, or withholding). The Form 4 provides the trade details and a footnote about post-transaction ownership but does not disclose the exact total ADS count held after the purchases in the excerpt summarized here.