Briffa Mark 4

What Happened
Mark Briffa, Chief Sales Officer of Wheels Up Experience Inc. (ticker: UP), sold 3,804 shares in an open-market transaction on May 13, 2026. The shares were sold at a weighted average price of $4.99 per share for total proceeds of $18,982. This was a sale (not a purchase or option exercise), which is often routine insider selling rather than a clear buy signal.

Key Details

• Transaction date: May 13, 2026 (report filed May 15, 2026).
• Transaction type: Open-market sale (Code S).
• Shares sold: 3,804 shares at $4.99 per share; total value reported $18,982.
• Shares owned after the transaction: Not specified in the filing.
• Footnotes of note:
  • F1: Price is a weighted average; reporting person can provide full details on the number of shares sold upon request.
  • F2: Share amounts have been adjusted for a 1-for-20 reverse split that occurred on April 24, 2026.
• No 10b5-1 plan, gift, or option-exercise notation was disclosed in the filing.

Context

• Sales by insiders can be routine (diversification, liquidity, taxes) and don’t necessarily reflect a change in view on the company; purchases are typically more informative about insider confidence.
• The filing was submitted two days after the trade date, which is generally within the Form 4 filing window (timely).
• The reverse split adjustment means reported share counts are post-split figures; pre-split counts would have been 20× higher.