Wu Junhua 4

What Happened
Wu Junhua, Chief Strategy Officer and director of Baozun Inc. (BZUN), purchased 10,000 American Depositary Shares (ADSs) in an open-market purchase on May 26, 2026. The shares were acquired at $2.55 per ADS for a total outlay of $25,500. This transaction is coded as a purchase (P) on the Form 4.

Key Details

• Transaction date: 2026-05-26
• Transaction type/code: Open-market purchase (Code P)
• Price per share: $2.55; Total value: $25,500
• Shares owned after transaction: The excerpt does not list a total; footnote F1 states the reported figure represents all ADSs directly owned following the transaction.
• Footnote: F1 — "Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4."
• Filing timeliness: Form 4 filed 2026-05-28 for the 2026-05-26 trade (filed within the typical two-business-day window); no late filing indicated.

Context
This was a straightforward open-market purchase of ADSs. Purchases by insiders can be viewed as a stronger signal than routine sales, but the dollar amount here ($25.5k) is modest, so it may reflect limited exposure rather than a large-scale bullish bet. ADSs are U.S.-traded depositary receipts representing underlying shares of the foreign company. No options, gifts, or tax-withholding events were reported in this transaction.