Qiu Wenbin 4
4 · Baozun Inc. · Filed May 28, 2026
Research Summary
AI-generated summary of this filing
Baozun (BZUN) CEO Qiu Wenbin Buys 20,000 Shares
What Happened
- Qiu Wenbin, CEO of Baozun Inc. (BZUN), reported two purchases totaling 20,000 shares: 10,000 shares on 2026-05-26 at $2.55 ($25,500) and 10,000 shares on 2026-05-27 at $2.58 ($25,800), for combined proceeds of $51,300. The transactions are reported with code P (open-market or private purchase), i.e., purchases of company ADS/shares.
Key Details
- Transaction dates and prices: 2026-05-26 — 10,000 shares @ $2.55; 2026-05-27 — 10,000 shares @ $2.58.
- Total value: $51,300.
- Footnote F1: the $2.55 price reflects a weighted-average for purchases in a narrow range ($2.548–$2.550); the filer can provide per-trade breakdown on request.
- Footnote F2: the reported ADS are held by JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by the reporting person, following these transactions.
- Filing timeliness: Form 4 was filed 2026-05-28; transactions occurred 2026-05-26 and 05-27 — the filing appears timely (within the usual two-business-day window).
- The Form 4 excerpt provided does not list the reporter’s total holdings after these purchases; the F2 note indicates ownership is held via JESFUND (Singapore).
Context
- These were purchases (insider buying), which investors often view as a vote of confidence, but the filing gives no explanation of intent. No options/exercises, gifts, or tax-withholding events are indicated in this filing.
Insider Transaction Report
Form 4
Baozun Inc.BZUN
Qiu Wenbin
DirectorChief Executive Officer
Transactions
- Purchase
American Depositary Shares
[F1][F2]2026-05-26$2.55/sh+10,000$25,500→ 1,443,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person) - Purchase
American Depositary Shares
[F2]2026-05-27$2.58/sh+10,000$25,800→ 1,453,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (2)
- [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.548 to $2.550, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
- [F2]Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Vincent Wenbin Qiu|2026-05-28