Baozun Inc.·4

Jun 3, 6:26 AM ET

Qiu Wenbin 4

4 · Baozun Inc. · Filed Jun 3, 2026

Research Summary

AI-generated summary of this filing

Updated

Baozun (BZUN) CEO Qiu Wenbin Buys 20,000 Shares

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), made two open-market purchases totaling 20,000 American Depositary Shares (ADS), acquiring 10,000 ADS on 2026-06-01 at a weighted-average price of $2.73 (≈ $27,300) and 10,000 ADS on 2026-06-02 at a weighted-average price of $2.69 (≈ $26,900). These transactions are purchases (code P), which are typically viewed as a personal buy of the company’s stock rather than a sale.

Key Details

  • Dates and prices:
    • 2026-06-01: 10,000 ADS at $2.73 (weighted-average; range $2.73–$2.74) — $27,300 (F1).
    • 2026-06-02: 10,000 ADS at $2.69 (weighted-average; range $2.69–$2.71) — $26,900 (F2).
  • Total purchased: 20,000 ADS for about $54,200.
  • Shares owned after transaction: the filing does not list a numeric total; footnote F3 states these ADS represent all ADS held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, following these transactions.
  • Filing timeliness: Form 4 filed 2026-06-03 for transactions on 2026-06-01 and 06-02 — filed within the normal two-business-day window (timely).
  • Transaction code: P = Purchase (open market or private purchase).
  • Footnotes: F1 and F2 indicate weighted-average prices and that the reporting person can provide per-trade counts/prices on request; F3 identifies the holding vehicle (JESFUND).

Context
These are straightforward open-market purchases of ADS by the CEO via his wholly owned Singapore entity. Purchases by insiders can be informative to investors, but this transaction is modest in dollar size (~$54k); avoid inferring broader company outlook solely from a small insider buy.

Insider Transaction Report

Form 4
Period: 2026-06-01
Qiu Wenbin
DirectorChief Executive Officer
Transactions
  • Purchase

    American Depositary Shares

    [F1][F3]
    2026-06-01$2.73/sh+10,000$27,3001,483,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
  • Purchase

    American Depositary Shares

    [F2][F3]
    2026-06-02$2.69/sh+10,000$26,9001,493,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (3)
  • [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.73 to $2.74, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F2]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.69 to $2.71, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F3]Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Vincent Wenbin Qiu|2026-06-03

Documents

1 file
  • 4
    tm2616775-1_4seq1.xmlPrimary

    OWNERSHIP DOCUMENT