Baozun Inc.·4

Jun 9, 6:20 AM ET

Qiu Wenbin 4

4 · Baozun Inc. · Filed Jun 9, 2026

Research Summary

AI-generated summary of this filing

Updated

Baozun (BZUN) CEO Qiu Wenbin Buys 20,000 Shares

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), acquired a total of 20,000 American Depositary Shares (ADSs) in two open-market purchases: 10,000 ADSs on 2026-06-05 at $2.65 each (≈ $26,500) and 10,000 ADSs on 2026-06-08 at $2.77 each (≈ $27,700), for total consideration of about $54,200. These were purchases (insider buying), which investors often view as a positive signal but do not guarantee future performance.

Key Details

  • Transaction dates and prices:
    • 2026-06-05 — 10,000 ADSs at $2.65; total ≈ $26,500 (footnote F1 indicates a weighted-average price across trades in the $2.65–$2.67 range).
    • 2026-06-08 — 10,000 ADSs at $2.77; total ≈ $27,700 (footnote F2 indicates a weighted-average price across trades in the $2.77–$2.79 range).
  • Shares owned after transaction: Not specified in the provided excerpt. Footnote F3 states these ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, following the reported transactions.
  • Notable footnotes: F1 and F2 explain weighted-average pricing for multiple trades within the reported ranges and note that detailed per-trade prices are available on request; F3 identifies the affiliate that holds the ADSs.
  • Timeliness: The Form 4 was filed on 2026-06-09. Under Rule 16b-3 insiders generally must file within two business days of a transaction; depending on how business days fall, the June 5 trade may have been reported after that window while the June 8 trade appears to be within the filing window. See the filed Form 4 for any filer explanation.

Context
These are straightforward open-market purchases of ADSs by the company's CEO and were reported via Form 4. The holdings are held through a wholly owned Singapore entity per the filing. Purchases by executives are often noted by retail investors as a datapoint of insider conviction, but they are one of many factors to consider when evaluating a company.

Insider Transaction Report

Form 4
Period: 2026-06-05
Qiu Wenbin
DirectorChief Executive Officer
Transactions
  • Purchase

    American Depositary Shares

    [F1][F3]
    2026-06-05$2.65/sh+10,000$26,5001,523,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
  • Purchase

    American Depositary Shares

    [F2][F3]
    2026-06-08$2.77/sh+10,000$27,7001,533,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (3)
  • [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.65 to $2.67, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F2]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F3]Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Vincent Wenbin Qiu|2026-06-09

Documents

1 file
  • 4
    tm2617270-1_4seq1.xmlPrimary

    OWNERSHIP DOCUMENT