Baozun Inc.·4

Jun 11, 6:15 AM ET

Qiu Wenbin 4

4 · Baozun Inc. · Filed Jun 11, 2026

Research Summary

AI-generated summary of this filing

Updated

Baozun (BZUN) CEO Qiu Wenbin Buys 20,000 ADSs

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), purchased a total of 20,000 American Depositary Shares (ADSs) in open-market transactions — 10,000 ADSs on June 9, 2026 at a weighted-average price of $2.72 ($27,200) and 10,000 ADSs on June 10, 2026 at a weighted-average price of $2.64 ($26,400). Combined purchase value is approximately $53,600. These were purchases (code P), which are generally regarded as a bullish signal compared with sales.

Key Details

  • Transaction dates and prices:
    • 2026-06-09: 10,000 ADSs at weighted-average $2.72 (range $2.72–$2.73) — $27,200 (see F1)
    • 2026-06-10: 10,000 ADSs at weighted-average $2.64 (range $2.64–$2.65) — $26,400 (see F2)
  • Total acquired: 20,000 ADSs for about $53,600.
  • Shares owned after transaction: Form 4 indicates all ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by Qiu (see F3). The filing ties ownership to that entity.
  • Footnotes: F1 and F2 note weighted-average pricing and that a breakdown of per-price quantities is available on request; F3 explains post-transaction ownership is via JESFUND (Singapore).
  • Timeliness: Report filed 2026-06-11 for transactions on June 9–10, 2026 — appears to be filed within the standard Form 4 reporting window.

Context
These were straightforward open-market purchases (no option exercises, grants, or gifts). Purchases by executives can be viewed by retail investors as a positive signal, though they do not prove future performance. The weighted-average price disclosure means the trades were executed in multiple fills; the filer will provide details on request.

Insider Transaction Report

Form 4
Period: 2026-06-09
Qiu Wenbin
DirectorChief Executive Officer
Transactions
  • Purchase

    American Depositary Shares

    [F1][F3]
    2026-06-09$2.72/sh+10,000$27,2001,543,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
  • Purchase

    American Depositary Shares

    [F2][F3]
    2026-06-10$2.64/sh+10,000$26,4001,553,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (3)
  • [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.72 to $2.73, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F2]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.64 to $2.65, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F3]Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Vincent Wenbin Qiu|2026-06-11

Documents

1 file
  • 4
    tm2617655-1_4seq1.xmlPrimary

    OWNERSHIP DOCUMENT