Wu Junhua 4

What Happened
Wu Junhua, Baozun's Chief Strategy Officer and a company director, reported a purchase of 18,500 American Depositary Shares (ADSs) on 2026-06-17 at a price of $2.84 per share, for a total cash outlay of $52,540. The Form 4 marks the transaction code "P" (purchase) and lists it as an open market or private purchase.

Key Details

• Transaction date: 2026-06-17; Filing date (Form 4): 2026-06-22.
• Price and quantity: 18,500 ADSs at $2.84 each; total value $52,540.
• Shares owned after transaction: not specified in the details provided here; Footnote F1 states the reported amount represents all ADSs directly owned by the reporting person following this transaction.
• Footnotes/plan notes: F1 refers to ownership after the transaction. No 10b5-1 plan, tax withholding, or other special handling was disclosed in the provided data.
• Timeliness: The filing was submitted five days after the transaction date; SEC rules generally require Form 4s within two business days, so this filing appears later than typical reporting timing.

Context
This was a straight purchase (code P), which retail investors often view as a more informative signal than routine sales because it reflects an insider buying shares with personal funds. That said, the filing alone does not state motivation or whether additional purchases or holdings exist beyond what F1 summarizes.