Baozun Inc.·4

Jun 22, 6:33 AM ET

Qiu Wenbin 4

4 · Baozun Inc. · Filed Jun 22, 2026

Research Summary

AI-generated summary of this filing

Updated

Baozun (BZUN) CEO Qiu Wenbin Buys Stock

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), made open-market purchases of American Depositary Shares (ADS). He acquired 10,000 ADS on 2026-06-17 at a weighted-average price of about $2.83 (total ~$28,300) and another 10,000 ADS on 2026-06-18 at a weighted-average price of about $2.77 (total ~$27,700), for roughly 20,000 ADS and $56,000 in combined purchases. These transactions are purchases (code P) — insider buying.

Key Details

  • Transaction dates and prices: 2026-06-17 — 10,000 ADS at weighted avg ~$2.83 (range $2.83–$2.84 per footnote F1); 2026-06-18 — 10,000 ADS at weighted avg ~$2.77 (range $2.77–$2.79 per footnote F2).
  • Total value: ~ $56,000.
  • Shares owned after transaction: not specified in the provided excerpt; footnote F3 states that the ADS are held by JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by the reporting person, following these transactions.
  • Notable footnotes: F1/F2 explain weighted-average price ranges and that breakdowns by price are available on request; F3 confirms holdings are through a wholly owned Singapore entity.
  • Filing timing: Form 4 was filed 2026-06-22 for transactions on 2026-06-17 and 06-18 — this is several days after the transactions and appears later than the typical two-business-day Form 4 filing deadline.

Context
These were straightforward open-market purchases (purchase code P). Insider purchases can be of interest to retail investors as a direct purchase of shares, but they do not prove future performance. The holdings are reported as held by an entity wholly owned by the CEO (per F3), which is common for insiders who use personal holding companies.

Insider Transaction Report

Form 4
Period: 2026-06-17
Qiu Wenbin
DirectorChief Executive Officer
Transactions
  • Purchase

    American Depositary Shares

    [F1][F3]
    2026-06-17$2.83/sh+10,000$28,3001,603,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
  • Purchase

    American Depositary Shares

    [F2][F3]
    2026-06-18$2.77/sh+10,000$27,7001,613,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (3)
  • [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.83 to $2.84, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F2]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
  • [F3]Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Vincent Wenbin Qiu|2026-06-22

Documents

1 file
  • 4
    tm2618445-1_4seq1.xmlPrimary

    OWNERSHIP DOCUMENT