Qiu Wenbin 4
4 · Baozun Inc. · Filed Jun 24, 2026
Research Summary
AI-generated summary of this filing
Baozun (BZUN) CEO Qiu Wenbin Buys 10,000 ADS
What Happened Qiu Wenbin, CEO of Baozun Inc. (BZUN), purchased 10,000 American Depositary Shares (ADSs) in open-market transactions on June 22, 2026. The aggregate cost was $28,100 at a weighted-average price of $2.81 per ADS. This was a purchase (insider buy), which some investors view as a mildly bullish signal but does not on its own indicate a change in company outlook.
Key Details
- Transaction date: 2026-06-22; Form 4 filed: 2026-06-24 (timely filing).
- Transaction type/code: Open-market purchase (P).
- Price: weighted-average $2.81 per ADS; underlying trades ranged from $2.807 to $2.810 (see footnote F1).
- Total shares acquired: 10,000 ADSs; total value ~$28,100.
- Shares owned after transaction: The filing indicates these ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore entity wholly owned by Qiu Wenbin (see footnote F2). The filing summary does not list a separate aggregate post-transaction total in the provided excerpt.
- Footnotes: F1 explains the weighted-average price and that a breakdown by execution price is available upon request. F2 confirms the ADSs are held by Qiu’s wholly owned entity.
- Timeliness: Filed within the usual 2-business-day window after the transaction.
Context
- This was a small open-market purchase (~$28k). Small insider buys are common and can indicate personal confidence but are less impactful than larger purchases by insiders or 10% owners.
- No options exercise, gift, or tax-withholding items reported in this transaction — just an open-market acquisition.
Insider Transaction Report
Form 4
Baozun Inc.BZUN
Qiu Wenbin
DirectorChief Executive Officer
Transactions
- Purchase
American Depositary Shares
[F1][F2]2026-06-22$2.81/sh+10,000$28,100→ 1,623,872 total(indirect: Held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person)
Footnotes (2)
- [F1]Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.807 to $2.810, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer, any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares purchased at each price within the range.
- [F2]Represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transaction(s) reported under this Form 4.
Signature
/s/ Vincent Wenbin Qiu|2026-06-24