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As filed with the U.S. Securities and Exchange Commission on June 25, 2026.

Registration No. 333-

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM S-1

REGISTRATION STATEMENT

UNDER
THE SECURITIES ACT OF 1933

Reformation Inc.
(Exact name of registrant as specified in its charter)

Delaware

(State or other jurisdiction of
incorporation or organization)

5621

(Primary Standard Industrial
Classification Code Number)

84-2302327

(I.R.S. Employer
Identification Number)

5801 S. 2nd St.
Vernon, CA 90058
(213) 282-2025

(Address, including zip code, and telephone number, including area code, of registrant’s principal executive offices)

Hali Borenstein
Chief Executive Officer
5801 S. 2nd St.
Vernon, CA 90058
(213) 282-2025

(Name, address, including zip code, and telephone number, including area code, of agent for service)

Copies to:

Laura Kaufmann
Skadden, Arps, Slate, Meagher & Flom LLP
One Manhattan West
New York, NY 10001
(212) 735-3000

Joshua Moore
5801 S. 2nd St.
Vernon, CA 90058
(213) 282-2025

Michael Benjamin
Sandy Kugbei
Steven B. Stokdyk
Latham & Watkins LLP
1271 Avenue of the Americas
New York, NY 10020
(212) 906-1200

Approximate date of commencement of proposed sale to the public: As soon as practicable after this Registration Statement is declared effective.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, check the following box: ☐

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ☐

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ☐

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

	Large accelerated filer ☐			Accelerated filer ☐
	Non-accelerated filer ☒			Smaller reporting company ☐
				Emerging growth company ☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided to Section 7(a)(2)(B) of the Securities Act. ☐

The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, as amended, or until this registration statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.

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The information in this preliminary prospectus is not complete and may be changed. These securities may not be sold until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell these securities nor a solicitation of an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.

Subject to completion, dated , 2026

PRELIMINARY PROSPECTUS

Reformation Inc.

Common Stock

This is the initial public offering of shares of common stock of Reformation Inc. We are offering shares of our common stock, and the selling stockholders identified in this prospectus are offering an aggregate of shares of our common stock. We will not receive any proceeds from the sale of common stock by the selling stockholders.

Prior to this offering, there has been no public market for our common stock. We expect the initial public offering price of our common stock will be between $ and $ per share. We intend to apply to list our common stock on the New York Stock Exchange (“NYSE”) under the symbol “REF.”

We are an “emerging growth company” as defined under the U.S. federal securities laws, and, as such, have elected to comply with certain reduced public company reporting requirements for this registration statement and may do so in future filings.

Investing in our common stock involves risks. See “Risk Factors” beginning on page 25 to read about factors you should consider before buying our common stock.

Neither the Securities and Exchange Commission (the “SEC”) nor any state securities commission or regulatory authority has approved or disapproved of these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

Per Share

Total

Initial public offering price

Underwriting discounts and commissions(1)

Proceeds to us, before expenses

Proceeds to the selling stockholders, before expenses

(1)

See “Underwriters (Conflicts of Interest)” for additional information regarding underwriting compensation.

The selling stockholders have granted the underwriters the option, for a period of 30 days from the date of this prospectus, to purchase up to additional shares of common stock at the initial public offering price less the underwriting discounts and commissions.

The underwriters expect to deliver the shares against payment in New York, New York, on or about , 2026.

J.P. Morgan

Morgan Stanley

Citigroup

RBC Capital Markets

	Guggenheim Securities			Baird			William Blair			BTIG
	Telsey Advisory Group

The date of this prospectus is , 2026.

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	PROSPECTUS SUMMARY					1
	RISK FACTORS					25
	CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS					72
	USE OF PROCEEDS					74
	DIVIDEND POLICY					75
	CAPITALIZATION					76
	DILUTION					77
	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS					80
	BUSINESS					112
	MANAGEMENT					137
	EXECUTIVE AND DIRECTOR COMPENSATION					143
	CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS					154
	PRINCIPAL AND SELLING STOCKHOLDERS					156
	DESCRIPTION OF CAPITAL STOCK					158
	SHARES ELIGIBLE FOR FUTURE SALE					163
	CERTAIN U.S. FEDERAL INCOME TAX CONSEQUENCES TO NON-U.S. HOLDERS OF OUR COMMON STOCK					165
	UNDERWRITERS (CONFLICTS OF INTEREST)					168
	LEGAL MATTERS					176
	EXPERTS					176
	WHERE YOU CAN FIND ADDITIONAL INFORMATION					176
	INDEX TO FINANCIAL STATEMENTS					F-1

Through and including , 2026 (the 25th day after the date of this prospectus), all dealers that effect transactions in these shares of common stock, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers’ obligations to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.

You should rely only on the information contained in this prospectus or in any free writing prospectus we may authorize to be delivered or made available to you. Neither we, nor the selling stockholders nor the underwriters have authorized anyone to provide any information or to make any representations other than those contained in this prospectus or in any free writing prospectus we have prepared or that has been prepared on our behalf or to which we have referred you. Neither we, nor the selling stockholders nor any of the underwriters take any responsibility for, and can provide no assurance as to the reliability of, any other information that others may give you. This prospectus is an offer to sell only the shares of common stock offered by this prospectus, and only under circumstances and in jurisdictions where it is lawful to do so. The information in this prospectus is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus, or any free writing prospectus, as the case may be, or any sale of shares of our common stock. Our business, results of operations and financial condition may have changed since such date.

For investors outside the United States: neither we, nor the selling stockholders nor the underwriters have done anything that would permit this offering or possession or distribution of this prospectus or any free writing prospectus in connection with this offering in any jurisdiction where action for that purpose is required, other than in the United States. Persons outside the United States who come into possession of this prospectus must inform themselves about, and observe any restrictions relating to, the offering of the shares of common stock and the distribution of this prospectus outside the United States. See “Underwriters (Conflicts of Interest).”

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ABOUT THIS PROSPECTUS

Industry and Market Data

This prospectus includes information and statistics regarding the industry in which we operate. We have obtained this information and statistics from various independent third-party sources, independent industry publications, reports by market research firms and other independent sources. In addition, some data and other information contained in this prospectus, including with respect to our business and operations and our total addressable market, are also based on management’s estimates and calculations, derived from our analysis, review and interpretation of internal surveys, including our July 2025 Customer Survey, as well as third-party reports, including a third-party report by a major consulting firm that we commissioned. Data regarding the industries in which we compete and our market position and market share within these industries are inherently imprecise and are subject to significant business, economic and competitive uncertainties beyond our control, but we believe they generally indicate size, position and market share within these industries. While we believe such information is reliable, we have not independently verified any third-party information. While we believe our internal company research, data and estimates are reliable, such research and estimates have not been verified by any independent source.

Market and industry data is subject to change and may be limited by the availability of raw data, the voluntary nature of the data gathering process and other limitations inherent in any statistical survey of such data. In addition, projections, assumptions and estimates of the future performance of the markets in which we operate are necessarily subject to uncertainty and risk due to a variety of factors, including those described in “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements.” These and other factors could cause results to differ materially from those expressed in the estimates made by third parties and by us.

Trademarks, Service Marks, Trade Names and Copyrights

This prospectus contains references to trademarks and service marks which are our registered trademarks or service marks, or trademarks or service marks for which we have pending applications or common law rights. Trademarks, service marks, trade names and copyrights of other companies appearing in this prospectus are the property of their respective holders. Solely for convenience, the trademarks, service marks, trade names and copyrights are referred to in this prospectus without the ®, TM or SM symbols, but such references are not intended to indicate, in any way, that we or other owner thereof will not assert, to the fullest extent under applicable law, our or such owner’s rights to these trademarks, service marks, trade names and copyrights. We do not intend our use or display of other companies’ trademarks, service marks, trade names or copyrights to imply a relationship with, or endorsement or sponsorship of us by, such other companies.

Non-GAAP Financial Measures

This prospectus contains certain financial measures that are not presented in accordance with generally accepted accounting principles in the United States (“GAAP”). Under U.S. securities laws, these measures are called “non-GAAP financial measures.” Specifically, we make use of Adjusted EBITDA and Adjusted EBITDA margin.

You should not rely on these non-GAAP financial measures as a substitute for any GAAP financial measure. While we believe that these non-GAAP financial measures are useful in evaluating our business, this information should be considered supplemental in nature and is not meant to be an alternative to our reported results prepared in accordance with GAAP. In addition, other companies, including companies in our industry, may calculate such measures differently, which reduces their usefulness as comparative measures. For more information about how we use these non-GAAP financial measures in our business, the limitations of these measures, and a reconciliation of these measures to the most directly comparable GAAP measures, see “Prospectus Summary—Summary Consolidated Financial and Other Data—Key Financial Metrics, Key Operating Metrics and Non-GAAP Financial Measures” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures.”

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Basis of Presentation

We operate on a 52/53-week fiscal year convention whereby our fiscal year ends on the last Saturday in December of each year, such that each quarterly period will be 13 weeks in length, except during a 53-week year when the fourth quarter will be 14 weeks. References herein to “fiscal 2025” and “2025” relate to the year ended December 27, 2025, references herein to “fiscal 2024” and “2024” relate to the year ended December 28, 2024 and references herein to “fiscal 2023” and “2023” relate to the year ended December 30, 2023. The fiscal year ended December 27, 2025 consisted of 52 weeks, the fiscal year ended December 28, 2024 consisted of 52 weeks and the fiscal year ended December 30, 2023 consisted of 53 weeks. References herein to “first quarter of 2026” relate to the thirteen weeks ended March 28, 2026 and references herein to “first quarter of 2025” relate to the thirteen weeks ended March 29, 2025.

Numerical figures included in this prospectus have been subject to rounding adjustments. Accordingly, numerical figures shown as totals in various tables may not be arithmetic aggregations of the figures that precede them.

Certain Definitions

The following terms are used in this prospectus and have the following meanings unless otherwise noted or indicated by the context:

•

“Active Customers” reflect the total number of unique customers who have placed at least one order through our e-commerce platform or retail or outlet stores within the last rolling 12 months (excluding retail concession customers, employee orders, gift-card only orders, and face mask only orders, as purchased during the COVID-19 pandemic).

•

“average order value” or “AOV” is defined as total value of customer purchases at the point of sale divided by total purchases.

•

“CDP,” formerly Carbon Disclosure Project, is a global non-profit disclosure system used to report and benchmark our climate, water, and forest-related risks, opportunities and impacts.

•

“cohort” refers to a group of customers defined by the fiscal year in which they placed their first DTC order.

•

“concession” means our dedicated retail and e-commerce space within host retailer locations that we curate and operate.

•

“conversion” refers to the ratio of customer purchases to interactions within a given channel or context, which may include retail store traffic, in-store product try-ons or fitting room sessions, or visits to our website, originating from a specific marketing channel. Conversion is a meaningful indicator of our ability to efficiently generate revenue from each customer interaction with our brand.

•

“DTC” means direct-to-consumer, which is the sales channel where we sell products directly to the end customer through our e-commerce platform, branded retail stores, outlet locations and our concession stores.

•

“DTC Net Revenue per Customer” is a key operating metric that reflects our ability to generate DTC net revenue from our customer base on a trailing twelve-month basis. This metric is calculated by dividing our DTC net revenue by the number of customers counted within the period in which an item in their purchase has shipped.

•

“fashion risk” means the risk that our product will not align with shifting consumer preferences, styles or trends at the time of their availability in the market.

•

“Fiber Standards” means our internal grading system used to classify raw materials based on their environmental impact.

•

“Friends with Benefits” or “FWB” is our loyalty program that rewards customers who spend at least $1,000 USD (or the equivalent thereof in local currency), excluding promotional offers, taxes, returns and shipping charges and place more than one order using the same email address (in store or online) within a calendar year.

iii

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•

“IEEPA tariffs” refers to tariffs imposed under the International Emergency Economic Powers Act (“IEEPA”) on goods imported into the United States.

•

“IMUs” means initial markups, which is the difference between the cost of a product and its manufacturer’s suggested retail price, excluding any subsequent discounts or markdowns.

•

“July 2025 Customer Survey” refers to our internal survey of approximately 2,370 active, lapsed, and prospective customers in our email database in July 2025.

•

“loyalty cohort” refers to our customers who spend at least $1,000 within the specified calendar year.

•

“payback period” means the time required for a retail store to fully recoup total opening costs through cumulative EBITDA generated from store operation.

•

“RefRecycling” is one of our sustainability programs that incentivizes customers to return Reformation products for recycling.

•

“RefScale” refers to the methodology by which we calculate how the environmental impact of producing our products compares with most clothes bought in the United States, tracking the estimated pounds of carbon dioxide emitted and gallons of water used.

•

“Retail X™” means our proprietary retail experience which integrates technology into both the customer-facing store experience and back-end operations in order to deliver a seamless experience across our physical and digital storefronts.

•

“Retail X™ store” is a store that is set up as a showroom model with one sample garment on display for each shoppable stock keeping unit (“SKU”) where customers have the choice of building a dressing room using a touchscreen, with the help of an associate or through their personal mobile device.

•

“returning customers” are those who made their first purchase on or prior to the last calendar day of the prior fiscal year, meaning returning customers does not include customers who placed their first order and then a repeat order in the same, current fiscal year.

•

“SBTi” means The Science Based Targets initiative, which is the primary global framework for the independent assessment and validation of corporate emissions reduction targets to drive science-based climate action consistent with limiting warming to 1.5°C.

•

“Store Count” reflects the total number of retail or outlet stores open at the end of a given period, excluding temporary store locations designated as pop-ups (which are typically open for one year or less) and our concession locations (“shop-in-shop”).

•

“sustainability” refers to our integrated approach to managing environmental, social, and governance risks and opportunities to create long-term value; sustainability practices at Reformation are currently defined as Made Smarter (lower impact material sourcing), Made Better (responsible manufacturing), and Made for Good (promoting the circular economy).

•

“Sustainability Framework” refers to our approach to embedding sustainability, specifically climate action and social responsibility, across our business. Our ambition is to put sustainability at the core of everything we do, and hold ourselves accountable for continuous improvement and progress.

•

“unpaid marketing channels” refers to customer acquisition and engagement channels that do not involve direct advertising spend, including organic search, email marketing, retail stores, and word of mouth referrals.

•

“weeks of supply” is our inventory management metric that reflects the estimated number of weeks our current inventory on hand will last based on our forecasted sales rates. We calculate weeks of supply by dividing the total finished goods unit in inventory on hand at the end of a period by the average weekly units sold during that same period.

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PROSPECTUS SUMMARY

This summary highlights selected information appearing elsewhere in this prospectus. This summary is not complete and does not contain all of the information that you should consider before investing in our common stock. You should carefully read the entire prospectus, including the sections entitled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and related notes included elsewhere in this prospectus.

All references to the “Company,” “Reformation,” “Ref,” “we,” “our” and “us,” unless the context otherwise requires, are to Reformation Inc., a Delaware corporation, and its consolidated subsidiaries and all references to the “Issuer” are only to Reformation Inc.

Hi. We’re Reformation, the largest sustainable womenswear brand on the planet (that we know of, anyways). Since 2009, we’ve been on a mission to bring beautiful, sustainable fashion to everyone and look damn good doing it.

We make timeless, modern apparel and accessories that instill confidence and generate deep brand love from our loyal customers spanning generations and geographies. Our goal is to have a positive impact on people and the planet and prove that it’s possible to build a global fashion brand that delivers both impressive financial and environmental results. From 2015 to 2025, we grew net revenue at a compound annual growth rate (“CAGR”) of 34%, reaching over half a billion dollars of net revenue and over one million Active Customers, all while boasting strong margins. In 2026, our momentum has continued, with net revenue growing 30% during the first quarter of 2026 compared to the first quarter of 2025.

We built Reformation to challenge the conventional fashion model and reimagine how brands interact and engage with consumers. Our business stands in contrast to traditional retail businesses that can often be characterized by limited direct connection to the customer, imprecise product forecasting and merchandising, frequent promotions, long manufacturing lead times, and slow technological adoption. At Ref, we aren’t afraid to say what everyone else is thinking and do our own thing. As a result, over the last 17 years, we’ve helped pave the way for what we consider to be a smarter approach to retail.

Here’s how we operate differently:

•

Beloved lifestyle brand — We’re known and loved for our unique brand identity, which helps us connect authentically with customers and the broader cultural zeitgeist. Our customers love us: 77% of Active Customers cited Reformation as one of their favorite brands or their all-time favorite brand in our July 2025 Customer Survey and, in 2025, nearly 70% of our direct-to-consumer (“DTC”) net revenue came from our returning customers.

•

Product and merchandising optimization — We make great products our customers are obsessed with across categories and occasions. Our strategy is based on 1) testing new styles in small quantities and 2) iterating on proven designs. As a result, full-price sales consistently represented approximately 80% of our DTC net revenue from 2021 to 2025.

•

Agile, sustainable supply chain — We have proven that speed, sustainability, and profitability can coexist in fashion. Supported by our efficient supply chain and well-defined Sustainability Framework, we maintain industry leading manufacturing lead times compared to key peers in the apparel industry, with 50% of our product arriving in our distribution center in 60 days or less for the past three years.

•

Technology-forward shopping experiences — We directly own the relationship with our customer with approximately 90% of our net revenue coming from our DTC channel in 2025. We leverage technology to build smarter and more elevated retail shopping experiences. For example, in 2025, our tech-enabled and patented Retail X™ store model generated approximately 8.5% higher average order value and approximately 270 basis points higher conversion compared to non-Retail X™ stores.

We’re super proud of our success to date and have lofty ambitions as we continue on our mission to “bring sustainable fashion to everyone.” We operate within the highly fragmented fashion industry, while also benefiting from increased consumer demand for sustainable fashion. With less than 1% customer

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penetration of our core U.S. addressable market today, we believe we are well positioned to capture significant growth over the long term. Our path forward is clear: we intend to grow by deploying the same strategies that helped get us to where we are today. Specifically, that means increasing our distribution through both DTC and wholesale channels, expanding our product assortment within existing and new product categories, growing in international markets, and driving operational excellence.

As we pursue these goals and continue building an industry-leading lifestyle brand, we will define success in three ways:

•

Customer love. We’re proud to have a highly desirable, loyal, and growing customer base. Our goal is to continue acquiring new customers as we grow brand awareness and geographic reach, while retaining longtime fans of the brand. We believe the strength of our customer retention and repeat purchasing behavior has contributed to a durable and repeatable revenue base over time.

•

Sustainability outcomes. We believe companies should also be accountable for their environmental impact, so we aim to continue to set a high standard for sustainability in the fashion industry as we scale. See “Business—Sustainability” for a description of how we define sustainability.

•

Financial performance. Most of the time we don’t take ourselves too seriously, but when it comes to financial performance, we operate with rigor and commitment to our stakeholders. This has enabled us to effectively deliver topline growth and profitability that we will strive to build on in the decades to come.

All of this adds up to some pretty great results, if we do say so ourselves. We’ve achieved:

•

A strong customer base. In 2025, we surpassed one million Active Customers across our DTC channel and have approximately 1,140,000 Active Customers as of March 28, 2026.

•

Steady net revenue growth. In 2025, we reported net revenue of $507.1 million, representing a 19% CAGR from 2023. And, in the first quarter of 2026, we reported net revenue of $112.3 million compared to $86.1 million in the first quarter of 2025, a 30.4% increase year-over-year. That means we’ve delivered 20 consecutive quarters of double-digit net revenue growth through the first quarter of 2026.

•

Strong gross margins. From 2021 to 2024, we consistently generated gross margins of 64.0% or more. In 2025, we generated a gross margin of 60.2%, which was negatively impacted by 360 basis points due to the impact of the IEEPA tariffs. During the first quarter of 2026, we generated a gross margin of 70.3%, which was positively impacted by approximately 900 basis points resulting from the refund of the IEEPA tariffs.

•

Sustained profitability. We have generated positive net income from 2018 to 2025, with the exception of 2020 due to the impact of the COVID-19 pandemic. In 2025, we generated $12.6 million of net income, inclusive of the impact of IEEPA tariffs.

•

Robust Adjusted EBITDA. In 2025, we generated $45.0 million in Adjusted EBITDA, which represented 8.9% of net revenue, and in the first quarter of 2026, we incurred $(12.1) million in net loss and generated $15.9 million in Adjusted EBITDA, which represented 14.1% of net revenue and reflected a 1,450 basis point improvement from the first quarter of 2025. The quarter-over-quarter improvement includes approximately 900 basis points resulting from the refund recorded for IEEPA tariffs that were recognized in cost of goods sold in 2025.

Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP measures. For further information about how we calculate Adjusted EBITDA and Adjusted EBITDA margin (including limitations of their use and reconciliation to the most comparable GAAP measures), see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures.” Adjusted EBITDA margin is Adjusted EBITDA as a percentage of total net revenue.

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(1)

We define an Active Customer as a unique customer that has made at least one purchase in the preceding 12-month period.

(2)

We define Adjusted EBITDA as net income before interest, taxes, and depreciation and amortization as further adjusted for stock compensation expense, transaction costs, and other costs not indicative of our ongoing, core operations. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures” for a discussion of Adjusted EBITDA and Adjusted EBITDA margin and a reconciliation of Adjusted EBITDA to net income, the most directly comparable GAAP measure to Adjusted EBITDA.

(3)

Adjusted EBITDA margin is a non-GAAP measure defined as Adjusted EBITDA as a percentage of net revenue.

Our brand and customers: a mutual obsession

We believe our brand inspires exceptional love and has become its own persona to our customers, who feel deeply connected to us. At the heart of this obsession is our distinct brand voice. Most of the time, we let our clothes speak for themselves, but when we speak up, we’re smart, fun, confident, and a little bit irreverent.

Don’t just take our word for it: 77% of Active Customers cited Reformation as one of their favorite brands or their “all-time favorite brand” in a July 2025 Customer Survey. As of June 22, 2026, we had approximately four million followers across social media platforms, approximately three million email subscribers, and consistently spot mega-celebrities like Taylor Swift, Jennifer Aniston, Jennifer Lopez, Kendall Jenner, and Hailey Bieber wearing Ref (thanks ladies). And as we have grown, so has customer loyalty. Nearly 70% of total DTC net revenue in 2025 came from returning customers, and 54% of customers acquired before 2025 have shopped with us more than once, providing a strong foundation for durable growth.

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Our authentic brand ethos drives organic discovery and has helped us create broad appeal across generations and geographies. Beyond any singular demographic, we believe Ref appeals to an attitude and a mindset, underscoring the significant opportunity ahead of us. With over 70% of our customer base aged between 25 and 50, it’s not uncommon to see mothers and daughters shopping at Ref together, as validated by our July 2025 Customer Survey. This diverse dynamic is only growing: in 2025, nearly 20% of new customers were under the age of 25 and nearly 20% of new customers were over the age of 50. Our customer base is also relatively affluent: approximately 67% earn over $100,000 in household income annually, meaning they generally have more disposable income to spend on Ref. And while the majority of our business is in the United States today, our influence extends across geographies, with approximately 20% of Active Customers in 2025 located abroad, 30% in the coastal United States, and 50% across the rest of the country, further evidence of our brand and product relevance.

Our stuff: beautiful, vintage-inspired apparel that generates confidence

We are a womenswear destination across categories and occasions. We started out with dresses, which we’re kind of famous for, and have since successfully expanded our assortment. We take a deliberate approach to category expansion, building a bespoke supply chain designed to meet our standards for quality, speed, and environmental impact for each new product group. Today, we have five core product groups (dresses, bottoms, tops, sweaters, and accessories), which have helped cement Ref as a daily wardrobe essential.

The result is a diverse product assortment that we believe makes women feel beautiful and helps them show up as their best selves, from workdays to wedding days to vacations, and everything in between. According to our July 2025 Customer Survey, 84% of Active Customers say that wearing Ref makes them feel confident, which we believe is one of the top reasons that keeps them coming back for more.

Across product categories, our design point of view is informed by a combination of vintage references and current trends, yielding flattering and timeless products with a modern sensibility. Design and product development are done primarily in house, drawing on our deep expertise in apparel and accessory construction and manufacturing. We leverage selling and retail dressing room data and customer feedback to identify our most-trusted and best-loved silhouettes, which serve as the core of our assortment. Our analytical approach to product development is designed to ensure consistency, reliability, and confidence for our customer, while simultaneously pushing forward — using emerging technologies to ideate, refine, and evolve our product in a way that remains unmistakably Reformation.

Our merchandising model: data-driven design meets fast manufacturing

We operate a smart, responsive merchandising model that combines data-driven product merchandising with agile manufacturing. We produce new styles in small quantities, test them twice-weekly on our website and once a week in our stores to assess demand, and subsequently chase into and iterate on the best sellers. Our fast production, complemented by our factory and distribution center in Los Angeles, offers superior lead times relative to industry norms, enabling us to quickly and sustainably chase into winning designs. Even as receipts have grown, over the past three years, we delivered 50% of our products in 60 days or less from purchase order to distribution center and nearly 65% of our product reorders were manufactured in 60 days or less.

This dynamic creates a scarcity model that encourages consumers to frequently engage with us in order to shop what’s new. In turn, we are able to gather critical insights into customer preferences in close to real time, allowing us to consistently offer on-trend products at a broad range of price points. Nearly 90% of DTC apparel net revenue in 2025 came from styles that were informed by data from our customers’ shopping patterns and feedback.

We have an analytically rigorous merchandising model and have begun to leverage artificial intelligence (“AI”) and machine learning to inform our product assortment and quantify future demand. For example, we leverage third party AI models to support product concept development and trend identification in the marketplace. We also use advanced technology to support some product buying, allocation, and digital merchandising decisions. Thanks to our efficient supply chain, we’re able to quickly and continuously refresh our assortment based on this data and produce strategically sized runs to minimize fashion risk and reduce

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waste. The results of our merchandising model speak for themselves: approximately 80% of DTC net revenue from 2021 to 2025 came from full-price sales, resulting in continued strong gross margins.

Our distribution strategy: DTC with select wholesale selling

In 2025, we generated 90% of net revenue directly through e-commerce and retail, which enabled us to own the customer relationship end to end. We leverage technology and data to enhance the customer experience, integrating key elements of our online shopping experience into our stores through our proprietary Retail X™ concept, which is featured in approximately 75% of our retail stores as of the first quarter of 2026. This model results in higher store conversion and average order value versus our traditional stores. As of June 22, 2026, in addition to our 70 stores, we sell into 15 strategic wholesale accounts across 142 wholesale doors, 116 of which are in the United States and 26 of which are in Canada, Europe and Australia, which we use to reach new audiences and geographies.

We keep the customer at the center of all that we do and strive to show up for them wherever they want to shop. This approach has supported strong customer engagement: in 2025, customers who shopped across both e-commerce and retail generated 3.1 times more net revenue per customer versus those who shopped only one channel. To support this dynamic, we’ve expanded our retail footprint from our original shop on Melrose that opened in 2009 to a full fleet of 70 elevated, contemporary stores across four countries as of June 22, 2026. Our full-price retail store locations generated $2.7 million in net revenue per door in 2025 for the 47 stores open the full fiscal year and typically pay back their initial investment in payback periods under 24 months on average.

Our competitive strengths

Not to brag, but after 17 years, we’ve gotten pretty good at this. The following represent Reformation’s key competitive strengths:

Brand leadership & sustained cultural relevance powered by deep customer love

Brand strength & appeal

We’re famous for our distinctive brand voice and identity which has translated into highly efficient customer acquisition. We believe our bold approach to creative imagery, marketing, and design sets us apart from other lifestyle brands and ensures we remain top of mind among consumers and cultural authorities, including influencers, celebrities, and top global publications. In case you don’t believe us, Fast Company recognized Reformation as one of 2024’s Brands That Matter. We bring our brand persona to life every day through compelling content that generates high engagement, strong word of mouth, and, when we really get it right, virality. We further extend our reach through strategic campaigns and collaborations with culturally relevant brands, such as Canada Goose, HOKA, New York City Ballet, and VEJA, and individuals, such as Kacey Musgraves, Monica Lewinsky, and Pete Davidson, designed to reinforce our position at the forefront of the cultural zeitgeist. Our marketing spend has remained consistent at approximately 9% of net revenue for each of the past four years. In 2025, approximately 75% of DTC new customers were acquired outside of paid digital acquisition channels and we were profitable on a first-order basis, reflecting the strength of our brand resonance with consumers.

Broad customer appeal

As we’ve mentioned, the ladies love us. Reformation appeals to a broad multi-generational customer base because our product and brand intentionally speak to a shared lifestyle and mindset instead of a single customer demographic. We launched with a focus on millennials and have since expanded our reach to a wide customer base including Gen Z, Gen X, and even Baby Boomers. Today, over 70% of our customers fall between the ages of 25 to 50, with strong representation on both ends of the spectrum. According to our July 2025 Customer Survey, nearly 20% of new customers were under the age of 25 and nearly 20% of new customers were over the age of 50.

We have proven resonance across the United States, extending well beyond coastal America. And our customer base reflects that: as of December 27, 2025, approximately 30% of Active Customers came from

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the coastal United States and 50% of Active Customers came from the rest of the country. We’ve also cultivated a loyal customer base outside of the United States. We believe our product sensibility and sustainability-focused mission resonate strongly with international customers, driving accelerated net revenue growth and customer acquisition. Although we only began our international expansion efforts in earnest in 2019, 20% of Active Customers and 18% of net revenue came from outside of the United States in 2025, with Canada, the United Kingdom, and Europe making up the largest portion of our international customer base. As of June 22, 2026, 10 of our 70 stores were located outside of the United States, across London, Paris, Toronto, and Vancouver.

Strong customer retention

As a result of our brand and product excellence, we enjoy long-term customer loyalty—once customers try us, they shop with us again and again. And as they get to know our assortment better, we see increasing order frequency. In 2025, new customers shopped with us on average approximately 1.4 times while returning customers shopped 2.6 times and at higher average order values.

Our brand generates strong repeat purchase behavior, with 54% of customers acquired prior to 2025 purchasing more than once and nearly 20% of our 2015 customer cohort continuing to shop with us almost a decade later. We can’t think of a better compliment than that. As a result of this high level of engagement and loyalty, returning customers contributed nearly 70% of DTC net revenue in 2025, delivering consistent, sustained growth. We believe this consistent repeat purchasing behavior will continue to support a durable and consistent revenue base over time.

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Product excellence driven by scalable approach to merchandising

Product concept and design

We monitor emerging trends, analyze customer buying patterns, and tap into a wide range of creative inspiration to guide our design process. Our product development and design is done primarily in house, supported by a cross-functional team from concept to production management. Leveraging custom technology and production systems, these teams work in close partnership, enabling a bespoke development process in which each product is thoughtfully designed, fitted, refined, and manufactured. We utilize proven base patterns to ensure fit consistency and deliver reliably flattering products. This hands-on approach ensures all our products meet our core design principles: flattering, feminine, and on-trend yet timeless.

Our agile supply chain enables us to introduce new designs in small initial quantities, allowing us to efficiently test demand for new ideas while managing inventory risk. At this point, our merchandising engine continuously monitors product performance to commercialize successful styles.

Smart & scalable approach to merchandising

We built a repeatable and scalable approach to design and merchandising that ensures we can consistently deliver on-trend, beautiful products that we know will resonate with our customers. We launch new products in limited quantities twice per week, creating a scarcity mindset and conditioning consumers to engage early and often with the brand. Within hours, we are able to take action based on sales performance online and in store. We also use pre-order and waitlist functions to gather early demand signals before a product has been received in our distribution center. As a result, our assortment is tailored to real-time customer preferences with approximately 90% of 2025 DTC apparel net revenue coming from styles that are informed by past performance, significantly decreasing fashion risk and waste, and increasing our confidence in each style’s sales potential. Our insights, coupled with AI and machine learning technologies, also allow us to strategically customize product allocation in order to best respond to customer dynamics within each store and manage inventory effectively. Altogether, this strategy helps minimize promotions and inventory liquidation, resulting in impressive full-price selling of approximately 80% of DTC net revenue in 2025, a number which has been consistent for the last five years.

Product mix & pricing

We’ve successfully evolved into a lifestyle destination spanning categories and occasions, with a diverse customer base that reflects and reinforces our wide product assortment. Our pricing strategy is intentionally engineered to be broadly accessible. With price points ranging from approximately $40 to $1,500, our assortment straddles aspirational and approachable, offering many different types of shoppers an entry point into the brand. This strategy is anchored by a consistent customer experience and a commitment to delivering long-term value. By cultivating a loyal customer base that shops with us across occasions, we generated an AOV of $315 in 2025.

Today, some of our fastest growing categories include denim, sweaters, and tops, which have collectively enabled us to attract more new customers across generations. For example, according to our July 2025 Customer Survey, 37% of Gen Z customers acquired in the last two years were acquired through tops or sweaters and 25% of Gen X+ customers acquired in the last two years were acquired through denim or bottoms. These high-growth categories also enable us to earn a greater share of wallet and closet from our customers. Approximately 74% of DTC net revenue in 2025 came from customers who purchased more than one product category. Moreover, in 2025, 78% of our repeat orders contained more than one product category and 68% of repeat orders contained a product category that was different from the customer’s first purchase.

Agile and sustainable supply chain

We operate a strategic and nimble global supply chain, underpinned by our rigorous Sustainability Framework, which we believe represents a competitive advantage in the apparel industry. While many apparel companies face average production lead times of up to 12 months or longer, our supply chain enables us to capitalize on evolving trends and customer preferences in real time. Even as receipts have grown, over

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the past three years, we delivered 50% of our products in 60 days or less from purchase order to distribution center, and our reorder lead times can be as short as 30 days or less. Our broad manufacturing footprint is complemented by our Los Angeles-based, company-operated factory and distribution center, which we leverage to test new ideas and deliver rapid turnarounds on our best-selling products.

We take a geographically diversified approach to manufacturing, partnering with a strategic group of vendors who share our values and have the capacity to grow alongside us. In 2025, 51% of our units were made in Asia, 34% in North America, 10% in Europe, and 5% in South America. This strategy enhances resilience and flexibility and helps mitigate geopolitical and regional disruption. We’ve demonstrated our ability to reallocate production across our global supplier base during periods of volatility. This includes the COVID-19 pandemic during which we maintained continuity of operations despite widespread industry disruption and, in 2025, when we reallocated our manufacturing to mitigate tariff impacts. This reallocation has reduced our exposure to China, which was previously our single largest country of production. We anticipate that in 2026 no one country will represent more than 25% of our total units produced.

When selecting factory partners, we focus on identifying the best on the basis of production quality, speed, value, environmental impact, and working conditions. We help these vendors take their sustainability efforts to the next level through our Factory Forward program, which enables us to reduce impacts deep into our supply chain by co-investing in renewable energy, water management, and clean chemistry initiatives. Sustainability includes doing right by both people and planet, so we also audit for social responsibility, administer anonymous Worker Sentiment Surveys, and offer grievance mechanisms to ensure people are heard throughout our supply chain.

Delivering exceptional customer experiences

We believe our innovative approach to selling, which leverages technology to enhance the shopping experience and bring our brand to life, has reshaped the way customers interact with fashion brands. The result is a customer-first approach that is also optimized for financial performance. In 2025, our DTC channel contributed 90% of net revenue, with e-commerce accounting for 67% of DTC net revenue. Our Wholesale and Other channel made up the remaining 10%.

One of the defining features of our in-store shopping experience is Retail X™, a proprietary tech-enabled retail concept that we introduced in 2017. Upon entering a Retail X™ store, customers can interact with digital screens or use their mobile devices to build their dressing room the same way they would build a cart shopping online. It’s basically the Clueless closet in real life.

This format, which is featured in 49 of our retail stores as of the first quarter of 2026, enables us to deliver a high-end, high-volume experience that benefits our business, our customers, and our team alike. In 2025, stores with Retail X™ generated approximately 8.5% higher average order value and approximately 270 basis points higher conversion compared to non-Retail X™ stores, while also producing a unique and rich set of data, including fitting room and product-level conversion.

This enhanced retail experience results in strong store economics. In 2025, our full-price retail store locations generated $2.7 million net revenue per door for the 47 stores open the full fiscal year. We underwrite new store openings with target paybacks of under two years and, on average, have historically achieved average payback periods of under 24 months.

To ensure a seamless DTC experience, our e-commerce site and physical stores operate on a shared platform, allowing customer and product data to remain tightly integrated. The combination of our integrated customer and product data across our e-commerce and retail channels provides a flexible foundation that enables us to more seamlessly adopt emerging technologies, including AI-driven merchandising, personalization, inventory allocation, and operational decision-making. We have invested significantly in our in-house technology teams and systems, positioning us to adopt new e-commerce technologies, including emerging AI-driven solutions for product buying, merchandising, and allocation decisions. We use these capabilities to personalize how our assortment is presented to our customers and to enhance convenience across the shopping journey. We believe the combination of our deep technical know-how, creative excellence, and robust omnichannel approach differentiate and elevate our shopping experience. The proof is in the numbers: in 2025, customers who shopped Reformation both online and in

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store made approximately 4.8 purchases annually and generated 3.1 times the net revenue of those who only shopped via one method, and we’ve expanded omnichannel customer share of net revenue from 19% in 2021 to 34% in 2025.

Leaders in sustainable fashion

At Ref we like to say that if being naked is the #1 most sustainable option, we’re #2. Our business is built around our conviction that we can be leaders in both best-in-class sustainability and financial outcomes.

Reformation was founded with sustainability as a core value from day one. And people love us for it. 73% of our customers appreciate Ref for our commitment to sustainability, and customers who cite sustainability as an important brand value spend approximately 39% more with us, as validated by our July 2025 Customer Survey. Looking ahead, we believe our sustainability advantage will only become more important as we scale, particularly as we grow throughout Europe and focus on acquiring younger customers, both populations where sustainability increasingly influences purchasing decisions. For example, according to our July 2025 Customer Survey, approximately 82% of customers in the EU say they are willing to pay more for apparel made using sustainable practices, up nearly 20 points year-over-year, underscoring the growing importance of sustainability among our target audience.

Sustainability is built into the DNA of our business model and supply chain operations. Our Sustainability Framework, and the resulting programs deployed across our business, meaningfully impacts how we source materials, manufacture products, and operate holistically. We deliver these results without asking our customers to compromise on the style, fit, or quality of their clothing. We want to consistently offer unprecedented value through products that look good and do good.

Our ambition is to move well beyond these foundational efforts and help set a new standard for sustainable fashion altogether. We started with ambitious climate action. Now we aspire to become a circular business, which means using as little virgin material as possible in our stuff, reducing waste throughout our supply chain, and making every product recyclable. We’re making good progress, thanks to all the work we’ve already put into making low impact material transitions, standing up our own textile-to-textile recycling program, developing bespoke resale partnerships, and more. With the expansion of our circular business models, we have extended the life of nearly two million products between 2021 and 2025.

But you don’t have to take our word for it. We have our climate targets verified by SBTi, report to CDP, and complete third-party verification of our climate accounting each year. Our products have been carbon neutral since 2015 and certified by the Change Climate Project since 2021. We also have been recognized as leaders in sustainable fashion by many reputable third parties such as the Global Fashion Agenda, Textile Exchange, and Remake’s Fashion Accountability Report.

A proven, performance-driven leadership team

We are led by a passionate leadership team committed to driving excellent performance, fostering creativity, and challenging conventional thinking. Our senior leadership team combines deep institutional knowledge with diverse perspectives, reflecting an intentional balance of long-tenured leaders and executives recruited from leading technology and retail organizations. Half of our executive team has been with the Company for more than seven years, providing continuity, operational expertise, and a deep understanding of our brand, customer, and operating model. Our Chief Executive Officer, Hali Borenstein, has been with the business for 12 years, and previously served as President as well as in various merchandising roles. Multiple other senior leaders have tenures ranging from five to more than ten years across key functions including sustainability, merchandising, digital, technology, and creative.

We are proud to be a female-led organization with women comprising 54% of our company and 68% of our leadership team as of the first quarter of 2026. We believe that diversity of experience and perspective strengthens decision-making, fuels creativity, and helps our teams support the broad and diverse customer base we serve. As our organization has continued to grow to approximately 1,261 employees as of the first quarter of 2026, we remain focused on building inclusive, high-performing teams that support long-term value creation.

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Our values

Our mission—to bring sustainable fashion to everyone—connects our teams across continents through a shared purpose. We operate with our five core values in mind.

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Be Brave. We are leaders and tackle the big challenges worth solving.

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People Focused. We empower each other to break down barriers so we can win together.

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Make it Better. We are dedicated to learning, evolving, and changing for the better.

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Own It. We are accountable to our team, customers, and stakeholders.

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Make an Impact. We are fighting for sustainable solutions that preserve and protect our natural environment and the people and communities that make up our world.

Together, these values shape our culture, guide how we work with one another, and support disciplined execution as we build and scale the business.

Growth strategies

The Reformation is just beginning. With approximately 854,000 Active Customers in the United States and an estimated 94 million women aged 18-60 in the United States as of 2025, our implied penetration is less than 1%, highlighting the significant opportunity ahead. We believe we will continue to benefit from operating within the highly fragmented fashion industry, and that we are well positioned to capitalize on growing global demand for sustainable fashion. Our growth strategies, which have delivered strong results to date, are designed to further increase brand awareness, sales, and profitability. These include:

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Scale channel distribution

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Expand our product offering across occasions and categories

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Grow in international markets

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Drive operational excellence

Scale channel distribution

We’ve proven the combination of our digital and physical distribution to be valuable levers for scaling brand awareness and driving customer loyalty. Based on a report commissioned by us from a major consulting firm, our brand awareness among premium apparel shoppers increases approximately 21% within five miles of a store. Additionally, our customers who shop both online and in store spend approximately three times more with us than those who only shop via one method. Over the coming years, we intend to meet more customers and expand loyalty through the following:

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Growing our store footprint. We will continue strategically expanding our retail footprint to accelerate brand awareness and customer acquisition, providing more opportunities for new and returning customers to experience our products. New stores accelerate our growth, with customer acquisition increasing by as much as six times in markets the year after a new store opening. Thus far, our retail growth has largely been concentrated in the coastal United States, leaving ample opportunity to grow domestically. We continue to see a strong opportunity to further increase our footprint within these geographies, while also expanding in the midwestern and southern regions, as well as internationally. In 2025, we successfully opened 15 new stores in 10 new markets, and met over 30% of our new customers in our stores. As of the first quarter of 2026, we operated 66 retail stores and believe we have a clear path to more than doubling our fleet over the next five years while maintaining our rigorous criteria for four-wall profitability and payback periods. For perspective, as of the first quarter of 2026, we only have stores in half of the top 50 metropolitan statistical areas in the United States by population.

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Strategic wholesale expansion. We have an opportunity to grow our existing wholesale relationships by expanding beyond our 142 wholesale doors as of June 22, 2026 and increasing sales per door by investing in tailored merchandising strategies. We also intend to add a limited number of new wholesale partners, particularly as a way to increase brand awareness in select international markets.

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According to our July 2025 Customer Survey, approximately 11% of our 2025 cohort was first introduced to Ref via wholesale, proving the value of wholesale as a customer acquisition tool.

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High-impact marketing campaigns and collaborations. Building on the success of our prior marketing campaigns, we will continue to activate highly visible and brand-elevating marketing moments to drive brand momentum and relevance across new audiences and geographies. Some of our most successful marketing milestones to date include collaborations with Canada Goose, HOKA, Nara Smith, New York City Ballet, and Kacey Musgraves, as well as brand campaigns featuring Laura Wasser, Monica Lewinsky, and Pete Davidson.

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Digital and social media. We will continue to scale our digital marketing investments. We acquire customers efficiently and are profitable on a first-order basis. We use these digital marketing initiatives to amplify our voice and organic brand momentum and also test emerging media platforms, all while maintaining our same standards of financial discipline.

Expand our product offering across occasions & categories

We have successfully demonstrated our ability to expand our product range across occasions and categories. While dresses remain our largest category, non-dress categories have fueled an outsized portion of our growth in recent years, driven by continued product innovation and increasing customer demand for a broader assortment. Since 2021, we have added more than $200 million in annual non-dress net revenue, quadrupling that portion of our business, with dresses moving from approximately 60% of DTC net revenue to slightly more than one-third in 2025. More than 70% of our 2025 DTC net revenue came from customers who purchased more than one product category, and 78% of our repeat orders contained more than one product category, highlighting our ability to grow share of wallet with our customers.

We have a proven track record of successfully launching and scaling adjacent categories, as we did with denim in 2017, shoes in 2021, handbags in 2023, and swim in 2024. For example, we grew our denim business at approximately a 30% CAGR from 2022 to 2025. We intend to build on our strong momentum in existing categories such as tops, sweaters, and shoes where we see significant room to grow and strategically introduce new categories as we continue to play a more prominent role in our customers’ wardrobes.

While we intend to focus on growing core categories in the near term, according to our July 2025 Customer Survey, 81% of our customers have indicated interest in purchasing additional categories from us, especially in areas like intimates and lingerie. We take a methodical approach to category expansion, using a combination of customer feedback and select third-party collaborations to inform both the timing and scope of new category launches. We believe our deep understanding of customer preferences and disciplined test-and-learn approach to product strategy will continue to support strong product-market fit as we pursue additional category expansion and innovation.

Grow in international markets

With 18% of net revenue coming from outside the United States in the first quarter of 2026, we have demonstrated our ability to execute in new markets and scale internationally. With approximately 245,000 active non-U.S. customers, we are significantly underpenetrated in international markets with meaningful runway ahead of us. We plan to accelerate our international growth by continuing our proven city-by-city expansion strategy bespoke to each market’s specific needs, culture, and customer dynamics. Our approach is focused on:

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Locally resonant brand marketing activations to drive brand awareness and relevance

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E-commerce localization to optimize shopping experiences

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Retail expansion to promote brand visibility and product discovery

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Strategic wholesale partnerships to increase brand awareness and attract new customers to the brand

We execute our expansion strategy through a repeatable playbook tailored to each market. For example, in the United Kingdom, we built brand awareness early on through geographically relevant activations and a fully localized digital experience. In tandem, we validated product-market fit through strategic wholesale partnerships ahead of investing in our own stores. These efforts gave us both the foundation and confidence

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to open five stores within five years and helped drive more than five times net revenue growth from 2019 to 2025. In the near term, we plan to maintain a deliberate approach to expansion, focusing on Canada, the United Kingdom, and Western Europe, where we opened our first store in Paris in 2025.

Drive operational excellence

We have made significant investments in our people, logistics capabilities, and technology in advance of our anticipated growth. In October 2025, we opened a larger, more automated Los Angeles-based distribution center to support continued scale. Over the course of 2024 through the first quarter of 2026, we invested $28.5 million of capital in this new 185,000 square-foot facility. As we continue to scale, we believe we will benefit from operational and financial leverage on these investments.

We have identified specific opportunities to improve operational efficiency and are executing against a defined roadmap, led by our in-house Technology and Operations teams, focused on the following areas:

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Supply chain automation and management

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Inventory allocation and movement

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Outbound and inbound shipping

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International operations

Indebtedness

As of June 27, 2026, we had $ million of term loans and $ million of letters of credit outstanding under the credit agreement, dated as of May 2, 2024, as amended on June 17, 2026, by and among LYMI Inc. (the “Borrower”), one of our wholly owned subsidiaries, certain other wholly owned subsidiaries of the Borrower party thereto, JP Morgan Chase Bank, as administrative agent, and the lenders party thereto (the “Credit Agreement”), against which we held $ million in cash and had $ million in available borrowing capacity. Our debt obligations, which are subject to restrictive covenants and variable interest rates, may limit our operational and financial flexibility, potentially constraining our ability to fund future growth or respond to our business’s working capital needs.

Challenges

We face a number of challenges inherent to our industry, including, among other things, our ability to attract new customers and maintain our returning customers, maintain a strong community of engaged customers and increase our brand awareness, respond to customer preferences and trends, successfully expand into international markets, manage our supply chain effectively, and manage our sustainability standards amidst rising costs and complex global regulation. In addition, certain disruptions in the global economy, including market disruptions, monetary and fiscal policy uncertainty, supply chain challenges, volatility in the cost of raw materials, trade wars and tariffs have, and may continue to, adversely affect the pricing and availability of our products and our customers’ willingness to purchase our products. Any number of these challenges, among others, could have a negative impact on our business, financial condition and results of operations. For a discussion of challenges, risks and limitations that could harm our business, see “Cautionary Note Regarding Forward-Looking Statements,” “Risk Factors,” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included elsewhere in this prospectus.

Recent Developments

Dividend Recapitalization Transactions

On June 17, 2026, the Borrower entered into an amendment to the Credit Agreement which, among other things, (i) provides for additional term loan commitments in the aggregate principal amount of $92.0 million, (ii) extends the maturity applicable to the revolving credit facility and term loans to June 17, 2031 and (iii) includes a revised amortization schedule applicable to all outstanding term loans after giving effect to the amendment. On June 17, 2026, the Borrower borrowed $92.0 million of additional term loans

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pursuant to the new term loan commitments, which are subject to substantially the same terms as the existing term loans previously incurred under the Credit Agreement.

On June 17, 2026, the Borrower paid a dividend to Ref Holdings, Inc., one of our direct wholly owned subsidiaries, in the amount of $90,000.00 per share of its common stock, and Ref Holdings, Inc. subsequently paid a dividend to us in the amount of $90,000.00 per share of its common stock, each dividend in aggregate was approximately $90 million. We paid, on or about June 17, 2026, a dividend in the amount of $233.30 per share to holders of our common stock using borrowings under the Credit Agreement. In connection with the dividend payment, our board of directors determined the dividend to be an extraordinary dividend under our 2019 Stock Option Plan (the “2019 Plan”) and certain Restricted Stock Unit Agreements (the “RSU Agreements”) and approved an adjustment to options outstanding under the 2019 Plan and restricted stock units (“RSUs”) outstanding under the RSU Agreements, pursuant to which (i) certain options and RSUs received an amount in cash equal to $233.30 for each such option and RSU, as applicable, (ii) the strike price of certain options was reduced by $233.30 for each such option and (iii) certain RSUs received an accrued dividend right equal to $233.30 for each such RSU, which will be payable at the same time, and subject to the same terms, as the underlying RSU. The aggregate amount of the dividend and cash payments in respect of certain options and RSUs was approximately $90 million. The remainder of the additional borrowings under the Credit Agreement was used to pay certain fees and expenses. We refer to these transactions collectively as the “Recapitalization.”

Preliminary Estimated Financial Results for the Thirteen Weeks Ended June 27, 2026

Set forth below are the preliminary estimates of certain of our unaudited interim consolidated financial data and other data for the thirteen weeks ended June 27, 2026. Our financial statements as of and for the thirteen weeks ended June 27, 2026 are not yet available and are subject to the completion of our financial closing procedures. The following information reflects our preliminary estimates based on currently available information as of the date of this prospectus and is subject to change. We have provided ranges, rather than specific amounts, for the preliminary estimated financial results described below primarily because we are still in the process of finalizing our financial results for the thirteen weeks ended June 27, 2026 and, as a result, our final reported results may vary from the preliminary estimates presented below.

The preliminary estimates of financial and other data for the thirteen weeks ended June 27, 2026 presented below have been prepared by, and are the responsibility of, our management. PricewaterhouseCoopers LLP, our independent registered public accounting firm, has not audited, reviewed, examined, compiled, nor applied agreed-upon procedures with respect to such preliminary data for the thirteen weeks ended June 27, 2026. Accordingly, PricewaterhouseCoopers LLP does not express an opinion or any other form of assurance with respect thereto.

The preliminary estimates provided below do not represent a comprehensive statement of our financial results and should not be viewed as a substitute for our consolidated financial statements prepared in accordance with GAAP. In addition, the preliminary estimates for the thirteen weeks ended June 27, 2026 are not necessarily indicative of the results to be achieved in any future period. The unaudited actual results for the thirteen weeks ended June 27, 2026 have been derived from our books and records.

We expect our financial closing procedures with respect to the thirteen weeks ended June 27, 2026 to be completed in early September and, accordingly, will not be available until after this offering is completed. We undertake no obligation to update or supplement the information provided below until we publicly release our consolidated financial statements as of and for the thirteen weeks ended June 27, 2026.

Additionally, the estimates and actual results reported below include certain financial measures that are not required by, or presented in accordance with, GAAP. We use these non-GAAP financial measures to supplement financial information presented in accordance with GAAP. We believe that excluding certain items from our GAAP results allows management to better understand our financial performance from period to period. Moreover, we believe these non-GAAP financial measures provide our stakeholders with useful information to help them evaluate our operating results by facilitating an enhanced understanding of our operating performance and enabling them to make more meaningful period-to-period comparisons. Adjusted EBITDA and Adjusted EBITDA margin should not be considered as alternatives to net income or loss or any other performance measure in accordance with GAAP, or as an alternative to cash provided by

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operating activities as a measure of our liquidity. There are limitations to the use of these non-GAAP financial measures. For example, our non-GAAP financial measures may not be comparable to similarly titled measures of other companies, including companies in our industry. For more information about how we use these non-GAAP financial measures in our business and the limitations of these measures, please see “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures.”

These preliminary estimates should be read together with the sections titled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements,” and our consolidated financial statements and related notes included elsewhere in this prospectus.

Thirteen Weeks Ended
June 27, 2026

Thirteen Weeks Ended
June 28, 2025

($ in thousands)

Low (estimate)

High (estimate)

Actual

Key Financial Metrics:

Net revenue

125,073

Net income (loss)

6,915

Net income (loss) margin

5.5%

Non-GAAP Financial Measures:

Adjusted EBITDA(1)

16,516

Adjusted EBITDA margin(2)

13.2%

(1)

(2)

We define Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net revenue.

As of June 27, 2026

As of June 28 2025

($ in thousands)

Low (estimate)

High (estimate)

Actual

Consolidated Balance Sheet Data:

Cash and cash equivalents

51,162

Total debt

158,631

The following table presents a reconciliation of Adjusted EBITDA and Adjusted EBITDA margin to the most directly comparable GAAP measures, net income (loss) and net income (loss) margin, for the periods presented:

($ in thousands)	Thirteen Weeks Ended
($ in thousands)	June 27, 2026	June 28, 2025
Net income (loss)			$	6,915
Interest and other expense (income)				3,313
Income tax provision (benefit)				2,360
Depreciation and amortization				3,015
Stock-based compensation expense(1)				259
Transaction costs(2)				393
Legal costs(3)				149
Other one-time costs(4)				112
Adjusted EBITDA				16,516
Net revenue			$	125,073
Net income (loss) margin				5.5%
Adjusted EBITDA margin				13.2%

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(1)

Represents non-cash expenses related to equity-based compensation programs, which may vary significantly from period to period depending on various factors including the timing, number, and the valuation of awards granted, vesting of awards including the satisfaction of performance conditions, and the impact of repurchases of awards from employees.

(2)

Represents costs incurred in connection with pursuing various strategic alternatives, including legal and accounting costs directly attributable to preparing for an IPO, and other strategic sell side and investment alternatives.

(3)

Represents one-time legal costs and settlements.

(4)

Represents one-time costs directly attributable to activities that are not indicative of our ongoing core operations, including, but not limited to, system implementation and duplicative expenses associated with store relocation.

See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Non-GAAP Financial Measures” for further descriptions of Adjusted EBITDA and, Adjusted EBITDA margin, as well as a reconciliation of Adjusted EBITDA and Adjusted EBITDA margin to the most directly comparable GAAP measures.

Summary of Risk Factors

Investing in our common stock involves a high degree of risk. You should carefully consider all of the risks described in “Risk Factors” following this Prospectus Summary before deciding to invest in our common stock. If any of the risks actually occur, our business, financial condition and results of operations may be materially adversely affected. In such case, the trading price of our common stock may decline and you may lose part or all of your investment. These risks include, among others, the following:

•

We rely on consumer discretionary spending, which may be adversely affected by economic uncertainty or downturns and other macroeconomic conditions, trends, or factors.

•

If we fail to attract new customers, maintain or grow our returning customers, or maintain or increase sales to customers, our business, financial condition, results of operations, and growth prospects could be harmed.

•

Our success depends on the strength of our brand and on our ability to maintain a strong community of engaged customers; if we are unable to maintain and enhance the value and reputation of our brand, or if we experience negative publicity, our business or reputation will be harmed, which could have a materially adverse effect on our financial condition and results of operations.

•

If we are unable to anticipate and respond to changing consumer preferences and shifts in industry trends in a timely and cost-effective manner, our business, financial condition, and results of operations could be harmed.

•

We utilize a range of marketing, advertising, and other initiatives to increase returning customers’ spend and to acquire new customers; if the costs of advertising or marketing increase, or if our initiatives fail to achieve their desired impact, we may be unable to grow the business profitably.

•

Failure to accurately forecast customer demand could lead to excess inventories or inventory shortages, which could result in decreased operating margins, reduced cash flows, and harm to our business.

•

Existing and potential tariffs imposed by the United States or other governments, new trade restrictions, or a global trade war could increase the cost of our products, which could have an adverse effect on our business, financial condition, and results of operations.

•

If we fail to effectively manage our growth, our business, financial condition, and results of operations could be harmed.

•

If we are unsuccessful in growing our e-commerce and retail channels and executing our expansion into new markets, our business, financial condition, results of operations, and growth prospects may suffer.

•

We are subject to various federal and state employment and labor laws and regulations and increases in labor costs, including wages, could adversely affect our business, financial condition, and results of operations.

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•

As a company that operates retail stores, we are subject to commercial real estate risks.

•

We are subject to risks related to our sustainability activities and disclosures, including our commitment to certain sustainability criteria, which we call the Sustainability Framework, and our reputation and brand could be harmed by evolving disclosure requirements and expectations.

•

Climate change and the evolving and varied expectations by governments, organizations, customers, and investors on sustainability issues, including those related to climate change and socially responsible activities, may adversely affect our reputation, business, financial condition, and results of operations.

•

Our focus on using sustainable high-quality materials and reducing environmental impacts in our manufacturing processes and supply chain practices may increase our cost of revenue and hinder our net revenue growth.

•

If we are unable to attract and retain qualified personnel, we may not be able to grow effectively or successfully operate our business.

•

Our reliance on suppliers to provide materials for and to produce our products could cause problems in our supply chain, and failure of our suppliers to consistently provide high-quality materials and products could adversely affect our brand and reputation and cause our business, financial condition, and results of operations to suffer.

•

We have operations and do business in China, which exposes us to risks inherent in doing business there.

•

Shipping and delivery are critical parts of our business and any changes in, or disruptions to, our shipping and delivery arrangements could adversely affect our business, financial condition, and results of operations.

•

The operations of our suppliers, most of which are located outside of the United States, are subject to additional risks that are beyond our control and that could harm our business, financial condition, and results of operations.

•

Any material disruption of our information technology (“IT”) systems or unexpected network interruption could disrupt our business and reduce our sales.

•

Our failure or inability to obtain, maintain, protect and enforce our intellectual property rights could diminish the value of our brand and weaken our competitive position.

•

If sensitive information about our customers is actually or alleged to have been disclosed, or if we or our third-party providers are subject to real or perceived cyberattacks or similar incidents, our customers may curtail use of our website, we may be exposed to liability and our reputation could suffer.

•

We are subject to federal, state, or foreign laws and regulations as well as our contractual obligations and industry requirements relating to privacy, data protection, and customer protection; the expansion of current or the enactment of new laws and regulations relating to privacy, data protection, and customer protection, or failure to comply with those laws or obligations, whether or not inadvertent, could materially adversely affect our business, financial condition, and results of operations.

•

Government regulation of the internet and e-commerce continues to evolve and unfavorable changes or failure by us to comply with these regulations, whether or not inadvertent, could substantially harm our business, financial condition, and results of operations.

•

We have identified material weaknesses in our internal control over financial reporting. If we fail to remediate these material weaknesses or otherwise maintain effective internal controls, we may not be able to accurately report our financial results of operations which may adversely affect investor confidence.

•

Permira is a significant stockholder of the Company and will continue to have significant influence over us after this offering, including significant influence over decisions that require the approval of stockholders, which may be inconsistent with the interests of our other stockholders.

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Implications of Being an Emerging Growth Company

We qualify as an “emerging growth company” as defined in Section 2(a)(19) of the Securities Act of 1933 (the “Securities Act”). As a result, we are permitted to, and intend to, rely on exemptions from certain disclosure requirements that are applicable to other companies that are not emerging growth companies. Accordingly, in this prospectus, we have not included a compensation discussion and analysis of our executive compensation programs. In addition, for so long as we are an emerging growth company, among other exemptions, we will:

•

not be required to have our internal control over financial reporting audited by our independent registered public accounting firm pursuant to Section 404(b) of the Sarbanes-Oxley Act;

•

not be required to disclose certain executive compensation related items such as the correlation between executive compensation and performance and comparisons of the Chief Executive Officer’s compensation to median employee compensation; and

•

not be required to submit certain executive compensation matters to stockholder advisory votes, such as “say-on-pay,” “say-on-frequency” and “say-on-golden parachutes.”

In addition, under the Jumpstart Our Business Startups Act of 2012 (the “JOBS Act”), emerging growth companies can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We have elected to avail ourselves of this extended transition period and, as a result, we will not be required to adopt new or revised accounting standards on the relevant dates on which adoption of such standards is required for other public companies.

We will remain an “emerging growth company” until the earliest to occur of:

•

the last day of the fiscal year in which we have total annual gross revenues of $1.235 billion or more;

•

the date on which we are deemed to be a large accelerated filer under the rules of the SEC, with at least $700.0 million of equity securities held by non-affiliates;

•

the date on which we have issued more than $1.0 billion in nonconvertible debt during the previous three years; and

•

the last day of our fiscal year following the fifth anniversary of the date of the completion of this offering.

Relationship with Permira

Permira Advisers LLC (“Permira”) is a global investment firm that backs successful businesses with growth ambitions. Founded in 1985, the firm advises funds across two core asset classes, private equity and credit, with total committed capital of approximately €86 billion as of the fourth quarter of 2025. The Permira private equity funds target long-term majority/control investments within the Buyout strategy and high-governance minority, control or co-control situations within the Permira Growth Opportunities (“PGO”) strategy in four key sectors: Technology, Consumer, Healthcare, and Services. The Permira funds have a long track record of successfully investing in consumer companies around the world and have deployed over $18 billion in the sector across the Buyout and PGO strategies since inception. Permira is a significant stockholder of the Company beneficially owning approximately % of the outstanding shares of common stock following the completion of this offering (or % if the underwriters exercise their option to purchase additional shares in full). As a result, Permira and its affiliates continue to have the ability to exercise significant voting influence over us and our corporate decisions.

Channels for Disclosure of Information

We intend to announce material information to the public through filings with the SEC, the investor relations page on our website (www.thereformation.com), press releases, public conference calls, and public webcasts. The information contained on, or that can be accessed through, these channels is not a part of this prospectus.

The information disclosed in the foregoing channels could be deemed to be material information. As such, we encourage investors, the media, and others to follow the channels listed above and to review the

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information disclosed through such channels. Any updates to the list of disclosure channels through which we will announce information will be posted on the investor relations page on our website.

Corporate Information

Reformation was founded in 2009, and REF Topco, Inc. was incorporated as a Delaware corporation in 2019 in connection with the acquisition by Permira of a majority interest in us. We changed our name to Reformation Inc. on April 11, 2025. Our principal offices are located at 5801 S. 2nd St., Vernon, California 90058. Our telephone number is (213) 282-2025. We maintain a website at www.thereformation.com. The reference to our website is intended to be an inactive textual reference only. The information contained on, or that can be accessed through, our website is not part of this prospectus.

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The Offering

Common stock offered by us

shares.

Common stock offered by the selling stockholders

shares.

Option to purchase additional shares of our common stock

The selling stockholders have granted the underwriters an option, for a period of 30 days from the date of this prospectus, to purchase up to additional shares of common stock at the initial public offering price less underwriting discounts and commissions.

Common stock to be outstanding immediately after this offering

shares.

Use of proceeds

We estimate the net proceeds from the sale of shares by us in this offering will be approximately $ , based on an assumed initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus), and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us.

Conflicts of interest

Because affiliates of J.P. Morgan Securities LLC, Morgan Stanley & Co. LLC, Citigroup Global Markets Inc. and RBC Capital Markets, LLC (the “Conflicted Underwriters”) are lenders under the Credit Agreement and will receive 5% or more of the net proceeds of this offering due to the repayment of the term loans under the Credit Agreement, the Conflicted Underwriters, each of which are underwriters in this offering, are deemed to have “conflicts of interest” under Rule 5121 (“Rule 5121”) of the Financial Industry Regulatory Authority, Inc. Accordingly, this offering will be conducted in compliance with the requirements of Rule 5121, which requires, among other things, that a “qualified independent underwriter” participate in the preparation of, and exercise the usual standards of “due diligence” with respect to, the registration statement and this prospectus. has agreed to act as a qualified independent underwriter for this offering and to undertake the legal responsibilities and liabilities of an underwriter under the Securities Act, specifically including those inherent in Section 11 thereof. will not receive any additional fees for serving as a qualified independent underwriter in connection with this offering. We have agreed to indemnify against liabilities incurred in connection with acting as a qualified independent underwriter,

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including liabilities under the Securities Act. See “Use of Proceeds” and “Underwriters (Conflicts of Interest)” for additional information.

Dividend policy

We currently do not intend to declare or pay any cash dividends in the foreseeable future. In addition, the terms of the Credit Agreement currently limit our ability to pay certain dividends and future agreements governing our indebtedness may also limit our ability to pay certain dividends. See “Dividend Policy.”

Stockholders’ Agreement

Following the completion of this offering, we will have a stockholders’ agreement (the “Stockholders’ Agreement”) with Permira and certain other stockholders that will provide a framework for our ongoing relationship with Permira and those other stockholders. See “Certain Relationships and Related Party Transactions—Stockholders’ Agreement.”

Registration Rights Agreement

In connection with the consummation of this offering, we intend to enter into a registration rights agreement (the “Registration Rights Agreement”) with Permira and certain other stockholders, which will require us to register under the Securities Act shares of common stock held, or issuable upon exchange, by those stockholders. See “Certain Relationships and Related Party Transactions—Registration Rights Agreement” and “Description of Capital Stock.”

Risk factors

See “Risk Factors” for a discussion of factors you should carefully consider before deciding to invest in shares of our common stock.

Listing

We intend to apply to list our common stock on the NYSE under the symbol “REF.”

Unless otherwise indicated or the context otherwise requires, the number of shares of common stock to be issued and outstanding immediately after this offering is based on shares of common stock outstanding as of March 28, 2026 (after giving effect to the Synthetic Secondary (as defined below)) and excludes:

•

an aggregate of shares of our common stock issuable upon exercise of outstanding stock options outstanding under our 2019 Plan as of March 28, 2026, at a weighted average exercise price of $ per share;

•

an aggregate of shares of our common stock issuable upon the vesting and settlement of RSUs outstanding under the RSU Agreements as of March 28, 2026, of which will be vested upon the effectiveness of the registration statement for which this prospectus forms a part, and which will be settled on the later of (i) the expiration of any applicable lock-up agreements with the underwriters (or March 15, 2027, if earlier) and (ii) the vesting date of such RSUs;

•

an aggregate of shares of common stock reserved as of the date of this prospectus for future issuance under our 2026 Omnibus Incentive Plan (the “2026 Incentive Plan”), which will become effective in connection with this offering; and

•

an aggregate of shares of common stock reserved as of the date of this prospectus for future issuance under our Employee Stock Purchase Plan (the “ESPP”), which will become effective in connection with this offering.

Unless otherwise indicated, the information presented in this prospectus assumes:

•

no exercise of options or settlement of RSUs subsequent to March 28, 2026;

•

a -for-1 stock split of our common stock, which will occur prior to the consummation of this offering;

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•

the completion of our purchase of an aggregate of outstanding shares of common stock from in a “synthetic secondary” transaction (the “Synthetic Secondary”), at a per share purchase price equal to the initial public offering price per share less underwriting discounts and commissions;

•

an initial public offering price of the common stock of $ per share (the midpoint of the initial public offering price range set forth on the cover of this prospectus);

•

the filing and effectiveness of our amended and restated certificate of incorporation and the adoption of our amended and restated bylaws, in each case, in connection with the consummation of this offering; and

•

no exercise of the option granted to the underwriters to purchase additional shares of common stock from the selling stockholders in the offering.

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Summary Consolidated Financial and Other Data

Set forth below is our summary consolidated financial and other data as of the dates and for the periods indicated. The summary consolidated statements of operations data for the years ended December 27, 2025, December 28, 2024 and December 30, 2023, and the consolidated balance sheet data as of December 27, 2025, have been derived from our audited consolidated financial statements included elsewhere in this prospectus. The summary consolidated statements of operations data for the thirteen weeks ended March 28, 2026 and March 29, 2025 and summary consolidated balance sheet data as of March 28, 2026 have been derived from our unaudited condensed financial statements, each included elsewhere in this prospectus. The unaudited interim consolidated financial statements have been prepared on the same basis as our audited consolidated financial statements and, in the opinion of management, reflect all adjustments that are necessary for the fair statement of such data. The results of operations for any period are not necessarily indicative of the results to be expected for any future period. You should read the following summary consolidated financial and other data below together with the information under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and the related notes thereto included elsewhere in this prospectus.

Consolidated Statement of Operations Information

	Thirteen Weeks Ended						Fiscal Years Ended
($ in thousands, except per share data)	March 28, 2026			March 29, 2025			December 27, 2025			December 28, 2024			December 30, 2023
Net revenue		$	112,300		$	86,091		$	507,104		$	438,157		$	359,523
Cost of goods sold			33,303			34,213			201,617			155,550			129,185
Gross profit			78,997			51,878			305,487			282,607			230,338
Operating expenses
Marketing expenses			9,453			8,542			44,532			38,371			33,685
Selling, general and administrative expenses			82,384			47,243			232,137			191,579			159,076
Total operating expenses			91,837			55,785			276,669			229,950			192,761
Income (loss) from operations			(12,840)			(3,907)			28,818			52,657			37,577
Other (expense) income
Interest expense			(3,271)			(4,152)			(14,574)			(10,713)			—
Interest income			313			655			1,840			3,003			1,052
Other (expense) income, net			(255)			(73)			773			730			123
Total other (expense) income			(3,213)			(3,570)			(11,961)			(6,980)			1,175
Income (loss) before income taxes		$	(16,053)		$	(7,477)		$	16,857		$	45,677		$	38,752
Income tax provision (benefit)			(3,905)			(1,926)			4,219			12,747			14,866
Net income (loss)			(12,148)			(5,551)			12,638			32,930			23,886
Other comprehensive income (loss), net of tax
Foreign currency translation gain (loss), net of tax			(182)			141			459			(374)			111
Comprehensive income, net of tax		$	(12,330)		$	(5,410)		$	13,097		$	32,556		$	23,997
Earnings (loss) per share
Basic		$	(34.82)		$	(15.91)		$	36.23		$	87.27		$	55.15
Diluted			(34.82)			(15.91)			35.17			85.95			54.94
Weighted-average shares used in per share calculation
Basic			348,901			348,875			348,875			377,329			433,146
Diluted			348,901			348,875			359,378			383,141			434,771

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Thirteen Weeks Ended

Fiscal Years Ended

($ in thousands, except per share data)

March 28,
2026

March 29,
2025

December 27,
2025

December 28,
2024

December 30,
2023

Unaudited pro forma net income (loss) per share attributable to common stockholders, basic and diluted(1)

Unaudited pro forma weighted-average shares used to compute net income (loss) per share attributable to common shareholders, basic(2)

Unaudited pro forma weighted-average shares used to compute net income (loss) per share attributable to common shareholders, diluted(3)

(1)

Net income (loss) in computing unaudited pro forma basic and diluted net income (loss) per share for the thirteen weeks ended March 28, 2026 and the year ended December 27, 2025 has been adjusted for (i) incremental stock-based compensation expense (net of tax benefit) of approximately $ for the thirteen weeks ended March 28, 2026 and $ for the year ended December 27, 2025 related to RSUs and options that will vest in connection with this offering and (ii) the reduction in historical interest expense of $ and corresponding tax impact of $ as a result of the application of $ of the net proceeds for the partial repayment of the term loans under the Credit Agreement as set forth under “Use of Proceeds.”

(2)

Weighted-average shares used to compute unaudited pro forma net income (loss) per share attributable to common stockholders, basic gives effect to (i) an aggregate of shares of our common stock related to the RSUs that will vest in connection with this offering and (ii) shares to be issued in this offering, representing the minimum number of shares offered hereby such that the net proceeds from this offering will be sufficient to repay outstanding borrowings as described in “Use of Proceeds.”

(3)

Weighted-average shares used to compute unaudited pro forma net income (loss) per share attributable to common stockholders, diluted, gives effect to those adjustments set forth in footnote (2) above, as well as an aggregate of shares of our common stock related to the options that will vest in connection with this offering.

Consolidated Balance Sheet Information

	As of March 28, 2026							As of December 27, 2025
($ in thousands)	Actual			Pro Forma(2)		Pro Forma As Adjusted(3)(4)		Actual
Cash and cash equivalents		$	41,217		$		$		$	65,473
Working capital(1)			58,861							54,769
Total assets			944,690							937,867
Total liabilities			492,110							497,070
Total stockholders’ equity			452,580							440,797

(1)

Working capital for all periods presented is defined as current assets less current liabilities.

(2)

The pro forma column in the balance sheet data table above gives effect to (i) the Recapitalization and (ii) the filing and effectiveness of our amended and restated certificate of incorporation in Delaware that will be in effect upon the completion of this offering.

(3)

The pro forma as adjusted column in the balance sheet data table above gives effect to (i) the pro forma adjustments set forth above, (ii) the issuance of shares of common stock by us in this offering, assuming an initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus), after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, and (iii) the application of the net proceeds from this offering for the partial repayment of the term loans under the Credit Agreement and the Synthetic Secondary as set forth under “Use of Proceeds.”

(4)

Each $1.00 increase (decrease) in the assumed initial public offering price of $ per share of common stock would increase (decrease) each of our pro forma as adjusted cash and cash equivalents, total assets, and total stockholders’ equity by approximately $ , assuming that the number of shares of common stock offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting underwriting discounts and commissions and estimated offering expenses payable by us. Similarly, each increase (decrease) of 1.0 million shares in the number of shares of common stock offered by us would increase (decrease) each of our pro forma as adjusted cash and cash equivalents, total assets, and total stockholders’ equity by approximately $ , assuming that the assumed initial public offering price remains the same, and after deducting underwriting discounts and commissions and estimated offering expenses payable by us. The as further adjusted information discussed above is illustrative only and will adjust based on the actual initial public offering price and other terms of this offering.

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Key Financial Metrics, Key Operating Metrics and Non-GAAP Financial Measures

We use the following key financial metrics, key operating metrics and non-GAAP financial measures to evaluate our business, measure our performance, identify trends affecting our business, formulate business plans and make strategic decisions. The following non-GAAP measures are presented for supplemental informational purposes only, have limitations as analytical tools and should not be considered in isolation or as substitutes for financial information presented in accordance with GAAP. Other companies, including companies in our industry, may calculate similarly titled non-GAAP measures differently or may use other non-GAAP measures to evaluate their performance, all of which could reduce the usefulness of our non-GAAP financial measures as tools for comparison. Investors are encouraged to review the related GAAP financial measures and the reconciliations of non-GAAP financial measures to their most directly comparable GAAP financial measures, and not to rely on any single financial measure to evaluate our business.

	Thirteen Weeks Ended						Fiscal Years Ended
($ in thousands except DTC Net Revenue per Customer)	March 28, 2026			March 29, 2025			December 27, 2025			December 28, 2024			December 30, 2023
Key Financial Metrics:
Net revenue		$	112,300		$	86,091		$	507,104		$	438,157		$	359,523
Net income (loss)		$	(12,148)		$	(5,551)		$	12,638		$	32,930		$	23,886
Net income margin			(10.8)%			(6.4)%			2.5%			7.5%			6.6%
Key Operating Metrics:
Active Customers(1) (as of the end of period)			1,140,000			965,000			1,083,000			946,000			834,000
DTC Net Revenue per Customer(2)		$	421		$	420		$	422		$	418		$	390
Store Count(3) (as of the end of period)			66			51			64			50			40
Gross margin(4)			70.3%			60.3%			60.2%			64.5%			64.1%
Non-GAAP Financial Measures:
Adjusted EBITDA(5)		$	15,855		$	(322)		$	44,996		$	67,868		$	49,272
Adjusted EBITDA margin(6)			14.1%			(0.4)%			8.9%			15.5%			13.7%

(1)

We define an Active Customer as a unique customer who has placed at least one order through our e-commerce platform or retail or outlet stores within the last rolling 12 months (excluding retail concession customers, employee orders, gift-card only orders, and face mask only orders, as purchased during the COVID-19 pandemic).

(2)

We calculate DTC Net Revenue per Customer by dividing our DTC net revenue by the number of customers counted within the period in which an item in their purchase has shipped. In 2025, 2024, and 2023, the number of customers was 1,077,000, 948,000 and 832,000, respectively. As of March 28, 2026 and March 29, 2025, the number of customers was 1,135,000 and 967,000, respectively.

(3)

We define Store Count as the total number of retail or outlet stores open at the end of a given period, excluding temporary store locations designated as pop-ups (which are typically open for one year or less) and our concession locations (“shop-in-shop”).

(4)

We define gross margin as gross profit as a percentage of net revenue.

(5)

(6)

We define Adjusted EBITDA margin as Adjusted EBITDA as a percentage of net revenue.

See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Key Operating Metrics and—Non-GAAP Financial Measures” for further descriptions of Active Customers, DTC Net Revenue per Customer, Store Count, gross margin, Adjusted EBITDA and, Adjusted EBITDA margin, as well as a reconciliation of Adjusted EBITDA and Adjusted EBITDA margin to the most directly comparable GAAP measures.

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RISK FACTORS

Investing in our common stock involves a high degree of risk. You should carefully consider the following risk factors, as well as all of the other information contained in this prospectus, including our consolidated financial statements and the related notes thereto, before making an investment in our common stock. The occurrence of any of the following risks could materially and adversely affect our business, financial condition, results of operations and/or prospects. In such cases, the trading price of our common stock could decline, and you could lose all or part of your investment. Additional risks and uncertainties are not presently known to us or that we currently deem immaterial also may impair our business operations. Some statements in this prospectus, including statements in the following risk factors, constitute forward-looking statements. See “Cautionary Note Regarding Forward-Looking Statements.”

This prospectus also contains forward-looking statements that involve risks and uncertainties. See “Cautionary Note Regarding Forward-Looking Statements.” Our actual results could differ materially and adversely from those anticipated in these forward-looking statements as a result of certain factors, including the risks facing the Company described below and elsewhere in this prospectus.

Risks Related to Our Business, Brand, Products, and Industry

We rely on consumer discretionary spending, which may be adversely affected by economic uncertainty or downturns and other macroeconomic conditions, trends, or factors.

Our products may be considered discretionary items for consumers. Factors affecting the level of consumer spending for such discretionary items include general economic conditions and other factors such as consumer confidence in future economic conditions, actual or perceived risk of an economic recession, trade wars, increased tariffs and global trade inability, the availability and cost of consumer credit, government shutdowns, levels of unemployment and inflation, and tax rates. As global economic conditions continue to be volatile or economic uncertainty remains, trends in consumer discretionary spending also remain unpredictable, and discretionary spending may be subject to reductions as a result of significant increases in unemployment, financial market instability and uncertainties about the future. Unfavorable economic conditions, including an economic downturn or economic uncertainty in our current core markets, specifically in the United States, the United Kingdom, Canada and France, may lead consumers to delay or reduce purchases of our products. Our sensitivity to economic cycles and any related fluctuation in consumer demand may have a material adverse effect on our business, financial condition and results of operations.

Our success depends on our ability to acquire and retain customers in a cost-effective manner. In order to attract new customers and continue to expand our customer base, we must appeal to and attract customers who identify with our products and our brand. If the number of people who are willing to purchase our products does not continue to increase, if we fail to deliver a high-quality shopping or customer experience, if we make products that our customers do not buy in sufficient quantities or if our current or potential future customers are not convinced that our products are superior to alternatives, then our ability to retain returning customers, acquire new customers, and continue to grow our business may be harmed.

We have made significant investments related to customer acquisition and expect to continue to spend significant amounts to acquire additional customers. For example, we maintain close ongoing relationships with key opinion leaders, including influencers, creators, editors, and celebrities, who support our brand and marketing efforts. Such campaigns are often the result of long-term investments in these relationships, involving significant time and resources from our brand and marketing teams as well as monetary consideration, and may not result in new customers or increased sales of our products. Further, as our brand becomes more widely known, we may not attract new customers or increase our net revenue at the same rates as we have in the past. As of 2025, we have approximately 854,000 Active Customers in the United States. Globally, 78% of our repeat orders in 2025 contained more than one product category. If we are unable to acquire new customers who purchase products across categories in numbers sufficient to grow our business, our net revenue may decrease and our business, financial condition, and results of operations may be materially and adversely affected.

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In addition, our future success depends in part on our ability to increase sales to our returning customers over time, as a significant portion of our direct channel net revenue is generated from sales to returning customers, particularly more loyal returning customers who are highly engaged and make frequent and/or large purchases of the products we offer. Nearly 70% of our DTC net revenue in 2025 was generated from returning customers and 54% of our customers acquired before 2025 have shopped with us more than once. If existing and/or loyalty customers no longer find our products appealing or are not satisfied with our customer experience, or if we are unable to update our products in a timely manner to meet current trends and customer demands, our returning customers may not make purchases, or if they do, they may make fewer or smaller purchases in the future.

If we are unable to continue to attract new customers or our returning customers decrease their spending on the products we offer or fail to make repeat purchases of our products, our business, financial condition, results of operations and growth prospects will be harmed.

The “Reformation” brand is integral to our business strategy and our ability to attract, engage, and retain customers. In 2025, we brought in approximately 75% of DTC new customers through unpaid marketing channels, an ability which we believe is largely powered by the strength and uniqueness of our brand and brand voice in the marketplace. As a result, our success depends on our ability to maintain and enhance the image, value, and recognition of our brand. Maintaining, promoting, and positioning our brand will depend largely on the success of our creative, design, and marketing efforts, including advertising, social media, celebrity campaigns, and collaborations with other brands or influencers, as well as our ability to maintain a positive consumer perception of our corporate integrity, culture, mission, values, and environmental sustainability efforts.

Our brand, business and reputation could be adversely affected by any number of factors or events, including if our public image is tarnished by negative publicity due to our actions or those of persons associated with us (including employees, celebrities, influencers, brand partners or others who speak publicly or post on social media about our brand or our products, whether authorized or not), if we receive customer complaints or negative publicity related to our website, products, product delivery times, customer love or marketing efforts, if we fail to deliver innovative and high-quality products, if we face or mishandle a product recall or if we are subject to claims of “greenwashing” (e.g., misleading or deceptive claims related to our Sustainability Framework, goals or practices). For example, the organization known as People for the Ethical Treatment of Animals chose to label Reformation as “Greenwasher of the Year” in 2023 based on the use of animal-derived materials in some of our products. This type of response can adversely affect our public image, brand and reputation. Further, our brand and reputation have in the past, and in the future could be, negatively impacted by adverse publicity, whether or not valid, regarding allegations that we or persons associated with us have violated applicable laws or regulations, including but not limited to, those related to product labeling and safety, ethical sourcing, marketing, employment, discrimination, harassment, whistle-blowing, customer privacy, corporate citizenship, improper business practices or cybersecurity. Negative publicity regarding, or non-compliance with legal requirements or norms by, our direct and indirect suppliers could similarly adversely affect our reputation and sales and could force us to identify and engage alternative suppliers. Any harm to our brand and reputation could adversely affect our ability to attract and engage customers and could have a material adverse effect on our business, financial condition and results of operations.

Our brand may also be harmed through the licensing of trademarks and other intellectual property rights to third parties, including for example as part of our co-branded collaborations with our brand partners. Despite the terms of our licensing agreements with these third parties that govern the use of our intellectual property, which require licensees to abide by certain standards with respect to such use, our efforts to police licensees’ use of our intellectual property may not be sufficient to ensure their compliance with such agreements. The failure of our licensees to comply with the terms of their licenses could harm our reputation or the value of our brand or lead to a loss of our trademarks and other intellectual property rights,

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which could have a material adverse effect on our business, financial condition, results of operations. Any failure to effectively maintain and enhance our brands or reputation, or any excessive expenses incurred in these unsuccessful efforts, could have a material adverse effect on our business, financial condition and results of operations. Third parties who receive licenses to use our intellectual property rights may also experience negative claims or publicity involving their own brands, which by association could damage our reputation and brand, regardless of whether such claims are accurate.

In addition, the importance of our brand may increase to the extent we experience increased competition, which has required, and could continue to require, additional expenditures on our brand marketing activities. Maintaining and enhancing our brand image also has required, and may continue to require, us to make additional investments in areas such as merchandising, marketing, retail stores and online operations. These investments may be substantial and may not ultimately be successful.

Our target market of apparel, footwear, and accessories for women is subject to new and rapidly changing trends and constantly evolving consumer preferences and demands that cannot be predicted with certainty. We take inspiration from both vintage styles as well as current cultural moments to design products which we believe our customers are seeking at that moment. Accordingly, our success is dependent on our ability to anticipate, gauge and react to the latest trends and consumer demands, to translate such trends and demands into appropriate, desirable product offerings in a timely manner and to allocate these product offerings appropriately across all of our selling channels, including e-commerce, retail and wholesale channels. Our Merchandising, Design, Planning and Allocation and Operations teams are primarily responsible for performing this highly subjective and logistically complex work, including making initial product decisions, and they rely on feedback around trends from a variety of sources. This process may not accurately predict evolving trends, and our new products may not resonate with consumers as their preferences could shift rapidly to different styles. Our future success depends in part on our ability to anticipate and respond to these changes, and we may not be able to generate sufficient consumer interest in our products to remain competitive.

In particular, our unique designs, quality control, innovation and sourcing and use of sustainable materials and/or processes in the design and manufacturing of our products is essential to our commercial success. Research and development play a key role in environmentally sustainable innovation. We rely upon specialists in the fields of sustainability and material innovation to inform our research and development strategy and efforts. While we strive to produce products that are sustainable, consumer demand for our products could decline if we fail to introduce or maintain environmentally sustainable innovations in our products or if customers’ interest in sustainable materials and innovation substantially subsides. In addition, our experience in anticipating consumer preferences in one category, such as apparel, may not help us predict or anticipate consumer preferences in other new categories.

Further, lead times for many of our products, particularly denim, sweaters and outerwear, may make it more difficult for us to respond rapidly to new or changing product trends or consumer preferences. In addition, our lead times may be longer due to the extent we rely on ocean shipping to reduce carbon emissions, which may take longer generally (or as a result of geopolitical dynamics) compared with air or other transport. We continue to balance our inventory levels based on shifts in demand, but we may not be able to respond quickly enough to adjust our inventory position accordingly, which may have an adverse impact on our operating results. If we are unable to anticipate consumer preferences or industry changes or introduce new products in a timely manner, or our new product launches are not accepted by consumers, we could experience lower sales, excess inventories or lower profit margins, any of which could have an adverse effect on our business, financial condition and results of operations.

We deploy what we believe is a highly differentiated brand voice, unique content and performance marketing efforts, to drive customers from awareness to consideration to conversion. Promoting awareness

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of our brand and products is important to our ability to grow our business, drive ongoing customer engagement and retention and attract new customers. Our marketing strategy includes brand marketing campaigns, including campaigns, public relations, events and product gifting, as well as performance marketing, including paid search, paid social, affiliate marketing, retargeting, display, email, direct mail, generative AI optimization and search engine optimization, among other tools. In addition, our marketing strategy is global in scale. To monitor the efficacy of our expansion, we utilize a suite of paid and organic analytics tools to verify our brand reach and audience engagement across diverse markets. These tools allow us to measure the visibility of our content and the conversion efficiency of our campaigns in real-time; however, any inaccuracies in this data or limitations imposed by third-party platform transparency could lead to inefficient capital allocation and a failure to reach our target demographics effectively.

We establish and maintain relationships with celebrity, influencer and brand partners in order to develop and promote our products as well as strengthen our brand. In a competitive environment, the monetary and non-monetary costs associated with establishing and nurturing these relationships may increase, and there can be no assurance that our investments and efforts will ultimately result in new customers or increased sales to returning customers. If we are unable to maintain current partnerships or establish new partnerships in the future, this could adversely affect our brand visibility and strength and result in a negative impact to our financial results. We also seek to engage with our customers and audiences and build awareness of our brand through sponsoring unique events and experiences. If our marketing efforts, events and broader messaging are not appropriately tailored to and accepted by our target customers, we may fail to attract new customers and/or retain returning customers, and our brand and reputation may be harmed. Our future growth and profitability and the success of our brand will depend in part upon the effectiveness and efficiency of our marketing efforts.

We use third-party social media platforms, including Instagram, Facebook, Pinterest, TikTok, X (formerly known as Twitter) and YouTube, to raise awareness of our brand and engage with our community. As of June 22, 2026, we had approximately four million followers across social media platforms, which may include the same followers on multiple platforms. As existing social media platforms evolve and new platforms develop, we must continue to maintain a presence on these platforms and establish a presence on emerging platforms. If we are unable to cost-effectively use social media platforms as marketing tools, or unable to continue to use certain platforms at all, our ability to acquire new customers and our financial condition may suffer. For example, lawmakers in the United States, Europe and Canada have recently escalated efforts to restrict access to TikTok. On April 24, 2024, former-President Biden signed into law certain measures requiring TikTok’s parent company to sell TikTok by January 19, 2025 or face a total ban in the United States. Though TikTok’s parent company did not sell TikTok by the deadline, President Trump signed multiple extensions to give his administration more time to broker a deal to bring the social media platform under American ownership and, in September 2025, signed an executive order approving a proposed deal that resolves national security concerns and complies with the Protecting Americans from Foreign Adversary Controlled Applications Act by removing TikTok in the United States from China’s control. On January 22, 2026, TikTok USDS Joint Venture LLC, a majority owned U.S. joint venture, was established in compliance with the executive order signed by President Trump to enable continued accessibility for users in the United States. Individual states, governmental bodies and institutions have also voiced concerns that TikTok poses a national security threat and have pursued similar prohibitions. In addition, social media platforms we use may change their policies or algorithms, including in response to shifting consumer sentiment around topics such as sustainability, leading to shifts in the level of recommended content, which may impact our ability to fully optimize such platforms and acquire customers, resulting in an adverse effect on our business, financial condition and results of operations.

In addition, we currently receive a significant number of visits to our website via search engine results, primarily from Google. Search engines frequently change the algorithms that determine the ranking and display of results of a user’s search, which could reduce the number of visits to our website, in turn reducing new customer acquisition and adversely affecting our results of operations. The impact of agentic search is changing the landscape of search and discovery. Further, the recent introduction of AI and large language models within search and other marketing channels may change consumer search behavior and our ability to cost effectively acquire and retain customers. For example, in March 2025, Google introduced an experimental AI mode within its search platform and other platforms have or may in the future launch similar functionality. If we are unable to adapt to this and similar changes, our net revenue growth and

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profitability may be adversely affected. If we are unable to cost-effectively drive traffic to our website, our ability to acquire new customers and our financial condition would suffer.

Email and SMS marketing is also central to our marketing efforts. As of June 22, 2026, we had approximately three million subscribers to our email list. If we are unable to successfully deliver emails to our customers or if customers do not engage with our emails, whether out of choice, because those emails are marked as low priority or spam, or for other reasons, our business could be adversely affected. Our marketing initiatives have become increasingly expensive and may continue to increase in cost, and generating a meaningful return on those initiatives may be difficult or unpredictable. Even if we successfully increase net revenue as a result of our marketing efforts, it may not offset the additional marketing expenses we incur.

If our marketing efforts are not successful in promoting awareness of our products, driving customer engagement or attracting new customers, if we are not able to cost-effectively manage our marketing expenses or if we lose access to certain tools or platforms, our business, financial condition and results of operations could be adversely affected.

To meet anticipated demand for our products, we must forecast inventory needs and place orders with our suppliers based on our estimates of future demand for particular products. Although we seek to replenish product based on real time sales data and other considerations, our ability to accurately forecast demand for our products could be affected by many factors, including an increase or decrease in customer demand for our products or for products of our competitors, changing consumer preferences, changing product trends, our failure to accurately forecast consumer acceptance of new products, product introductions by competitors, unanticipated changes in general market conditions, declines in overall consumer spending and weakening of economic conditions or consumer confidence in future economic conditions. For example, we source products, directly and indirectly, from China. The imposition of significant tariffs on imports from China or other countries that we source from, if reinstated at heightened levels or if restated at all, may result in our inability to cost-effectively source products. If we fail to accurately forecast customer demand, whether from China or other countries, we may experience excess inventory levels or a shortage of products available for sale in our stores or for delivery directly to our customers or to our wholesale partners.

Inventory levels in excess of demand may result in inventory write-offs, inventory write-downs, donations by us of our unsold products and/or the sale of excess inventory at discounted prices, any of which could cause our gross margin to suffer, impair the strength and exclusivity of our brand and have an adverse effect on our business, financial condition, results of operations and cash flows. For example, we have in the past sold certain of our products at discounted prices through various channels including our website, retail stores, outlets, sample sales and off-price wholesalers. We have also donated excess products to third parties in the past. Further, holding inventory in advance of any such sales or donations also risks the appeal of such inventory to be sold at all or may require that we sell such inventory at prices that are unfavorable to us.

Conversely, while we aim to manage our inventory to sell through and create a degree of scarcity, if we underestimate customer demand for our products and fail to place sufficient orders with our suppliers in advance, then our suppliers may not be able to deliver products to meet our requirements and we may experience inventory shortages. Inventory shortages in our stores or our company-operated or third-party distribution centers have in the past, and could in the future, result in delayed shipments to customers, lost sales, a negative customer experience, lower brand loyalty or damage to our reputation and customer relationships, any of which could have an adverse effect on our business, financial condition and results of operations.

Our industry is highly competitive and if we do not compete effectively, our operating results could be adversely affected.

The women’s apparel, footwear and accessories retail industry is highly competitive. We compete with a diverse set of businesses, including department stores, specialty retailers, independent brands, vintage stores, resale/second hand retailers, online marketplaces and other types of online and retail businesses that

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market products similar to the products we offer. We believe our ability to compete depends on many factors within and beyond our control, including:

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attracting new customers and engaging and cultivating our relationships with returning customers;

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attracting and retaining personnel;

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further developing our data analytics and technology capabilities;

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maintaining favorable brand recognition and effectively marketing our products to customers;

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the amount, diversity and quality of products that we or our competitors offer;

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optimizing and/or personalizing our website and in-store shopping experience;

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maintaining and curating an appealing portfolio of products;

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the price at which we are able to offer our products;

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maintaining and growing our market share, including access to capital to invest in the business and/or growth;

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price fluctuations or demand disruptions of our third-party suppliers and wholesale partners;

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the speed and cost at which we can deliver products to our customers and the ease with which they can use our services to return products;

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anticipating and quickly responding to changing fashion trends and consumer shopping preferences; and

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our ability to expand attractive physical distribution points, whether through strategic wholesale placements or prime retail locations.

We expect competition to increase as other established and emerging companies enter the markets in which we compete, as customer requirements evolve and as new products and technologies are introduced.

Many of our current competitors have, and potential competitors may have, longer operating histories, larger fulfillment infrastructures, greater technical capabilities, faster shipping times, lower-cost shipping or pricing, more attractive customer service policies (e.g., with respect to shipping windows, return windows, return fees), larger customer bases, more sophisticated data analytics capabilities, and greater financial, marketing, institutional and other resources than we do. These factors may allow our competitors to derive greater revenue and profits from their existing customer bases, acquire customers at lower costs or respond more quickly than we can to new or emerging technologies and changes in fashion trends and customer shopping behaviors. These competitors may engage in more extensive research and development efforts, enter into or expand their presence in physical retail, undertake more far-reaching marketing campaigns and adopt more aggressive pricing policies, which may allow them to build larger customer bases or generate revenue from their existing customer bases more effectively than we do. If we fail to execute on any of the above better than our competitors, our business, financial condition and results of operations may be adversely affected.

Competition, along with other factors such as consolidation within the fashion industry and changes in customer spending patterns, could also result in significant pricing pressure. These factors may cause us to reduce prices to our customers, which could cause our gross margins to decline if we are unable to appropriately manage inventory levels or otherwise offset price reductions with comparable reductions in our operating costs. If our prices decline and we fail to sufficiently reduce our product costs or operating expenses, our profitability may decline, which could have a material adverse effect on our business, financial condition and results of operations.

If we fail to effectively manage our growth, our business, financial condition, and results of operations could be harmed.

We have expanded our operations rapidly since our inception in 2009. In particular, in the past three fiscal years, our annual net revenue has increased from $360 million in 2023 to $507 million in 2025, and from $86 million in the first quarter of 2025 to $112 million in the first quarter of 2026, and our total company

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headcount has grown from approximately 974 employees in 2023 to approximately 1,261 as of the first quarter of 2026. If our operations continue to grow at a rapid pace, we may experience difficulties in obtaining sufficient supplier capacity and raw materials to produce our products, as well as delays in production and shipments, as our products are subject to risks associated with overseas sourcing and manufacturing. We could be required to continue to expand our creative, design, merchandising, planning, operations and supply chain functions, invest in opening and operating a greater number of retail stores in our existing markets and/or in new markets or invest in wholesale partners’ operations in lieu of or in addition to retail stores operated by us, upgrade our information systems and other processes and technology and obtain more space for our expanding workforce. This expansion could increase the strain on our resources, expose us to legal and compliance risk across new markets and cause us to experience operating difficulties, including difficulties in hiring, training and managing an increasing number of employees, especially to the extent our growth exposes us to a greater number of markets’ employment, health and safety and other regulatory and compliance requirements. Any of these or other difficulties in effectively managing our growth and the increased complexity of our business could result in the erosion of our brand image, which could have a material adverse effect on our financial condition and results of operations.

Further, if we are unable to maintain our core values and culture as we grow, our business could be harmed. We believe that a critical component of our success to date has been our corporate culture and values. We have invested substantial time and resources in building our culture, which is rooted in five core values: Make an Impact, Be Brave, People Focused, Make It Better and Own It. However, as we continue to grow, including expanding our geographic presence and developing the infrastructure associated with being a public company, we will face a number of challenges that may affect our ability to sustain our culture and shared values, including:

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a need to identify, attract, reward and retain people in key leadership positions in our organization who share and further our culture, values and mission;

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the increasing size and geographic diversity of our workforce, which may limit our ability to promote a uniform and consistent culture and set of shared values across all of our offices and employees globally;

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the wider array of alternative working arrangements we now permit or may in the future permit, including part-time or flexible roles, fully remote roles, or “hybrid” roles (where a mix of in-person and remote work is permitted); and

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competitive pressures that may divert us from our mission, vision and values, and may cause us to take actions that are contrary to, or that our workforce views as contrary to, our culture or values.

Any failure to preserve our corporate culture (or localize it authentically) or any failure to live up to our values as a company, particularly those related to sustainability, could negatively affect our brand and reputation, harm our business and limit our future success, including our ability to retain and recruit personnel and to effectively focus on and pursue our corporate objectives.

Our past growth rates are not indicative of expected results in the future and we may be unable to successfully execute on our growth strategy.

Although our net revenue has grown profitably over time, this should not be considered as indicative of our future performance. We may not be successful in navigating through macroeconomic challenges and may not be successful in executing our growth strategy. Even if we effectively manage external challenges and achieve our strategic plan, we may not be able to sustain profitability. In future periods, our net revenue may decline or grow more slowly than we expect. We believe that the sustainability of our recent net revenue growth, profitability and potential future growth, including retail, category and geographic expansion, will depend upon many factors, including our ability to:

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increase brand awareness and drive efficient customer acquisition;

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retain returning customers and continue growth within our existing customer base;

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provide a premium shopping experience for our customers;

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respond to shifting customer behaviors and traffic patterns in person and online;

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operate new retail stores on a profitable basis and effectively extend our existing store leases at the same or better terms;

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offer an assortment of products that is attractive to customers and accurately forecast demand for our products;

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offer an attractive, effective, reliable, user-friendly online experience and develop new features to enhance the customer experience both in-store and on our website;

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increase the frequency with which new and repeat customers purchase products on our website and in our stores through merchandising, data analytics and technology;

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add new suppliers and deepen our relationships with our existing suppliers;

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attract and retain personnel;

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enhance and scale the systems our customers use to interact with our website and invest in our infrastructure platform;

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enhance and scale the technology and infrastructure we use to fulfill orders and process returns at our company-operated and third-party distribution centers;

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target additional categories and price points to continue widening our appeal beyond Millennial and Generation Z customers;

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expand further internationally and adapt to different local cultures, laws, regulations, standards and policies;

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comply with regulatory requirements, taxes, trade laws, trade sanctions and economic embargoes, tariffs, export quotas, custom duties or other trade restrictions or any unexpected changes thereto; and

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compete with local incumbents that understand the local market and may operate more effectively.

We cannot assure that we will be able to achieve any of the foregoing or that we will achieve or sustain the expected benefits of our growth strategy. Our customer base may not continue to grow or may decline in the future due to increased competition, the maturation of our business or other factors. Failure to continue our net revenue growth rates could have a material adverse effect on our business, financial condition and results of operations. You should not rely on our historical rate of net revenue growth as an indication of our future performance or the rate of growth we may experience in any new channel, category or geography.

We may be adversely affected by the financial health of our wholesale partners.

We have a small number of wholesale partners who account for a significant portion of our Wholesale and Other net revenues. We are party to agreements with such wholesale partners, and one of our growth initiatives is to leverage these partnerships to increase brand awareness and reach new customers. This strategy has required, and will continue to require, investment in cross-functional operations and management focus, along with investment in logistics, channel management, supporting technologies and headcount. If our wholesale partners discontinue or decelerate our partnership or otherwise do not satisfy their obligations to us, if we are unable to meet our wholesale partners’ expectations and demands or if we decide to enter into additional partnerships and are unable to identify suitable wholesale partners or reach agreements with them, we may fail to meet our business objectives with respect to our wholesale strategy. In addition, a decline in the performance or financial condition of our wholesale partners, including bankruptcy or liquidation, could result in a material loss of revenues to us and cause us to limit or discontinue business with that partner, require us to assume more credit risk relating to our receivables from that partner or limit our ability to collect amounts related to previous purchases by that partner. For example, in 2025 we incurred a $1.7 million expense arising from the Chapter 11 bankruptcy filing of Saks Global. These risks are further heightened by the fact that our net accounts receivable are highly concentrated, with a single customer accounting for 23% of our consolidated accounts receivable as of 2025. In addition, we and our wholesale partners could face risks from a decline in the overall level of consumer retail spending, and a weak retail environment could impact customer traffic in the stores of our wholesale partners and also adversely affect our net revenue. Further, store closings by our wholesale partners decrease the number of stores carrying our products, while the remaining stores may purchase a smaller amount of our products and may

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reduce the retail floor space designated for our brand. In the future, retailers may further consolidate, undergo restructurings or reorganizations, realign their affiliations or reposition their stores’ target markets. Any of these types of actions could decrease the number of stores that carry our products or increase the ownership concentration within the retail industry. These changes could decrease our opportunities in the market, increase our reliance on a diminishing number of large wholesale partners and decrease our negotiating strength with our wholesale partners. These factors could have a material adverse effect on our business, financial condition and results of operations.

Although we distribute our products to wholesale partners, sales to our customers primarily occur via e-commerce and retail channels that are owned and operated by us. Growing our e-commerce platform and the number of physical stores owned by us is essential to our growth strategy. This strategy has required, and will continue to require, significant investment in cross-functional operations and management focus, along with investment in supporting technologies and retail store spaces. If we are unable to provide a convenient and consistent experience for our customers, our ability to compete and our results of operations could be adversely affected.

In addition, our future growth depends, to a considerable extent, on our efforts to expand our existing markets and also on our success in entering new markets throughout the world that we deem attractive. While our headquarters are in the United States, we sell our products globally. As of the first quarter of 2026, approximately 18% of our net sales were to customers outside of the United States. We have limited experience with regulatory environments and market practices outside of the United States, and cannot guarantee that we will be able to successfully enter or operate in any such markets. For example, in connection with our expansion efforts in our existing international markets, the United Kingdom, Canada and France, we have encountered, and expect we will continue to encounter, increased costs of operations resulting from higher custom duties, tariffs, taxes, payroll and benefits and other expenses and from new and different business requirements generally. We may also face risks related to foreign currency fluctuations, which could result in increased operating expenses and reduced net revenue. In connection with our expansion efforts into new international markets, we have encountered, and expect to continue to encounter, a number of obstacles including cultural and linguistic differences, differences in regulatory environments and market practices, difficulties in keeping abreast of market, business and technical developments and foreign customers’ tastes and preferences, differences in foreign labor laws and practices, as well as differences in employee expectations and working culture. We may also encounter difficulty expanding into new markets throughout the world because of limited brand recognition leading to delayed acceptance of our products by customers in these new markets. In particular, we have no assurance that our brand and performance marketing playbook will prove successful outside of the geographic regions in which they have been used in the United States, United Kingdom, Canada and France. The expansion into new markets may also present competitive, merchandising, forecasting and distribution and logistics challenges, including the timing component of speed to market and longer transit times, that are different from or more complex than those we currently face. Failure to develop new markets globally or disappointing growth outside of such markets may harm our business, financial condition or results of operations.

Labor is a significant portion of our cost structure and is subject to many external factors, including unemployment levels, inflation, prevailing wage rates, minimum wage requirements, overtime pay, fair labor standards, potential union protection, potential collective bargaining arrangements, health and other insurance costs, payroll taxes and changes in employment and labor legislation or other workplace regulations. We are subject to, and must comply with, an increasingly complex array of employment, labor, wage and hour, pay transparency, health and safety, harassment, discrimination, leave and benefits, and other workforce-related laws and regulations across multiple jurisdictions. Our failure, or perceived failure, to comply with such requirements could result in audits, investigations, disputes, penalties, or litigation, and could harm our reputation and financial results. These laws and regulations change frequently, exist at multiple levels with respect to a single physical location (e.g., federal, state and local), and may be difficult to

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interpret and apply. For example, recent amendments to California’s equal pay and transparency laws may increase our compliance obligations. Additional changes to these or similar laws could further affect our compensation practices and increase the cost of compliance.

In addition, from time to time, legislative proposals are made to increase the federal minimum wage in the United States, as well as the minimum wage in California and a number of other states and municipalities in which we operate, and to reform entitlement programs, such as health insurance and paid leave programs. As minimum wage rates increase or related laws and regulations change, we have and may need to continue to increase not only the wage rates of our minimum wage employees, but also the wages paid to our other hourly or salaried employees. Any increase in the cost of our labor could have a significant impact on our operating costs and may require that we take steps to mitigate such increases, which may have an adverse effect on our business, financial condition and results of operations. There is also a risk of potential claims related to discrimination and harassment, health and safety, wage and hour laws, personal injury and other claims. In addition, if we fail to pay such higher wages, we could suffer increased employee turnover. Increases in labor costs could force us to increase prices, which could adversely impact our sales. If competitive pressures or other factors prevent us from offsetting increased labor costs by increases in prices, our profitability may decline and could have a material adverse effect on our business, financial condition and results of operations. In particular, the job market in Southern California, where our principal offices and our company-operated distribution center, as well as nearly half of our employees (including retail employees) as of the first quarter of 2026, are located, is very competitive. Further, since Reformation is a high performance culture, we have been a recruiting target for brands that wish to attract our talent.

In addition, although none of our domestic employees are currently covered by a collective bargaining agreement, if a material portion of our workforce were to become members of labor organizations or parties to collective bargaining agreements, we could be vulnerable to a strike, work stoppage or other labor action, which could have an adverse effect on our business. Our business operations and financial performance could be adversely affected by changes in our relationship with our workforce or changes to U.S. or foreign labor and employment laws and regulations.

Further, the laws and regulations that govern the status and classification of independent contractors and other similar non-employee services providers are subject to change and divergent interpretations by various authorities, which can create uncertainty and unpredictability for us and could significantly affect our business and our relationship with our employees and other individuals providing valuable services to us, such as photographers, influencers, models and various consultants. For example, in California, Assembly Bill 5 codified and extended an employment classification test set forth by the California Supreme Court that established a new standard for determining employee or independent contractor status. This bill, and other similar initiatives throughout the United States, could lead to additional challenges to the classification of photographers, influencers, models and various consultants and a potential increase in claims, lawsuits, arbitration proceedings, administrative actions, government investigations and other legal and regulatory proceedings at the federal, state and municipal levels challenging the classification of any photographers, influencers, models or various consultants as independent contractors. Such regulatory scrutiny or actions over such classification practices also may create different or conflicting obligations from one jurisdiction to another. Although we are currently not involved in any material legal actions of this nature and, to our knowledge, there have been no material claims of misclassification made against us, the likelihood of misclassification claims in states like California has increased in light of laws such as Assembly Bill 5, and the results of any such litigation or arbitration are inherently unpredictable and legal proceedings related to such claims, individually or in the aggregate, could have a material impact on our business, financial condition and results of operations. Regardless of the outcome, litigation and arbitration of misclassification and wage and hour claims could result in defense and settlement costs and diversion of management resources, among other factors, which could have a material adverse effect on our business, financial condition and results of operations.

Our quarterly operating results may fluctuate, which could cause our stock price to decline.

Our quarterly operating results may fluctuate for a variety of reasons, many of which are beyond our control. These reasons include those described in these risk factors, as well as the following:

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fluctuations in net revenue generated from our products;

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fluctuations in the levels or quality of inventory;

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fluctuations in capacity as we expand our operations;

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our success in engaging returning customers and attracting new customers;

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the amount and timing of our operating expenses;

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fluctuations in the rate of U.S. tariffs imposed on goods imported from China and other countries;

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the timing and success of new products we introduce;

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the impact of competitive developments and our response to those developments;

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our ability to manage our existing business and future growth;

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disruptions or defects in our site, such as privacy or data security breaches or changes in the ability to or ease of checkout; and

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economic and market conditions, particularly those affecting our industry.

In addition, historically, we have experienced a pattern of increased sales into the early spring and summer months, which has resulted in increased revenue during the second quarter of each fiscal year relative to the first quarter. The third fiscal quarter typically sees a moderate increase in net revenue relative to the second fiscal quarter, given the timing of one of our twice-yearly promotional events beginning in August. We expect this seasonality to continue in future years and believe it will be subject to maintaining our promotional sales strategy and the precise timing of our twice-yearly promotional sales event and our annual Black Friday Cyber Monday promotion. This seasonality, along with other factors that are beyond our control, including weather conditions and the effects of climate change, could adversely affect our business and cause our operating results to fluctuate.

As a result of these quarterly fluctuations, we believe that comparisons of our operational results between different quarters within a single fiscal year or across different fiscal years are not necessarily meaningful and that these comparisons cannot be relied upon as indicators of our future performance. In the event that any quarterly fluctuations in our net revenue and results of operations result in our failure to meet our forecasts or the forecasts of the research analysts that may cover us in the future, the market price of our ordinary shares could fluctuate or decline.

As a company that operates retail stores, we are subject to commercial real estate risks.

As of March 28, 2026, we operated 64 full-price retail store locations and two outlet stores across four countries. We lease our stores under operating leases. We are focused on the expansion of our retail operations and expect to continue to evaluate and grow the total number of stores we operate over the next several years, domestically and internationally.

When we open new retail stores, our ability to effectively obtain real estate to open new retail stores, both domestically and internationally, depends on many factors, including, among others, our ability to:

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identify suitable store locations that meet our criteria for traffic, size, layout and square footage, co-tenancies, lease economics, demographics and other factors, the availability of which is outside of our control and may require expensive and long-term lease obligations;

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gain brand recognition and acceptance, particularly in geographies or regions that are new to us;

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negotiate acceptable lease terms;

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hire, train and retain employees who possess the required customer service and other skills and who share our commitment to sustainability;

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invest sufficient capital in store build-out and opening;

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immerse new employees into our corporate culture and shared values;

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source sufficient inventory levels; and

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successfully integrate new stores into our existing operations and IT systems.

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We may be unsuccessful in identifying new markets where our products and brand image will be accepted. We also must be able to effectively renew our existing real estate leases. In addition, if an existing or new store is not profitable, and we decide to close it, we may nonetheless be committed to perform our obligations under the applicable lease including, among other things, paying the base rent for the balance of the lease term. We may also be committed to perform our obligations under the applicable leases even if current locations of our stores become unattractive as demographic or competitive landscape patterns change. Failure to secure adequate new locations or successfully modify leases for existing locations, including due to the impact of supply and demand economics and market cyclicality, or failure to effectively manage the profitability of our existing retail stores or efficiently manage any retail store closure process, could have an adverse effect on our business, financial condition and results of operations.

We may be unable to accurately forecast net revenue and appropriately plan our expenses in the future.

We base our current and future expense levels on our operating forecasts and estimates of future net revenue and gross margins. Net revenue and operating results are difficult to forecast because they generally depend on the volume, timing, value and type of the orders we receive and return rates, chargebacks and bad debts, all of which are uncertain. In addition, we cannot be sure the same growth rates, trends and other key performance metrics are meaningful predictors of future growth. Our business is affected by general economic and business conditions in the United States, Canada, the United Kingdom and France and, as we grow, in additional international markets. For example, the rapid changes and uncertainty in global trade practices, including tariff rates, make it difficult to predict sales, inventory levels and gross margin. Our mix of product offerings may also be variable from quarter-to-quarter. This variability makes it difficult to predict sales and could result in significant fluctuations in our net revenue, margins and profitability from period-to-period. A significant portion of our expenses are fixed, and as a result, we may be unable to adjust our spending in a timely manner to compensate for any unexpected shortfall in net revenue. Furthermore, we may be unable to adjust our investments in a timely manner to support increasing demand and higher net revenue or compensate for any incremental unexpected shortfall in net revenue. Any failure to accurately predict net revenue or expenses could cause our operating results to be lower than expected, which could materially adversely affect our business, financial condition and results of operations.

Product returns could harm our business.

We generally allow customers to return products under a return policy that we believe is relatively standard for the industry. For example, unless otherwise stated, within the United States, we generally accept product returns for products purchased through our DTC channel in new condition and with original tags for full refund or exchange if returned within 30 days. A return shipping fee generally applies to all online orders, with one fee per order. Our revenue is reported net of returns, discounts and any taxes collected from customers and remitted to government authorities. We estimate an allowance for expected product returns based on historical return trends. Revenue is presented net of the sales return allowance and the expected inventory right of recovery is presented as a reduction of cost of revenue. The introduction of new products, changes in consumer confidence or shopping habits or other competitive and general economic conditions could cause actual returns to exceed our estimates. As actual return costs differ from previous estimates, the amount of the liability and corresponding revenue are adjusted in the period in which such costs occur. In addition, from time to time, our products may be damaged in transit, which may increase return rates or impede our ability to resell such products with respect to damaged returned goods. From time to time, customers have abused our return policy by, for example, not appropriately returning product or returning product that has been worn repeatedly or has been stained within the 30-day return window and cannot be resold. Competitive pressures could cause us to alter our return policies or our shipping policies, which could result in an increase in product returns, an increase in damaged, unsaleable inventory and/or an increase in costs if we are no longer able to charge a return shipping fee. Alternatively, if we implement higher return fees or increase other standards or qualifications for product returns in order to improve our product return economics, for example by reducing the return window, it could result in reduced demand for our product or result in lower customer satisfaction and higher customer churn. If the rate of product returns increases significantly or if product return economics become less efficient, our business, financial condition and results of operations could be harmed.

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In 2015, we began purchasing third party carbon offsets with the intention to make up for our environmental footprint, and introduced RefScale to track the environmental footprint of our products. In 2016, we made our sustainability progress public with our inaugural Sustainability Report, which we have published at least bi-annually. We introduced the first iteration of our Sustainability Framework in 2019, which establishes the core tenets of our work. In December 2020, we announced our commitment to reducing our carbon footprint and becoming Climate Positive by the end of 2025, which we subsequently achieved. While there is no standardized or broadly agreed upon definition of Climate Positive, we define it as meeting our greenhouse gas reduction targets and supporting the removal of more operational greenhouse gas emissions than we produce. This includes investing in solutions that reduce greenhouse gas emissions, driving climate action throughout our supply chain, including through our Factory Forward program that assists our suppliers with measuring, reporting, and assessing opportunities for reducing environmental costs, and making our roadmap public so others can do it too. In 2023, we announced our commitment to be circular by 2030, meaning we will aim to create products with as close to zero virgin materials (which we define as any raw material that was cultivated or created for our product and has not been used before) as possible, reduce waste and strive to ensure that every product is recyclable, and published a roadmap that defines how we plan to achieve that goal.

While our sustainability strategy and practices and the level of transparency with which we are approaching them are foundational to our business, they expose us to certain risks and uncertainties, including:

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we may fail or be unable to fully achieve one or more of the 2030 commitments, or other aspirations, targets, goals, commitments, due to a range of factors within or beyond our control (including, for example, technical limitations on recycled fibers that impede product quality and durability, the cost of recycling sustainable fibers, the lack of enforcement of industry-wide regulation by state and federal governments and/or the inability of the fashion industry to make sufficient progress on technological innovation), or that we may modify our stated goals in light of new information, adjusted projections or a change in business strategy, any of which could negatively impact our brand, reputation and business;

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achieving our 2030 commitments and other sustainability commitments has required, and may in the future require, us to expend significant monetary and non-monetary resources, which could divert the attention of our senior management and key personnel, impact our profitability, harm us competitively or otherwise limit our ability to make investments in the growth of our business;

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actual or anticipated customer sentiment regarding sustainability matters may change, which may negatively impact our brand, reputation and business;

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our disclosures related to sustainability may result in heightened scrutiny from stakeholders, investors, governmental authorities or other third parties of our sustainability performance, activities and decisions;

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our brand, reputation and business could be negatively impacted by an actual or perceived failure to disclose sustainability metrics and related goals, a failure to appropriately manage selection of goals, an actual or perceived failure to make appropriate disclosures, the fact that we have sustainability programs and goals at all, the perception that our sustainability goals and practices are not aligned with the policies, standards or expectations of certain stakeholders, including third-party rating services;

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we use the terms ‘sustainable,’ ‘climate positive,’ ‘circular,’ and ‘deadstock,’ among other terms related to sustainability activities, our definitions of which may not align with the definitions, requirements or expectations of regulators, lawmakers, industry groups, customers and other stakeholders, and which definitions may evolve or change, including across geographies;

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certain metrics we utilize receive limited or no assurance from and/or verification by third parties, may involve a less rigorous review process than assurance sought in connection with more traditional

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audits and may not identify errors or protect us from potential liability under the securities laws and if we were to seek more extensive assurance or attestation with respect to such sustainability metrics, we may be unable to obtain such assurance or attestation or may face increased costs related to obtaining and/or maintaining such assurance or attestation;

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the third-party data, benchmarks, indices and assumptions used in our RefScale carbon footprint and water calculations are determined to be wrong or become unavailable to us for whatever reason, which would require us to find a new source of quality third-party data or develop our own, either of which could require significant resources or a temporary suspension of sharing our RefScale calculations and if our stakeholders react unfavorably to any such situation, or we fail to adequately manage any transition, it could negatively impact our brand, reputation and business;

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the sustainability standards, norms or metrics, which are constantly evolving, change in a manner that impacts us negatively or requires us to change the content or manner of our disclosures and our stakeholders or third parties view such change(s) negatively, we are unable to adequately explain such changes or we are required to expend significant resources to update our disclosures, any of which could negatively impact our brand, reputation and business;

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our brand, reputation and business could be negatively impacted if we are perceived, alleged or found to be in violation of, or non-compliant with, existing, newly adopted or constantly evolving sustainability-related laws and disclosure requirements that are applicable to us and that may conflict with other regulatory requirements and result in regulatory uncertainty; and

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our brand, reputation and business could be negatively impacted if any of our disclosures, including our RefScale calculations, marketing, labeling, reporting to third-party sustainability standards or reporting against our 2030 commitments or other goals are inaccurate, perceived to be inaccurate or alleged to be inaccurate.

Climate change and the evolving and varied expectations by governments, organizations, customers and investors on sustainability issues, including those related to climate change and socially responsible activities, may adversely affect our reputation, business, financial condition, and results of operations.

Climate change occurring around the world may impact our business in numerous ways. Such changes could lead to an increase in prices of raw materials, commodities and/or packaging, as well as reduced availability of key manufacturing components. Increased frequency and severity of natural disasters and extreme weather, such as storms, severe temperatures, wildfires, hurricanes and floods, as well as changes in weather patterns, could cause increased disruption to the production and distribution of our products and have an adverse impact on consumer demand and spending. For example, in January 2025, the Los Angeles area wildfires resulted in the temporary closure of all of our local stores for several days and, ultimately, in the extended closure of our Pacific Palisades store, which remains closed, resulting in lost revenue and profits.

The focus of investor advocacy groups, certain institutional investors, investment funds, other market participants, stockholders and stakeholders on sustainability practices of companies has been changing. Some of these parties have placed increased importance on the implications of the social impact of their investments. If our sustainability practices do not meet investor or other stakeholder expectations and standards (which are continually evolving and may emphasize different priorities than the ones we choose to focus on or may emphasize none at all), or if our sustainability practices, including our periodic reporting, change or otherwise do not live up to our own values or sustainability-related goals, then our brand, reputation and employee retention may be negatively impacted. On the other hand, various governmental authorities and regulators at the state and federal level may scrutinize or otherwise take action against our sustainability initiatives, policies and practices, including those relating to human capital management. We could also incur additional costs and require additional resources to monitor, assess and comply with applicable regulations and other developments and to achieve our sustainability goals. In addition, as we continue to grow or enter new markets, our business may be subject to additional and potentially conflicting laws and regulations. Also, our failure, or perceived failure, to manage reputational threats and meet expectations with respect to socially responsible activities and sustainability commitments could negatively impact our brand, employee retention, the willingness of our customers and suppliers to do business with us and have a material adverse impact on our business, financial condition and results of operations.

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Our business may also become a target for litigation, activism and media attention based on any sustainability claims that we may make. Other companies have faced increased scrutiny over their sustainability claims from consumers and legislative and regulatory bodies in recent years. For example, in 2024, Canada and the EU implemented new “greenwashing” rules regulating environmental claims in marketing materials. Similarly, there may be updates to the Federal Trade Commission (“FTC”) Green Guides, in which green marketing guidance is incorporated into various consumer protection and false advertising laws. This has led to a notable increase in litigation and regulatory action relating to these types of claims. Similarly, there is potential litigation risk related to our commitment to sustainable sourcing. In the event that human rights and labor abuses or unsustainable practices are uncovered in our supply chain, we are susceptible to consumer protection false advertising litigation and other actions, which may have a material adverse effect on our brand, business, or reputation. The outcome of such litigation, particularly class action and regulatory actions, can be difficult to assess or quantify, and the cost to defend such lawsuits may be significant.

We are dedicated to prioritizing sustainable materials that meet our quality standards, and supply chain and manufacturing processes that collectively limit our carbon footprint. In May 2023, we announced a commitment to be circular by 2030, and published a roadmap of how we plan to achieve that goal. As our business evolves, it may be increasingly challenging to cost-effectively secure enough sustainably sourced high-quality materials to support our growth and achieve our sustainability goals while also achieving and maintaining profitability. In addition, our ability to expand into new product categories depends in part on our ability to identify new sustainable materials that are suitable for our products. Our inability to source materials that meet our sustainability requirements and high-quality standards in sufficient volumes could result in slower growth, increased costs and/or lower net profits. Additionally, as our business evolves, we may not be able to identify suppliers with business practices that reflect our commitment to sustainability, which may adversely impact our ability to expand our supply chain to meet the expected growth of our business. Most of our total carbon footprint comes from our supply chain, so maintaining our climate positive goal depends on how we influence our supplier relationships. While we have implemented several measures, including our Factory Forward programs, there is no assurance that these measures will be successful. If any of these factors prevent us from achieving our sustainability goals, including one or more of the 2030 commitments, or increase the carbon footprint of any of our products, it could have an adverse effect on our brand, reputation, business, financial condition, and results of operations.

Certain of our key operating metrics are subject to inherent challenges in measurement, and any real or perceived inaccuracies in such metrics or the underlying data may cause a loss of investor confidence in such metrics, and the market price of our common stock may decline.

We track certain key operating metrics using internal and/or external data analytics tools, which have certain limitations, including, but not limited to, imperfect data collection (e.g., lack of emails and/or other identifiers for certain customers who purchase via our retail channels and do not supply such information). In addition, we rely on data received from third parties, including third-party platforms, to track certain performance indicators, and we may be limited in our ability to verify such data. In addition, our methodologies for tracking metrics may change over time, which could result in changes to the metrics we report. If we undercount or overcount performance due to the internal data analytics tools we use or issues with the data received from third parties, if our internal data analytics tools contain algorithmic or other technical errors or if changes in access to third-party data or external reporting standards require modifications to how we calculate certain operating metrics, the data we report may not be accurate or comparable with prior periods. In addition, limitations, changes or errors with respect to how we measure data may affect our understanding of certain details of our business, which could affect our longer-term strategies. If our performance metrics are not, or are not perceived to be, accurate representations of our business, if we discover material inaccuracies in our metrics or the data on which such metrics are based or if we can no longer calculate any of our key performance metrics with a sufficient degree of accuracy, investors could lose confidence in the accuracy and completeness of such metrics, which could cause the price of our common stock to decline.

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Our indebtedness could adversely affect our financial condition and operating flexibility.

As of June 27, 2026, we had $ million of term loans and $ million of letters of credit outstanding under the Credit Agreement for a total indebtedness of $ million. As of the first quarter of 2026, cash on hand was $ million and we had $ million of capacity available under our revolving facility. We generally experience significant fluctuations in our working capital over our operating cycle due to our limited number of sale periods every year and the seasonality of our business, wherein we typically experience lower net revenue in our first quarter compared to our second and third quarter. Our debt could have important consequences, including:

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limiting our ability to obtain additional financing to fund future working capital, capital expenditures, acquisitions or other general corporate requirements and increasing our cost of borrowing;

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requiring a portion of our cash flow to be dedicated to debt service payments instead of other purposes, thereby reducing the amount of cash flow available for working capital, capital expenditures, acquisitions and other general corporate purposes;

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requiring the net cash proceeds of certain equity offerings to be used to prepay our debt as opposed to being applied for other purposes;

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exposing us to the risk of rising interest rates with respect to the borrowings under any variable rate indebtedness; and

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limiting our flexibility in planning for and reacting to changes in the industry in which we compete.

The Credit Agreement contains a number of restrictive covenants that impose operating and financial restrictions on us. For example, the Credit Agreement limits our ability to, among other things, incur additional indebtedness, make certain restricted payments and investments or redeem or repurchase capital stock, transfer or sell assets, enter into transactions with affiliates, create or incur certain liens, make certain loans, investments or acquisitions, issue certain redeemable stock and preferred stock, create or incur restrictions on the ability of our subsidiaries to pay dividends or to make other payments to us, merge, consolidate or transfer all or substantially all of our assets, pay or redeem subordinated debt or equity and amend our organizational documents. All of these limitations are subject to significant exceptions and qualifications. Nevertheless, the covenants to which we are subject could limit our ability to finance our future operations and capital needs and our ability to pursue business opportunities and activities that may be in our interest.

If we are unable to comply with these restrictions and covenants at times and to the extent they are applicable, including as a result of events beyond our control, we may risk an event of default under the Credit Agreement, which could accelerate the payment of any amounts then due and limit our ability to incur future borrowings. In addition, if we are unable to pay amounts due under the Credit Agreement or to fund other liquidity needs, such as future capital expenditures or contingent liabilities as a result of adverse business developments, increased pricing pressures or otherwise, we may be required to refinance all or part of our then-existing indebtedness, sell assets, reduce or delay capital expenditures or seek to raise additional capital. Any of these factors could have a material adverse effect on our business, financial condition, results of operations and cash flows.

Inflation could adversely impact our business, financial condition, and results of operations.

Inflation in the United States and other jurisdictions in which we operate began to rise significantly in late 2021, although it has slightly improved in 2024 and 2025. The rise of, and uncertainty regarding, inflation is primarily believed to be the result of the economic impacts from the global COVID-19 pandemic, including related global supply chain disruptions, government stimulus packages, strong economic recovery and associated widespread demand for goods, as well as geopolitical conflicts (such as in Ukraine and the Middle East), and recently imposed, new or increased tariffs, among other factors. For instance, global supply chain disruptions have resulted in shortages in materials, which has led to inflationary cost increases for materials and energy, and could in the future cause further cost increases as well as scarcity of certain products. We have experienced, and may in the future experience, inflationary pressures in certain areas of our business, including with respect to employee wages, the cost of materials, transportation and energy, as well as performance and brand marketing expenses, store rents and build-out costs and other various

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professional and technology expenses. We cannot predict any future trends in the rate of inflation or associated increases in our operating costs or potential weakening of consumer spending power and how that may impact our business. To the extent we are unable to recover higher operating costs and a potential weakening of consumer spending power resulting from inflation, or otherwise mitigate the impact of such costs on our business, our revenues and gross profit margins could decrease and our business, financial condition, and results of operations could be adversely affected.

We are a holding company and depend upon our subsidiaries for our cash flows.

We are a holding company. All of our operations are conducted, and almost all of our assets are owned, by our subsidiaries. Consequently, our cash flows and our ability to meet our obligations depend upon the cash flows of our subsidiaries and the payment of funds by our subsidiaries to us in the form of dividends, distributions or otherwise. The ability of our subsidiaries to make any payments to us depends on its earnings, the terms of its indebtedness, including the terms of any credit facilities and legal restrictions. Any failure to receive dividends or distributions from our subsidiaries when needed could have a material adverse effect on our business, financial condition, and results of operations.

If we are unable to attract and retain qualified personnel, we may not be able to grow effectively or successfully operate our business.

Our success, including our ability to anticipate and effectively respond to changing trends, depends in part on our ability to attract and retain qualified personnel on our executive team, particularly our chief executive officer, and in our merchandising, engineering, marketing, design and other teams. Competition for qualified personnel is strong, and we cannot be sure that we will be able to attract and retain a sufficient number of qualified personnel in the future or that the compensation costs of doing so will not adversely affect our operating results. If we are unable to retain, attract and motivate talented employees and members of senior management and our board of directors with the appropriate skills at cost-effective compensation levels or if changes to our business adversely affect morale or retention, we may not achieve our objectives and our business, financial condition, and results of operations could be adversely affected. In addition, the loss of one or more of our key personnel or the inability to promptly identify a suitable successor to a key role could have an adverse effect on our business. In particular, our Chief Executive Officer, Hali Borenstein, has unique and valuable experiences, being part of our team since 2014. If she were to depart or otherwise reduce her focus on our company, our business may be disrupted. We do not currently maintain key-person life insurance policies on any member of our senior management team or other key employees. We also may be unable to retain existing management, technical, sales and customer support personnel that are critical to our success, which could harm our customer and employee relationships, result in loss of key information, expertise or know-how or cause us to incur unanticipated recruitment, training and other costs, which could in turn harm our business, financial condition, and results of operations.

Risks Related to Our Supply Chain

We rely primarily on suppliers to provide materials for and to produce our products. Many of our products are manufactured by third parties and may be available, in the short term, from a limited number of sources, some of whom may be impacted by external factors. In 2025, our top five suppliers produced approximately 54% of our units. Our agreements with some suppliers may not adequately meet our volume and other production requirements, and we compete with other companies for raw materials and production.

We have experienced, and may in the future experience, a significant disruption in the supply of finished goods and raw materials from current sources and we may be unable to locate alternative suppliers of comparable quality at an acceptable price in time, or at all. In addition, if we experience significant increased demand or if we need to replace an existing supplier, we may be unable to locate additional supplies of raw

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materials or additional manufacturing capacity on terms that are acceptable to us, or at all, or we may be unable to locate any supplier with sufficient capacity to meet our requirements or to fill our orders in a timely manner. These issues and risks are increased as a result of our commitments to sustainability, including our use of specific materials and manufacturing processes and the sustainability requirements or expectations we impose on our suppliers, which generally limit the number of suppliers who could potentially satisfy our requirements. Identifying a suitable supplier is an involved process that requires us to become satisfied with its quality control, responsiveness and service, financial stability, environmental impact, labor practices, price, geographical location and ethical standards. Even if we are able to expand existing or find new manufacturing or materials sources, we may encounter delays in production and added costs as a result of the time it takes to train our suppliers in our methods, products and quality control standards. Delays related to supplier changes could also arise due to an increase in shipping times if new suppliers are located farther away from our markets or from other participants in our supply chain or if an alternative shipping and transportation route is required, any of which could increase our overall environmental impact and which could also negatively impact our reputation and the carbon footprint scoring of our products. Additionally, geopolitical tensions have increased global shipping rates. Any delays, interruption or increased costs in the supply of materials or manufacture of our products could have an adverse effect on our ability to meet customer demand for our products and result in lower net revenue and income from operations both in the short and long term.

Further, our success depends on the quantity and quality of the finished products provided by our suppliers, which depends on the quantity and quality of the raw materials they receive from other supply chain partners. We may be unable to provide customers with the high-quality sustainable products they seek if our suppliers do not consistently produce high-quality products for us to sell. If returning customers are dissatisfied with their product experience due to defects in the materials or manufacturing of our products or other quality related concerns, then they may stop buying our products and may stop referring others to us, and we could experience an increase in the rate of product returns. If we are unable to retain returning customers and attract new customers due to quality issues that we fail to identify and remedy, our growth prospects would be harmed and our business could be adversely affected. If product quality issues are widespread or result in product recalls, our brand and reputation could be harmed, we could incur substantial costs and our financial condition, and results of operations could be adversely affected. While we carry product liability insurance, our insurance may not be adequate to cover all liabilities that we may incur in connection with product liability claims.

We have operations and do business in China, which exposes us to risks inherent in doing business there.

We use multiple third-party suppliers based primarily in China. With the rapid development of the Chinese economy, the cost of labor has increased and may continue to increase in the future. Furthermore, pursuant to Chinese labor laws, employers in China are subject to various requirements when signing labor contracts, paying remuneration, determining the term of employees’ probation and unilaterally terminating labor contracts. Our results of operations will be materially and adversely affected if the labor costs of our third-party suppliers increase significantly. In addition, we and our suppliers may not be able to find a sufficient number of qualified workers due to the intensely competitive and fluid market for skilled labor in China.

Operating and doing business in China exposes us to political, legal and economic risks. In particular, the political, legal and economic climate in China, both nationally and regionally, and China’s relationship with the United States, is fluid and unpredictable. Our ability to operate and do business in China may be adversely affected by changes in U.S. and Chinese laws and regulations such as those related to, among other things, taxation, import regulations and export controls, tariffs, social media, environmental regulations, land use rights, intellectual property, currency controls, network security, employee benefits, hygiene supervision and other matters. For example, the Chinese Ministry of Commerce may investigate companies operating and doing business in China and may designate a company as an “Unreliable Entity” if it finds improper behavior or violations of market trading practices. Such designation may result in monetary fines, import and export restrictions, investment restrictions and reputational damage. In addition, there is risk of this designation being used as retaliation against companies that maintain intensive human rights diligence practices or are perceived to be boycotting products manufactured or sourced from certain regions, such as the Xinjiang region. If any of these events occur, our business, financial condition, and results of operations

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could be materially and adversely affected. Chinese trade regulations are also in a state of flux and we may become subject to other forms of taxation, tariffs and duties in China. Furthermore, the third parties we rely on in China may disclose our confidential information or intellectual property to competitors or third parties, which could result in the illegal distribution and sale of counterfeit versions of our products. If any of these events occur, our business, financial condition, and results of operations could be materially and adversely affected. Due to the uncertainty regarding the timing, content, and extent of any changes in policy and regulatory restrictions, we cannot assure you that we will successfully mitigate any negative impact, including any ability to continue to procure items or services from entities linked to China or other designated countries. Depending upon their duration and implementation, such executive or regulatory actions could result in a material adverse effect on our business, financial condition, and results of operations.

Failure of our suppliers to comply with our sustainability partner guide, contractual obligations, local laws and other standards could harm our business.

We work with suppliers, most of which are located outside of the United States, to manufacture our products. We require all of our suppliers, including cut, make and trim manufacturing partners to adhere to our sustainability partner guide and other social, environmental, health and safety standards. We also require these suppliers to comply with applicable standards for product safety. Notwithstanding their contractual obligations to comply with our policies and applicable laws and standards, and the annual independent third-party audits conducted of our direct cut, sew and finish partners, from time to time, suppliers may not comply with such standards or applicable local law or may fail to enforce such standards or applicable local law on their suppliers. Significant or continuing non-compliance with such standards and laws by one or more suppliers could harm our reputation or result in a product recall, contract termination and, as a result, could have an adverse effect on our business, financial condition, and results of operations. Similarly, agreements that we enter into with these suppliers generally do not require blanket exclusivity with us. As a result, some suppliers may be permitted to work with parties who could be deemed competitive, which could harm our business.

In addition, failure of one or more suppliers to comply with applicable laws and regulations and contractual obligations could lead to litigation against us or require us to initiate litigation to enforce our contracts, resulting in increased legal expenses and costs. Similarly, the failure of any such suppliers to provide safe and humane factory conditions and oversight at their facilities could damage our reputation with customers or result in legal claims against us or cause our merchandise to be detained or seized upon entry. For instance, the U.S. Uyghur Forced Labor Prevention Act of 2021 establishes a rebuttable presumption that goods made in whole or in part in China’s Xinjiang Uyghur Autonomous Region involve the use of forced labor and are prohibited from entry into the United States, and the U.S. government has identified cotton, rayon and apparel products as high priority sectors for enforcement. Similarly, the European Union recently adopted the EU Forced Labor Regulation, which will take effect in December 2027. In addition to reputational harm, supply chains with a potential nexus to forced labor create risk of detention or seizure of goods under these regulations. Any such non-compliance by our suppliers, product recalls or negative publicity regarding production methods, alleged practices or workplace or related conditions of any of our suppliers could adversely affect our brand image, result in lost sales, require us to divert resources to address and remediate these issues, expose us to legal claims and force us to locate alternative suppliers or delay production, any of which could have an adverse effect on our business, financial condition, and results of operations. Any of these issues with our contractors could have a greater negative impact on us, due to the importance of sustainability practices to our brand and business.

Our reliance on overseas suppliers, including those located in jurisdictions presenting an increased risk of bribery and corruption, exposes us to legal, reputational and supply chain risk through the potential for violations of federal and international anti-corruption law and sanctions and export controls.

Most of our products are derived from third-party supply and manufacturing partners in foreign countries and territories, including countries and territories perceived to carry an increased risk of corrupt business practices. We also have subsidiaries and/or employees and other agents working in several foreign countries and territories, including, but not limited to, the United Kingdom, Canada, and France. Our operations are subject to anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977, as amended (the “FCPA”), the U.S. domestic bribery statute contained in 18 U.S.C. § 201, the

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U.S. Travel Act, the USA PATRIOT Act, the UK Bribery Act 2010 (the “Bribery Act”) and other anti-corruption and anti-money laundering laws in countries in which we conduct activities. The FCPA, the Bribery Act and other anti-corruption laws generally prohibit companies and their employees, agents, representatives, distributors, wholesale partners, other business partners, and third-party intermediaries from corruptly promising, authorizing, offering, providing, soliciting, or receiving, directly or indirectly, improper payments or anything of value to or from recipients in the public or private sector for the purpose of obtaining or retaining business, directing business to any person, or securing any advantage. Under the Bribery Act, a company may also be liable for failing to prevent a person associated with the company from committing a bribery offense. In addition, U.S. public companies are required to maintain records that accurately and fairly represent their transactions and have an adequate system of internal accounting controls. In many foreign countries, including countries in which we may conduct business, it may be a local custom that businesses engage in practices that are prohibited by the FCPA or other applicable anti-corruption laws and regulations. We face significant risks if we or any of our directors, officers, employees, agents, or other partners or representatives fail to comply with these laws, and governmental authorities in the United States and elsewhere could seek to impose substantial civil and/or criminal fines and penalties, which could adversely affect our reputation, business, financial condition, and results of operations.

While we have implemented policies and procedures relating to anti-bribery and anti-corruption compliance, our employees, agents, representatives, distributors, wholesale partners, other business partners, third-party intermediaries, and companies to which we outsource certain of our business operations may take actions in violation of our policies and applicable law, for which we may be ultimately held responsible and which could lead to an adverse effect on our reputation, business, financial condition, and results of operations.

Our business must be conducted in compliance with applicable economic and trade sanctions laws and regulations, such as those administered and enforced by the U.S. Department of the Treasury’s Office of Foreign Assets Control, the U.S. Department of State, the United Nations Security Council, the United Kingdom, and the European Union; as well as export control and import control laws and regulations, such as the U.S. Export Administration Regulations administered by the U.S. Department of Commerce, the International Traffic in Arms Regulations administered by the U.S. Department of State, and U.S. Customs and Border Protection regulations. Economic sanctions and export control laws and regulations may prohibit or restrict transactions, including the shipment of certain products and services, to embargoed, sanctioned or restricted countries, governments, and persons, as well as shipments for certain end uses (e.g., military end uses). Furthermore, our global operations expose us to the risk of violating, or being accused of violating, economic and trade sanctions laws and regulations and export controls laws and regulations. If we fail to comply with these laws and regulations, we and certain of our employees may be subject to substantial civil or criminal penalties, including the possible loss of export or import privileges, disgorgement of profits, injunctions and debarment from government contracts, fines that may be imposed on us and responsible employees or managers and, in extreme cases, the incarceration of responsible employees or managers, and other remedial measures. Investigations of alleged violations can be expensive and disruptive. Despite our compliance efforts and activities we cannot assure compliance by our employees or representatives for which we may be held responsible, and any such violation could materially adversely affect our reputation, business, financial condition, and results of operations.

Violations of the FCPA, the Bribery Act, or other applicable anti-corruption laws or anti-money laundering laws, or sanctions and export controls, or even an allegation of such a violation, could result in whistleblower complaints, adverse media coverage, investigations, loss of export privileges, profit disgorgement, severe criminal or civil sanctions, securities litigation and other consequences, which could have an adverse effect on our business, financial condition, and results of operations. In addition, responding to any enforcement action may result in a significant diversion of management’s attention and resources and significant defense costs and other professional fees.

Price volatility in the cost of raw materials, or other costs for our suppliers, could increase our cost of goods and cause our business, financial condition, and results of operations to suffer.

Our suppliers’ costs are affected by, among other things, weather, port closures, strikes and labor shortages, geopolitical events, fluctuations in consumer demand, interest rates, inflation, commodity prices,

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currency valuation and energy prices, and other factors that are generally unpredictable and beyond our control. In addition, the imposition of new tariffs or increases in existing tariffs on goods imported from countries where our suppliers obtain raw materials could result in increased costs for the products we sell. We have in the past been affected, and may in the future be affected, by volatility in the prices of principal raw materials required to make our products. Further, if carbon pricing measures are implemented, then the price of raw materials and commodities could increase. Increases in the cost of raw materials have had, and could continue to have, a material adverse effect on our cost of revenue, financial condition, results of operations and cash flows. As a result, this may have an impact on pricing of our products, which could adversely impact demand for our products by our customers.

We rely on several air freight, ocean and “less than truckload” carriers to deliver the products we sell. If we are not able to negotiate acceptable pricing and other terms with these providers, or if these providers experience performance problems or other difficulties in processing our orders or delivering our products to customers, or delivering our products to us, it could negatively impact our business, financial condition, results of operations and our customers’ experience. Changes to the terms of our shipping arrangements or the imposition of surcharges or surge pricing may adversely impact our margins and profitability. For example, volatility in the global oil markets, including as a result of Russia’s invasion of Ukraine, ongoing conflict in the Middle East and other wars or armed conflicts, and changes in global supply generally, have from time to time resulted in higher fuel prices, which shipping partners have from time to time passed on to their customers by way of increased fuel surcharges. In addition, our ability to receive inbound inventory efficiently and ship products to customers may be negatively affected by factors beyond our and these providers’ control, including pandemics, weather, fire, flood, power loss, earthquakes, acts of war or terrorism or other events specifically impacting other shipping partners, such as labor disputes, financial difficulties, system failures and other disruptions to the operations of the shipping companies on which we rely. We have in the past experienced, and may in the future experience, shipping delays for reasons outside of our control. We are also subject to risks of damage or loss during delivery by our shipping providers. If the products ordered by our customers are not delivered in a timely fashion, including to international customers, or are damaged or lost during the delivery process, our customers could become dissatisfied and cease buying products from us, which would adversely affect our business, financial condition, and results of operations.

Currently, most of our suppliers are located outside of the United States, with approximately 51% of our units made in Asia, 14% in Mexico, 10% in Europe and 5% in South America in 2025. As a result of our global supply chain, we are subject to risks associated with doing business abroad, including, but not limited to:

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political unrest, terrorism, geopolitical events, war and other violent conflicts, labor disputes and economic instability resulting in the disruption of trade from foreign countries in which our products are manufactured;

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the imposition of new laws and regulations, including those relating to labor conditions, quality and safety standards, imports, duties, taxes and other charges on imports, as well as trade restrictions and restrictions on currency exchange or the transfer of funds, particularly new or increased tariffs imposed by the United States on imports from countries where our products are manufactured, including, for example, China, Mexico and Brazil;

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greater challenges and increased costs with enforcing and periodically auditing or reviewing our suppliers’ compliance with our sustainability partner guide, including their labor and sustainability practices, given that their facilities are located outside of the United States;

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reduced protection for intellectual property rights, including trademark protection, in some countries, particularly China;

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disruptions in operations due to global, regional or local public health crises, including pandemics, or other emergencies or natural disasters;

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disruptions or delays in shipments; and

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changes in local economic conditions in countries where our suppliers or customers are located.

These and other factors beyond our control could interrupt our suppliers’ production, influence the ability of our suppliers to export our products cost-effectively or at all and inhibit our suppliers’ ability to procure certain materials, any of which could harm our business, financial condition, and results of operations.

Our business is subject to the risk of supplier concentration.

We depend significantly on a limited number of third-party suppliers for the sourcing of the vast majority of our products. For example, in 2025, our top ten suppliers accounted for approximately 76% of units. As a result of this concentration in our supply chain, our business and operations would be negatively affected if our suppliers in China or any of our other key suppliers were to experience a significant disruption affecting the price, quality, availability or timely delivery of products. For example, in 2025, we reallocated our manufacturing to mitigate tariff impacts, successfully reducing our single-country exposure to China by 19%, though we remained dependent on Chinese manufacturing for approximately 32% of units. The partial or complete loss of these key suppliers, or a significant adverse change in our relationship with any of these suppliers, could result in lost sales, added costs and distribution delays that could harm our business, reputation and customer relationships. In addition, as a result of our commitments to sustainability, including our use of specific materials and manufacturing processes and the sustainability requirements we impose on our suppliers, there are generally fewer suppliers who could potentially satisfy our requirements without substantial lead time or without requiring us to incur much higher costs, so we may be unable to replace a key supplier without substantial time and expense.

If we do not successfully optimize, operate and manage our global network of Company-operated and third-party owned and operated logistics and distribution centers, our business, financial condition, and results of operations could be harmed.

Our success depends on our global logistics and distribution network. Currently, we rely predominantly on our company-operated warehouse and distribution facility in Vernon, California (the “Vernon Facility”) and on a third-party distribution center in Europe to store our finished products and distribute our products to customers and wholesale partners. Our ability to meet customer expectations, manage inventory, complete sales and achieve objectives for operating efficiencies and growth, particularly in international markets, depends on the proper operation of these distribution centers, the development or expansion of additional distribution capabilities and the timely performance of services by third parties (including those involved in shipping product to and from our own company-operated distribution center). If we continue to add new third-party logistics providers, require them to expand their fulfillment, distribution and warehouse capabilities, including adding additional locations in new countries, adding product categories with different fulfillment requirements or changing the mix of products that we sell, our global logistics and distribution network will become increasingly complex and operating it will become more challenging for us and our logistics partners.

The expansion and growth of our logistics and distribution center network may put pressure on our managerial, financial, operational and other resources. In addition, we may be required to expand our capacity sooner than we anticipate. If we are unable to secure new or expand existing third-party distribution centers to meet our future needs, our order fulfillment and shipping times may be delayed and our business, financial condition, and results of operations could be adversely affected. Our company-operated distribution facility and the third-party owned and operated logistics and distribution center we rely on could be interrupted by issues beyond our control, including IT problems, technical disruptions, disasters such as earthquakes or fires or outbreaks of disease or government actions taken to mitigate their spread. For example, during the COVID-19 pandemic, we as well as logistics providers that we rely on, faced staffing shortages, which impacted our business, impacted their business, and resulted in delayed shipping and delivery times. Any significant failure in our company-operated distribution center or our third-party logistics partner in Europe could result in an adverse effect on our business, financial condition, and results of

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operations. We maintain business interruption insurance, which covers our retail stores and the Vernon Facility, but it may not adequately protect us from all adverse effects caused by significant disruptions in our logistics and distribution processes and does not cover disruptions at our third-party distribution center in Europe.

In 2025, we moved over 90% of our product through the Vernon Facility and consider having a Los Angeles-based company-operated distribution center as critical to our operations. In October 2025, we opened a new 185,000 square foot automated warehouse and distribution center in close proximity to our prior facility in Vernon, California. In connection with the relocation of our distribution center, we vacated our prior facility in Vernon, California. We have sublet the prior facility to a third-party subtenant through the end of our lease term in August 2026. The transition has, and will continue to, put near-term pressure on our managerial, financial, operational and other resources. If we do not have sufficient fulfillment capacity or experience a problem fulfilling orders in a timely manner as a result of the transition, our customers may experience delays in receiving their purchases, which could harm our brand, reputation and our relationship with our customers and cause our business, financial conditions and results of operations to suffer. Further, if we grow faster than we anticipate, we may exceed our new distribution center capacity sooner than we anticipate, we may experience problems fulfilling orders in a timely manner or our customers may experience delays in receiving their purchases, which could harm our reputation and our relationship with our customers, and we would need to increase our capital expenditures more than anticipated. Many of the expenses and investments with respect to our distribution center are fixed, and any expansion of our distribution center will require additional investment of capital. We may need to incur higher capital expenditures in the future for our distribution center operations. We may incur such expenses or make such investments in advance of expected sales, and such expected sales may not occur.

Risks Related to Intellectual Property, Information Technology, Data Security and Privacy

Any material disruption of our IT systems or unexpected network interruption could disrupt our business and reduce our sales.

We are increasingly dependent on IT networks and systems to market and sell our products, to manage a variety of business processes and activities and to comply with regulatory, legal and tax requirements. We also rely on a number of third parties to help us effectively manage these systems. For example, we depend on IT systems and such third-party service providers to operate our website, process transactions online and in our stores, respond to customer inquiries, manage inventory, purchase, sell and ship goods on a timely basis and maintain cost-efficient operations. We also depend on our IT infrastructure for digital marketing activities and for electronic communications among our personnel, customers and suppliers around the world. Our website may be susceptible to a variety of interruptions or outages, including those caused by damage, disruptions, slowdowns or shutdowns due to failures during the process of upgrading or replacing software, databases or components, fire, flood, power outages, hardware failures, terrorist attacks, acts of war, break-ins, earthquakes and other catastrophic events.

Due to the importance of our website and internet-related operations, we are vulnerable to website downtime and other technical failures, which may be outside of our control. Further, any slowdown or material disruption of our systems, or the systems of our third-party service providers, or our website could disrupt our ability to track, record and analyze the products that we sell and could negatively impact our operations, shipment of goods and our ability to process financial information and transactions, receive and process customer orders or engage in normal business activities. Our third-party technology providers may also change their policies, terms or offerings from time to time, may fail to introduce new features and offerings that meet our needs as we expand or may cease to provide services to us on favorable terms, or at all, which could require us to adjust how we use our IT systems, including our website, or switch to alternative third-party service providers which could be costly, cause interruptions and could ultimately adversely affect our business, financial condition, results of operations and growth prospects. Furthermore, we could experience delays in reporting our financial results.

We use proprietary software in our technology infrastructure, including the custom-built applications that power our Retail X™ physical store experiences, such as our touchscreen discovery, digital dressing rooms, and proprietary checkout systems. In addition, all of our retail stores are entirely internet dependent.

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Our proprietary software may contain undetected errors or vulnerabilities, some of which may be significant and may only be discovered after the software has been implemented in our production environment. In addition, we seek to continually update and improve our software and we may not always be successful in executing these upgrades and improvements and the operation of our systems may be subject to slowdown or failure. For example, in the past we have experienced minor slowdowns and/or impaired functionality while updating our website. Moreover, new technologies or infrastructures may not be fully integrated with existing systems on a timely basis, or at all. Any errors or vulnerabilities discovered in our software after implementation or release could result in damage to our reputation, loss of customers, exploitation by bad actors resulting in data breaches or unauthorized modification of our software, disruption to our digital channels, loss of revenue or liability for damages, any of which could adversely affect our business, financial condition, results of operations and growth prospects. Further, since many of our stores leverage our proprietary Retail X™ technology, any outages, slowdowns or interruptions in the operation of this technology could disrupt store operations or negatively impact our ability to process financial information and transactions, any of which may similarly result in an adverse effect on our reputation, business, financial condition, results of operations and growth prospects.

Additionally, if we expand our use of third-party services, including cloud-based services, our technology infrastructure may be subject to increased risk of slowdown or interruption as a result of integration with, or subsequent dependence on, such services and/or failures by such third parties, which are out of our control. Our net revenue depends, in part, on the number of visitors who shop on our website and the volume of orders we can handle. Unavailability of our website or reduced order fulfillment performance would reduce the volume of goods sold and could also adversely affect consumer perception of our brand. In addition, continued growth in our transaction volume, as well as surges in online traffic and orders associated with promotional activities, place additional demands on our technology platform and could cause or exacerbate slowdowns or interruptions. If there is a substantial increase in the volume of traffic on our website or the number of orders placed by customers, we will be required to further expand, scale and upgrade our technology, transaction processing systems and network infrastructure. There can be no assurance that we will be able to accurately project the rate or timing of increases, if any, in the use of our website or expand, scale and upgrade our technology, systems and infrastructure to accommodate such increases on a timely basis. In order to remain competitive, we must continue to enhance and improve the responsiveness, functionality and features of our website and underlying technology infrastructure, which is particularly challenging given the rapid rate at which new technologies, consumer preferences and expectations and industry standards and practices are evolving in the e-commerce industry. These types of activities subject us to inherent costs and risks associated with replacing and changing these systems, including impairment of our ability to fulfill customer orders, potential disruption of our internal control structure, capital expenditures, additional administration and operating expenses, acquisition and retention of sufficiently skilled personnel to implement and operate the new systems, demands on management time, the introduction of errors or vulnerabilities and other risks and costs of delays or difficulties in transitioning to or integrating new systems into our current systems. Our or our third-party vendors’ inability to continue to update, improve and scale our website and the underlying technology infrastructure (including upgrades to or replacement of legacy systems with successor systems or building new policies, procedures, training programs and monitoring tools) could harm our reputation and our ability to acquire, retain and serve our customers, which could adversely affect our business, financial condition, and results of operations.

Further, we endeavor to continually upgrade existing technologies and business applications, and we may be required to implement new technologies or business applications in the future. The implementation of upgrades and changes requires significant investments. Our results of operations may be affected by the timing, effectiveness and costs associated with the successful implementation of any upgrades or changes to our systems and infrastructure.

Our failure or inability to obtain, maintain, protect and enforce our intellectual property rights could diminish the value of our brand and weaken our competitive position.

Our business depends to a significant degree on our ability to obtain, maintain, protect and enforce our intellectual property rights, including those in our brand. We rely on a combination of trademark, trade dress, trade secret, copyright, patent and unfair competition laws, as well as confidentiality agreements and other contractual arrangements, to establish and protect our intellectual property rights. While it is our

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policy to take actions designed to protect and defend our rights to our intellectual property, we cannot be certain that the protective measures we have taken or plan to take will be sufficient or successful to deter misappropriation or other violation of, or otherwise protect, our intellectual property rights. In fact, notwithstanding these efforts, we regularly face the imitation of our brand, the manufacture and distribution of “knock-off” and counterfeit products, and misappropriation of our brand and product names. We may not be able to detect these unauthorized uses of, or take appropriate steps to enforce, our intellectual property rights. Our failure to obtain or maintain adequate protection of our intellectual property rights for any reason could result in an adverse effect on our business, financial condition, and results of operations.

We rely on our trademarks and trade names to distinguish our products from the products and services of our competitors, and have registered or applied to register our key trademarks in jurisdictions that are material to our business. While we have applied for and obtained certain U.S. and foreign intellectual property registrations, we cannot guarantee that any of our pending applications will be approved by the applicable governmental authorities. For instance, some of our trademark applications may not be approved by the applicable governmental authorities because they are determined to lack sufficient distinctiveness and, even if approved, may be challenged by third parties for this same reason. Moreover, even if these applications are approved, third parties from time to time have, and may in the future, seek to oppose or otherwise challenge these registrations or other of our intellectual property rights.

In addition, third parties from time to time have infringed, and may again in the future infringe, on our intellectual property rights. As a result, we from time to time have expended, and may again in the future expend, significant time and resources to defend or enforce our rights, including, by way of example, against third parties infringing our trademarks and selling products that violate our copyrights. AI technologies may also impact our ability to protect our own data and intellectual property against infringing use. Litigation brought to protect and enforce our intellectual property rights could be costly, time-consuming, and distracting to management. Further, our efforts to enforce our intellectual property rights may be met with defenses, counterclaims and countersuits attacking the validity and enforceability of our intellectual property rights, and if such defenses, counterclaims or countersuits are successful, we could lose valuable intellectual property rights. Our inability to protect our intellectual property rights could delay further sales or the implementation of our offerings and capabilities or injure our reputation.

In addition, effective trademark, copyright, trade secret and other intellectual property protection may be unavailable or limited in some foreign countries where laws or law enforcement practices may not protect our intellectual property rights to the same extent as in the United States, and it may be more difficult for us to successfully challenge the use of our intellectual property rights by other parties in these countries. We may also encounter jurisdictions in which one or more third parties have pre-existing trademark registrations that may prevent us from registering our own marks in those jurisdictions, which could adversely affect our ability to effectively operate our business or market certain products. If we fail to protect and maintain our intellectual property rights, the value of our brand could be diminished and our competitive position may suffer.

Operating our business and platform involves the collection, storage and transmission of a variety of sensitive information, such as names, phone numbers, mailing and billing addresses and email addresses and other similar personal information, which we may share with our third-party service providers. We face numerous and evolving cybersecurity risks that threaten the confidentiality, integrity and availability of our IT systems and sensitive information. In an effort to protect sensitive information, we rely on a variety of security measures, but advances in computer capabilities, increasingly sophisticated tools and methods used by hackers and cyber terrorists, new discoveries in the field of cryptography, advances in AI that circumvent security controls, evade detection and remove forensic evidence, or other developments may result in our or our third-party service providers’ failure or inability to detect cyberattacks or failure or inability to adequately protect sensitive information. There can also be no assurance that our cybersecurity risk management program and processes, including our policies, controls or procedures, will be fully implemented, complied with or effective in protecting our IT systems and sensitive information and remediating any identified gaps.

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We are also vulnerable to hacking, malware, supply chain attacks, computer viruses, unauthorized access and various other attacks by computer hackers (such as phishing or social engineering attacks, ransomware attacks, credential stuffing attacks, denial-of-service attacks, exploitation of software vulnerabilities, misconfigurations, “bugs” or other vulnerabilities in commercial software that is integrated into our or our service providers’ IT systems, products or services and other real or perceived cyberattacks) as well as cybersecurity incidents caused by telecommunication failures, user or technological errors or intentional or accidental actions or inactions by users with authorized access to our systems. Additionally, certain functional areas of our workforce operate in a “hybrid” or fully remote work environment, which has heightened the risk of these potential vulnerabilities. Any of these issues could lead to interruptions or shutdowns of our platform, loss or corruption of data or unauthorized access to, or disclosure of, sensitive information. Cyberattacks could also result in the theft of our intellectual property or sensitive information of our business partners and suppliers, damage to our IT systems or disruption of our ability to make financial reports and other public disclosures required of public companies. We have been subject to attempted cyber, phishing or social engineering attacks in the past and may continue to be subject to such attacks and other cybersecurity incidents in the future. While to date no incidents have had a material impact on our operations or financial results, we cannot guarantee that material incidents will not occur in the future. We and our third-party service providers may not have the resources or technical sophistication to anticipate or prevent all such cyberattacks or mitigate such incidents. Moreover, techniques used to obtain unauthorized access to systems change frequently and may not be known until launched against us or our third-party service providers. Security breaches can also occur as a result of non-technical issues, including intentional or inadvertent actions by our employees, our third-party service providers or their personnel.

Any adverse impact to the availability, integrity or confidentiality of our IT systems or sensitive information can result in legal claims or proceedings (such as class actions), regulatory investigations and enforcement actions, fines and penalties, negative reputational impacts that cause us to lose existing or future customers, and/or significant incident response, system restoration or remediation and future compliance costs. If we or our third-party service providers experience, or are believed to have experienced, security breaches that result in website performance or availability problems or the loss or corruption of, or unauthorized access to or disclosure of, sensitive information, customers may become unwilling to provide us the information necessary to make purchases on our website. Returning customers may also decrease or stop their purchases altogether. We may need to notify governmental authorities and affected individuals with respect to such incidents. For example, laws in the European Union and United Kingdom and all 50 U.S. states may require businesses to provide notice to individuals whose personal information has been disclosed as a result of a data security breach. Complying with such numerous and complex regulations in the event of a data security breach would be expensive and difficult, and failure to comply with these regulations could subject us to regulatory scrutiny and additional liability. We cannot guarantee that any costs and liabilities incurred in relation to an attack or incident involving our IT systems or sensitive information will be covered by our existing insurance policies or that applicable insurance will be available to us in the future on economically reasonable terms or at all.

Furthermore, we may be required to disclose personal information pursuant to demands from individuals, privacy advocates, regulators, government agencies and law enforcement agencies in various jurisdictions with conflicting privacy and data protection laws and regulations. Any disclosure or refusal to disclose personal information may result in a breach of privacy and data protection policies, contractual terms, notices, laws, rules, court orders and regulations and could result in proceedings or actions against us in the same or other jurisdictions, damage to our reputation and brand and inability to provide our products to customers in certain jurisdictions. Additionally, changes in the laws and regulations that govern our collection, use and disclosure of customer data could impose additional requirements with respect to the retention and security of customer data and could limit our marketing activities. Any or all of the foregoing could materially adversely affect our business, operating results, and financial condition.

Third parties may initiate legal proceedings alleging that we are infringing, misappropriating, diluting or otherwise violating their intellectual property rights, the outcome of which would be uncertain and could have a material adverse effect on our business, financial condition, and results of operations.

Our commercial success depends in part on our ability to operate without infringing, misappropriating, diluting or otherwise violating the intellectual property rights of third parties. As we face increasing

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competition, gain greater public recognition and expand the number of products we offer, the possibility of intellectual property infringement and other similar claims against us grows. Any claim or litigation alleging that we have infringed, misappropriated, diluted or otherwise violated intellectual property rights of third parties, with or without merit, and whether or not settled out of court or determined in our favor, could be time consuming, costly to address and resolve and could divert the time and attention of our management and technical workforce. Such claims may be made by third parties seeking to obtain a competitive advantage, including non-practicing entities or individuals with no relevant product sales and, therefore, our patents, copyrights, trademarks and other intellectual property rights may provide little or no deterrence to these rights holders in bringing intellectual property rights claims against us. Additionally, some third parties, including those with substantially greater human and financial resources than we have, are able to sustain the costs and workload of complex intellectual property litigation to a greater degree and for longer periods of time than we could. As part of such litigations, third parties may seek, and we may become subject to, preliminary or provisional rulings in the course of any such litigation, including injunctions requiring us to change our products or even cease the commercialization of our products entirely. Moreover, the outcome of any litigation is inherently uncertain, and there can be no assurances that favorable final outcomes will be obtained in all cases. If any litigation to which we are a party is resolved adversely, we may be subject to unfavorable judgments that may not be reversed upon appeal, including being required to pay substantial monetary damages, including treble damages and attorneys’ fees, if we are found to have willfully infringed a party’s intellectual property rights and being subject to a permanent injunction.

We may decide to settle such lawsuits and disputes, and those settlements may be on terms that are unfavorable to us. The terms of such a settlement may require us to cease some or all of our operations or pay substantial amounts to the other party. Even if we have an agreement requiring a party to indemnify us against any damages and costs, the indemnifying party may be unable or unwilling to uphold its contractual obligations. Further, our liability insurance may not cover potential claims of this type adequately or at all. In addition, we may have to seek a license or other rights to continue practices found to be in violation of a third-party’s rights. If we are required, or choose to enter into licensing or other similar arrangements, these arrangements may not be available on reasonable terms, or at all, and as a result, may significantly increase our operating costs and expenses. Such arrangements may also only be available on a non-exclusive basis, such that third parties, including our competitors, could have access to use the same intellectual property to compete with us. We may also have to rebrand or redesign our products so they do not infringe, misappropriate or otherwise violate third-party intellectual property rights, which may not be possible or may require substantial monetary expenditures and time, during which our products may not be available for commercialization or use. If we cannot rebrand or redesign our products in a non-infringing manner or obtain a license for any allegedly infringing aspect of our business, we would be forced to limit our products and may be unable to compete effectively.

In addition, in any intellectual property proceeding against us or that we assert against a third party, there could be public announcements of the results of hearings, motions or other interim proceedings or developments, and if securities analysts or investors perceive these results to be negative, it could have a material adverse effect on the price of our common stock. Such litigation or proceedings could substantially increase our expenses and reduce the resources available for development activities or any future sales, marketing or distribution activities. Furthermore, because of the substantial amount of discovery required in connection with intellectual property litigation, there is a risk that some of our confidential information could be compromised by disclosure during this type of litigation. Any of the foregoing, and any unfavorable resolution of such disputes and litigation, could have an adverse effect on our business, financial condition, results of operations and prospects.

We are subject to federal, state or foreign laws and regulations as well as our contractual obligations and industry requirements relating to privacy, data protection and customer protection; the expansion of current or the enactment of new laws and regulations relating to privacy, data protection and customer protection, or failure to comply with those laws or obligations, whether or not inadvertent, could materially adversely affect our business, financial condition, and results of operations.

We collect and maintain significant amounts of data, including personal information related to our customers and employees, and we face risks inherent in handling large volumes of data, transferring such data to third parties, processing such data for tracking and marketing purposes (or providing such data to

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third parties for tracking and marketing purposes) and protecting the security of such data. Our or our third-party service providers’ actual or perceived failure to comply with any federal, state or foreign laws and regulations or applicable industry standards that govern or apply to our collection, use, retention, sharing and security of data, or any failure or perceived failure by us or any of our third-party service providers to protect such data that they may maintain on our behalf, could result in enforcement investigations and actions that require us to change our business practices in a manner that may negatively impact our revenue, result in indemnity obligations to our customers, distract our management, increase our costs of doing business, as well as expose ourselves to litigation (such as class actions), fines, civil and/or criminal penalties and adverse publicity that could cause our customers to lose trust in us, negatively impacting our reputation and business (including our brand) in a manner that harms our financial position, results in a loss of customers and suppliers or an inability to process credit card payments and may result in the imposition of monetary penalties.

Various local, state, federal and international laws, directives and regulations apply to our collection, use, retention, protection, disclosure, transfer and processing of personal information, such as privacy and data protection laws and regulations. Such laws and regulations are increasing in number and complexity and are being adopted and amended with greater frequency, which could result in greater compliance risk and cost. Despite our efforts to comply with applicable laws and regulations relating to privacy and data protection that apply to us, including the European Union’s General Data Protection Regulation (the “EU GDPR”) and the United Kingdom General Data Protection Regulation and Data Protection Act 2018, which operates alongside the United Kingdom’s Data Use and Access Act 2025, a separate law introducing reforms to the UK’s data protection and cybersecurity framework (collectively, the “UK GDPR”) (the EU GDPR and UK GDPR together referred to as the “GDPR”) and various laws and regulations in Canada, the United States and other countries in which we operate, the interpretation and application of such laws and regulations are subject to uncertainty and continue to evolve in ways that could be inconsistent with our interpretation and practice. In such cases, we may be ordered to change our data practices, including to stop any allegedly non-compliant activity, be subject to fines or penalties, lawsuits and/or adverse publicity that could cause our customers to lose trust in us, negatively impacting our reputation and business (including our brand) in a manner that harms our financial position, or results in a loss of customers and suppliers. Complying with these dynamic laws has caused and could continue to cause us to incur substantial costs and expend significant resources, which could have an adverse effect on our business, financial condition, and results of operations.

In the United States, both federal and various state governments have adopted, or are considering, laws, guidelines or rules for the collection, distribution, use and storage of information collected from or about consumers or their devices. For example, California enacted the California Consumer Privacy Act (the “CCPA”), which went into effect on January 1, 2020. The CCPA gives California residents expanded rights to access and delete their personal information, opt out of certain personal information sharing and receive detailed information about how their personal information is used. The CCPA provides for civil penalties for violations, as well as statutory damages and a private right of action for data breaches that is expected to increase data breach litigation. Further, in November 2020, California voters passed the California Privacy Rights Act (the “CPRA”). The CPRA took effect on January 1, 2023 and creates obligations with respect to certain data relating to consumers as of January 1, 2022, significantly expands the CCPA, including by introducing additional obligations such as data minimization and storage limitations and granting additional rights to consumers, such as correction of personal information and additional opt-out rights, and creates a new entity, the California Privacy Protection Agency, to implement and enforce the law. Personal information we handle may be subject to the CCPA and CPRA, which may increase our compliance costs and potential liability. Similar laws have been passed or are being considered in a majority of states, reflecting a trend toward more stringent privacy legislation in the United States. In addition to fines and penalties that may be imposed for failure to comply with state law, some states also provide for private rights of action to customers for misuse of or unauthorized access to personal information. The enactment of these laws could have potentially conflicting requirements and be subject to potentially conflicting interpretations that would make compliance challenging and expose us to additional liability.

Certain requirements from our third-party technology and platform providers may also cause us to modify our offerings due to privacy concerns or negatively affect our net revenue due to reduced availability of information about consumers. For example, starting in Apple iOS 14.5, apps in the Apple App Store

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are required to request user permission to track users across apps and websites owned by third parties for advertising and measurement purposes. Google introduced a similar feature in early 2022. Changes like this may reduce the quality of the data and related metrics that can be collected or used by us and/or our partners, and could significantly inhibit the effectiveness of our targeted advertising and related activities. In addition, Apple recently introduced updates to Apple Mail, including automated inbox categorization, sender-level grouping and AI-generated email previews. These features may reduce the visibility and engagement rates of our email communications, thereby adversely affecting our ability to reach customers effectively through the email channel.

In addition to risks posed by evolving data privacy laws and regulations, we could be subject to claims alleging violations of long-established federal and state privacy and consumer protection laws, including those related to telephone and email communications with consumers. As an example, the Telephone Consumer Protection Act (the “TCPA”) is a federal law that imposes significant restrictions on the ability to make telephone calls or send text messages to mobile telephone numbers without the appropriate consent of the person being contacted, and the applicable consent and revocation requirements have become increasingly complex and subject to evolving regulatory interpretation. The TCPA provides for substantial statutory damages for violations, which has generated extensive class action litigation. In addition, class action plaintiffs in the United States are employing novel legal theories to allege that federal and state eavesdropping/wiretapping laws and state constitutions prohibit the use of analytics technologies widely employed by website operators to understand how their users interact with their services. Despite our compliance efforts, our use of text messaging communications or similar analytics technologies could expose us to costly litigation, government enforcement actions, damages and penalties, whether or not they have merit, which could adversely affect our business, financial condition, and results of operations.

Outside of the United States, certain foreign jurisdictions, including the European Economic Area (the “EEA”) and the United Kingdom, have laws and regulations which are more restrictive in certain respects than those in the United States. We are subject to the GDPR, which imposes comprehensive data privacy compliance obligations in relation to our collection and use of data relating to an identifiable living individual or “personal information” including a principle of accountability and the obligation to demonstrate compliance through policies, procedures, training and audit, as well as regulating cross-border transfers of personal information out of the EEA and the UK.

Since we are under the supervision of relevant data protection authorities in both the EEA and the UK, we may be fined under both the EU GDPR and UK GDPR for the same breach. Failure to comply with EU GDPR and UK GDPR may result in significant penalties for non-compliance of up to the greater of €20 million/ £17.5 million or 4% of an enterprise’s global annual revenue. In addition to the foregoing, a breach of the GDPR could result in regulatory investigations, reputational damage, orders to cease or change our processing of data, enforcement notices and/or assessment notices (for a compulsory audit). Since the GDPR confers a private right of action on data subjects and consumer associations to lodge complaints with supervisory authorities, seek judicial remedies and obtain compensation for damages resulting from violations, we may also face civil claims, including representative actions and other types of litigations that are similar to class action in the U.S. (where individuals have suffered harm), potentially amounting to significant compensation or damages liabilities, as well as associated costs, diversion of internal resources and reputational harm.

Following the United Kingdom’s departure from the European Union, commonly known as “Brexit,” the data protection obligations under the EU GDPR continue to apply in the United Kingdom in a largely unchanged form through the “UK GDPR.” The UK GDPR operates alongside the United Kingdom Data Protection Act 2018, which incorporates certain derogations from the UK GDPR into United Kingdom law. Under the UK GDPR, companies outside the United Kingdom that process personal information related to offering goods or services to, or monitoring the behavior of, individuals in the United Kingdom are subject to the UK GDPR. The requirements of the UK GDPR are currently very similar to those of the EU GDPR. The government of the United Kingdom adopted reforms to its data privacy and cybersecurity legal framework in its Data Use and Access Act 2025, which became law on June 19, 2025 (phasing in between June 2025 and June 2026). In 2026, the United Kingdom’s Information Commissioner’s Office launched a consultation on draft guidance concerning automated decision-making, including profiling, reflecting changes to the UK GDPR introduced by the Data Use and Access Act 2025. These developments,

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and any resulting guidance or enforcement activity, may further affect how we use automated decision-making tools and could increase our compliance obligations and regulatory risk. Compliance with the UK GDPR and any divergences from the EU GDPR and other changes in laws or regulations associated with the enhanced protection of certain types of personal information, such as sensitive information, may increase our privacy compliance obligations and risk of regulatory action for non compliance. Brexit also affects the transfer of personal information between the United Kingdom and the EEA, and vice versa. The GDPR may increase our responsibility and liability concerning the personal information we process when such processing is subject to the GDPR, and we may need to implement additional mechanisms to ensure compliance with the GDPR, including additional mechanisms required by individual countries.

We may also be subject to European Union regulations regarding cross-border transfers of personal information outside the EEA. Transfers of personal information between the United Kingdom and the EEA are currently unrestricted and do not require additional safeguards, as the EEA has formally recognized the United Kingdom’s data protection regime as “adequate,” and the United Kingdom has reciprocally approved the adequacy of the European Union’s data protection standards. Consequently, personal information transfers between the EEA and the United Kingdom remain unrestricted and do not necessitate any additional safeguards. However, the European Union’s adequacy decision concerning the United Kingdom is subject to regular review and may be revoked if the United Kingdom’s data protection laws deviate from their current standards. While the risk is considered low, failure by the European Commission to renew the United Kingdom’s adequacy decision could require us to implement alternative data transfer mechanisms, increasing compliance costs and legal complexity. This may disrupt United Kingdom-EEA data flows and affect our cross-border operations.

Recent legal developments in Europe have created complexity and uncertainty regarding transfers of personal information from the EEA to the United States. In July 2020, the European Union-United States Privacy Shield was declared an invalid personal information transfer mechanism between the European Union and the U.S. and in June 2021, the European Commission published a new set of standard contractual clauses (“New SCCs”), which apply to the transfer of personal information outside of the European Union to a country not approved by the European Union as providing an adequate level of protection for the processing of personal information. The New SCCs must be used for all relevant transfers of personal information outside the EEA since December 27, 2022. Since then, on July 11, 2023, the European Commission determined that the European Union-United States Data Privacy Framework, a new mechanism for transferring personal information from the EEA to the United States, ensures a level of protection for personal information transferred from the EEA to the U.S., comparable to that within the European Union. Similarly, the United Kingdom has approved an extension to this framework, which came into force on October 12, 2023. However, this decision may face legal challenges and such challenges may focus on the adequacy of U.S. redress mechanisms and surveillance safeguards, particularly under the standards set by the Court of Justice of the European Union in relation to the European Union-U.S. Privacy Shield. Additionally, on March 21, 2022, the United Kingdom implemented its own international data transfer agreement (“IDTA”) and an addendum to the New Standard Contractual Clauses (“UK Addendum”). For all contracts involving the transfer of data originating from the United Kingdom entered into after September 21, 2022, organizations are required to use either the IDTA or the New SCCs together with the UK Addendum. Existing contracts that rely on standard contractual clauses for transferring United Kingdom-originated data were required to be updated to comply with the IDTA or the New SCCs along with the UK Addendum by March 21, 2024. We may make use of the New SCCs and the UK Addendum, as relevant, to transfer personal information outside the EEA and the United Kingdom with respect to both intragroup and third party transfers. We expect the existing legal complexity and uncertainty regarding international personal information transfers to continue, which could increase compliance burdens, disrupt data-dependent operations or expose us to regulatory risk. The GDPR, as well as other laws and/or regulations concerning privacy and data protection, increase our compliance obligations, affect our collection, processing, retention and transfer of personal information and reporting obligations (including in respect of personal information security breaches), and provide for increased penalties for non-compliance.

As the regulatory guidance and enforcement landscape in relation to data transfers continues to develop, we may be required to expend significant resources to update our contractual arrangements and to comply with such obligations. Further, our third-party service providers may also be affected by these changes. In addition to other impacts, we may experience additional costs to comply with these changes and

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we and our customers face the potential for regulators in the EEA or the United Kingdom to apply different standards to the transfer of personal information to the United States and other non-EEA countries and to block or require ad hoc verification of measures taken with respect to certain data flows to the United States and other non-EEA countries. We also may be required to engage in new contract negotiations with third parties that aid in processing data on our behalf, to the extent that any of our service providers or consultants have been relying on invalidated or insufficient contractual protections for compliance with evolving interpretations of and guidance for cross-border data transfers pursuant to the GDPR. In such cases, we may not be able to find alternative service providers, which could limit our ability to process personal information from the EEA or the United Kingdom and increase our costs. We may also be required to renegotiate contracts with third-party vendors or sub-processors, particularly where evolving regulatory standards render existing safeguards insufficient or unenforceable under applicable data transfer laws.

These recent developments may require us to review and amend the legal mechanisms by which we make and/or receive personal information transfers to/in the United States. As supervisory authorities issue further guidance on personal information export mechanisms, including circumstances where the standard contractual clauses cannot be used and/or start taking enforcement action, we could suffer additional costs, complaints and regulatory investigations or fines and if we are otherwise unable to transfer personal information between and among countries and regions in which we operate, it could affect the manner in which we provide our services, the geographical location or segregation of our relevant systems and operations and could adversely affect our business, financial condition, and results of operations.

We depend on a number of third parties in relation to the operation of our business, a number of which process personal information on our behalf. There can be no assurances that the privacy and security-related measures and safeguards we have put in place in relation to these third parties will be effective to protect us and/ or the relevant personal information from the risks associated with the third-party processing, storage and transmission of such data. Any violation of data or security laws, or of our relevant measures and safeguards, by our third party processors could have a material adverse effect on our business, result in applicable fines and penalties, damage our reputation, and/ or result in civil claims.

Further, in the EEA and UK, regulators continue to focus on compliance with requirements in the online behavioral advertising ecosystem, including cookies and e-marketing, and current national laws that implement the Privacy and Electronic Communications Directive (“ePrivacy Directive”). Although the European Union recently withdrew its plans to enhance the ePrivacy Directive, the existing rules still impose strict obligations regarding user consent for electronic communications, including cookies, direct marketing and other online tracking technologies. Failure to comply with these requirements could result in regulatory enforcement actions, significant fines and reputational harm. In the European Union and United Kingdom, informed consent is required for the placement of certain cookies or similar tracking technologies on an individual’s device and for direct electronic marketing. Consent is tightly defined and includes a prohibition on pre-checked consents and a requirement to obtain separate consents for each type of cookie or similar technology. Under the applicable laws, authorities in EEA and UK states have the power to impose substantial financial penalties for non-compliance. Additionally, enforcement trends indicate an increasing scrutiny of consent mechanisms, particularly regarding the validity of user consents and the transparency of data collection practices. Any changes in the interpretation or enforcement of the ePrivacy Directive could impact our European operations and require additional compliance efforts, potentially increasing costs and limiting our ability to collect and process customer data for business purposes.

Although we are not a designated “gatekeeper” or online platform under the Digital Markets Act (“DMA”) or Digital Services Act (“DSA”), and these regimes do not apply to our core consumer retail model, the DMA imposes strict rules on designated gatekeepers, potentially affecting how we engage with major online platforms for advertising and sales. The DSA enhances content moderation, transparency, and accountability requirements for online services, which could impose additional compliance burdens on businesses that host third-party content. The UK’s Online Safety Act, which applies to user-to-user and search services, is not currently applicable to our business based on the functionality of our platform.

Additionally, a growing number of jurisdictions — including within the European Union and beyond — are considering or enacting data localization laws requiring certain types of personal information to be stored and processed within specific geographic regions. Such laws, if applied to our operations, could increase infrastructure costs, limit our ability to leverage global cloud and analytics solutions, and

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introduce complexities in managing cross-border data flows. Compliance with evolving data sovereignty requirements may necessitate operational adjustments and additional investment in localized data processing capabilities, potentially impacting efficiency and scalability. Because the interpretation and application of privacy and data protection laws such as the CCPA and GDPR, and the related regulations and standards, are uncertain, it is possible that these laws, regulations and standards may be interpreted and applied in manners that are, or are asserted to be, inconsistent with our data management practices or the technological features of our solutions. As such, we could inadvertently fail to comply or be alleged to have failed to comply with such laws, regulations and standards and consequently be subject to significant statutory damages and negative publicity, including as associated with class action litigation and/or costs associated with modifying our solutions and business strategies.

Furthermore, compliance with legal and contractual obligations may require us to make public statements about our privacy and data security practices, including the statements we make in our online privacy policy. Although we endeavor to comply with these statements, should they prove to be untrue or be perceived as untrue, even as a result of circumstances beyond our reasonable control, we may face litigation, claims, investigations, inquiries or other proceedings by the U.S. Federal Trade Commission, state attorneys general and other federal, state and foreign regulators and private litigants alleging violations of privacy or consumer protection laws.

In November 2025, the European Commission proposed a Digital Omnibus package, which would make targeted amendments to several existing European Union digital laws, including the AI Act (as defined below), the EU GDPR, the NIS 2 Directive, the European Union’s Data Act (the “Data Act”), and other related frameworks, with the stated aim of simplifying and streamlining aspects of the European Union digital regulatory landscape. The European Parliament adopted its negotiating position on the AI limb of the Digital Omnibus package on March 26, 2026, which includes proposed amendments affecting the timing and scope of certain AI-related obligations. The proposed amendments remain subject to ongoing trilogue negotiations between the European Parliament, the Council of the European Union and the European Commission, and the timing and final form therefore remain uncertain. Any such changes may require us to reassess certain compliance positions and adjust technical or legal practices accordingly. Although the Digital Omnibus package proposal is intended to reduce administrative burden, any amendments to these frameworks may require us to reassess certain compliance positions and adjust technical or legal practices accordingly, which could affect our operations in the European Union. In any case, we are conscious of the extensive and evolving regulatory frameworks in the jurisdictions in which we operate, especially in Europe. Notably, the Data Act, which became applicable from September 12, 2025, introduces obligations concerning the access, sharing, and use of data generated by connected devices and related data ecosystems. Although our core business is not the primary focus of the Data Act, certain provisions may affect how we manage data in certain business functions, including through our use of third-party platforms or cloud providers. While the direct impact is currently expected to be limited, compliance with the Data Act may increase administrative and contractual complexity in how we manage, process, and share data across our operations, and we continue to monitor the scope and impact of these developments. Additionally, the General Product Safety Regulation, effective from December 13, 2024, imposes stricter safety and transparency obligations on online retailers, including ensuring that product information is clear and traceable. Furthermore, applicable product liability laws implementing Directive (EU) 2024/2853 may expose us to liability for defective or misleading marketed clothing and accessories. Any actual or perceived non-compliance with these rapidly changing laws, regulations or standards or our contractual obligations relating to privacy, data protection and consumer protection by us or the third-party companies we work with could result in litigation and proceedings against us by governmental entities, consumers or others, fines and civil or criminal penalties for us or company officials, obligations to cease or recall, offerings or to substantially modify our business in a manner that makes it less effective in certain jurisdictions, negative publicity and harm to our brand and reputation and reduced overall demand for our products, any of which could have an adverse effect on our business, financial condition, and results of operations.

We are subject to risks related to online payment methods.

We currently accept payments using a variety of methods, including credit cards and debit cards. As we offer new payment options to customers, we may be subject to additional regulations, compliance requirements, fraud and other risks. For certain payment methods, we pay interchange and other fees, which

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may increase over time and raise our operating costs and lower profitability. While we use a third party to process payments, we are also subject to payment card association operating rules and certification requirements, including the Payment Card Industry Data Security Standard (“PCI DSS”) and rules governing electronic funds transfers, which could change or be reinterpreted to make it difficult or impossible for us to comply. If we or our service providers fail to comply with PCI DSS or to meet other payment card or other industry standards, we may be subject to financial penalties or the allocation by the card brands of the costs of fraudulent charges to us, or restrictions and expulsion from card acceptance programs, which could materially and adversely affect our business and reputation.

We utilize AI, which could expose us to liability or adversely affect our business.

The adoption of generative AI technologies in our operations introduces distinct risks, notably in data management and data privacy. No assurance can be provided that our use of such AI technologies will enhance our products or operations or produce the intended results. These AI systems, capable of synthesizing customer interactions and generating personalized recommendations, could inadvertently use sensitive data to train future models. If this were to occur within a public model, this raises the possibility of reputational damage and legal challenges, especially if false or inaccurate information is disseminated. Any integration of AI technologies in our or any of our third-party service providers’ operations, products or services is expected to pose new or unknown cybersecurity risks and challenges. Even if we successfully integrate AI technologies into our workflows, subsequent developments in underlying AI models could result in output that is incorrect, insufficient, or outdated. Additionally, the need for AI systems to access extensive datasets heightens the risk of data breaches, potentially leading to unauthorized disclosure of sensitive customer and company information. Such breaches could result in identity theft, financial fraud, and non-compliance with privacy and data protection laws and regulations, thereby exposing us to regulatory penalties and legal liabilities. Further, AI algorithms may be flawed, insufficient, of poor quality, reflect unwanted forms of bias or contain other errors or inadequacies, any of which may not be easily detectable. We increasingly rely on AI and machine learning to inform our product assortment, quantify future demand and customize inventory allocation. If these algorithms are flawed, or if the underlying data is inaccurate, it could lead to suboptimal buying decisions, severe inventory shortages, or excess inventory and subsequent markdowns, which would negatively impact our gross margins and financial performance. AI has also been known to produce false or “hallucinatory” inferences or outputs, may present ethical issues and may subject us to new or heightened legal, regulatory, ethical, or other challenges. In addition, inappropriate or controversial data practices by developers and end-users or other factors adversely affecting public opinion of AI could impair the acceptance of AI solutions, including those incorporated in our products and services. If the AI tools that we use are deficient, inaccurate, or controversial, we could incur operational inefficiencies, competitive harm, legal liability, brand or reputational harm, or other adverse impacts on our business and financial results. If we do not have sufficient rights to use the data or other material or content on which the AI tools we use rely, we also may incur liability through the violation of applicable laws and regulations, third-party intellectual property, privacy or other rights or contracts to which we are a party.

In addition, regulation of AI is rapidly evolving worldwide as legislators and regulators are increasingly focused on these powerful emerging technologies. The technologies underlying AI and its uses are subject to a variety of laws and regulations, including intellectual property, privacy and data protection, consumer protection, competition and equal opportunity laws, and are expected to be subject to increased regulation and new laws or new applications of existing laws and regulations. AI is the subject of ongoing review by various United States governmental and regulatory agencies, and various U.S. states and other foreign jurisdictions are applying, or are considering applying, their platform moderation, cybersecurity and data protection laws and regulations to AI or are considering general legal frameworks for AI. The European Union has adopted a regulatory framework governing certain artificial intelligence systems (the “AI Act”), which entered into force on August 1, 2024 and is expected to become applicable on a phased basis. The AI Act imposes a range of obligations depending on the nature and risk profile of the relevant AI system. The regulatory framework continues to evolve, including through proposed amendments under the Digital Omnibus package adopted by the European Parliament on March 26, 2026, which remain subject to ongoing trilogue negotiations. The timing and final form of these developments remain uncertain, and may affect how we develop, deploy and use AI technologies. Non-compliance with the AI Act may be subject to regulatory fines of up to 7% of annual worldwide turnover or €35 million. We are actively assessing the scope of application, impact, and risk of these developments in the European Union and the United Kingdom

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on our business and will continue to assess this moving forward. We may not be able to anticipate how to respond to these rapidly evolving frameworks and we may need to expend resources to adjust our operations or offerings in certain jurisdictions if the legal frameworks are inconsistent across jurisdictions. Furthermore, because AI technology itself is highly complex and rapidly developing, it is not possible to predict all of the legal, operational, or technological risks that may arise relating to the use of AI. In essence, while generative AI offers significant opportunities for innovation and efficiency in our operations, it also demands stringent management to ensure the protection of data integrity, customer and employee safety, regulatory compliance, and the maintenance of our reputation.

Use of social media, influencers, emails, and SMS marketing in ways that do not comply with applicable laws and regulations may lead to the loss or infringement of intellectual property, result in unintended disclosure, harm our reputation, or subject us to fines or other penalties.

We use social media, emails and SMS marketing as part of our omnichannel approach to marketing. As laws and regulations evolve to govern the use of these channels, the failure by us, our employees or third parties acting at our direction to comply with applicable laws and regulations in the use of these channels could adversely affect our reputation or subject us to fines or other penalties. In addition, our employees, third parties acting at our direction, or other third parties (including influencers) may knowingly or inadvertently make use of social media in ways that could lead to the loss or infringement of intellectual property, as well as the public disclosure of proprietary, confidential or sensitive personal information of our business, employees, customers, third-party vendors, or others. Information concerning us or our customers, whether accurate or not, may be posted on social media platforms at any time and may have an adverse impact on our brand, reputation, or business. The harm may be immediate without affording us an opportunity for redress or correction and could have a material adverse effect on our reputation, business, financial condition, results of operations, and prospects.

In addition, an increase in the use of social media for product promotion and marketing may increase the risk that such content could contain problematic product or marketing claims in violation of applicable regulations. For example, in some cases, the FTC has sought enforcement action where an endorsement has failed to clearly and conspicuously disclose a financial relationship or material connection between an influencer and an advertiser. Private parties have in the past and may in the future bring claims on a similar basis. We do not prescribe what our influencers post and if we were held responsible for the content of their posts or their actions, we could be fined or forced to alter our practices, which could have an adverse impact on our business, financial condition, and results of operations.

Some of our software and systems contain open source software, which may pose particular risks to our proprietary applications.

We use open source software in the applications we have developed to operate our business and will use open source software in the future. We may face claims from third parties claiming ownership of what we believe to be open source software or claiming non-compliance with the applicable open source license terms. Some open source licenses require users to distribute or make available on open source license terms all or part of our proprietary software, which in some circumstances could include valuable proprietary source code. While we employ practices designed to monitor our compliance with the licenses of open source software and try to ensure that we do not use any open source software in a manner that would require us to disclose our proprietary source code, we cannot guarantee that we will be successful. We cannot guarantee that license terms applicable to all open source software are reviewed prior to use in our products or applications, or that developers have not incorporated (and will not in the future incorporate) open source software into our products or applications without our knowledge.

Claims from third parties regarding our use of open source software could result in litigation and could require us to purchase costly licenses, publicly release the affected portions of our source code, or cease offering the implicated solutions unless and until we can re-engineer them. In addition, the use of third-party open source software typically carries greater technical and legal risks than the use of third-party commercial software because open source licensors generally do not provide support, warranties, or controls on the functionality or origin of the software. To the extent that our applications depend upon the successful operation of open source software, any undetected errors or defects could prevent the deployment

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or impair the functionality of our systems and injure our reputation. Use of open source software may also present additional security risks because the source code for open source software is publicly available, which may make it easier for hackers and other third parties to compromise our website and systems that rely on open source software. Any of these risks could be difficult to eliminate or manage and, if not addressed, could have an adverse effect on our business, financial condition, and results of operations.

Risks Related to Other Legal, Regulatory and Taxation Matters

We are subject to general business regulations and laws as well as regulations and laws specifically governing the internet and e-commerce. Existing and future regulations and laws could impede the growth of the internet, e-commerce, or mobile commerce, which could in turn adversely affect our growth. These regulations and laws may involve taxes, tariffs, privacy and data security, anti-spam, content protection, electronic contracts and communications, customer protection, and internet neutrality. It is still not clear how some existing laws governing issues such as property ownership, sales and other taxes, and customer privacy apply to the internet as the vast majority of these laws were adopted prior to the advent of the internet and do not contemplate or address the unique issues raised by the internet or e-commerce. It is possible that general business regulations and laws, or those specifically governing the internet or e-commerce, may be interpreted and applied in a manner that is inconsistent from one jurisdiction to another and may conflict with other rules or our practices. We cannot be sure that our practices comply fully with all such laws and regulations as they may evolve. Any failure by us, or third parties acting at our direction, to abide by applicable laws and regulations in the use of these platforms could subject us to proceedings or actions against us by governmental entities, customers, suppliers or others, regulatory investigations, class action lawsuits, liability, fines, or other penalties and adversely affect our business, financial condition, and results of operations. Any such proceeding or action could hurt our reputation, force us to spend significant amounts in defense of these proceedings, distract our management, increase our costs of doing business, decrease the use of our website by customers and suppliers, and may result in the imposition of monetary liabilities. We may also be contractually liable to indemnify and hold harmless third parties from the costs or consequences of our own non-compliance with any such laws or regulations. In addition, it is possible that governments of one or more countries or territories may seek to censor content available on our site or may even attempt to completely block access to our site. As a result, adverse developments with respect to these laws and regulations could substantially harm our business, financial condition, and results of operations. In particular, in the event that we are restricted, in whole or in part, from operating in one or more countries or territories, our ability to retain or increase our customer base may be adversely affected and we may not be able to maintain or grow our net revenue and expand our business as anticipated.

Existing and potential tariffs imposed by the United States or other governments, new trade restrictions or a global trade war could increase the cost of our products, which could have an adverse effect on our business, financial condition, and results of operations.

The United States and the countries in which our products are produced or sold, including China, have imposed, and may in the future impose, additional quotas, duties, tariffs or other restrictions or regulations or may adversely adjust prevailing quota, duty or tariff levels. The results of any audits or related disputes regarding these restrictions or regulations (including, for example, regarding the proper import classification for a given product) could have an adverse effect on our financial statements for the period or periods for which the applicable final determinations are made. Countries impose, modify, and remove tariffs and other trade restrictions in response to a diverse array of factors, including global and national economic and political conditions, which make it impossible for us to predict future developments regarding tariffs and other trade restrictions. Adverse changes in, or withdrawal from, trade agreements or political relationships between the United States and countries where we sell or source our products, could negatively impact our results of operations or cash flows.

For example, in recent years, the U.S. government has imposed increased tariffs on imports from certain foreign countries, such as China, under Section 301 of the Trade Act of 1974. Any imposition of

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additional tariffs by the United States could result in the adoption of tariffs by other countries, leading to a global trade war. Any such future tariffs by the United States or other countries could have a significant impact on our business. Trade restrictions, including tariffs, quotas, economic sanctions, embargoes, safeguards, and customs restrictions, could increase the cost or reduce the supply of products available to us, could increase shipping times or may require us to modify our supply chain organization or other current business practices, any of which could harm our business, financial condition, and results of operations. For instance, in August 2025, the United States indefinitely suspended the “de minimis exemption” under Section 321 of the Tariff Act of 1930. The de minimis exemption had enabled importers to enter low value shipments into the United States without paying duties or going through the formal entry process. Despite certain flexibilities for postal shipments, such as the ability to pay a flat fee per parcel that applied until February 2026, or the application of a 10% tariff under Section 122 of the Trade Act of 1974 until July 24, 2026, the indefinite suspension of the de minimis exemption could have an adverse effect on our business, which is centered on direct-to-consumer sales.

General geopolitical instability and the responses to it, such as the possibility of sanctions, trade restrictions, and changes in tariffs, including tariffs imposed by the United States and China, and the possibility of additional tariffs or other trade restrictions between the United States and other countries where we currently or might in the future manufacture or sell our products, could adversely impact our business. The United States has promoted and implemented plans to raise tariffs and pursue other trade policies intended to restrict imports. In 2025, the United States imposed tariffs on virtually all countries at rates ranging from 10% to 50% under the IEEPA. However, in February 2026, the U.S. Supreme Court held the IEEPA tariffs unlawful. In response, the President quickly imposed a 150-day 10% tariff covering most products from virtually all countries under Section 122, and has indicated that the tariff rate will increase to 15%. The President also signaled his intention to impose additional tariffs under other authorities and the Office of the U.S. Trade Representative has launched two new investigations under Section 301 on imports from a total of 60 countries. These investigations could lead to the imposition of additional tariffs on imports from a substantial number of countries, including China. Given the time-limited nature of the Section 122 tariffs, the prospect of new or increased tariffs, the adoption of policies that require or encourage the use of U.S.-origin goods, and the potential retaliation by other governments against such tariffs and policies, there is significant uncertainty in the U.S. market. Such changes could adversely impact our business and could increase the costs of sourcing our products, or could require us to source more of our products from other countries.

While we may attempt to renegotiate prices with suppliers or diversify our supply chain in response to tariffs or shift production between manufacturers in different countries, such efforts may not yield immediate results, may be ineffective, or may be impossible to implement in the near term. For example, we shifted approximately 20% of production capacity from China to Vietnam, the U.S. and Mexico, which means that the U.S. government’s tariffs on certain imports from China under Section 301 affected only approximately 32% of finished goods as of 2025. In 2025, we increased our production capacity in Vietnam by 16%. Goods that are of Vietnamese origin may incur U.S. Customs and Border Protection scrutiny (and, possibly, higher tariffs) due to concerns about “transshipment,” given the prevalence of this practice in the region. Further, we may be required to shift production capacity back to China (or other countries whose imports are subject to higher duties, such as antidumping and countervailing duties) due to lack of manufacturing expertise or capacity in relatively lower-tariff countries. We might also consider increasing prices to the end customer; however, this could reduce the competitiveness of our products and adversely affect our net revenue.

We are also dependent on international trade agreements and regulations. Adverse changes in, or withdrawals from, trade agreements or political relationships between the United States and countries where we sell or source our products, could negatively impact our results of operations or cash flows.

If we fail to anticipate and manage any of these dynamics successfully, our gross margin and profitability could be adversely affected.

We face exposure to foreign currency exchange rate fluctuations.

Certain of our foreign revenue and costs are denominated in currencies other than the U.S. dollar and are subject to currency risk. Accordingly, changes in the value of foreign currencies relative to the U.S. dollar

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have affected and may in the future continue to affect our net revenue and results of operations. As a result of such foreign currency exchange rate fluctuations, it has been, and may continue to be, more difficult to detect underlying trends in our business and results of operations. In addition, to the extent that fluctuations in currency exchange rates cause our results of operations to differ from our expectations or the expectations of our investors, the trading price of our common stock could be lowered. We do not currently maintain a program to hedge transactional exposures in foreign currencies. However, in the future, we may use derivative instruments, such as foreign currency forward and option contracts, to hedge certain exposures to fluctuations in foreign currency exchange rates. The use of such hedging activities may not offset any or more than a portion of the adverse financial effects of unfavorable movements in foreign exchange rates over the limited time the hedges are in place and may introduce additional risks if we are unable to structure effective hedges with such instruments.

Failure by us or our suppliers to comply with trade and other regulations including importation, exportation, product safety, labeling, labor or other laws or to provide safe conditions for our or their workers, may lead to investigations or actions by government regulators, damage our reputation and brand and harm our business.

The labeling, distribution, importation, marketing, and sale of our products is subject to regulation by various federal, state, local, and international regulatory authorities in the countries in which our products are currently distributed or sold, including the FTC and the Federal Consumer Product Safety Commission. Product safety, labeling, and licensing regulations, including consumer disclosure and warning regarding chemical exposure, may require us to remove selected products from our inventory. Such recalls or removal of products can result in, among other things, lost sales, diverted resources, potential harm to our reputation, and increased customer service costs and legal expenses, which could have a material adverse effect on our business, financial condition, and results of operations. In addition, our actual or alleged failure to comply with such regulations may in the future subject us to investigations, enforcement actions, and the imposition of significant penalties and claims, which could harm our results of operations or our ability to conduct business. Any legal proceedings, audits, or inspections by governmental agencies related to these matters could result in significant settlement amounts, damages, fines, or other penalties, divert financial and management resources, and result in significant legal fees. An unfavorable outcome of any particular proceeding could have an adverse impact on our business, financial condition, and results of operations. In addition, the adoption of new regulations or changes in the interpretation of existing regulations may result in significant compliance costs or discontinuation of product sales and could impair the marketing of our products, resulting in significant loss of revenue. Further, we contract with numerous domestic and international supply chain partners. Failure of our suppliers, vendors, and other partners to comply with applicable laws and regulations and contractual requirements could lead to litigation against us, resulting in increased legal expenses and costs.

Uncertainties in the interpretation and application of existing, new, and proposed tax laws and regulations could materially affect our tax obligations and effective tax rate.

The tax regimes to which we are subject or under which we operate are unsettled and may be subject to significant change. The issuance of additional guidance related to existing tax laws, changes to existing tax laws or the interpretation thereof, or the introduction of new tax laws (including with respect to sales taxes, VAT, and similar taxes) proposed or implemented by the current or a future U.S. presidential administration, Congress or taxing authorities in other jurisdictions, including jurisdictions outside of the United States, could materially affect our tax obligations and effective tax rate. To the extent that such changes have a negative impact on us, or on our suppliers or our customers, including as a result of related uncertainty, these changes may adversely impact our business, financial condition, results of operations, and cash flows.

The amount of taxes we pay in different jurisdictions depends on the application of the tax laws of various jurisdictions, including the United States, to our international business activities. The taxing authorities of the jurisdictions in which we operate may challenge our methodologies for pricing intercompany transactions and maintaining our intercompany arrangements or disagree with our determinations as to the income and expenses attributable to specific jurisdictions. If such a challenge or disagreement were to occur, and our position was not sustained, we could be required to pay additional taxes, interest, and penalties, which could result in one-time tax charges, higher effective tax rates, reduced cash flows, and lower overall profitability of our operations. Our financial statements could fail to reflect adequate reserves to cover such

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a contingency. Similarly, a taxing authority could assert that we are subject to tax in a jurisdiction where we believe we have not established a taxable connection, often referred to as a “permanent establishment” under international tax treaties, and such an assertion, if successful, could increase our expected tax liability in one or more jurisdictions.

Additionally, tax authorities at the foreign, federal, state, and local levels continue to review and revise the treatment of companies engaged in e-commerce. New or revised foreign, federal, state, or local tax laws, regulations or court decisions may subject us or our customers to additional sales, income, and other taxes. Following the U.S. Supreme Court’s decision in South Dakota v. Wayfair, Inc., states may require out-of-state sellers to collect and remit sales taxes even if those sellers lack any physical presence within the states imposing the sales taxes. Under Wayfair, a person requires only a “substantial nexus” with the taxing state before the state may subject the person to sales tax collection obligations therein. Since the Supreme Court’s Wayfair decision, many states have considered or adopted laws that attempt to impose sales tax collection obligations on out-of-state sellers. In addition, the imposition by state governments of sales tax collection obligations on out-of-state retailers in jurisdictions where we do not currently collect sales taxes, whether for prior years or prospectively, could also create additional administrative burdens for us, put us at a competitive disadvantage if they do not impose similar obligations on our competitors and decrease our future sales, which could have a material adverse impact on our business, financial condition, and results of operations.

We may be subject to claims and litigation that could result in unexpected expenses and could ultimately be resolved against us.

From time to time, we may be involved in litigation and other proceedings, including matters related to employment-related claims, product liability claims, commercial disputes, and copyright infringement, challenging trademarks and other intellectual property claims, as well as trade, regulatory, and other claims related to our business or our sustainability practices, statements, and goals. For example, from time to time, current or former employees will file lawsuits alleging unfair labor practices or violations of federal or state labor or antidiscrimination laws. We intend to vigorously defend against these lawsuits. Any of these proceedings could result in significant settlement amounts, damages, fines, or other penalties, divert financial and management resources, and result in significant legal fees. An unfavorable outcome of any particular proceeding could exceed the limits of our insurance policies or the carriers may decline to fund such final settlements and/or judgments and could have an adverse impact on our business, financial condition, and results of operations. In addition, any proceeding could negatively impact our reputation among our customers and our brand image.

Risks Related to this Offering and Ownership of Our Common Stock

There is no existing market for our ordinary shares, and we do not know whether one will develop to provide you with adequate liquidity. If our share price fluctuates after this offering, you could lose a significant part of your investment.

Prior to this offering, there has not been a public market for our common stock. If an active trading market does not develop, you may have difficulty selling any of our common stock that you buy. We cannot predict the extent to which investor interest in our company will lead to the development of an active trading market, or otherwise or how liquid that market might become. The initial public offering price for our common stock will be determined by negotiations between us and the underwriters and may not be indicative of prices that will prevail in the open market following this offering. Consequently, you may not be able to sell our common stock at prices equal to or greater than the price paid by you in this offering. In addition to the risks described above, the market price of our common stock may be influenced by many factors, some of which are beyond our control, including:

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changes to our business operations and strategy;

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actual or anticipated fluctuations in our financial condition, and results of operations;

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the financial projections we may provide to the public, any changes in these projections or our failure to meet these projections;

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failure of securities analysts to initiate or maintain coverage of our company, changes in financial estimates or ratings by any securities analysts who follow our company or our failure to meet these estimates or the expectations of investors;

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announcements by us or our competitors of significant innovations, acquisitions, strategic partnerships, joint ventures, results of operations, or capital commitments;

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changes in stock market valuations and operating performance of other apparel and footwear companies generally, or those in our industry in particular;

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the sustainability targets we may provide to the public, any changes in these targets, or our failure to meet them;

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price and volume fluctuations in the overall stock market, including as a result of trends in the economy as a whole;

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changes in our board of directors or management;

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sales of large blocks of our common stock, including sales by our directors, executive officers, and principal stockholders or by their affiliates;

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lawsuits threatened or filed against us;

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anticipated or actual changes in laws, regulations, or government policies applicable to our business;

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changes in our capital structure, such as future issuances of debt or equity securities;

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short sales, hedging, and other derivative transactions involving our capital stock;

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general economic conditions in the United States and globally; and

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other events or factors, including those resulting from geopolitical conflicts, pandemics, incidents of terrorism, or responses to these events.

In addition, the stock market in general has experienced price and volume fluctuations that have often been unrelated or disproportionate to the operating performance of particular companies affected. These broad market and industry factors may materially harm the market price of our common stock, regardless of our operating performance. In the past, following periods of volatility in the market price of certain companies’ securities, securities class action litigation has been instituted against these companies. This litigation, if instituted against us, could adversely affect our business, financial condition, and results of operations. If a market for our common stock does not develop or is not maintained, the liquidity and price of our common stock could be adversely affected.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with GAAP. As a private company, we have not historically prepared public company financial statements.

In connection with the audit of our 2025, 2024 and 2023 consolidated financial statements, we identified the following material weaknesses in our internal control over financial reporting:

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we did not design and maintain an effective control environment commensurate with our financial reporting requirements. Specifically, we did not maintain evidence of the consistent execution of control activities across all significant business processes, including the preparation and review of account reconciliations and journal entries;

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we did not design and maintain an effective risk assessment and monitoring process. Specifically, we lacked a formal process related to identifying and analyzing risks of material misstatement in financial reporting and the monitoring of internal controls; and

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we did not design and maintain effective IT general controls for certain information systems that are relevant to the preparation of our financial statements. Specifically, we did not design and maintain (i) program change management controls to ensure that program and data changes are identified, tested, authorized and implemented appropriately, (ii) user access controls to ensure appropriate segregation of duties and to adequately restrict user and privileged access to appropriate personnel, (iii) computer operations controls to ensure that processing and transfer of data, and data backups and recovery are monitored, and (iv) program development controls to ensure that new software development is tested, authorized and implemented appropriately.

A material weakness is a deficiency, or combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis. These material weaknesses resulted in immaterial revisions in the Company’s previously issued 2024 and 2023 consolidated financial statements. Each of the material weaknesses described above could result in a misstatement of account balances or disclosures that would result in a material misstatement to the annual or interim financial statements that would not be prevented or detected. We have concluded that these material weaknesses occurred because, prior to this offering, we were a private company and did not have the necessary systems, business processes, and related internal control to satisfy the accounting and financial reporting requirements of a public company. We plan to undertake the following steps to address these material weaknesses:

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hiring and retaining additional accounting, finance and IT personnel with appropriate public company reporting and internal controls expertise;

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formalizing and documenting our internal control framework, including risk assessment and monitoring activities;

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designing and implementing enhanced review and approval controls over journal entries, account reconciliations, and financial reporting processes;

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strengthening segregation of duties through both procedural changes and system-based controls; and

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improving IT general controls, including controls over user access provisioning and termination, privileged access monitoring, change management, computer operations, and implementation of new technology.

We may incur significant costs in connection with remediating these material weaknesses. Neither we nor our independent registered public accounting firm have tested the effectiveness of our internal control over financial reporting and we cannot assure you that we will be able to successfully remediate the material weaknesses described above. Even if we successfully remediate such material weaknesses, we cannot assure you that we will not suffer from these or other material weaknesses in the future.

We recently identified immaterial errors in our previously issued consolidated financial statements, resulting in the revision of our financial statements for 2024 and 2023. If we discover additional errors in the future, it could adversely affect investor confidence and our stock price.

During the preparation of our consolidated financial statements for 2025, we identified and corrected certain accounting errors in our previously issued financial statements for 2024 and 2023 related to the classification of bad debt expense, accounts receivable, prepaid assets, and current lease liabilities. While these revisions were immaterial to our previously filed financial statements, the discovery of further errors in the future could require us to restate or revise our financial statements again. Any such future restatements or revisions could result in a loss of investor confidence in the accuracy of our financial reporting, which could have a material adverse effect on our stock price and our business.

Permira is a significant stockholder of the Company and will continue to have significant influence over us upon the consummation of this offering, at which time Permira will beneficially own

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approximately % of the outstanding shares of common stock (or %, if the underwriters exercise their option to purchase additional shares in full). As a result, while we are not considered to be a “controlled company” under the NYSE corporate governance rules, Permira and its affiliates will continue to have the ability to exercise significant influence over decisions requiring stockholder approval, including the election of directors, amendments to our certificate of incorporation and approval of significant corporate transactions, such as a merger or other sale of the Company or our assets.

Permira’s interests may be different from or conflict with the interests of our other stockholders and, as a result, this concentration of ownership may have the effect of delaying, preventing or deterring a change in control of us and may negatively affect the market price of our stock. Also, Permira and its affiliates are in the business of making investments in companies and may from time to time acquire and hold interests in businesses that compete indirectly with us. Permira or its affiliates may also pursue acquisition opportunities that are complementary to our business and, as a result, those acquisition opportunities may not be available to us.

Future sales, or the perception of future sales, by us or our existing stockholders in the public market following the completion of this offering could cause the market price for our common stock to decline.

The sale of substantial amounts of shares of our common stock in the public market after this offering, or the perception that such sales could occur, including sales by our significant stockholders, could harm the prevailing market price of shares of our common stock. These sales, or the possibility that these sales may occur, also might make it more difficult for us to sell equity securities in the future at a time and at a price that we deem appropriate.

Upon completion of this offering, we will have a total of shares of our common stock outstanding. Of the outstanding shares, shares sold in this offering (or shares if the underwriters exercise their option to purchase additional shares) will be freely tradable without restriction or further registration under the Securities Act, except that any shares held by our affiliates, as that term is defined under Rule 144 of the Securities Act (“Rule 144”), including our directors, executive officers and other affiliates, may be sold only in compliance with the limitations described in “Shares Eligible for Future Sale.”

The remaining outstanding shares of common stock held by our existing stockholders after this offering will be deemed restricted securities under the meaning of Rule 144 and may be sold in the public market only if registered or if they qualify for an exemption from registration, including the exemptions pursuant to Rule 144 and Rule 701 under the Securities Act. In addition, we, all of our directors, executive officers and the holders of substantially all of our outstanding securities, including the selling stockholders, are subject to lock-up agreements with the underwriters that will, subject to certain customary exceptions, restrict the sale of the shares of our common stock and certain other securities held by them for up to 180 days following the date of this prospectus. See “Underwriters (Conflicts of Interest)” for a description of these lock-up agreements.

Upon the expiration of the lock-up agreements described above, all of such shares will be eligible for resale in a public market, subject, in the case of shares held by our affiliates, to volume, manner of sale and other limitations under Rule 144.

In addition, pursuant to the Registration Rights Agreement, certain of our existing stockholders have the right, subject to certain conditions, to require us to register the sale of their shares of our common stock under the Securities Act. See “Certain Relationships and Related Party Transactions—Registration Rights Agreement.” By exercising their registration rights and selling a large number of shares, such existing stockholders could cause the prevailing market price of our common stock to decline. Following completion of this offering, the shares covered by registration rights would represent approximately % of common stock outstanding (or % if the underwriters exercise their option to purchase additional shares in full). Registration of any of these outstanding shares of our common stock would result in such shares becoming freely tradable without compliance with Rule 144 upon effectiveness of the registration statement. See “Shares Eligible for Future Sale.”

We intend to file one or more registration statements on Form S-8 under the Securities Act to register shares of our common stock or securities convertible into or exchangeable for shares of our common stock

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issued pursuant to the 2019 Stock Option Plan and the 2026 Incentive Plan. Any such Form S-8 registration statements will automatically become effective upon filing. Accordingly, shares registered under such registration statements will be available for sale in the open market. We expect that the initial registration statement on Form S-8 will cover shares of common stock.

As restrictions on resale end, or if the existing stockholders exercise their registration rights, the market price of our shares of common stock could drop significantly if the holders of these restricted shares sell them or are perceived by the market as intending to sell them. These factors could also make it more difficult for us to raise additional funds through future offerings of our shares of common stock or other securities.

Purchasers in this offering will experience immediate and substantial dilution in the book value of their investment.

The initial public offering price of our common stock will be substantially higher than the as adjusted net tangible book value per share immediately after this offering. If you purchase our common stock in this offering, you will suffer immediate dilution of $ per share, representing the difference between our as adjusted net tangible book value per share as of after giving effect to the sale of our common stock in this offering and the assumed public offering price of $ per share, the midpoint of the initial public offering price range set forth on the cover page of this prospectus. See “Dilution.”

We will have broad discretion in the use of the net proceeds we receive in this offering and we may not use such proceeds in ways that prove to be effective.

We will have broad discretion in the application of the net proceeds to us that we receive in this offering, including for any of the purposes described in the section titled “Use of Proceeds,” and you will not have the opportunity as part of your investment decision to assess whether the net proceeds are being used appropriately. Because of the number and variability of factors that will determine our use of the net proceeds to us from this offering, their ultimate use may vary substantially from their currently intended use, and it is possible that a substantial portion of the net proceeds will be invested in a way that does not yield a favorable, or any, return for us. If we do not use the net proceeds that we receive in this offering effectively, our business, financial condition, and results of operations could be harmed, and the market price for our common stock could decline.

We do not intend to pay dividends for the foreseeable future.

Although we have declared cash dividends in the past, including a cash dividend of an aggregate amount of approximately $90 million on the outstanding shares of our common stock in connection with the Recapitalization, we do not intend to pay any cash dividends in the foreseeable future. In addition, the terms of the Credit Agreement currently limit our ability to pay certain dividends and future agreements governing our indebtedness may also limit our ability to pay certain dividends. We expect to retain future earnings, if any, to fund the development and growth of our business. Any future determination to pay dividends on our capital stock will be at the discretion of our board of directors. Accordingly, investors may need to rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize any return on their investment. See “Dividend Policy.”

Additional stock issuances could result in significant dilution to our stockholders.

We may issue our capital stock or securities convertible into our capital stock from time to time in connection with a financing, acquisition, investments or otherwise. Additional issuances of our stock will result in dilution to existing holders of our stock. Also, to the extent outstanding stock options to purchase our stock are exercised, there will be further dilution. The amount of dilution could be substantial depending upon the size of the issuance or exercise. Any such issuances could result in substantial dilution to our existing stockholders and cause the trading price of our common stock to decline.

If securities or industry analysts do not publish research, or publish inaccurate or unfavorable research, about our business, the price of our common stock and trading volume could decline.

The trading market for our common stock will depend in part on the research and reports that securities or industry analysts publish about us or our business, our market and our competitors. We do not

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have any control over these analysts. If few securities analysts commence coverage of us, or if industry analysts cease coverage of us, the trading price for our common stock would be negatively affected. If one or more of the analysts who cover us downgrade our common stock or publish inaccurate or unfavorable research about our business, our common stock price would likely decline. If one or more of these analysts cease coverage of us or fail to publish reports on us regularly, demand for our common stock could decrease, which might cause our common stock price and trading volume to decline.

Delaware law and provisions in our amended and restated certificate of incorporation and amended and restated bylaws could make a merger, tender offer or proxy contest more difficult, limit attempts by our stockholders to replace or remove our current management and depress the market price of our common stock.

Certain provisions of our amended and restated certificate of incorporation and amended and restated bylaws may have an anti-takeover effect and may delay, defer, or prevent a merger, acquisition, tender offer, takeover attempt, or other change of control transaction that a stockholder might consider in its best interest, including those attempts that might result in a premium over the market price for the shares held by our stockholders.

These anti-takeover provisions could make it more difficult for a third-party to acquire us, even if the third-party’s offer may be considered beneficial by many of our stockholders. These provisions also may have the effect of preventing changes in our board of directors and may make it more difficult to accomplish transactions that stockholders may otherwise deem to be in their best interests. As a result, our stockholders may be limited in their ability to obtain a premium for their shares. See “Description of Capital Stock.”

Our amended and restated certificate of incorporation provides that the Court of Chancery of the State of Delaware will be the sole and exclusive forum for certain stockholder litigation matters and the U.S. federal district courts will be the exclusive forum for the resolution of any complaint asserting a cause of action arising under the Securities Act, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers, employees or stockholders.

Our amended and restated certificate of incorporation provides that, unless we otherwise consent in writing, (A) (1) any derivative action or proceeding brought on our behalf, (2) any action asserting a claim of breach of a fiduciary duty owed by any current or former director, officer other employee or stockholder of Reformation to us or our stockholders, (3) any action asserting a claim arising pursuant to any provision of the DGCL, our amended and restated certificate of incorporation or our amended and restated bylaws (as either may be amended or restated) or as to which the DGCL confers exclusive jurisdiction on the Court of Chancery of the State of Delaware, or (4) any action asserting a claim governed by the internal affairs doctrine of the law of the State of Delaware shall, to the fullest extent permitted by law, be exclusively brought in the Court of Chancery of the State of Delaware or, if such court does not have subject matter jurisdiction thereof, another state or federal court (as appropriate) located within the State of Delaware; provided, however, that the foregoing provision would not apply to (i) any action brought to enforce any liability or duty created by the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or any other claim for which the federal courts have exclusive jurisdiction, or (ii) any action asserting a claim arising under the Securities Act; and (B) the federal district courts of the United States shall, to the fullest extent permitted by law, be the sole and exclusive forum for the resolution of any complaint asserting a claim arising under the Securities Act. However, Section 22 of the Securities Act creates concurrent jurisdiction for federal and state courts over all such Securities Act actions or the rules and regulations thereunder and, accordingly, we cannot be certain that a court would enforce such provision. Our amended and restated certificate of incorporation includes the provision outlined in (B) to prevent having to litigate claims in multiple jurisdictions and the threat of inconsistent or contrary rulings by different courts, among other considerations.

The choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers or other employees, which may discourage such lawsuits against us and our directors, officers and other employees, although our stockholders will not be deemed to have waived our compliance with federal securities laws and the rules and regulations thereunder. While the Delaware courts have determined that such choice of forum provisions are facially valid and several state trial courts have enforced such provisions and required that suits asserting Securities Act claims be filed in federal court, there is no guarantee that courts of appeal will affirm the enforceability of

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such provisions and a stockholder may nevertheless seek to bring a claim in a venue other than those designated in the exclusive forum provisions. In such an instance, we would expect to vigorously assert the validity and enforceability of the exclusive forum provisions of our amended and restated certificate of incorporation. This may require significant additional costs associated with resolving such action in other jurisdictions and there can be no assurance that the provisions will be enforced by a court in those other jurisdictions. If a court were to find either exclusive forum provision contained in our amended and restated certificate of incorporation to be inapplicable or unenforceable in an action, we may incur additional costs associated with litigating Securities Act claims in state court, or both state and federal court, which could harm our business, financial condition, and results of operations. Any person or entity purchasing or otherwise acquiring or holding any interest in shares of our capital stock shall be deemed to have notice of and consented to the forum provisions in our amended and restated certificate of incorporation, except our stockholders will not be deemed to have waived (and cannot waive) compliance with the federal securities laws (including the Securities Act and the Exchange Act) and the rules and regulations thereunder.

We are an “emerging growth company,” and the reduced reporting and disclosure requirements applicable to emerging growth companies may make our common stock less attractive to investors.

We are an “emerging growth company” and, for as long as we continue to be an emerging growth company, we currently intend to take advantage of exemptions from various reporting requirements applicable to other public companies but not to “emerging growth companies,” including, but not limited to, not being required to have our independent registered public accounting firm audit our internal control over financial reporting under Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our registration statements, periodic reports and proxy statements and exemptions from the requirements of holding a non-binding advisory vote on executive compensation and stockholder approval of any golden parachute payments not previously approved. We will cease to be an emerging growth company upon the earliest of: (i) the last day of the fiscal year in which we have total annual gross revenues of $1.235 billion or more; (ii) the last day of our fiscal year following the fifth anniversary of the date of the completion of this offering; (iii) the date on which we have issued more than $1.0 billion in nonconvertible debt during the previous three years; and (iv) the date on which we are deemed to be a large accelerated filer under the rules of the SEC.

We cannot predict whether investors will find our common stock less attractive if we choose to rely on these exemptions while we are an emerging growth company. If some investors find our common stock less attractive as a result of any choices to reduce future disclosure, there may be a less active trading market for our common stock and the price of our common stock may be more volatile.

Under the JOBS Act, emerging growth companies can also delay adopting new or revised accounting standards until such time as those standards apply to private companies. We have elected to avail ourselves of this extended transition period and, as a result, we will not be required to adopt new or revised accounting standards on the relevant dates on which adoption of such standards is required for other public companies.

General Risk Factors

The requirements of being a public company may increase our costs, strain our resources, divert management’s attention and affect our ability to attract and retain executive management and qualified board members.

As a public company, we will be subject to the reporting requirements of the Exchange Act, the listing standards of the NYSE and other applicable securities rules and regulations. We expect that the requirements of these rules and regulations will continue to increase our legal, accounting and financial compliance costs, make some activities more difficult, time-consuming and costly and place significant strain on our personnel, systems and resources. Furthermore, several members of our management team do not have prior experience in running a public company. For example, the Exchange Act requires, among other things, that we file annual, quarterly and current reports with respect to our business and results of operations. As a result of the complexity involved in complying with the rules and regulations applicable to public companies, our management’s attention may be diverted from other business concerns, which could harm our business, financial condition, and results of operations. Although we have already hired additional employees to

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assist us in complying with these requirements, we may need to hire more employees in the future or engage outside consultants, which will increase our operating expenses.

In addition, changing laws, regulations and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing legal and financial compliance costs and making some activities more time-consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We intend to invest substantial resources to comply with evolving laws, regulations and standards, and this investment may result in increased general and administrative expenses and a diversion of management’s time and attention from business operations to compliance activities. If our efforts to comply with new laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to their application and practice, regulatory authorities may initiate legal proceedings against us, and our business may be harmed. We also expect that being a public company that is subject to these new rules and regulations will make it more expensive for us to obtain director and officer liability insurance, and we may be required to accept reduced coverage or incur substantially higher costs to obtain coverage. These factors could also make it more difficult for us to attract and retain qualified members of our board of directors, particularly members who can serve on our audit and compensation and leadership management committees and qualified executive officers.

As a result of the disclosure obligations required of a public company, our business and financial condition is more visible than it was as a private company, which may result in an increased risk of threatened or actual litigation, including by competitors and other third parties. If such claims are successful, our business, financial condition, and results of operations would be harmed, and even if the claims do not result in litigation or are resolved in our favor, these claims, and the time and resources necessary to resolve them, would divert the resources of our management and harm our business, financial condition, and results of operations.

As a result of being a public company, we are obligated to develop and maintain proper and effective internal control over financial reporting, and any failure to maintain the adequacy of these internal controls may adversely affect investor confidence in our company and, as a result, the value of our common stock.

We are required, pursuant to Section 404 of the Sarbanes-Oxley Act (“Section 404”), to furnish a report by management on, among other things, the effectiveness of our internal control over financial reporting. This assessment requires disclosure of any material weaknesses identified by our management in our internal control over financial reporting. In addition, our independent registered public accounting firm will be required to attest to the effectiveness of our internal control over financial reporting in our first annual report required to be filed with the SEC following the date we are no longer an “emerging growth company.” Our compliance with Section 404 has required, and will continue, to require that we incur substantial expenses and expend significant management efforts. We have and will likely need to hire additional accounting and financial staff with appropriate public company experience and technical accounting knowledge and compile the system and process documentation necessary to perform the evaluation needed to comply with Section 404.

In connection with the implementation of the necessary procedures and practices related to internal control over financial reporting, we may identify deficiencies that we may not be able to remediate in time to meet the deadline imposed by the Sarbanes-Oxley Act for compliance with the requirements of Section 404. In addition, we may encounter problems or delays in completing the remediation of any deficiencies identified by us or our independent registered public accounting firm in connection with the issuance of their attestation report. Our testing, or the subsequent testing (if required) by our independent registered public accounting firm, may reveal deficiencies in our internal control over financial reporting that are deemed to be additional material weaknesses. Any new material weaknesses could result in a material misstatement of our annual or quarterly financial statements or disclosures that may not be prevented or detected.

During the evaluation and testing process of our internal control, if we identify one or more additional material weaknesses in our internal control over financial reporting, we will be unable to certify that our

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internal control over financial reporting is effective. We cannot assure you that there will not be material weaknesses or significant deficiencies in our internal control over financial reporting in the future. Any failure to maintain internal control over financial reporting could severely inhibit our ability to accurately report our financial condition or results of operations. If we are unable to conclude that our internal control over financial reporting is effective, or if our independent registered public accounting firm determines we have a material weakness or significant deficiency in our internal control over financial reporting, we could lose investor confidence in the accuracy and completeness of our financial reports, the market price of our common stock could decline and we could be subject to sanctions or investigations by the SEC or other regulatory authorities. Failure to remedy any material weakness in our internal control over financial reporting, or to implement or maintain other effective control systems required of public companies, could also restrict our future access to the capital markets.

If our estimates or judgments relating to our critical accounting policies prove to be incorrect, our results of operations could be adversely affected.

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported in our consolidated financial statements and the accompanying notes thereto. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, as provided in “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical Accounting Policies and Estimates”. The results of these estimates form the basis for making judgments about the carrying values of assets, liabilities and equity and the amount of revenue and expenses. Significant estimates and judgments include revenue recognition, return reserves, inventory reserves, stock-based compensation and the fair value of our common stock. Our results of operations may be adversely affected if our assumptions change or if actual circumstances differ from those in our assumptions, which could cause our results of operations to fall below the expectations of securities analysts and investors, resulting in a decline in the market price of our common stock.

Extreme weather conditions, natural disasters, public health crises, political crises and instability and other catastrophic events, including those caused or exacerbated by climate change, could negatively impact our results of operations and financial condition.

Extreme weather conditions and volatile changes in weather conditions in the areas in which our offices, retail stores, suppliers, customers, distribution centers, vendors and/or wholesale partners are located could adversely affect our results of operations and financial condition. Moreover, natural disasters such as earthquakes, landslides, hurricanes, tsunamis, floods, monsoons or wildfires, public health crises, such as pandemics and epidemics (including, for example, the COVID-19 pandemic), political crises, such as terrorist attacks, war and other political and geopolitical instability or other catastrophic events, whether occurring in the United States or abroad, and their related consequences and effects, including energy shortages, could disrupt our operations or the operations of our suppliers and other partners or result in economic instability that could negatively impact customer spending, any or all of which would negatively impact our results of operations and financial condition. For example, our principal offices are located in Vernon, California, an area which has a history of earthquakes and wildfires, and are thus vulnerable to damage or disruption. In particular, these types of events could impact our global supply chain, including the ability of suppliers to provide raw materials, labor and finished goods where and when needed, the ability of third parties to ship products, and our ability to ship products to customers from or to the impacted region(s). For example, in January 2025, the Los Angeles wildfires resulted in the temporary closure of all of our Los-Angeles area stores for several days and, ultimately, in the extended closure of our Pacific Palisades store, which remains closed, resulting in lost revenue and profits.

We may require additional capital to support business growth, and this capital might be unavailable or might be available only by diluting existing stockholders.

We intend to continue making investments to support our business growth and may require additional funds to support this growth. Our future capital requirements will depend on many factors, including our rate of revenue growth, the timing and extent, if any, of international expansion efforts and other growth initiatives, the expansion of our marketing activities and overall economic conditions. To the extent that

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current and anticipated future sources of liquidity are insufficient to fund our future business activities and requirements, we may need to engage in equity or debt financings to secure additional funds. Recently, there has been volatility in and disruptions to the global economy, including the equity and debt financial markets. Any such volatility in and disruptions to the equity or debt markets, or further deterioration of such markets, including as a result of political unrest or war, may make any necessary equity or debt financing more difficult to obtain in a timely manner or on favorable terms, more costly or more dilutive. If we raise additional funds through further issuances of equity or convertible debt securities, our existing stockholders could suffer significant dilution, and any new equity securities we issue could have rights, preferences and privileges superior to those of holders of our common stock. Any debt financing secured by us in the future could involve restrictive covenants relating to our capital raising activities and other financial and operational matters, which may make it more difficult for us to obtain additional capital and to pursue business opportunities. In addition, we may not be able to obtain additional financing on terms favorable to us, if at all. If we are unable to obtain adequate financing or financing on terms satisfactory to us, when we require it, our ability to continue to support our business growth and to respond to business challenges could be significantly limited, and our business and prospects could fail or be adversely affected.

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus contains forward-looking statements, that reflect our current views with respect to, among other things, future events and our future business, financial condition, results of operations, prospects, our strategy for growth and the use of proceeds of this offering.

Some of the forward-looking statements can be identified by the use of terms such as “believes”, “expects”, “may”, “will”, “should”, “could”, “seeks”, “intends”, “plans”, “estimates”, “anticipates” or other comparable terms. However, not all forward-looking statements contain these identifying words. These forward-looking statements include all matters that are not related to present facts or current conditions or that are not historical facts. Although the forward-looking statements contained in this prospectus reflect management’s current beliefs and expectations based upon information currently available to management and upon assumptions which management believes to be reasonable, actual results may differ materially from those stated in or implied by these forward-looking statements.

A number of factors could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking statements, including those listed in the “Risk Factors” section of this prospectus. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Forward-looking statements are not guarantees of performance and speak only as of the date hereof. They necessarily involve significant known and unknown risks, assumptions and uncertainties that may cause our actual results, performance and opportunities in future periods to differ materially from those expressed or implied by such forward-looking statements.

Forward-looking statements are subject to known and unknown risks and uncertainties, many of which are beyond our control. Our actual results may differ materially from those expressed in, or implied by, the forward-looking statements included in this prospectus as a result of various factors, including, among others:

•

our ability to attract new customers and retain returning customers;

•

our ability to maintain and enhance the value and reputation of our brand;

•

the effect of tariffs imposed by the U.S. government or a global trade war;

•

our ability to anticipate and respond to changing consumer preferences;

•

our ability to accurately forecast customer demand;

•

our ability to effectively manage our growth;

•

our ability to grow our e-commerce and retail channels and execute our expansion into new markets;

•

the risks associated with leasing property;

•

our ability to achieve the sustainability targets and goals that we have announced;

•

our expectations regarding sustainability initiatives;

•

our ability to attract and retain qualified personnel;

•

our reliance on suppliers to provide materials and to produce our products;

•

our dependence on key suppliers;

•

our ability to protect our intellectual property rights and any costs associated therewith; and

•

other risks and uncertainties discussed under the heading “Risk Factors” in this prospectus.

Accordingly, you should read this prospectus and the documents that we reference in this prospectus and have filed as exhibits to the registration statement of which this prospectus is a part completely and with the understanding that our actual future results may be materially different from what we expect. We qualify all of our forward-looking statements by the cautionary statements contained in this section and elsewhere in this prospectus.

The forward-looking statements in this prospectus are only predictions and are based largely on our current expectations and projections about future events and trends that we believe may affect our business

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strategy, financial condition, results of operations, short-term and long-term business operations and objectives and financial needs. The forward-looking statements made in this prospectus relate only to events as of the date on which the statements are made. We undertake no obligation to update any forward-looking statements made in this prospectus to reflect events or circumstances after the date of this prospectus or to reflect new information or the occurrence of unanticipated events, except as required by law. We may not actually achieve the plans, intentions, or expectations disclosed in our forward-looking statements, and you should not place undue reliance on our forward-looking statements.

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USE OF PROCEEDS

A $1.00 increase or decrease in the assumed initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus) would increase or decrease the net proceeds to us from this offering by approximately $ , assuming the number of shares offered by us, which we show on the cover of this prospectus, remains the same and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. Similarly, a 1.0 million increase in the number of shares of our common stock offered by us would increase or decrease the net proceeds to us from this offering by approximately $ , assuming the assumed initial public offering price remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us.

The principal purposes of this offering are to increase our capitalization and financial flexibility and to create a public market for our common stock. We intend to use approximately $ of the net proceeds from the sale of shares by us in this offering for the partial repayment of the term loans under the Credit Agreement. The term loans mature on June 17, 2031. The term loans bear interest at a rate per annum equal to, at the borrower’s option, either (i) a term benchmark rate plus an applicable margin of 3.75%, or (ii) an alternate base rate plus an applicable margin of 2.75%. All term benchmark rates are subject to a 0.00% floor. Alternative base rate interest rates are subject to a 1.00% floor. As of June 27, 2026, the applicable margin was . In addition to required interest payments, beginning on March 31, 2027, the term loans will be subject to quarterly amortization payments equal to the percentage of the initial principal amount of the initial term loans, multiplied by (i) for the period ending March 31, 2027 through December 31, 2027, 0.625% per quarter, (ii) for the period ended March 31, 2028 through December 31, 2030, 1.25% per quarter and (iii) for the periods ended March 31, 2031 until the term loans mature, 1.875% per quarter. Upon completion of this offering, the required repayment percentage will step down to 0.625% per quarter until the term loans mature. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations—Liquidity and Capital Resources—Credit Facility.”

In addition, we intend to use approximately $ of the net proceeds from the sale of shares by us in this offering for the purchase of an aggregate of outstanding shares of common stock from in the Synthetic Secondary, at a per share purchase price equal to the initial public offering price per share less underwriting discounts and commissions. We will not receive any proceeds from the sale of common stock in this offering by the selling stockholders.

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DIVIDEND POLICY

We currently do not intend to declare or pay any cash dividends in the foreseeable future. Any further determination to pay dividends on our common stock will be at the discretion of our board of directors, subject to applicable laws, and will depend on our financial condition, results of operations, capital requirements, general business conditions, legal, tax and regulatory limitations, contractual restrictions and other factors that our board of directors considers relevant.

Accordingly, you may need to sell your shares of our common stock to realize a return on your investment, and you may not be able to sell your shares at or above the price you paid for them. See “Risk Factors—Risks Related to this Offering and Ownership of Our Common Stock—We do not intend to pay dividends for the foreseeable future.”

In addition, the terms of the Credit Agreement currently limit our ability to pay certain dividends and future agreements governing our indebtedness may also limit our ability to pay certain dividends.

On June 16, 2026, we declared a cash dividend of an aggregate amount of approximately $90 million on the outstanding shares of our common stock in connection with the Recapitalization.

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CAPITALIZATION

The following table sets forth our cash and cash equivalents and capitalization as of March 28, 2026:

•

on an actual basis;

•

on a pro forma basis after giving effect to (i) the Recapitalization, (ii) the decrease to retained earnings related to the incremental stock-based compensation expenses (net of taxes) related to RSUs and options that will vest in connection with this offering, and (iii) the filing and effectiveness of our amended and restated certificate of incorporation in Delaware that will be in effect upon the completion of this offering; and

•

on a pro forma as adjusted basis to give further effect to (i) the adjustments described above, (ii) the issuance of shares of common stock by us in this offering, assuming an initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus), after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, and (iii) the application of the net proceeds from this offering for the partial repayment of the term loans under the Credit Agreement and the Synthetic Secondary as set forth under “Use of Proceeds.”

The pro forma as adjusted information set forth in the table below is illustrative only, and will be adjusted on the actual initial public offering price and other terms of this offering determined at the pricing of this offering.

This table should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and our consolidated financial statements and related notes included elsewhere in this prospectus.

	As of March 28, 2026
($ in thousands, except share and per share data)	Actual			Pro Forma		Pro Forma As Adjusted(1)
Cash and cash equivalents		$	41,217		$		$
Debt:
Term loans			154,145
Revolving credit facility			—
Total Debt		$	154,145
Stockholders’ Equity:
Common stock, par value $0.01 per share; 750,000 shares authorized, 348,914 shares issued and outstanding, actual; shares authorized, shares issued and outstanding, pro forma; shares authorized, shares issued and outstanding, pro forma as adjusted			4
Additional paid-in capital			382,388
Retained earnings			70,345
Accumulated other comprehensive income (loss)			(157)
Total stockholders’ equity			452,580
Total capitalization		$	606,725		$		$

(1)

A $1.00 increase or decrease in the assumed initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus) would increase or decrease the pro forma as adjusted amount of each of additional paid-in capital, total stockholders’ equity and total capitalization by approximately $ , assuming that the number of shares offered by us, as set forth on the cover page of this prospectus, remains the same and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us. Similarly, a 1.0 million increase or decrease in the number of shares of our common stock offered by us would increase or decrease the pro forma as adjusted amount of each of additional paid-in capital, total stockholders’ equity and total capitalization by approximately $ , assuming the assumed initial public offering price remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us.

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DILUTION

If you invest in our common stock in this offering, your ownership interest in us will be diluted to the extent of the difference between the initial public offering price per share of our common stock and the as adjusted net tangible book value per share of our common stock after giving effect to this offering. Dilution results from the fact that the per share offering price of the common stock is substantially in excess of the book value per share attributable to the shares of our common stock held by existing stockholders.

Our historical net tangible book value (deficit) as of March 28, 2026, was approximately $(67.1) million or approximately $(192.39) per share, based on 348,914 shares of common stock outstanding as of March 28, 2026. We calculate net tangible book value (deficit) per share by taking the amount of our total tangible assets (total assets less goodwill and intangible assets), reduced by the amount of our total liabilities, and then dividing that amount by the total number of shares of our common stock outstanding.

As of March 28, 2026, we had a pro forma net tangible book value (deficit) of $ million, or $ per share of common stock. Pro forma net tangible book value (deficit) is equal to the amount of our total tangible assets (total assets less goodwill and intangible assets), reduced by the amount of our total liabilities, after giving effect to (i) the Recapitalization, assuming the Recapitalization had taken place on March 28, 2026, and (ii) incremental stock-based compensation expenses (net of tax benefit) related to RSUs and options that will vest in connection with this offering. Pro forma as adjusted net tangible book value (deficit) per share is determined by dividing our as adjusted net tangible book value (deficit) by the total number of shares of our common stock outstanding.

After giving further effect to (i) our issuance and sale of shares of our common stock in this offering assuming an initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus), and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us and (ii) the application of the net proceeds as set forth under “Use of Proceeds” for the partial repayment of the term loans under the Credit Agreement and the Synthetic Secondary, our pro forma as adjusted net tangible book value as of March 28, 2026, would have been approximately $ , or approximately $ per share. This represents an immediate increase in the net tangible book value of $ per share to our existing stockholders and an immediate dilution (i.e., the difference between the offering price and the as adjusted net tangible book value after this offering) to new investors participating in this offering of $ per share.

The following table illustrates this dilution on a per share basis:

Assumed initial public offering price per share of our common stock

Historical net tangible book value per share of our common stock as of March 28, 2026

Increase/Decrease per share attributable to the as adjusted adjustments described above

Pro forma net tangible book value (deficit) per share as of March 28, 2026

Increase/Decrease in book value per share attributable to new investors purchasing shares of our common stock in this offering

Pro forma as adjusted net tangible book value per share of our common stock after giving effect to this offering and application of the proceeds (roman numeral (ii) above)

Dilution per share of our common stock to new investors in this offering

Dilution is determined by subtracting as adjusted net tangible book value per share of common stock after the offering from the assumed initial public offering price per share of common stock.

Assuming the number of shares of common stock offered by us and the selling stockholders, as set forth on the cover page of this prospectus, remains the same, after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, a $1.00 increase or decrease in the assumed initial public offering price of $ per share (the midpoint of the initial public offering price

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range set forth on the cover page of this prospectus) would increase or decrease the pro forma as adjusted tangible book value attributable to new investors purchasing shares in this offering by $ per share and the dilution to new investors by $ per share and increase or decrease the pro forma as adjusted net tangible book value per share after giving effect to this offering by $ per share. Similarly, assuming the assumed initial public offering price remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, a 1.0 million increase or decrease in the number of shares of our common stock offered by us would increase or decrease the pro forma as adjusted tangible book value attributable to new investors purchasing shares in this offering by $ per share and the dilution to new investors by $ per share and increase or decrease the pro forma as adjusted net tangible book value per share after giving effect to this offering by $ per share.

The following table summarizes, as of March 28, 2026, on the pro forma as adjusted basis described above, the differences between the number of shares purchased from us, the total consideration paid to us and the average price per share paid by our existing stockholders, and by new investors. As the table shows, new investors purchasing shares of our common stock in this offering will pay an average price per share substantially higher than our existing stockholders paid. The table below assumes an initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus) for shares purchased in this offering and excludes underwriting discounts and commissions and estimated offering expenses payable by us.

	Shares Purchased			Total Consideration				Average Price Per Share
	Number	Percent		Amount		Percent		Average Price Per Share
	($ in thousands, except percentages and share and per share data)
Existing stockholders			%		$		%		$
New investors									$
Total			100.0%		$		100.0%		$

Sales by the selling stockholders in this offering will reduce the shares of common stock held by existing stockholders to , or approximately % of the total number of shares of our common stock outstanding immediately after the completion of this offering, and will increase the shares of common stock held by new investors to , or approximately % of the total number of shares of our common stock outstanding immediately after the completion of this offering.

Except as otherwise indicated, the above discussion and table assumes no exercise of the underwriters’ option to purchase additional shares. If the underwriters were to exercise in full their option to purchase additional shares of our common stock from us, the percentage of shares of our common stock held by existing stockholders, on an as adjusted basis, as of March 28, 2026, would be % and the percentage of shares of our common stock held by new investors would be %.

Assuming the number of shares offered by us and the selling stockholders, as set forth on the cover page of this prospectus, remains the same, a $1.00 increase or decrease in the assumed initial public offering price of $ per share (the midpoint of the initial public offering price range set forth on the cover page of this prospectus), would increase or decrease total consideration paid by new investors, total consideration paid by all stockholders and average price per share paid by all stockholders by $ , $ and $ per share, respectively. Similarly, assuming the assumed initial public offering price remains the same, and after deducting estimated underwriting discounts and commissions and estimated offering expenses payable by us, a 1.0 million increase or decrease in the number of shares of our common stock offered by us and the selling stockholders would increase or decrease total consideration paid by new investors, total consideration paid by all stockholders and average price per share paid by all stockholders by $ , $ and $ per share, respectively.

To the extent that we grant options or other equity awards to our employees in the future and those options are exercised, those other equity awards are settled or other issuances of common stock are made, there will be further dilution to new investors. We may choose to raise additional capital due to market conditions or strategic considerations even if we believe we have sufficient funds for our current or future operating plans. To the extent that we raise additional capital through the sale of equity or convertible debt securities, the issuance of these securities could result in further dilution to our stockholders.

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The dilution information above is for illustrative purposes only. Our as adjusted net tangible book value following the consummation of this offering is subject to adjustment based on the actual initial public offering price of our shares and other terms of this offering determined at pricing.

We will not receive any proceeds from the sale of shares of common stock by the selling stockholders in this offering. Accordingly, there will be no dilutive impact as a result of such sales.

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MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

You should read the following discussion and analysis of our financial condition and results of operations together with the section titled “Summary Consolidated Financial and Other Data,” our consolidated financial statements and the related notes thereto included elsewhere in this prospectus. This discussion and other parts of this prospectus contain forward-looking statements, such as those relating to our plans, objectives, expectations, intentions and beliefs, which involve risks and uncertainties. Our actual results may differ materially from those discussed in these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, those identified below and those discussed in the sections titled “Cautionary Note Regarding Forward-Looking Statements” and “Risk Factors” included elsewhere in this prospectus. Our historical results are not necessarily indicative of the results that may be expected for any period in the future.

Overview

Reformation is a premium sustainable womenswear brand built to challenge the conventional fashion model and reimagine how brands interact and engage with customers. Our goal is to have a positive impact on people and the planet while delivering both impressive financial and environmental results.

We believe we are the largest sustainable womenswear brand on the planet and we operate within the highly fragmented fashion industry. With approximately 854,000 Active Customers in the United States as of 2025, and an estimated 94 million women aged 18-60 in the United States, our implied penetration is less than 1%, highlighting the large opportunity ahead. We believe we are well positioned to capture significant growth over the long term. Our path forward is clear: we intend to grow by increasing our distribution through both our DTC and wholesale channels, expanding our product assortment within existing and new product categories, growing in international markets, and driving operational excellence. We drive growth through our DTC-led omni-experience strategy that generated 90% of our net revenue in 2025, in addition to leveraging strategic wholesale partnerships.

This approach has supported consistent growth and profitability, as reflected in the following key operating and financial results:

•

Strong customer base. In 2025, we surpassed one million Active Customers across our DTC channel and have approximately 1,140,000 Active Customers as of March 28, 2026.

•

Strong gross margins. From 2021 to 2024, we consistently generated gross margins of 64.0% or more. In 2025, we generated a gross margin of 60.2%, which was negatively impacted by 360 basis points due to the impact of IEEPA tariffs. During the first quarter of 2026, we generated a gross margin of 70.3%, which was positively impacted by approximately 900 basis points resulting from the refund of the IEEPA tariffs.

•

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improvement includes approximately 900 basis points resulting from the refund recorded for IEEPA tariffs that were recognized in cost of goods sold in 2025.

Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP measures. See “—Non-GAAP Financial Measures” below for definitions of Adjusted EBITDA and Adjusted EBITDA margin, as well as reconciliations to the most directly comparable GAAP measures.

Key Factors Affecting Our Performance

We measure our business using both financial and operating metrics. We believe that our performance and future success depend on a variety of factors that present significant opportunities for our business but also present risks and challenges that could adversely impact our growth and profitability, including those discussed below and in “Risk Factors.”

Overall Economic Trends

The overall economic environment and related changes in consumer behavior have a significant impact on our business. In general, positive conditions in the broader economy promote consumer spending across our channels, while economic weakness may have a negative effect. Macroeconomic factors that can affect consumer spending patterns, and thereby our results of operations, include employment rates, business conditions, changes in the housing market, the availability of credit, interest rates and inflation.

All the products and materials that we import are subject to import taxes and duties, including tariffs. Since the beginning of 2025, the U.S. government has imposed incremental tariffs, including IEEPA tariffs, at varying rates on certain imports. There has been significant volatility in U.S. tariff and customs policy, and trade negotiations between the United States and other countries are ongoing. If tariffs on countries from which we source products increase further, it may increase our cost of sales, and similar to all other potential cost increases, we may pass a portion of these costs through to customers. For additional information on related risks, please see “Risk Factors.”

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vendors, optimizing our product import logistics, and selectively adjusting product pricing. In 2025, 51% of our units were made in Asia, 34% in North America, 10% in Europe, and 5% in South America. Our efforts to diversify our supply chain have reduced our exposure to China, which was previously our single largest country of production. We anticipate that in 2026 no one country will represent more than 25% of our total units produced. These mitigation efforts may take significant investment and time to implement. Ultimately, these efforts may not yield the intended results or be as effective as tariff policy changes, and could have adverse impacts on our business, financial condition and results of operations.

Ability to Increase Brand Awareness

As a lifestyle brand operating primarily in e-commerce and physical retail environments, we seek to establish and expand a strong brand presence in a competitive market. We deploy a deliberate and disciplined approach to brand building and marketing investment that leverages a combination of direct marketing, digital media, new store openings, wholesale expansion and strategic partnerships to reach new audiences and brand positioning across regions.

We believe that continued investment in brand awareness can support customer acquisition and retention, which contributes to revenue growth. We invest in innovative marketing strategies and use data analytics to evaluate the effectiveness of these initiatives. Our goal is to establish our brand as a leader in the fashion industry, recognized for quality, style, sustainability, and commitment to making our customers look and feel good.

Customer Acquisition

Our growth will depend in part on our ability to cost-effectively attract new customers. To continue to grow profitably, we intend to acquire new customers, retain those customers, drive repeat purchases and ultimately increase Active Customers and DTC Net Revenue per Customer at a reasonable cost. As of March 28, 2026, our total Active Customer base was approximately 1.1 million compared to 1.0 million as of the first quarter of 2025, reflecting continued customer acquisition and retention.

We invest in brand building and marketing across a range of channels to acquire new customers. It is important that the cost of these efforts remain aligned with the net revenue and contribution margin we expect to generate from the customers acquired through such initiatives. We take an integrated approach to acquiring new customers, evaluating performance across channels to inform our marketing investments and optimize return. Additionally, approximately 75% of DTC new customers acquired in 2025 were acquired outside of paid digital acquisition channels, strengthening the unit economics of our customer acquisition efforts. We have maintained a low marketing to net revenue ratio of 9% for the last four years, and are profitable on a first order basis.

Customer Retention and Repeat Purchase Rate

Our continued success depends in part on our ability to retain and drive repeat purchases from our returning customers. In addition to investments in brand and marketing, we invest in our products, merchandising, and overall customer experience to promote long-term customer retention and repeat purchases. We track the retention, spend, and repeat purchase behavior of new customers over time from their initial purchase. These metrics provide insights into the effectiveness of our retention strategies and help us to identify areas for improvement.

Revenue generated from returning customers represents a significant portion of our business. For example, in 2025, returning customers, defined as customers who made their first purchase in a prior fiscal year, accounted for nearly 70% of our DTC net revenue, and we achieved approximately 80% net revenue retention from prior year cohorts. We believe the strength of our customer retention and repeat purchasing behavior provides increased visibility into future customer demand and contributes to a durable revenue base. Mature cohorts continue to generate a growing share of our net revenue over time. Returning customers generally purchase almost twice as frequently as new customers, which contributes to growth in DTC Net Revenue per Customer over time. The revenue generated from our returning customers reflects our ability to engage and retain our customers through our differentiated products, our distinctive brand, and our omnichannel strategy.

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[MISSING IMAGE: bc_strongrevenue-4c.jpg]

(1)

Reflects DTC customer purchases at the point of sale, net of any subsequent returns and excludes employee orders, non-product revenue (including shipping and handling fees), chargebacks, and retail concessions.

(2)

Represents 2025 DTC net revenue from pre-2021 to 2024 cohorts, divided by 2024 total DTC net revenue.

(3)

Represents 2025 DTC net revenue from pre-2021 to 2023 cohorts, divided by 2024 DTC net revenue from pre-2021 to 2023 cohorts.

Our goal is to increase engagement within our existing customer base by expanding our assortment across categories and occasions, enhancing our loyalty program, Friends with Benefits or “FWB,” which offers our top customers exclusive access to experiences and perks, and by deploying other targeted marketing strategies. In 2025, FWB customers, classified as customers who spend at least $1,000 per calendar year, drove approximately 40% of our DTC net revenue and shopped 4.2 times more than non-FWB customers. Additionally, our loyalty cohort has grown at a 23% CAGR over the past two years. By prioritizing customer retention, we aim to continue building a loyal customer base that drives repeat revenue and supports brand awareness through positive word-of-mouth and brand advocacy. We believe that a strong focus on customer relationships will position us for sustainable growth and success.

Sourcing and Supply Chain Management

Effective sourcing and supply chain management are central to our ability to deliver high-quality products to our customers in a timely manner. Our cost of goods is primarily comprised of the procurement of finished goods and raw materials, labor-related expenses, and associated import costs.

We have established strong relationships with a diversified network of suppliers, both domestically and internationally. We are committed to the highest levels of ethical sourcing and sustainable business practices throughout our supply chain and require adherence to our Preferred Partners Guide, which sets standards for environmental practices and labor conditions. By incorporating sustainable materials and processes into our product offerings, we aim to meet the growing consumer demand for sustainable fashion.

We closely monitor key performance indicators related to our sourcing and supply chain management, including lead times, on-time rates, quality, and IMUs. These metrics provide valuable insights into the efficiency of our operations and help us identify areas for improvement. Production speed is important to

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our ability to respond to changing consumer demand. We utilize robust reporting and maintain close collaboration with our vendor partners to monitor development and production timelines, enabling disciplined execution.

Inventory Management

Effective inventory management is essential to our operations and plays a crucial role in our ability to meet customer demand while optimizing costs. As an apparel and accessories company operating primarily in our DTC channel, we recognize that maintaining the right balance of inventory is vital to our success. We utilize thorough inventory management systems and rigorous analytics to monitor inventory levels, sales trends, and customer preferences. This allows us to optimize our inventory mix, ensuring that we have the right products available at the right time. By analyzing historical sales data and market trends, we can make informed decisions about reordering and selling out of various styles. Accurate demand forecasting is central to minimizing excess inventory and stockouts. This proactive approach enables us to align our inventory levels with anticipated customer demand, reducing the risk of overstocking or understocking. As a result, our inventory mix is tailored to real-time customer preferences with nearly 90% of DTC apparel net revenue in 2025 coming from styles that are informed by past performance, significantly decreasing fashion risk and waste, and increasing our confidence in each style’s sales potential. We closely monitor key performance indicators related to inventory management, including weeks of supply and total inventory levels.

Seasonality

Our business does not exhibit the same seasonal patterns as traditional retailers, which typically generate a significant portion of net revenue in the holiday quarter. Historically, we have experienced increased sales during the early spring and summer months, resulting in higher net revenue in the second fiscal quarter compared to the first fiscal quarter. The third fiscal quarter typically sees a moderate increase in net revenue relative to the second fiscal quarter, given the timing of one of our twice-yearly promotional events beginning in August. We expect this seasonality to continue in future years, subject to the timing and structure of our promotional sales strategy, including our twice-yearly promotional sales event and our annual Black Friday Cyber Monday promotion. Our operating income has reflected these historical quarterly trends as a significant portion of our expenses are relatively fixed in the short term.

Fiscal Calendar

Key Operating Metrics

In addition to the measures presented in our consolidated financial statements, we use the following key operating metrics to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions. The following table summarizes our key operating metrics for the periods presented:

	Thirteen Weeks Ended						Fiscal Years Ended
($ in thousands except DTC Net Revenue per Customer)	March 28, 2026			March 29, 2025			December 27, 2025			December 28, 2024			December 30, 2023
Active Customers(1) (as of the end of period)			1,140,000			965,000			1,083,000			946,000			834,000
DTC Net Revenue per Customer(2)		$	421		$	420		$	422		$	418		$	390
Store Count(3) (as of the end of period)			66			51			64			50			40
Gross margin(4)			70.3%			60.3%			60.2%			64.5%			64.1%

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(1)

(2)

(3)

(4)

We define gross margin as gross profit as a percentage of net revenue.

Active Customers

The number of Active Customers is a key operating metric that we use to assess the reach of our direct channel, including both our e-commerce platform and physical stores, as well as the resonance of our brand and product offering. We define an Active Customer as a unique customer who has placed at least one order through our e-commerce platform or retail or outlet stores within the last rolling 12 months (excluding retail concession customers, employee orders, gift-card only orders, and face mask only orders, as purchased during the COVID-19 pandemic). While we devote effort to identify customers who may have created duplicate profiles and consolidate profiles, this number may still contain duplicate profiles and may include accounts utilized by multiple individuals in a single household.

The number of Active Customers has increased steadily over time as we attract new customers and retain returning customers. As of March 28, 2026, our total Active Customer base was approximately 1.1 million compared to 1.0 million as of the first quarter of 2025, an increase of 18%, as we continued to acquire and retain customers efficiently and expanded our store footprint from 51 stores to 66 stores over the same time period. This growth is a function of rising brand awareness driven by new store openings, international expansion, product category extension, continued marketing efforts, and the retention of returning customers.

DTC Net Revenue per Customer

DTC Net Revenue per Customer is a key operating metric that reflects our ability to grow the average value of our customers on a trailing 12-month basis, which is key to understanding broader revenue growth trends. This metric is calculated by dividing our DTC net revenue by the number of customers counted within the period in which an item in their purchase has shipped. In 2025, 2024, and 2023, the number of customers was 1,077,000, 948,000, and 832,000, respectively. As of the first quarter of 2026 and the first quarter of 2025, the number of customers was 1,135,000 and 967,000, respectively. We use DTC Net Revenue per Customer to evaluate trends in customer spending behavior, including the extent to which customers engage with our brand across our assortment and shop across our omnichannel platform, and to assess the effectiveness of our sales strategies, marketing efforts, and customer engagement initiatives.

We continuously monitor our DTC Net Revenue per Customer and analyze trends over time to identify opportunities for improvement. From 2023 to 2025, DTC Net Revenue per Customer increased from $390 to $422, representing a 4% CAGR. DTC Net Revenue per Customer for the first quarter of 2026 was $421, compared to $420 in the first quarter of 2025, an increase of 1%. The expansion of our customer base through new customer acquisition will have a dilutive impact on our total DTC Net Revenue per Customer in the year in which they are acquired. New customers typically have a lower initial spend compared to our returning customers. As customer cohorts mature, we generally observe increases in customer spend and purchase frequency over time. As we continue to refine our strategies to enhance DTC Net Revenue per Customer, we are focused on the following initiatives:

•

Scaling our channel distribution both domestically and internationally to offer customers an omni-experience and increased access to interact and shop with our brand;

•

Expanding our product offerings across occasions and categories, through growth of existing categories, launching new categories and offering exclusive collections and collaborations that resonate with our target audience; and

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•

Increasing customer retention and order frequency through loyalty initiatives, personalized shopping experiences and other tailored marketing strategies.

By focusing on increasing DTC Net Revenue per Customer, we aim to improve our overall financial performance and create long-term value for our shareholders. We believe that a strong emphasis on customer engagement, product quality and breadth, and personalized experiences will position us for sustainable growth in the competitive apparel and accessories market.

Store Count

Store Count is a key growth lever that reflects the scale of our owned, physical retail presence and our ability to reach consumers across markets. We define Store Count as the total number of retail or outlet stores open at the end of a given period, excluding temporary store locations designated as pop-ups (which are typically open for one year or less) and our concession locations (“shop-in-shop”). In 2023, 2024, and 2025, we opened six, 10 and 15 full-price or outlet stores, respectively. As of the first quarter of 2026, we had 64 full-price stores and two outlets. In 2025, we temporarily closed our Pacific Palisades store, which remains closed, due to the Los Angeles wildfires. We regularly review the productivity of our stores and from time to time may decide to close a store due to, among other factors, underperformance, shift in consumer traffic trends, performance of retail hub in which a store is a part of or changes in local customer and other retail demographics. Our results of operations have been, and will continue to be, affected by the timing and number of stores that we operate. The following chart represents our Store Count during each of 2023, 2024, 2025, and the first quarter of 2026.

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	Thirteen Weeks Ended March 28, 2026		Fiscal Year Ended
	Thirteen Weeks Ended March 28, 2026		December 27, 2025		December 28, 2024		December 30, 2023
Beginning of Period		64		50		40		34
New store openings		2		15		10		6
Store closures		0		1		0		0
End of Period		66		64		50		40

Our store locations remain a key part of our growth strategy, and we view them as a valuable tool in helping us build our brand awareness as well as enabling our omnichannel capabilities. Our stores serve as valuable marketing vehicles for introducing new customers to our brand and driving repeat purchases and, in turn, positively impact Active Customers and DTC Net Revenue per Customer. Since 2023, our Active Customers have grown at a 16% CAGR in markets with stores, compared to an 11% CAGR in markets without stores. During the same time period, DTC net revenue grew by approximately 20% in markets with stores, compared to about 14% in markets without stores.

Additionally, our store base is highly productive with net revenue per full-price store of $2.7 million in 2025 for the 47 stores open the full fiscal year. On average, our stores pay back capital invested and pre-opening costs in under 24 months. We plan to continue to open new stores to support our growth objectives, and we see a clear pathway to more than double our Store Count in the next five years. We believe customers are drawn to the elevated design of our retail environments and the distinctive technology enabled in-store experience, which features our patented Retail X™ technology in the majority of our stores. We have designed our stores to have a refined and warm look and feel, with a mix of modern and vintage elements, and in 2025 we met over 30% of DTC new customers in our stores.

Gross Margin

We define gross margin as gross profit as a percentage of net revenue. Gross profit is equal to our net revenue less cost of goods sold. Cost of goods sold consists of all material, labor, and overhead costs incurred to manufacture or purchase merchandise sold to customers. Cost of goods sold also includes import duties, other taxes, inbound freight costs, storage costs during the manufacturing process, inventory valuation adjustments, shrinkage, and other miscellaneous costs.

Gross margin is impacted by the average price and volume of the products that we sell through our two channels and the impact of our twice-yearly promotional sales events and Black Friday Cyber Monday event.

Certain of our competitors and other retailers define cost of goods sold differently than we do. As a result, the reporting of our gross profit and gross margin may not be comparable to other companies.

Other Items

The following table provides a summary of our other items from continuing operations and the related favorable (unfavorable) impact on our gross margin ratio and selling, general, and administrative (“SG&A”) ratio:

	Thirteen Weeks Ended						Fiscal Years Ended
($ in thousands)	March 28, 2026			March 29, 2025			December 27, 2025			December 28, 2024			December 30, 2023
Gross margin
Tariffs(1)		$	—		$	(112)		$	(18,461)		$	—		$	—
Tariff refund(2)			10,154			—			—			—			—
Total Other Items		$	10,154		$	(112)		$	(18,461)		$	—		$	—
Impact on gross margin ratio			9.0%			(0.1)%			(3.6)%			—%			—%

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	Thirteen Weeks Ended						Fiscal Years Ended
($ in thousands)	March 28, 2026			March 29, 2025			December 27, 2025			December 28, 2024			December 30, 2023
Selling, general, and administrative expenses
Los Angeles Distribution Center costs(3)		$	(456)		$	(1,858)		$	(7,720)		$	(3,582)		$	—
IPO-related executive bonuses and CFO transition expenses(4)			(450)			(200)		$	(4,875)			—			—
Department store bankruptcy(5)			105			(442)			(1,730)			—			—
Total Other Items		$	(801)		$	(2,500)		$	(14,352)		$	(3,582)		$	—
Impact on SG&A ratio			(0.7)%			(2.9)%			(2.8)%			(0.8)%			—%

(1)

Represents costs related to IEEPA tariffs imposed on imported goods. This does not reflect potential future tariffs that may be implemented as a result of various policy proposals currently under consideration by the President.

(2)

Represents refunds submitted for IEEPA tariffs imposed on finished goods.

(3)

Represents incremental costs incurred in connection with the transition of our company-operated distribution center in Vernon to a larger leased facility in Vernon, California, including the temporary overlapping rent and labor costs resulting from operating both facilities during the transition period.

(4)

Represents incremental, one-time costs associated with IPO-related bonuses and CFO transition expenses.

(5)

Reflects the expense arising from the bankruptcy of a significant department store customer, which is outside the Company’s normal credit loss experience and reflects a customer-specific event.

Components of Results of Operations

Net Revenue

We generate revenue through selling our wide array of apparel and accessories, including clothing, shoes, and bags. The Company recognizes net revenue for the sale of a product at the point in time when its performance obligation has been satisfied and control of the product has transferred to the customer. A customer is deemed to have control once they are able to direct the use and receive substantially all of the benefits of the product, which occurs generally upon shipment of the goods for wholesale or e-commerce customers and upon purchase by retail customers.

Net revenue transactions are generally comprised of a single performance obligation for each individual product sold to customers through direct-to-consumer, and wholesale channels. Net revenue is measured based on a transaction price, which is the amount of consideration to which the Company expects to be entitled in exchange for transferring goods to the customer.

DTC represents net revenue primarily from the Company’s website and direct product sales made from retail stores located in the US, Canada, France, and the United Kingdom. The Company manages and considers Online sales and Retail store sales as one collective DTC channel. Although sales data is captured separately at the transaction level, the Company reviews DTC channel performance on a combined basis for purposes of allocating resources and assessing customer behavior and business strategy. Wholesale and Other net revenue consists of sales made to third-party retailers such as department stores, online retailers and other wholesale partners, and other miscellaneous revenues such as sample sales and sales to distributors.

Net revenue in our DTC channel is driven by growth in the number of Active Customers and DTC Net Revenue per Customer. Net revenue in our Wholesale and Other channel is driven by the number of wholesale partners we sell to, the number of stores we are present in with each partner, and the average revenue per store.

Our focus on customer engagement drives our business and shapes how we evaluate net revenue performance. We measure our success through increases in Active Customer count and the depth of their spend, as measured by DTC Net Revenue per Customer. Because we manage a diverse array of products with thousands of SKUs at a broad range of price points, we believe analyzing volume and price does not provide a meaningful reflection of how we actively manage growth.

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Shipping and Handling Fees and Costs

Shipping and handling fees charged to customers are included in net revenues. Revenue is recognized and cost is accrued when control is transferred to the customer. Freight costs associated with shipping merchandise to and from customers are recorded within selling, general and administrative expenses.

Cost of Goods Sold

Cost of goods sold includes all material, labor, import-related costs, and overhead costs incurred to manufacture or purchase the inventory. Cost of goods sold also includes other taxes, inbound freight costs, warehouse storage costs, inventory valuation adjustments, shrinkage, and other miscellaneous costs.

We expect our cost of goods sold to fluctuate as a percentage of net revenue primarily due to product mix from customer preferences, fluctuations in landed costs, and resulting demand and management of our inventory and merchandise mix. As we continue to grow, we expect our cost of goods sold to increase with revenue due to an increased number of orders and higher input costs, including the impact of tariffs. However, we maintain a geographically diverse supply chain that enables us to quickly adjust to optimize our cost of goods.

Gross Profit and Gross Margin

Gross profit represents net revenue less cost of goods sold. Gross margin is gross profit expressed as a percentage of net revenue.

Over the past five years we have maintained an average gross margin above 60%. However, gross margin may fluctuate in the future based on a number of factors, including the average price and volume at which we sell our products through our two channels, level of discounting, and cost at which we can obtain, transport and manufacture our inventory, including the impact of tariffs.

We do not calculate channel-level gross profit or gross profit margins on a GAAP basis for our two revenue streams, DTC revenue and Wholesale and Other revenue, as these are not measures used internally by our chief operating decision maker to manage our business. We do not separately allocate resources on the basis of channel-specific GAAP gross profit margins. As a result, our accounting systems and management reporting processes have not been designed to separately capture or allocate all of the various components of the consolidated GAAP cost of goods amount segregated between the DTC and Wholesale and Other Revenue channels. Preparation of channel-specific GAAP gross profit margins would require creating arbitrary allocation models for shared indirect costs (such as manufacturing overhead, warehouse storage, and inventory valuation adjustments) that would rely on highly subjective assumptions. Because these arbitrary metrics would imply a level of precision that does not exist and does not align with how management evaluates performance, we believe presenting channel-level GAAP gross margins could be potentially misleading and may not provide a clear understanding of our financial results.

However, gross profit margins may be impacted in the future based on changes in the percentages of revenue attributable to our DTC and Wholesale and Other revenue channels. For example, our DTC channel allows us to sell products directly to consumers at full retail prices, whereas our Wholesale and Other channel has lower revenue per unit due to standard partner discounts. As such, a change in the percentages of revenue attributable to our DTC and Wholesale and Other revenue channel may impact our revenue per unit and gross margins.

Marketing Expenses

Marketing expenses consist of brand and performance marketing, including digital content, editorial content, public relations, customer insights, as well as other marketing and advertising costs. We expect our marketing expenses to increase in absolute dollars over time and to fluctuate as a percentage of net revenue depending on the timing of major marketing campaigns and the anticipated growth of our business.

Selling, General and Administrative Expenses

SG&A expenses primarily consist of employee-related costs including salaries, benefits, bonuses, and stock-based compensation for our corporate and store employees, costs associated with shipping merchandise

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to our stores and customers, information technology, credit card processing fees, lease and other operating costs for stores and corporate facilities, legal, a portion of depreciation of property and equipment, amortization of intangible assets, and other administrative costs associated with operating the business. We expect our SG&A to increase in absolute dollars over time and to fluctuate as a percentage of net revenue due to the anticipated growth of our business and additional costs associated with being a public company. Additionally, in the event of a change of control, we will recognize accelerated stock-based compensation expenses related to our time-based stock options and RSUs. Additionally, upon certain performance conditions being achieved, we may also recognize stock-based compensation for our performance-based stock options. For further information, see the section titled “— Critical Accounting Policies and Estimates.”

Interest Expense

Interest expense primarily consists of interest expense associated with the Credit Agreement.

Interest Income

Interest income consists primarily of interest generated from our cash and cash equivalents balances, and is recognized as earned. We expect our interest income to fluctuate based on our future bank balances and fluctuating interest rates.

Other Income, Net

Other income, net, consists primarily of realized and unrealized gains and losses from foreign currency transactions and other income and expenses that are not part of our core operations. We expect our other income, net, to fluctuate primarily based on changes in the prevailing exchange rates between the U.S. dollar and the currencies of our international markets.

Income Tax Provision

Income tax provision consists of income taxes related to foreign and domestic federal and state jurisdictions in which we conduct business, adjusted for allowable credits, deductions, and valuation allowance against deferred tax assets.

Results of Operations

Comparison of the Thirteen Weeks Ended March 28, 2026 and March 29, 2025

The following tables set forth our consolidated statements of operations data for the periods presented and as a percentage of net revenue.

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	Thirteen Weeks Ended										Change
($ in thousands)	March 28, 2026			March 28, 2026		March 29, 2025			March 29, 2025		$			%
Net revenue		$	112,300		100.0%		$	86,091		100.0%		$	26,209		30.4%
Cost of goods sold			33,303		29.7			34,213		39.7			(910)		(2.7)
Gross profit			78,997		70.3			51,878		60.3			27,119		52.3
Operating expenses
Marketing expenses			9,453		8.4			8,542		9.9			911		10.7
Selling, general, and administrative expenses			82,384		73.4			47,243		54.9			35,141		74.4
Total operating expenses			91,837		81.8			55,785		64.8			36,052		64.6
Income (loss) from operations			(12,840)		(11.4)			(3,907)		(4.5)			(8,933)		228.6
Other (expenses) income
Interest expense			(3,271)		(2.9)			(4,152)		(4.8)			881		(21.2)
Interest income			313		0.3			655		0.8			(342)		(52.2)
Other income, net			(255)		(0.2)			(73)		(0.1)			(182)		249.0
Total other (expense) income			(3,213)		(2.9)			(3,570)		(4.1)			357		(10.0)
Income (loss) before income taxes			(16,053)		(14.3)			(7,477)		(8.7)			(8,576)		114.7
Income tax benefit			(3,905)		(3.5)			(1,926)		(2.2)			(1,979)		102.8
Net income (loss)		$	(12,148)		(10.8)%		$	(5,551)		(6.4)%		$	(6,597)		118.8%

Net Revenue

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Direct-to-consumer (DTC)		$	98,425		$	74,696		$	23,729		31.8%
Wholesale and Other			13,875			11,395			2,480		21.8
Net revenue		$	112,300		$	86,091		$	26,209		30.4%

Net revenue increased $26.2 million, or 30.4%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. This increase was driven by an increase in DTC net revenue of $23.7 million, or 31.8%, and an increase in Wholesale and Other net revenue of $2.5 million, or 21.8%.

DTC net revenue grew 31.8% for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. The increase was driven by an increase in Active Customers during the quarter of 35.5%, partially offset by a reduction of DTC Net Revenue per Customer of (3.1)%. The growth in Active Customers was driven by an increase in customer retention and an increase in new customers. DTC Net Revenue per Customer declined primarily as a result of timing of orders shipped due to increased sales on pre-order.

Wholesale and Other net revenue grew 21.8% for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025, driven by increased demand from our existing wholesale partners and in the number of wholesale doors our products are sold.

Cost of Goods Sold, Gross Profit, and Gross Margin

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Cost of goods sold		$	33,303		$	34,213		$	(910)		(2.7)%
Gross profit		$	78,997		$	51,878		$	27,119		52.3%
Gross margin			70.3%			60.3%		$			10.0%

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Cost of goods sold decreased by $0.9 million, or 2.7%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. The decrease in dollar terms was primarily driven by the recognition of a $15.0 million receivable related to our application for a refund of IEEPA tariffs on imported goods in which we were importer of record. Of the $15.0 million, $12.3 million was recorded as a reduction to cost of goods sold, of which $10.2 million related to sales recorded in 2025. This reduction was partially offset by the increased sales volume.

Gross profit increased by $27.1 million, or 52.3%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. The increase was driven by an increase in revenue.

Gross margin, expressed as a percentage and calculated as gross profit divided by net revenue, increased from 60.3% for the thirteen weeks ended March 29, 2025, to 70.3% for the thirteen weeks ended March 28, 2026. The 1000 basis points increase was primarily due to the recognition of a receivable for a refund of IEEPA tariffs on imported goods, of which approximately 900 basis points related to sales recorded in 2025, and strong full-price sales growth.

Operating Expenses

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Marketing expenses		$	9,453		$	8,542		$	911		10.7%
Selling, general, and administrative expenses			82,384			47,243		$	35,141		74.4
Total operating expenses		$	91,837		$	55,758		$	36,052		64.6%
As a percentage of net revenue			81.8%			64.8%					17.0%

Total operating expenses increased by $36.1 million, or 64.6%, during the first quarter of 2026 when compared to the first quarter of 2025. The increase in total operating expenses as a percentage of net revenue was driven by increases in selling, general and administrative expenses.

Marketing expenses

Marketing expenses increased $0.9 million, or 10.7%, for the thirteen weeks ended March 28, 2026 compared to the thirteen weeks ended March 29, 2025, due to increased investments to acquire new customers and retain returning customers to drive higher net revenue. As a percentage of net revenue, marketing expenses decreased from 9.9% of net revenue for the thirteen weeks ended March 29, 2025 to 8.4% of net revenue for the thirteen weeks ended March 28, 2026, driven by increased efficiencies in marketing spend.

Selling, general, and administrative expenses

SG&A expenses increased $35.1 million, or 74.4%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. As a percentage of net revenue, the other items identified earlier in this section were approximately 0.7% and 2.9% for the thirteen weeks ended March 28, 2026 and March 29, 2025, respectively. The increase was primarily due to the impact of a stock based compensation modification during the thirteen weeks ended March 28, 2026, which resulted in an incremental compensation expense of $23.8 million. The remaining increase was driven by increased selling and shipping expenses of $6.3 million due to higher sales volume and increased compensation and related benefits of $2.6 million, as a result of wage increases and headcount expansion due to new store additions and the relocation and upgrade of our new Los Angeles-based distribution center. As a percentage of net revenue, SG&A expenses were approximately 73.4% for the thirteen weeks ended March 28, 2026, compared to 54.9% for the thirteen weeks ended March 29, 2025, primarily due to the impact of stock based compensation modification during the thirteen weeks ended March 28, 2026.

Interest Expense

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Interest expense		$	(3,271)		$	(4,152)		$	881		(21.2)%

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Interest expense decreased by $0.9 million, or 21.2%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. The decrease in interest expense was primarily due to lower average borrowings outstanding under the Existing Credit Facilities.

Interest Income

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Interest income		$	313		$	655		$	(342)		(52.2)%

Interest income decreased $0.3 million, or 52.2%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. The decrease was driven by lower interest income due to lower average cash and cash equivalents balance during the quarter.

Other (Expense) Income, Net

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Other (expense) income, net		$	(255)		$	(73)		$	(182)		249.3%

Total other (expense) income, net, increased by $0.2 million, or 249.3%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29,2025. The increase was driven by increased foreign exchange transaction losses during the quarter.

Income Tax Benefit

	Thirteen Weeks Ended						Change
($ in thousands)	March 28, 2026			March 29, 2025			$			%
Income tax benefit		$	(3,905)		$	(1,926)		$	(1,979)		102.8%
Effective tax rate			24.3%			25.8%					(1.5)%

Income tax benefit increased by $2.0 million, or 102.8%, for the thirteen weeks ended March 28, 2026, compared to the thirteen weeks ended March 29, 2025. Our effective tax rate decreased from 25.8% for the thirteen weeks ended March 29, 2025, to 24.3% for the thirteen weeks ended March 28, 2026. The increase in income tax benefit was primarily driven by the $8.6 million decrease in income before income tax expense. The decrease in the effective tax rate was driven by state and local income taxes including a remeasurement of the Company’s deferred tax assets and liabilities for changes in the state statutory rate.

Comparison of the Years Ended December 27, 2025 and December 28, 2024

During 2025, we identified and corrected certain accounting immaterial adjustments related to 2024, primarily related to revenue and SG&A expenses on our consolidated statement of operations. The impacts of these revisions were not material to our financial statements. Information presented in the tables below for the year ended December 28, 2024 has been revised to reflect these corrections. See Note 1 of the consolidated financial statements included elsewhere in this prospectus for additional details.

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The following tables set forth our consolidated statements of operations data for the periods presented and as a percentage of net revenue.

	Fiscal Year Ended										Change
($ in thousands)	December 27, 2025			December 27, 2025		December 28, 2024			December 28, 2024		$			%
Net revenue		$	507,104		100.0%		$	438,157		100.0%		$	68,947		15.7%
Cost of goods sold			201,617		39.8			155,550		35.5			46,067		29.6
Gross profit			305,487		60.2			282,607		64.5			22,880		8.1
Operating expenses
Marketing expenses			44,532		8.8			38,371		8.8			6,161		16.1
Selling, general, and administrative expenses			232,137		45.8			191,579		43.7			40,558		21.2
Total operating expenses			276,669		54.6			229,950		52.5			46,719		20.3
Income from operations			28,818		5.7			52,657		12.0			(23,839)		(45.3)
Other (expenses) income
Interest expense			(14,574)		(2.9)			(10,713)		(2.4)			(3,861)		36.0
Interest income			1,840		0.4			3,003		0.7			(1,163)		(38.7)
Other income, net			773		0.2			730		0.2			43		5.9
Total other (expense) income			(11,961)		(2.4)			(6,980)		(1.6)			(4,981)		71.4
Income before income taxes			16,857		3.3			45,677		10.4			(28,820)		(63.1)
Income tax provision			4,219		0.8			12,747		2.9			(8,528)		(66.9)
Net income		$	12,638		2.5%		$	32,930		7.5%		$	(20,292)		(61.6)%

Net Revenue

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Direct-to-consumer (DTC)		$	454,060		$	396,355		$	57,705		14.6%
Wholesale and Other			53,044			41,802			11,242		26.9
Net revenue		$	507,104		$	438,157		$	68,947		15.7%

Net revenue increased by $68.9 million, or 15.7%, in 2025 compared to 2024. The increase was driven by an increase in DTC net revenue of $57.7 million, or 14.6%, and an increase in Wholesale and Other net revenue of $11.2 million, or 26.9%.

DTC net revenue grew 14.6% in 2025 compared to 2024. The increase was driven by an increase in Active Customers of 14.4% during the period and an increase in DTC Net Revenue per Customer of 1.0%. The growth in Active Customers was a result of product and brand resonance, new customer acquisition and existing customer retention, as well as the opening of 15 new stores during 2025. These increases were partially offset by store closures resulting from the Los Angeles wildfires, planned store renovations and the scheduled closure of one temporary pop-up location. Since we manage and consider Online sales and Retail store sales as one collective DTC channel, DTC net revenue was impacted by these factors as a whole.

Wholesale and Other net revenue grew 26.9% during 2025, driven by increased demand from our existing wholesale partners and an increase in the number of wholesale doors in which our products are sold.

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Cost of Goods Sold, Gross Profit, and Gross Margin

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Cost of goods sold		$	201,617		$	155,550		$	46,067		29.6%
Gross profit		$	305,487		$	282,607		$	22,880		8.1%
Gross margin			60.2%			64.5%					(4.3)%

Cost of goods sold increased by $46.1 million, or 29.6%, in 2025 compared to 2024. The increase in dollar terms was primarily due to increased sales volume and increased product costs as a result of tariffs.

Gross profit increased by $22.9 million, or 8.1%, in 2025 compared to 2024. The increase was driven by the increase in net revenue.

Gross margin, expressed as a percentage and calculated as gross profit divided by net revenue, decreased to 60.2% in 2025 from 64.5% in 2024. The 430 basis points decrease was primarily due to the impact of IEEPA tariffs, which represented approximately 360 basis points, and by a shift in calendar for our winter promotional event from the fourth quarter of 2024 to the first quarter of 2025. We intend to continue to maintain a geographically diverse supply chain to optimize our cost of goods and reduce the impact of future tariffs.

Operating Expenses

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Marketing expenses		$	44,532		$	38,371		$	6,161		16.1%
Selling, general, and administrative expenses			232,137			191,579			40,558		21.2
Total operating expenses		$	276,669		$	229,950		$	46,719		20.3%
As a percentage of net revenue			54.6%			52.5%					2.1%

Total operating expenses increased by $46.7 million, or 20.3%, during 2025 when compared to 2024. The increase in total operating expenses was driven by a $40.6 million, or 21.2%, increase in SG&A expenses and a $6.2 million, or 16.1%, increase in marketing expenses.

Marketing expenses

The increase in marketing expenses was driven by continued investment in new customer acquisition and retention of returning customers with brand and performance marketing initiatives. As a percentage of net revenue, marketing expenses were flat at 8.8% during 2025 compared to 2024.

Selling, general, and administrative expenses

The increase in SG&A expenses was primarily driven by increases in shipping and other selling expenses of $13.9 million, personnel and related expenses of $13.7 million, rent expense of $9.6 million, and depreciation and amortization of $3.1 million, as a result of increased headcount and an increase of 15 new stores, partially offset by the closure of the Pacific Palisades store. SG&A expenses include a $1.7 million expense from the bankruptcy of a significant department store customer, and $7.7 million of relocation costs for the opening of our new distribution center. In connection with the relocation of our distribution center, we vacated our prior facility in Vernon, California. We have sublet the prior facility to a third-party subtenant through the end of our lease term in August 2026. As a percentage of net revenue, the other items identified earlier in this section were approximately 2.8% and 0.8% for 2025 and 2024, respectively. As a percentage of net revenue, SG&A expenses increased to 45.8% during 2025 from 43.7% during 2024 as we made investments in our workforce, stores and supply chain and public company readiness costs.

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Interest Expense

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Interest expense		$	(14,574)		$	(10,713)		$	(3,861)		36.0%

Interest expense increased $3.9 million in 2025 compared to 2024. The increase in interest expense was driven by higher interest incurred on borrowings under the Existing Credit Facilities which closed on May 2, 2024.

Interest Income

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Interest income		$	1,840		$	3,003		$	(1,163)		(38.7)%

Interest income decreased $1.2 million, or 38.7%, during 2025 compared to 2024. The decrease was driven by lower interest income due to the lower average cash and cash equivalents in the period.

Other Income, Net

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Other income, net		$	773		$	730		$	43		5.9%

Total other income, net, increased by less than $0.1 million, or 5.9%, during 2025 compared to 2024. The increase was driven by increases in foreign exchange transaction gains during 2025.

Income Tax Provision

	Fiscal Year Ended						Change
($ in thousands)	December 27, 2025			December 28, 2024			$			%
Income tax provision		$	4,219		$	12,747		$	(8,528)		(66.9)%
Effective tax rate			25.0%			27.9%					(2.9)%

Income tax expense decreased by $8.5 million, or 66.9%, for 2025 compared to 2024. Our effective tax rate decreased from 27.9% in 2024 to 25.0% in 2025. This decrease in income tax expense was primarily driven by the $28.8 million decrease in income before income tax expense. The decrease in the effective tax rate was driven by state and local income taxes including a remeasurement of the Company’s deferred tax assets and liabilities for changes in the state statutory rate.

Comparison of the Years Ended December 28, 2024 and December 30, 2023

During 2025, we identified and corrected certain accounting immaterial adjustments, primarily related to revenue and SG&A expenses on our consolidated statement of operations. The impacts of these revisions were not material to our financial statements. Information presented in the tables below for the year ended December 28, 2024 and December 30, 2023 has been revised to reflect these corrections. See Note 1 of the consolidated financial statements included elsewhere in this prospectus.

TABLE OF CONTENTS

The following tables set forth our consolidated statements of operations data for the periods presented and as a percentage of net revenue.

	Fiscal Year Ended										Change
($ in thousands)	December 28, 2024			December 28, 2024		December 30, 2023			December 30, 2023		$			%
Net revenue		$	438,157		100.0%		$	359,523		100.0%		$	78,634		21.9%
Cost of goods sold			155,550		35.5			129,185		35.9			26,365		20.4
Gross profit			282,607		64.5			230,338		64.1			52,269		22.7
Operating expenses
Marketing expenses			38,371		8.8			33,685		9.4			4,686		13.9
Selling, general, and administrative expenses			191,579		43.7			159,076		44.2			32,503		20.4
Total operating expenses			229,950		52.5			192,761		53.6			37,189		19.3
Income from operations			52,657		12.0			37,577		10.5			15,080		40.1
Other (expenses) income
Interest expense			(10,713)		(2.4)			—		—			(10,713)		—
Interest income			3,003		0.7			1,052		0.3			1,951		185.5
Other income, net			730		0.2			123		0.1			607		493.5
Total other (expense) income			(6,980)		(1.6)			1,175		0.4			(8,155)		(694.0)
Income before income taxes			45,677		10.4			38,752		10.8			6,925		17.9
Income tax provision			12,747		2.9			14,866		4.1			(2,119)		(14.3)
Net income		$	32,930		7.5%		$	23,886		6.6%		$	9,044		37.9%

Net Revenue

	Fiscal Year Ended						Change
($ in thousands)	December 28, 2024			December 30, 2023			$			%
Direct-to-consumer (DTC)		$	396,355		$	324,187		$	72,168		22.3%
Wholesale and Other			41,802			35,336			6,466		18.3
Net revenue		$	438,157		$	359,523		$	78,634		21.9%

Net revenue increased $78.6 million, or 21.9% in 2024 compared to 2023. The increase was driven by an increase in DTC net revenue of $72.2 million, or 22.3%, and an increase in Wholesale and Other net revenue of $6.5 million, or 18.3%.

DTC net revenue grew 22.3% in 2024 compared to 2023. The increase was driven by an increase in Active Customers of 13.4%, along with expansion of DTC Net Revenue per Customer of 7.2%. The growth in Active Customers was driven by an increase in customer retention and an increase in new customers. DTC Net Revenue per Customer growth was driven by increases for both new and returning customers.

Wholesale and Other net revenue grew 18.3% in 2024 compared to 2023, driven by increased demand from our existing wholesale partners and in the number of wholesale doors our products are sold.

Fiscal 2024 consisted of a 52-week fiscal year and fiscal 2023 consisted of a 53-week fiscal year, which may impact comparability of net revenue. Adjusted for the 53rd week, 2024 net revenue grew approximately 24% year-over-year compared to 2023.

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Cost of Goods Sold, Gross Profit and Gross Margin

	Fiscal Year Ended						Change
($ in thousands)	December 28, 2024			December 30, 2023			$			%
Cost of goods sold		$	155,550		$	129,185		$	26,365		20.4%
Gross profit			282,607			230,338			52,269		22.7%
Gross margin			64.5%			64.1%					0.4%

Cost of goods sold increased by $26.4 million, or 20.4%, in 2024 compared to 2023. The increase in dollar terms was driven by increased sales volume.

Gross profit increased by $52.3 million, or 22.7%, in 2024 compared to 2023. The increase was driven by an increase in revenue and an increase in gross margin.

Gross margin, expressed as a percentage and calculated as gross profit divided by net revenue, increased from 64.1% in 2023 to 64.5% in 2024. Gross margin for 2024 was higher compared to the same period in the prior year primarily due to a shift in calendar for the winter promotional event from the fourth quarter of 2024 to the first quarter of 2025, partially offset by an increase in inventory reserves, and increased sales discounts associated with the growth of our wholesale channel.

Operating Expenses

	Fiscal Year Ended						Change
($ in thousands)	December 28, 2024			December 30, 2023			$			%
Marketing expenses		$	38,371		$	33,685		$	4,686		13.9%
Selling, general, and administrative expenses			191,579			159,076			32,503		20.4
Total operating expenses		$	229,950

Reformation Inc. S-1