Baozun Inc.·4

Jul 2, 6:22 AM ET

Ye Changqing 4

4 · Baozun Inc. · Filed Jul 2, 2026

Research Summary

AI-generated summary of this filing

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Baozun (BZUN) Director Ye Changqing Exercises RSUs into ADS

What Happened Ye Changqing, a director of Baozun Inc. (BZUN), exercised/converted vested restricted stock units (RSUs) on June 30, 2026. The filing shows 51,809 RSUs were converted (disposed as the derivative) and 17,269 American Depositary Shares (ADS) were acquired. The conversion/exercise price is reported as $0.00, so no cash was paid on conversion and no sale proceeds are reported.

Key Details

  • Transaction date: 2026-06-30; Form 4 filed 2026-07-02 (appears timely within required reporting window).
  • Transaction code: M (exercise or conversion of a derivative).
  • RSUs and ADS: Of a total 93,809 RSUs, 51,809 RSUs fully vested and were converted into 17,269 ADS on June 30, 2026 (Footnotes F2, F3).
  • ADS ratio: 1 ADS = 3 Class A ordinary shares (Footnote F1).
  • Price/value: Exercise/conversion price $0.00; filing reports $0 cash paid and no sale proceeds.
  • Shares owned after transaction: Not specified in the provided filing.

Context This was a settlement of vested RSUs into ADS (compensation vesting), not an open-market purchase or sale. Because the RSUs vested and were converted (with no immediate sale reported), the transaction is typically routine compensation settlement rather than a direct bullish or bearish trading signal.

Insider Transaction Report

Form 4
Period: 2026-06-30
Ye Changqing
Director
Transactions
  • Exercise/Conversion

    American Depositary Shares

    [F1]
    2026-06-30+17,26917,269 total
  • Exercise/Conversion

    Restricted Stock Unit

    [F2][F3]
    2026-06-3051,80942,000 total
    Exercise: $0.00Class A Ordinary Shares (51,809 underlying)
Footnotes (3)
  • [F1]Each of American Depositary Share represents three Class A Ordinary Shares.
  • [F2]Each Restricted Stock Unit ("RSU") represents the contingent right to receive one Class A ordinary share of the Issuer.
  • [F3]Of the total 93,809 RSUs, 51,809 RSUs had been fully vested and were converted into 17,269 American Depositary Shares on June 30, 2026.
Signature
/s/ Benjamin Changqing Ye|2026-07-02

Documents

1 file
  • 4
    tm2619640-1_4seq1.xmlPrimary

    OWNERSHIP DOCUMENT