Baozun (BZUN) CSO Wu Junhua Buys 13,500 ADS

What Happened

• Wu Junhua, Chief Strategy Officer and a director of Baozun Inc. (BZUN), made an open-market purchase of 13,500 American Depositary Shares (ADS) on 2026-09-02 at $2.85 per ADS, for a total of approximately $38,475. This was a purchase (code P), which is a direct buy of company stock rather than a sale or option exercise.

Key Details

• Transaction date: 2026-09-02; Filing date: 2026-09-04 (filed within the normal reporting window).
• Price per ADS: $2.85; Shares acquired: 13,500; Total value: ~$38,475.
• Shares owned after transaction: the filing’s footnote (F1) states the reported amount represents all ADS directly owned by the reporting person following the transaction; the filing does not list a specific total share count in the summary line.
• Footnote F1: “Represents all American Depositary Shares directly owned by the reporting person following the transaction(s) reported under this Form 4.”
• Transaction type code: P = Purchase (open-market).

Context

• This was a straightforward open-market purchase of ADS. Purchases by insiders can be viewed as a signal of confidence but are not proof of future performance; no options, gifts, or 10% owner issues are involved in this filing.