Baozun (BZUN) CEO Qiu Wenbin Buys 14,600 Shares

What Happened
Qiu Wenbin, CEO of Baozun Inc. (BZUN), made two open-market purchases totaling 14,600 American Depositary Shares (ADS), spending about $39,858. On 2026-09-14 he acquired 7,300 shares at an average price of $2.74 for $20,002, and on 2026-09-15 he acquired 7,300 shares at an average price of $2.72 for $19,856. These transactions are purchases (Form 4 code P), which are often viewed by investors as insider buying activity.

Key Details

• Transaction dates and amounts:
  • 2026-09-14: 7,300 shares at $2.74 (total $20,002). (Footnote F1: multiple trades priced $2.740–$2.742; weighted-average reported.)
  • 2026-09-15: 7,300 shares at $2.72 (total $19,856). (Footnote F2: multiple trades priced $2.723–$2.740; weighted-average reported.)
• Total purchased: 14,600 ADS for ~$39,858.
• Filing: Form 4 filed 2026-09-16 (covers transactions on 9/14–9/15); filing date is within the typical 2-business-day window after the trades.
• Ownership after transaction: The filing’s footnote (F3) says these ADS are held by JESFUND (SINGAPORE) PTE. LTD., a company wholly owned by the reporting person, following these transactions. The Form 4 text provided here does not list a total beneficial-ownership number.
• Transaction code: P = Purchase.

Context

• Purchases by executives can signal confidence, but filings do not state motives; do not interpret as investment advice.
• The purchases were executed in multiple trades at slightly different prices (see F1 and F2 ranges).
• F3 indicates the shares are held through a wholly owned Singapore entity (JESFUND), which is common for structuring personal holdings.