Baozun (BZUN) CSO Wu Junhua Buys 13,900 ADS

What Happened
Wu Junhua, Chief Strategy Officer and director of Baozun Inc. (BZUN), made an open-market purchase of 13,900 American Depositary Shares (ADS) on 2026-09-15 at $2.73 per ADS, for a total reported cost of $37,947. This was a purchase (a net acquisition), which many investors view as a more informative signal than routine sales.

Key Details

• Transaction date: 2026-09-15 (Form 4 filed 2026-09-17; Period of Report 2026-09-15)
• Transaction type/code: Open market purchase (P) at $2.73 per ADS
• Shares purchased: 13,900 ADS; Total value: $37,947
• Shares owned after transaction: 13,900 ADS (per footnote F1, this represents all ADS directly owned by the reporting person after the transaction)
• Footnote: F1 states the number equals all ADS directly owned following the reported transaction
• No 10b5-1 plan, tax-withholding, option exercise, or gift was indicated in this filing; no tardiness flag reported

Context

• ADS = American Depositary Shares representing Baozun stock traded by U.S. investors; purchases by executives are often noted by investors as a potential sign of confidence, but they do not prove future company performance.
• This was a straightforward open-market purchase, not an option exercise or gift.