Baozun (BZUN) CEO Qiu Wenbin Buys 14,400 Shares

What Happened

• Qiu Wenbin, CEO of Baozun Inc. (BZUN), acquired a total of 14,400 American Depositary Shares (ADSs) in two open-market purchases. He bought 7,300 ADSs on 2026-09-16 at $2.74 each ($20,002) and 7,100 ADSs on 2026-09-17 at $2.84 each ($20,164), for a combined outlay of $40,166. These transactions are purchases (code P), which investors often watch as a potential positive signal from an insider.

Key Details

• Transaction dates and prices:
  • 2026-09-16: 7,300 ADSs @ $2.74 = $20,002
  • 2026-09-17: 7,100 ADSs @ $2.84 = $20,164
• Total acquired: 14,400 ADSs for $40,166.
• Filing: Form 4 filed 2026-09-18 (reporting period begins 2026-09-16); filing appears timely (Form 4s are due within two business days of the transaction).
• Footnotes:
  • F1 notes a weighted-average purchase price was used for one reported lot with individual trade prices in the $2.74–$2.76 range; the Form 4 lists the per-lot amounts shown above.
  • F2 states these ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, and represent all ADSs held by that entity following the transactions.
• Shares owned after transaction: The filing indicates the post-transaction ADSs are held by JESFUND (SINGAPORE) PTE. LTD. (see F2) rather than listing a separate personal total.

Context

• These were straightforward open-market purchases (P). An insider purchase simply records acquisition of shares; it does not guarantee future company performance. ADS stands for American Depositary Share, a U.S.-traded representation of the company's ordinary shares.