Monster Beverage Corp CEO Americas Resigns; Effective Nov 30, 2026

What Happened
Monster Beverage Corporation (MNST) filed an 8‑K (Item 5.02) reporting that Rob Gehring, the company's Chief Executive Officer, Americas of Monster Energy Company (MEC), notified the Board on September 21, 2026 that he will resign effective November 30, 2026 to return to The Coca‑Cola Company (TCCC) as president of its North America operating unit. Mr. Gehring will remain in his role through the November 30, 2026 effective date.

Effective December 1, 2026, Emelie C. Tirre, currently Chief Strategy Officer of MEC, will assume responsibility for the Americas and the Caribbean on an interim basis. Ms. Tirre previously served as Chief Commercial Officer for the Americas, the Caribbean and Oceania through February 24, 2026; biographical details (age 57) are incorporated by reference from the Company’s Definitive Proxy Statement filed March 27, 2026.

Key Details

• Notice date: September 21, 2026; resignation effective: November 30, 2026.
• Departing executive: Rob Gehring, CEO Americas (MEC); new role at TCCC: President, North America operating unit.
• Interim leader: Emelie C. Tirre, Chief Strategy Officer, assumes Americas & Caribbean responsibility effective December 1, 2026.
• Biographical info for Ms. Tirre is included by reference from the Company’s March 27, 2026 proxy filing.

Why It Matters
This is a regional leadership change for Monster’s Americas operations with a defined transition timeline and an internal interim appointment, which supports continuity in sales and market operations. Investors should note the specified effective dates and interim plan; the filing does not disclose any changes to compensation or other arrangements in connection with the resignation.