Baozun Inc: CEO Qiu Wenbin bought 11,800 shares

What happened

• Qiu Wenbin, CEO, bought a total of 11,800 American Depositary Shares: 6,000 shares on Oct 12, 2026 at a weighted-average price of $3.34 for $20,040, and 5,800 shares on Oct 13, 2026 at a weighted-average price of $3.47 for $20,126 (total value $40,166).

Key details

• Transaction dates and prices: Oct 12, 2026 — 6,000 shares at a weighted-average $3.34 (range $3.34–$3.35) (F1); Oct 13, 2026 — 5,800 shares at a weighted-average $3.47 (range $3.47–$3.48) (F2).
• Shares owned after the transaction: The filing states these ADSs are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person following the transactions (F3); the filing does not state a total share count held after the transactions.
• Filing date and timeliness: Filed on Oct 14, 2026; the filing does not indicate it was late.
• Notes on pricing disclosure: Footnotes F1 and F2 record weighted-average prices and provide that the reporting person will supply a breakdown of shares purchased at each price upon request.

Why it may matter

• Transaction type: These were purchases (code P) reported as open market or private purchases.
• Ownership vehicle: The filing indicates the shares are held by a company wholly owned by the reporting person (JESFUND (SINGAPORE) PTE. LTD.).
• The filing does not show why the insider traded or why the company acted.