Baozun Inc.: CEO Qiu Wenbin bought 5,800 shares

What happened

• Qiu Wenbin, CEO, bought 5,800 shares of Baozun Inc. on Oct 14, 2026, in an open market or private purchase for a total of $19,952 at a reported weighted-average price of $3.44.

Key details

• Transaction date and price: Oct 14, 2026; weighted-average purchase price $3.44 (prices ranged $3.44 to $3.46, inclusive) (F1). Transaction code: P (purchase).
• Filing date: Oct 16, 2026 (Form 4 accession 0001104659-26-116383).
• Shares owned after the transaction: the filing reports these American Depositary Shares are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person, following the transaction (F2).
• Footnotes: F1 explains the weighted-average price and that the reporting person can provide the number of shares purchased at each price on request. F2 states the post-transaction ADS holdings are held by JESFUND (SINGAPORE) PTE. LTD.

Why it may matter

• This filing reports a purchase (P) of shares rather than an option exercise, gift, or tax withholding.
• The filing does not show why the insider traded or why the company acted.