Baozun Inc: CEO Qiu Wenbin bought 11,400 shares

What happened

• Qiu Wenbin, CEO, purchased a total of 11,400 American Depositary Shares: 5,700 shares at $3.50 on Oct 21, 2026 ($19,950) and 5,700 shares at $3.50 on Oct 22, 2026 ($19,950), for a combined cost of $39,900.

Key details

• Transaction dates and prices: Oct 21, 2026 — 5,700 shares at $3.50; Oct 22, 2026 — 5,700 shares at $3.50. Transaction code: P (purchase, open market or private purchase).
• Shares owned after the transaction: not specified in this Form 4; the filing notes that these ADS are held by JESFUND (SINGAPORE) PTE. LTD., a Singapore company wholly owned by the reporting person (see footnote F1).
• Footnote F1: represents all American Depositary Shares held by JESFUND (SINGAPORE) PTE. LTD., wholly owned by the reporting person following the reported transactions.
• Filing date: Oct 23, 2026 (accession 0001104659-26-118281).

Why it may matter

• The filing reports purchases (open market or private). It does not report option exercises, gifts, or tax-withholding events related to these transactions.
• This filing does not show why the insider traded or why the company acted.