STRABLE-SOETHOUT DEANNA D 4

What Happened

• Deanna Strable-Soethout, President and CEO of Principal Financial Group (PFG), sold 7,340 shares in an open-market transaction on January 30, 2026. The shares were disposed at $95.00 each for total proceeds of $697,300. This was a sale (S), which is generally a routine insider divestiture rather than a bullish purchase signal.

Key Details

• Transaction date and price: January 30, 2026 — 7,340 shares @ $95.00.
• Transaction type/code: Open-market sale (Code S).
• Total proceeds: $697,300.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnote: Executed pursuant to a Rule 10b5-1 trading plan adopted February 28, 2024.
• Filing: Form 4 filed February 2, 2026 (filed within the standard two-business-day reporting window).

Context

• A Rule 10b5-1 plan indicates the sale was pre-arranged under a trading plan, which can limit how much the transaction reflects the insider’s current view of the company. Sales by executives are common for diversification or liquidity and are typically less informative than insider purchases about future company performance.