ROACH DAVID M 4

What Happened

• David M. Roach, Chief DSD Operations Officer at Flowers Foods (FLO), received 10,672 shares upon vesting of contingent performance share units under the company's equity plan on 2026-02-25.
• To satisfy withholding tax obligations, 4,343 of those shares were withheld/disposed at $9.65 per share, totaling $41,910. The vested award is reported at $0.00 per share (award/vesting).

Key Details

• Transaction date: 2026-02-25; Form 4 filed: 2026-02-27 (timely filing).
• Award/Acquisition: 10,672 shares (reported at $0.00) — code A (award/grant/acquisition).
• Tax withholding/Disposition: 4,343 shares withheld at $9.65 per share, total $41,910 — code F (payment of exercise price or tax liability).
• Footnotes: F1 = vesting of contingent performance share units under the 2014 Omnibus Equity and Incentive Compensation Plan; F2 = total includes exempt acquisitions of shares allocated under the issuer’s 401(k) plan (plan statement dated 1/31/2026).
• Shares owned after the transaction are not specified in the provided data.

Context

• This was a vesting of performance-based equity, not an open-market purchase or discretionary sale by the insider. The withholding of shares to cover taxes is a common, routine administrative step and does not by itself signal buying or selling intent.
• For retail investors: awards vesting and tax-withholding transactions are normal compensation events; purchases by insiders tend to carry more weight as potential bullish signals.