Form 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL
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1. Name and Address of Reporting Person* White, Jeffrey D.	2. Issuer Name and Ticker or Trading Symbol The Boston Beer Company, Inc. (SAM)		6. Relationship of Reporting Person(s) to Issuer (Check all applicable) ___ Director ___ 10% Owner _X_ Officer (give title below) ___ Other (specify below) Chief Operating Officer
(Last) (First) (Middle) c/o The Boston Beer Company, Inc. 75 Arlington Street	3. I.R.S. Identification Number of Reporting Person, if an entity (voluntary)	4. Statement for Month/Day/Year 01/01/2003
(Street) Boston, MA 02116		5. If Amendment, Date of Original (Month/Day/Year)	7. Individual or Joint/Group Filing (Check Applicable Line) _X_ Form filed by One Reporting Person ___ Form filed by More than One Reporting Person
(City) (State) (Zip)	Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned

1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transactions (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common								0

Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly. * If the form is filed by more than one reporting person, see Instructions 4(b)(v).
	Potential persons who are to respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.	(Over) SEC 1474 (9-02)

FORM 4 (continued)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)

1.
Title of Derivative Security
(Instr.3)

2.
Conversion or
Exercise
Price of
Derivative
Security

3.
Transaction
Date
(Month/
Day/Year)

3A.
Deemed Execution
Date, if any
(Month/
Day/Year)

4.
Transaction Code
(Instr. 8)

5.
Number of Derivative
Securities
Acquired (A) or Disposed of (D)
(Instr.3,4
and 5)

6.
Date Exercisable
and Expiration Date
(Month/Day/Year)

7.
Title and Amount of
Underlying Securities
(Instr. 3 and 4)

8.
Price of
Derivative
Security
(Instr. 5)

9.
Number of
Derivative
Securities
Beneficially
Owned Following Reported Transaction(s)
(Instr. 4)

10.
Ownership
Form of
Derivative
Security:
Direct (D) or Indirect (I)
(Instr. 4)

11.
Nature of
Indirect
Beneficial
Ownership
(Instr. 4)

Code

(A)

(D)

Date
Exercisable

Expiration
Date

Title

Amount
or
Number
of Shares

Stock Option (Right to Buy)

14.47

01/01/2003

2,000

01/01/2004

03/02/2008

Class A Common

2,000

14.47

2,000

Stock Option (Right to Buy)

16.64

01/01/2003

2,000

01/01/2005

03/02/2008

Class A Common

2,000

16.64

2,000

Stock Option (Right to Buy)

18.81

01/01/2003

2,000

01/01/2006

03/02/2008

Class A Common

2,000

18.81

2,000

Stock Option (Right to Buy)

20.98

01/01/2003

2,000

01/01/2007

03/02/2008

Class A Common

2,000

20.98

2,000

Stock Option (Right to Buy)

20.98

01/01/2003

2,000

01/01/2008

03/02/2008

Class A Common

2,000

20.98

2,000

Stock OPtion (Right to Buy)

14.47

01/01/2003

15,000

Note 1

12/31/2012

Class A Common

15,000

14.47

15,000

Explanation of Responses:

Note 1: Of these 15,000 option shares, 3,000 will vest on 1/1/2004; 3,000 will vest on 1/1/2005; 3,000 will vest on 1/1/2006; 3,000 will vest on 1/1/2007; and 3,000 will vest on 1/1/2008.

**	Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).	/s/ Jeffrey D. White **Signature of Reporting Person Jeffrey D. White	01/03/2003 Date
Note:	File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.

Potential persons who are to respond to the collection of information contained in this form are not
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WHITE JEFFREY D 4