13F-HR 1 form13fhr.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: 12/31/2010 Check here if Amendment []; Amendment Number: ------- This Amendment (Check only one.): [] is a restatement. [] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: CSI Capital Management, Inc. Address: 600 California, 18th Floor San Francisco, CA 94108 Form 13F File Number: 28-05255 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Persons Signing this Report on Behalf of Reporting Manager: Name: Leland H. Faust Title: Chairman Phone: 415-354-3000 Signature, Place, and Date of Signing: /s/ Leland H. Faust San Francisco, CA 2/1/2011 --------------------------------- --------------------------------- ---------- [Signature] [City, State] [Date] Report Type (Check only one): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: 13F File Number Name CSI Equity Fund --------------- --------------------------------------------------------------- Form 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 127 Form 13F Information Table Value Total: $ 294,870 -------------- (In Thousands) List of Other Included Managers: Provide a numbered list of the name(s) and 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. NONE

FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- ------------------ VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------ ------ ---- 3M COMPANY COM 88579Y101 ~~4874~~5177 ~~56211~~59985 SH SOLE ~~56211~~59985 0 0 ~~858 9900 SH DEFINED 1 9900 0 0~~ ABBOTT LABS COM 002824100 ~~4276~~3936 ~~81856~~82161 SH SOLE ~~81856~~82161 0 0 ~~601 11500 SH DEFINED 1 11500 0 0~~ AFLAC COM 001055102 ~~540~~589 10440 SH SOLE 10440 0 0 ~~AMGEN~~ALTRIA GROUP INC COM ~~031162100~~02209S103 ~~3192~~401 ~~57912~~16292 SH SOLE ~~57912~~16292 0 0 ~~579 10500 SH DEFINED 1 10500 0 0~~ APPLE COMPUTER COM 037833100 ~~5277~~6274 ~~18599~~19452 SH SOLE ~~18599~~19452 0 0 ~~794 2800 SH DEFINED 1 2800 0 0~~ AT&T COM 00206R102 ~~354~~287 ~~12361~~9752 SH SOLE ~~12361~~9752 0 0 AUTOMATED BENEFITS(AUT.V, VENT COM 4782 300000 SH SOLE 300000 0 0 AUTOMATIC DATA PROC COM 053015103 ~~212~~234 5050 SH SOLE 5050 0 0 BANK OF AMERICA COM 060505104 501 37585 SH SOLE 37585 0 0 BERKSHIRE HATHAWAY CL B COM 084670702 421 ~~5095~~5250 SH SOLE ~~5095~~5250 0 0 BRANDYWINE BLUE FD COM 10532B101 ~~277~~327 12736 SH SOLE 12736 0 0 CATERPILLAR COM 149123101 ~~400~~474 ~~5087~~5057 SH SOLE ~~5087~~5057 0 0 CELLCOM CORP NEW COM 151154309 0 10256 SH SOLE 10256 0 0 CHEVRONTEXACO COM 166764100 ~~5373~~7430 ~~66288~~81420 SH SOLE ~~66288~~81420 0 0 ~~729 9000 SH DEFINED 1 9000 0 0~~ CISCO SYSTEMS COM 17275R102 ~~5376~~5131 ~~245493~~253638 SH SOLE ~~245493~~253638 0 0 ~~723 33000 SH DEFINED 1 33000 0 0~~ CITIGROUP COM 172967101 ~~104~~140 ~~26500~~29647 SH SOLE ~~26500~~29647 0 0 COCA COLA COM 191216100 ~~734~~1920 ~~12535~~29197 SH SOLE ~~12535~~29197 0 0 COLGATE PALMOLIVE COM 194162103 ~~860~~902 ~~11194~~11224 SH SOLE ~~11194~~11224 0 0 CONOCOPHILLIPS COM 20825C104 ~~4541~~5646 ~~79070~~82915 SH SOLE ~~79070~~82915 0 0 ~~787 13700 SH DEFINED 1 13700 0 0~~ COSTCO COM 22160K105 ~~5213~~6015 ~~80833~~83299 SH SOLE ~~80833~~83299 0 0 ~~851 13200 SH DEFINED 1 13200 0 0~~ CYTOGENIX INC COM 232825109 347 241833 SH SOLE 241833 0 0 DARLING INTL ~~INC~~ COM ~~COM~~142 91 10730 SH SOLE 10730 0 0 DOW JONES DIAMONDS ETF COM 252787106 ~~250~~268 2315 SH SOLE 2315 0 0 DU PONT COM 263534109 ~~5139~~5942 ~~115177~~119122 SH SOLE ~~115177~~119122 0 0 ~~1075 24100 SH DEFINED 1 24100 0 0~~ ECOLAB INC COM COM 278865100 ~~240~~239 4739 SH SOLE 4739 0 0 EMERSON ELEC CO COM 291011104 ~~5638~~6337 ~~107059~~110839 SH SOLE ~~107059~~110839 0 0 ~~906 17200 SH DEFINED 1 17200 0 0~~ ERF WIRELESS INC COM COM 82 190000 SH SOLE 190000 0 0 EXXON MOBIL COM 30231G102 ~~1012~~1191 ~~16382~~16282 SH SOLE ~~16382~~16282 0 0 FEDEX CORP COM 31428X106 ~~4408~~4983 ~~51550~~53580 SH SOLE ~~51550~~53580 0 0 ~~855 10000 SH DEFINED 1 10000 0 0~~ FRANKLIN RESOURCES COM 354613101 ~~2070~~1527 ~~19363~~13734 SH SOLE ~~19363~~13734 0 0 FUTURE FILMS INC COM COM 36116K100 0 199200 SH SOLE 199200 0 0 GENERAL ELECTRIC COM 369604103 ~~678~~579 ~~41694~~31647 SH SOLE ~~41694~~31647 0 0 GENERAL MLS INC COM 370334104 ~~4147~~4221 ~~113492~~118612 SH SOLE ~~113492~~118612 0 0 ~~731~~GOOGLE ~~20000~~COM SH38259P508 ~~DEFINED~~422 1711 ~~20000~~SH SOLE 711 0 0 ~~GOOGLE~~HALLIBURTON CO. COM ~~38259P508~~406216101 ~~371~~277 ~~706~~6786 SH SOLE ~~706~~6786 0 0 ~~HALLIBURTON~~HONEYWELL ~~CO.~~COM 438516106 5998 112822 SH SOLE 112822 0 0 IBM COM ~~406216101~~459200101 ~~240~~480 ~~7256~~3273 SH SOLE ~~7256~~3273 0 0 ~~HEWLETT~~INTEL ~~PACKARD~~CORP COM ~~428236103~~458140100 ~~3720~~5056 ~~88416~~240401 SH SOLE ~~88416~~240401 0 0 ~~584~~INTERNATIONAL ~~13890~~AEROSPAC COM COM 0 500000 SH ~~DEFINED~~SOLE 1500000 ~~13890~~0 0 ISHARES DJ REAL ESTATE COM 464287739 1520 27170 SH SOLE 27170 0 ~~HONEYWELL~~0 ISHARES RUSSELL 1000 COM ~~438516106~~464287622 ~~4840~~488 ~~110139~~6990 SH SOLE ~~110139~~6990 0 0 ~~835~~ISHARES ~~19000~~S&P MIDCAP 400 COM 464287507 209 2300 SH ~~DEFINED~~SOLE 12300 ~~19000~~0 0 ISHARES SP500 GRWTH COM 464287309 251 3825 SH SOLE 3825 0 ~~IBM~~0 J P MORGAN CHASE COM ~~459200101~~46625H100 ~~455~~5446 ~~3392~~128384 SH SOLE ~~3392~~128384 0 0 ~~INTEL~~JOHNSON ~~CORP~~& JOHNSON COM ~~458140100~~478160104 ~~4618~~5849 ~~240514~~94562 SH SOLE ~~240514~~94562 0 0 ~~760~~KIMBERLY ~~39600~~CLARK COM 494368103 381 6050 SH ~~DEFINED~~SOLE 16050 ~~39600~~0 0 KRAFT FOODS COM 50075N104 4763 151155 SH SOLE 151155 0 ~~INTERNATIONAL~~0 ~~AEROSPAC~~MCDONALDS COM 580135101 5080 66186 SH SOLE 66186 0 0 MERCK COM 589331107 962 26690 SH SOLE 26690 0 ~~500000~~0 MICROSOFT COM 594918104 5316 190471 SH SOLE ~~500000~~190471 0 0 ~~IPASS~~NEXTERA ENERGY INC. COM 4365339F101 ~~35000~~4079 78465 SH SOLE ~~35000~~78465 0 0 ~~ISHARES~~NICHOLAS-APPLEGATE DJCV ~~REAL~~COM ~~ESTATE~~COM 167 16335 SH SOLE 16335 0 0 NIKE CL B COM ~~464287739~~654106103 ~~1449~~6100 ~~27400~~71416 SH SOLE ~~27400~~71416 0 0 ~~ISHARES~~OMNICOM ~~RUSSELL~~GROUP ~~1000~~ COM ~~464287622~~681919106 ~~458~~568 ~~7250~~12395 SH SOLE ~~7250~~12395 0 0 ~~ISHARES~~ORACLE ~~SP500~~COM ~~GRWTH~~68389X105 763 24388 SH SOLE 24388 0 0 PEPSICO COM ~~464287309~~713448108 ~~233~~6802 ~~3925~~104125 SH SOLE ~~3925~~104125 0 0 JPROCTER PGAMBLE ~~MORGAN~~COM ~~CHASE~~742718109 7016 109070 SH SOLE 109070 0 0 QQQ POWERSHR COM ~~46625H100~~73935A104 ~~3702~~853 ~~97269~~15658 SH SOLE ~~97269~~15658 0 0 ~~581~~QUALCOMM ~~15260~~COM 747525103 4306 87005 SH ~~DEFINED~~SOLE 187005 ~~15260~~0 0 RAYONIER INC COM 754907103 294 5600 SH SOLE 5600 0 0

FORM 13F INFORMATION TABLE COLUMN 1 COLUMN 2 COLUMN 3 COLUMN 4 COLUMN 5 COLUMN 6 COLUMN 7 COLUMN 8 ------------------------------ -------------- --------- -------- ----------------- ---------- -------- ------------------ VALUE SHRS OR SH/ PUT/ INVESTMENT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DISCRETION MANAGERS SOLE SHARED NONE ------------------------------ -------------- --------- -------- -------- --- ---- ---------- -------- ------ ------ ---- ~~JOHNSON~~ S&P ~~JOHNSON~~500 SPDRS LRG CAP ETF COM ~~478160104~~78462F103 ~~5602~~16269 ~~90415~~129379 SH SOLE ~~90415~~129379 0 0 ~~682~~SELECTED ~~11000~~AMERICAN SHSHARE ~~DEFINED~~D 1COM ~~11000~~816221204 811 19580 SH SOLE 19580 0 0 ~~KIMBERLY~~SILICON ~~CLARK~~MOTION TECH CP SPONSOR COM ~~494368103~~82706C108 ~~394~~225 ~~6050~~53000 SH SOLE ~~6050~~53000 0 0 ~~KRAFT~~SOUTHERN ~~FOODS~~CO COM ~~50075N104~~842587107 ~~4595~~4753 ~~148900~~124330 SH SOLE ~~148900~~124330 0 0 ~~771~~SPDR ~~25000~~TR SHFINANCIAL ~~DEFINED~~SECTOR 1COM ~~25000~~81369Y605 203 12719 SH SOLE 12719 0 0 ~~MCDONALDS~~STATE STREET COM ~~580135101~~857477103 ~~4811~~453 ~~64571~~9783 SH SOLE ~~64571~~9783 0 0 ~~745~~STREETTRACKS ~~10000~~SER SHTR ~~DEFINED~~SPDR 1S&P ~~10000~~D COM 78464A763 10806 207895 SH SOLE 207895 0 0 ~~MERCK~~STRYKER CORP COM ~~589331107~~863667101 ~~290~~4344 ~~7885~~80890 SH SOLE ~~7885~~80890 0 0 ~~MICROSOFT~~TAPCODE HOLDINGS **RESTRICTED COM ~~594918104~~876018995 ~~4500~~0 ~~183731~~14950 SH SOLE ~~183731~~14950 0 0 ~~686~~TARGET ~~28000~~COM SH87612E106 ~~DEFINED~~345 15743 ~~28000~~SH SOLE 5743 0 0 ~~MILLWALL~~UNITED ~~HOLDINGS~~TECH COM 0913017109 ~~200000~~5402 68620 SH SOLE ~~200000~~68620 0 0 ~~NEXTERA~~UWINK ~~ENERGY~~ INC. COM ~~65339F101~~COM ~~4236~~91818T107 ~~77885~~0 14950 SH SOLE ~~77885~~14950 0 0 ~~680~~VANGUARD ~~12500~~FINANCIALS SHETF ~~DEFINED~~COM 192204A405 ~~12500~~225 6847 SH SOLE 6847 0 0 ~~NICHOLAS-APPLEGATE~~VISA CV COM ~~COM~~92826C839 ~~161~~3246 ~~16335~~46126 SH SOLE ~~16335~~46126 0 0 ~~NIKE~~WAL-MART CLSTORES B COM ~~654106103~~931142103 ~~5602~~4291 ~~69904~~79567 SH SOLE ~~69904~~79567 0 0 ~~1002~~WALGREEN ~~12500~~CO SHCOM ~~DEFINED~~931422109 1869 ~~12500~~22295 SH SOLE 22295 0 0 ~~OMNICOM~~WALT ~~GROUP~~DISNEY COM ~~681919106~~254687106 ~~486~~5508 ~~12300~~146854 SH SOLE ~~12300~~146854 0 0 ~~ORACLE~~ADVANCE AUTO PARTS COM ~~68389X105~~00751Y106 ~~681~~269 ~~25375~~4074 SH SOLE ~~25375~~4074 0 0 ~~PEPSICO~~CTRIP INTL ADR COM ~~713448108~~22943F100 ~~6757~~436 ~~101695~~10770 SH SOLE ~~101695~~10770 0 0 ~~797~~DICKS ~~12000~~SPORTING SHGOODS ~~DEFINED~~COM 1253393102 ~~12000~~319 8520 SH SOLE 8520 0 0 ~~PROCTER~~FACTSET ~~GAMBLE~~RESEARCH COM ~~742718109~~303075105 ~~6270~~283 ~~104548~~3015 SH SOLE ~~104548~~3015 0 0 ~~720~~GOLDMAN ~~12000~~SACHS SHGROWTH ~~DEFINED~~OPPORTUIT 1COM ~~12000~~38142Y401 1549 63612 SH SOLE 63612 0 0 ~~QQQ~~HANSEN ~~POWERSHR~~NATURAL COM ~~73935A104~~341 ~~782~~6530 ~~15932~~ SH SOLE ~~15932~~6530 0 0 ~~QUALCOMM~~HERCULES TECH GWTH COM ~~747525103~~427096508 ~~316~~126 ~~6995~~12201 SH SOLE ~~6995~~12201 0 0 ~~RAYONIER~~ISHARES ~~INC~~RUSSELL 2K COM ~~754907103~~464287655 ~~281~~1216 ~~5600~~15543 SH SOLE ~~5600~~15543 0 0 ~~S&P~~ISHARES ~~500~~RUSSELL ~~SPDRS~~2K ~~LRG~~GRW ~~CAP ETF~~ COM ~~78462F103~~464287648 ~~5976~~239 ~~52365~~2736 SH SOLE ~~52365~~2736 0 0 ~~SELECTED~~ISHARES ~~AMERICAN~~RUSSELL ~~SHARE~~2K DVAL COM ~~816221204~~464287630 ~~734~~270 ~~19304~~3801 SH SOLE ~~19304~~3801 0 0 ~~SILICON~~ISHARES ~~GRAPHICS~~RUSSELL ~~INC~~MIDCAP COM ~~827056102~~464287499 78673 ~~10000~~6610 SH SOLE ~~10000~~6610 0 0 ~~SILICON~~ISHARES ~~MOTION~~S&P ~~TECH~~MIDCP CPVALUE ~~SPONSOR~~ COM ~~82706C108~~464287705 ~~289~~305 ~~53000~~3835 SH SOLE ~~53000~~3835 0 0 ~~SOUTHERN~~JP COMORGAN MID CAP VAL FD INST COM ~~842587107~~339128100 ~~4503~~1680 ~~120920~~71574 SH SOLE ~~120920~~71574 0 0 ~~745~~NETGEAR ~~20000~~COM SH64111Q104 ~~DEFINED~~237 17025 ~~20000~~SH SOLE 7025 0 0 ~~SPDR~~PEETS TRCOFFEE ~~FINANCIAL SECTOR~~ COM ~~81369Y605~~705560100 ~~182~~309 ~~12719~~7400 SH SOLE ~~12719~~7400 0 0 ~~STATE~~POLYCOM ~~STREET~~ COM ~~857477103~~73172K104 ~~368~~247 ~~9783~~6340 SH SOLE ~~9783~~6340 0 0 ~~STRYKER~~RAINIER ~~CORP~~INV MGMT MUT SMALL M/C COM ~~863667101~~750869208 ~~3897~~1045 ~~77870~~31994 SH SOLE ~~77870~~31994 0 0 ~~751~~RED ~~15000~~HAT SHCOM ~~DEFINED~~756577102 1396 ~~15000~~8685 SH SOLE 8685 0 0 ~~SYSCO~~SIRIUS XM RADIO INC COM ~~871829107~~COM ~~300~~82967N108 ~~10520~~82 50000 SH SOLE ~~10520~~50000 0 0 ~~TAPCODE~~STERICYCLE ~~HOLDINGS~~INC **RESTRICTED COM ~~876018995~~858912108 0599 ~~14950~~7405 SH SOLE ~~14950~~7405 0 0 ~~TARGET~~UNDER ARMOUR COM ~~87612E106~~904311107 ~~298~~260 ~~5578~~4750 SH SOLE ~~5578~~4750 0 0 ~~UNITED~~VAIL ~~TECH~~RESORTS COM ~~913017109~~91879Q109 ~~4711~~292 ~~66132~~5605 SH SOLE ~~66132~~5605 0 0 ~~855~~ABB ~~12000~~LTD SHSPONSORED ~~DEFINED~~ADR 1ADR ~~12000~~000375204 5088 226620 SH SOLE 226620 0 0 ~~UWINK~~BASF ~~INC~~AG ~~COM~~ADR ~~COM~~ADR ~~91818T107~~055262505 0646 ~~14950~~8020 SH SOLE ~~14950~~8020 0 0 ~~VANGUARD~~BHP ~~FINANCIALS~~LTD ~~ETF~~ADR ~~COM~~ADR ~~92204A405~~088606108 ~~203~~7172 ~~6847~~77187 SH SOLE ~~6847~~77187 0 0 ~~WAL-MART~~BP ~~STORES~~PLC ~~COM~~SPON ~~931142103~~ADR ~~4080~~ADR ~~76230~~055622104 245 5544 SH SOLE ~~76230~~5544 0 0 ~~787~~CENOVUS ~~14700~~ENERGY SHADR ~~DEFINED~~15135U109 13649 ~~14700~~109790 SH SOLE 109790 0 0 ~~WALGREEN~~CHINA COMOBILE ~~COM~~ADR ~~931422109~~ADR ~~765~~16941M109 ~~22825~~4344 87537 SH SOLE ~~22825~~87537 0 0 ~~WALT~~EAFE ~~DISNEY~~GLOBAL ~~COM~~ISHR ~~254687106~~ADR ~~4850~~464287465 ~~146529~~1283 22034 SH SOLE ~~146529~~22034 0 0 ~~861~~EAFE ~~26000~~VALUE SHISHR ~~DEFINED~~ADR 1464288877 ~~26000~~223 4395 SH SOLE 4395 0 0 ~~ACTIVISION~~EMERGING ~~BLIZZARD~~MARKET ~~INC~~ISHR ~~COM~~ADR ~~00507V109~~464287234 ~~334~~4640 ~~30901~~97400 SH SOLE ~~30901~~97400 0 0 ~~ADVANCE~~ENCANA ~~AUTO~~ADR ~~PARTS~~292505104 ~~COM~~2854 ~~00751Y106~~98011 ~~239 4074~~ SH SOLE ~~4074~~98011 0 0 ~~CTRIP~~FIRST ~~INTL~~TRST ~~ADR~~ISE ~~COM~~GLOBAL ~~22943F100~~ENG&CONS ~~514~~ADR ~~10770~~33736M103 849 18980 SH SOLE ~~10770~~18980 0 0 ~~DICKS~~HUTCHISON ~~SPORTING~~WHAMPOA ~~GOODS~~ADR ~~COM~~448415208 ~~253393102~~5441 ~~239~~105734 ~~8520~~ SH SOLE ~~8520~~105734 0 0 ~~FACTSET~~ISHARES ~~RESEARCH~~JAPAN ~~COM~~MSCI ~~303075105~~ADR ~~245~~464286848 ~~3015~~1229 112655 SH SOLE ~~3015~~112655 0 0 ~~GOLDMAN~~ISHARES ~~SACHS~~S&P ~~GROWTH~~EURO ~~OPPORTUIT~~350 ~~COM~~ADR ~~38142Y401~~464287861 ~~1396~~564 ~~62110~~14360 SH SOLE ~~62110~~14360 0 0 ~~HANSEN~~ISHARES ~~NATURAL~~XNHUA ~~COM~~CHINA ~~304~~25 ~~6530~~ADR 204 4729 SH SOLE ~~6530~~4729 0 0 ~~HERCULES~~KAO ~~TECH~~CORP ~~GWTH~~ADR ~~COM~~ADR ~~427096508~~485537302 ~~124~~3562 ~~12234~~132050 SH SOLE ~~12234~~132050 0 0 ~~ISHARES~~NESTLE ~~RUSSELL~~ADR 2KADR ~~COM~~641069406 ~~464287655~~6181 ~~1007~~105225 ~~14918~~ SH SOLE ~~14918~~105225 0 0 ~~ISHARES~~NOVARTIS ~~RUSSELL~~AG 2KADR ~~GRW~~ADR ~~COM~~66987V109 ~~464287648~~4470 ~~204~~75832 ~~2736~~ SH SOLE ~~2736~~75832 0 0 ~~ISHARES~~ROCHE ~~RUSSELL~~HOLDINGS 2KADR ~~VAL~~ADR ~~COM~~771195104 ~~464287630~~3784 ~~236~~102989 ~~3801~~ SH SOLE ~~3801~~102989 0 0 ~~ISHARES~~ROYAL ~~RUSSELL~~DUTCH ~~MIDCAP~~SHELL ~~COM~~PLC ~~464287499~~ADR ~~605~~780259206 ~~6690~~4347 65091 SH SOLE ~~6690~~65091 0 0 ~~ISHARES~~SAP ~~S&P~~ADR ~~MIDCP~~ADR ~~VALUE~~803054204 ~~COM~~4527 ~~464287705~~89452 ~~273 3835~~ SH SOLE ~~3835~~89452 0 0

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