BOGEAJIS KAY 4

4 · PEETS COFFEE & TEA INC · Filed Aug 11, 2011

Form 4

Period: 2011-08-10

VP of Retail Operations

Transactions

Exercise/Conversion
Common Stock
2011-08-10$28.41/sh+3,334$94,719→ 3,334 total
Exercise/Conversion
Common Stock
2011-08-10$23.57/sh+1,375$32,409→ 4,709 total
Exercise/Conversion
Common Stock
2011-08-10$26.34/sh+1,607$42,328→ 6,316 total
Exercise/Conversion
Common Stock
2011-08-10$39.51/sh+2,450$96,800→ 8,766 total
Sale
Common Stock
2011-08-10$58.10/sh−7,391$429,417→ 1,375 total
Sale
Common Stock
2011-08-10$58.74/sh−1,375$80,768→ 0 total
Exercise/Conversion
Stock Option (Right to Buy)
2011-08-10−3,334→ 15,000 total
Exercise: $28.41Exp: 2017-11-15→ Common Stock (3,334 underlying)
Exercise/Conversion
Stock Option (Right to Buy)
2011-08-10−1,375→ 1,375 total
Exercise: $23.57Exp: 2018-05-21→ Common Stock (1,375 underlying)
Exercise/Conversion
Stock Option (Right to Buy)
2011-08-10−1,607→ 3,216 total
Exercise: $26.34Exp: 2019-05-20→ Common Stock (1,607 underlying)
Exercise/Conversion
Stock Option (Right to Buy)
2011-08-10−2,450→ 7,350 total
Exercise: $39.51Exp: 2020-04-15→ Common Stock (2,450 underlying)

Footnotes (7)

[F1]The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.
[F2]Represents weighted average sales price. The shares were sold at prices ranging from $57.48 to $58.47. The Reporting Person will provide upon request, to the SEC, the Issuer or security holder of the Issuer, full information regarding the number of shares sold at each separate price.
[F3]The option vests as to 20% on the one year anniversary of November 15, 2007 and in equal monthly installments thereafter over four years.
[F4]The option vests 25% per year over 4 years beginning on May 21, 2008.
[F5]The option vests 25% per year over 4 years beginning on May 20, 2009.
[F6]The option vests 25% per year over 4 years beginning on April 15, 2010.
[F7]Inapplicable.

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