Apple Inc: Senior vice president Deirdre O'Brien received 99,878 shares

What happened

• Deirdre O'Brien, senior vice president, had 99,878 restricted stock units convert to 99,878 shares on Oct 1, 2026 (transaction code M). Of those, 53,489 shares were withheld to satisfy tax withholding on Oct 1, 2026 at $330.32 per share for $17,668,486 (transaction code F), and 46,389 shares were sold in open-market trades on Oct 2, 2026 for total proceeds of $15,466,923 (transaction code S).

Key details

• Transaction dates and prices:
  • Oct 1, 2026: 99,878 shares acquired (exercise/conversion of derivative), price N/A.
  • Oct 1, 2026: 53,489 shares withheld @ $330.32, disposed for $17,668,486.
  • Oct 2, 2026: 40,764 shares sold @ weighted avg $333.35, disposed for $13,588,679 (trades ranged $332.77 to $333.76).
  • Oct 2, 2026: 5,625 shares sold @ weighted avg $333.91, disposed for $1,878,244 (trades ranged $333.775 to $334.115).
• Shares owned after the transaction: not reported in this filing.
• Relevant footnotes:
  • RSU settlement: each RSU converts to one share at vesting (F1).
  • Shares were withheld to satisfy tax withholding on vesting (F2).
  • The open-market sales were made pursuant to a Rule 10b5-1 plan adopted Nov 24, 2025 (F3).
  • The sales were executed in multiple trades; reported prices are weighted averages and the filer will provide detailed trade-by-trade info on request (F4, F5).
  • The RSU award was granted Oct 1, 2023 for a target of 58,408 RSUs and vested based on three-year relative TSR performance (F6–F8).
  • Apple's TSR for the performance period was 90.67%, ranking in the 76.20th percentile and resulting in 99,878 RSUs vesting (F9).
• Filing timeliness: not reported as late.

Why it may matter

• The filing shows settlement of performance-based RSUs and that shares were withheld to cover taxes; remaining vested shares were sold under a Rule 10b5-1 plan. This filing does not show why the insider traded or why the company acted.