Pabst Lawrence 4
4 · Vitacost.com, Inc. · Filed Mar 31, 2010
Insider Transaction Report
Form 4
Pabst Lawrence
Director
Transactions
- Exercise/Conversion
Stock Option (Right to Buy)
2010-03-16−26,000→ 45,000 totalExercise: $0.16From: 2001-12-31Exp: 2012-12-31→ Common Stock (26,000 underlying) - Exercise/Conversion
Common Stock
2010-03-16$0.16/sh+26,000$4,056→ 289,710 total - Sale
Common Stock
2010-03-16$11.99/sh+26,000$311,750→ 263,710 total
Holdings
- 280,000(indirect: Owned through Pabst Company Ltd.)
Common Stock
- 120,000(indirect: By Trust)
Common Stock
Footnotes (2)
- [F1]The price reported in Column 4 is a weighted average price. Actual sales prices ranged from $11.65 to $12.1099 These shares were purchased in multiple transactions between 3/14/10 and 3/16/10 at prices ranging from $7.20 to $7.37 per share. The reporting regarding the number of shares purchased at each separate price within the ranges set forth in footnote (1) to this Form 4.
- [F2]These options were exercised in multiple transactions between 3/14/10 and 3/16/10. The reporting person undertakes to provide to Vitacost.com, Inc., any security holder of Vitacost.com, Inc., or the staff of the Securities and Exchange Commission, upon request, full information.