As filed with the Securities and Exchange Commission on April __, 2010

Registration No. 333-

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM S-1

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933

GetFugu, Inc.

(Exact name of registrant as specified in its charter)

Delaware		5812		20-8658254
(State or other jurisdiction of incorporation or organization)		(Primary Standard Industrial Classification Code Number)		(I.R.S. Employer Identification Number)

8560 West Sunset Boulevard, 7th Floor

West Hollywood, California 90069

(424) 354-4800

(Address, including zip code, and telephone number, including area code, of

registrant’s principal executive offices)

John C. Kirkland, Esq.

Luce Forward Hamilton & Scripps LLP

601 S. Figueroa Street, 39th Floor

Los Angeles, California 90017

(213) 892-4907

Fax: (213) 452-0835

(Address, including zip code, and telephone number, including area code, of agent for service)

Approximate date of commencement of proposed sale to the public: As soon as practicable after the effective date of this Registration Statement.

If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933 check the following box: o

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of ‘‘accelerated filer,” “large accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o Accelerated filer o Non-accelerated filer o Smaller reporting company x

CALCULATION OF REGISTRATION FEE

Title of Each Class of	Amount		Proposed Maximum			Amount of
Securities to be Registered	to be Registered(1)		Aggregate Offering Price (2)			Registration Fee
Common Stock, $0.001 par value
Warrants
Units	$	3,000,000	$	3,000,000
Total	$	3,000,000	$	3,000,000	$	213.90

(1)

There are being registered hereunder such indeterminate number of shares of common stock, warrants to purchase common stock, and number of units as shall have an aggregate initial offering price not to exceed $3,000,000. Any securities registered hereunder may be sold separately or as units with other securities registered hereunder. The securities registered also include such indeterminate number of shares of common stock as may be issued upon conversion of or exchange for debt securities that provide for conversion or exchange, upon exercise of warrants, or pursuant to the antidilution provisions of any such securities.

(2)

Calculated pursuant to Rule 457(o) of the rules and regulations under the Securities Act of 1933.

The registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registrant Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until this Registration Statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine.

The information in this preliminary prospectus is not complete and may be changed without notice. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This preliminary prospectus is not an offer to sell these securities, and it is not soliciting offers to buy these securities, in any jurisdiction where the offer or sale of these securities is not permitted.

PRELIMINARY PROSPECTUS	SUBJECT TO COMPLETION	APRIL 23, 2010

$3,000,000

Common Stock

Warrants

You should read this prospectus and any prospectus supplement carefully before you invest. We are offering up to _____ shares of our common stock at $___ per share, plus warrants to purchase an additional _____ shares of common stock.

We will sell directly, through agents, dealers or underwriters, or through a combination of these methods. If any agents, dealers or underwriters are involved in the sale of the securities, the relevant prospectus supplement will set forth any applicable commissions or discounts. Our net proceeds from the sale of securities will also be set forth in the relevant prospectus supplement.

Our common stock trades on the Over The Counter Bulletin Board under the trading symbol “GFGU.”

The last sale price of our common stock on April 21, 2010 was $0.029 per share.

Investing in our common stock involves a high degree of risk. Before buying any securities, you should read the discussion of material risks of investing in our securities in “Risk factors” beginning on page __ of this prospectus.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense.

The date of this prospectus is __________, 2010

Table of contents		Page
Forward-looking statements		1
About this prospectus		1
Summary of offering		2
Our business		2
Risk factors		4
Ration of earnings to fixed charges		10
Use of proceeds		10
Determination of offering price		10
Dilution		11
Plan of distribution		11
Description of securities to be registered		14
Interests of named experts and counsel		16
Description of our business		16
Description of property		18
Legal proceedings		18
Market for common stock and related stockholder matters and purchases of equity securities		19
Stock quotation		20
Financial statements		20
Management’s discussion and analysis of financial condition and results of operations		22
Directors and executive officers		26
Executive compensation		30
Security ownership of certain beneficial owners and management		31

GetFugu and the fugu logo are trademarks of GetFugu, Inc. This prospectus also contains trademarks of other companies.

Dealer Prospectus Delivery Obligation

Until _____, all dealers that effect transactions in these securities, whether or not participating in this offering, may be required to deliver a prospectus. This is in addition to the dealers’ obligation to deliver a prospectus when acting as underwriters and with respect to their unsold allotments or subscriptions.

Forward-looking statements

This prospectus contains forward-looking statements within the meaning of the federal securities laws. These statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “may,” “likely,” “will,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “continue” or the negative of these terms or other comparable terminology. These forward-looking statements are subject to a number of risks that could cause them to differ from our expectations. These include, but are not limited to, risks relating to:

• Our financial condition and results of operations, including expectations and projections relating to our future performance and ability to achieve profitability;

•

Our ability to capitalize on our business strategy

•

Our ability to take advantage of opportunities for revenue development;

•

Increasing competition in the mobile search engine industry with competitors with significantly more ability to acquire capital;

•

Rapidly evolving and changing competitive and industry conditions; and

•

The impact of general economic recession and other market and economic challenges on our business.

You should not place undue reliance on these forward-looking statements, which are based on our current views and assumptions. In evaluating these statements, you should specifically consider various factors, including the foregoing risks and those outlined under “Risk Factors.” Many of these factors are beyond our control. Our forward-looking statements represent estimates and assumptions only as of the date of this prospectus. Except as required by law, we undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this prospectus.

About this prospectus

This prospectus is part of a registration statement on Form S-1 that we filed with the Securities and Exchange Commission (SEC). We may sell such indeterminate shares of our common stock, preferred stock, debt securities, warrants to purchase common stock, or units consisting of any combination of the foregoing, resulting in gross proceeds up to $3,000,000. This prospectus provides you with a general description of the securities we are offering.

We may also provide a prospectus supplement that may add, update or change information contained in this prospectus. If there is any inconsistency between the information in this prospectus and a prospectus supplement, you should rely on the information in the prospectus supplement. Before making an investment decision, you should read both this prospectus and any applicable prospectus supplement. We are only offering these securities in states where such offer is permitted.

We have not authorized any other person to provide you with different information. If anyone provides you with different or inconsistent information, you should not rely on it. We are not making an offer to sell these securities in any state where such an offer is prohibited. You should not assume that the information contained in this prospectus or any related prospectus supplement is accurate as of any date other than the date on the front cover of this prospectus or the related prospectus supplement, or that the information contained in any document incorporated by reference is accurate as of any date other than the date of the document incorporated by reference. We undertake no obligation to publicly update or revise such information, whether as a result of new information, future events or any other reason, except to the extent required by law.

Summary of offering

Common stock offered		Up to ______ shares at a purchase price of $_____ per share.

Warrants to purchase common stock		For every share purchased, we will issue a warrant to the investors to purchase _____ shares of our common stock at an exercise price of $___ per share.

Common stock to be outstanding immediately following this offering		Up to _____ shares, assuming none of the warrants are exercised.

Use of proceeds		For capital expenditures, working capital needs and other general corporate purposes. A portion of net proceeds, currently intended for general corporate purposes, may be used to acquire or invest in technologies, products or services that complement our business. Pending any ultimate use of any portion of the proceeds from this offering, we intend to invest the proceeds in a variety of capital preservation investments, including short-term, interest-bearing instruments such as United States government securities and municipal bonds. See “Use of Proceeds.”

Warrant terms		The warrants issued to the investors will be issued at a price of $_____ per share of common stock. The warrants will be exercisable for a period of three years from the effective date of our registration statement.

OTC Bulletin Board Symbol		GFGU

This investment involves risks. You should refer to the discussion of risk factors, beginning on page __ of this prospectus.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.

Summary Financial Information

We are a smaller reporting company as defined by Rule 12b-2 of the Exchange Act and are not required to provide the information under this item.

Our business

GetFugu, Inc, (“GetFugu,” “Company,” “we,” “us,” or “our”), is developing next generation mobile search tools. Our technology is designed to play on the strengths of mobile handheld devices (mobile phones) and assist consumers to retrieve content more expediently. Consumers can download GetFugu application tools to their mobile phone device. The GetFugu applications allow consumers to retrieve content and eliminates the need to type a website address or search term into a browser.

We currently have four products.

See It (ARL): “Vision recognition” The GetFugu application recognizes logos and products through any mobile phone camera. Consumers simply point their phone at a logo and retrieve content from the brand owner.

Say It (VRL): “Voice recognition” The consumer can simply speak into the phone to retrieve content. In addition to brand names, the consumer can say generic keywords such as “best pizza” or “ATM”.

Find It (GRL): “Location recognition” For local content, GetFugu is designed to work with the Global Positioning Systems of today’s mobile phones. The application will return content, based on the proximity to the user. A keyword of “pizza” will return the closest pizza parlors. Local businesses can pay for voice-activated key words to position themselves at the top of the search list within specified postal codes.

Get it (Hotspotting): GetFugu provides advertisers with a way to monetize their marketing efforts through a mobile ecommerce tool called Hot-Spotting, which enables the consumer to purchase or retrieve information on any item featured in the video simply by touching it on the screen. This function is currently limited to touch-screen phones and select Blackberry models.

Our corporate information

The Company was incorporated in the State of Nevada on March 14, 2007 under the name Madero, Inc. On August 29, 2008, the Company entered into a stock purchase agreement (the “Stock Purchase Agreement”) with Mike Lizarraga (sole director, former President, Chief Executive Officer, and Chief Financial Officer of Madero, Inc.), and Media Power, Inc. (“MPI”). Pursuant to the terms and conditions of the Stock Purchase Agreement, MPI acquired 48,000,000 shares of the Company’s common stock (this number, and all other share amounts presented, is post the 12 for 1 forward stock split which was effectuated on February 11, 2009), or approximately 48.07% of the Company’s then issued and outstanding shares of common stock from Mr. Lizarraga.

Prior to the closing of the transactions referenced in the Stock Purchase Agreement, the Company was a development stage company in an unrelated industry. Through March 14, 2007, the Company’s activities had been limited to its formation, business planning and raising capital, and since August 29, 2008 has been involved in the development of next generation mobile search tools.

On January 23, 2009, the Company amended its Articles of Incorporation to increase the number of authorized common stock, par value $0.001 per share, from 75,000,000 to 500,000,000. On February 11, 2009, there was a forward split of common stock whereby each issued and outstanding share of common stock was split into 12 shares of common stock.

Effective March 25, 2009, the Company’s Articles of Incorporation were amended to change the name to GetFugu, Inc.

Effective April 9, 2009, we entered into an Agreement for the Assignment of Patent Rights (the “Assignment Agreement”) with MARA Group Ltd. Pursuant to the Assignment Agreement the Company acquired eight patent applications (the “Patent Applications”) from MARA Group Ltd. in exchange for 25 million shares of Common Stock of the Company. Prior to the closing of this transaction MARA Group Ltd. was deemed to be an “affiliate” of ours, as an owner of more than ten (10%) percent of our outstanding Common Stock.

On October 19, 2009, the Company’s Board of Directors approved (i) the reincorporation of the Company from Nevada to Delaware, (ii) increasing the number of authorized shares of Common Stock from 500,000,000 to 750,000,000, (iii) issuing up to 200,000,000 shares of “blank check” preferred stock, and (iv) the creation of the 2009 Incentive Compensation Plan with a maximum of 250,000,000 shares of Common Stock to be issued with no more than 100,000,000 shares permitted to be issued in any fiscal year. As of April 15, 2010, the Company had not formally adopted the Incentive Compensation Plan. All of the above noted items require shareholder approval. Accordingly, at this meeting, the Board approved the filing with the Securities and Exchange Commission (“SEC”) of a written consent statement. As of April 15, 2010 the Company has not filed its amended articles of incorporation with the appropriate regulatory bodies.

Risk factors

The following important factors, and the important factors described elsewhere in this report or in our other filings with the SEC, could affect (and in some cases have affected) our results and could cause our results to be materially different from estimates or expectations. Other risks and uncertainties may also affect our results or operations adversely. The following and these other risks could materially and adversely affect our business, operations, results or financial condition. You should carefully read the following risk factors when you evaluate our business and the forward-looking statements that we make in this report, in our financial statements and elsewhere. Any of the following risks could materially adversely affect our business, our operating results, our financial condition and the actual outcome of matters as to which we make forward-looking statements.

Risks related to our lack of liquidity

We have no revenues and have incurred and expect to continue to incur substantial losses. We will not be successful unless we reverse this trend.

We began our sales efforts in late March 2010 and as of April 15, 2010, have recorded no revenues. As a result, we have generated significant operating losses since our formation and expect to incur substantial losses and negative operating cash flows for the foreseeable future. We anticipate that our existing cash and cash equivalents will not be sufficient to fund our business needs. Our ability to continue may prove more expensive than we currently anticipate and we may incur significant additional costs and expenses.

We expect that capital outlays and operating expenditures will continue to increase as we attempt to expand our infrastructure and development activities and we will require significant additional capital in order to implement our business plan and continue our operations.

We expect to generate revenues from product sales or the license of our technology, but can provide no assurances as to our success in generating revenue.

If we fail to raise additional capital or receive substantial cash inflows from additional investors, our business objectives could be compromised.

We have limited capital resources and operations to date have been funded with the proceeds from equity and debt financings. Primarily as a result of our recurring losses and our lack of liquidity in connection with our fiscal year ended December 31, 2009, we received a report from our independent auditors that includes an explanatory paragraph describing the substantial doubt as to our ability to continue as a going concern.

Even if we obtain additional short term financing, our business will require substantial additional investment that we have not yet secured. We cannot be sure how much we will need to spend in order to develop and market new products, services and technologies in the future. We expect to continue to spend substantial amounts on development. Further, we will not have sufficient resources to develop fully any new products, services or technologies unless we are able to raise substantial additional financing on acceptable terms or secure funds from new or existing partners. Our failure to raise capital when needed would adversely affect our business, financial condition and results of operations, and could force us to reduce or discontinue our operations at some time in the future, even if we obtain financing in the near term

If we borrow money to expand our business, we will face the risks of leverage.

Our ability to borrow funds will depend upon a number of factors, including the condition of the financial markets. The risk of loss in such circumstances is increased because we would be obligated to meet fixed payment obligations on specified dates regardless of our revenue. If we do not meet our debt service payments when due, we may sustain the loss of our equity investment in any of our assets securing such debt upon the foreclosure on such debt by a secured lender.

Risks related to our business

Going Concern

Primarily as a result of our recurring losses and our lack of liquidity in connection with our fiscal year ended December 31, 2009 , we received a report from our independent registered public accounting firm that includes an explanatory paragraph describing the substantial doubt as to our ability to continue as a going concern.

To this point, we have been in product development and our success is uncertain.

We are a development stage company and are subject to the risks associated with a development stage company. Subsequent to December 31, 2009, we have determined that our initial products and services are in a final completion stage. We may fail to fully develop products or services, to implement our business model and strategy successfully or to revise our business model and strategy should industry conditions and competition change. We cannot make any assurances that any of our product candidates, if successfully developed, would generate sufficient revenues to enable us to be profitable. Furthermore, we cannot make any assurances that we will be successful in addressing these risks. If we are not, our business, results of operations and financial condition will be materially adversely affected.

We have a limited operating history and we may not be able to successfully develop our business.

We have a limited operating history and our financial health will be subject to all the risks inherent in the establishment of a new business enterprise. The likelihood of our success must be considered in the light of the problems, expenses, difficulties, complications, and delays frequently encountered in connection with the startup and growth of a new business, and the competitive environment in which we will operate. Our success is dependent upon the successful financing and development of our business plan. No assurance of success is offered. Unanticipated problems, expenses, and delays are frequently encountered in establishing a new business, and marketing and developing products. These include, but are not limited to, competition, the need to develop customers and market expertise, market conditions, sales, marketing and governmental regulation. The failure to meet any of these conditions would have a materially adverse effect and may force us to reduce or curtail operations. No assurance can be given that we can or will ever operate profitably.

Our limited operating history makes predicting our future operating results difficult. As a software development company with a limited history, we face numerous risks and uncertainties in the competitive markets. In particular, we have not proven that we can:

develop entertainment software in a manner that enables us to be profitable and meet strategic partner and customer requirements;

develop and maintain relationships with key customers and strategic partners that will be necessary to optimize the market value of our products and services;

raise sufficient capital in the public and/or private markets; or

respond effectively to competitive pressures.

If we are unable to accomplish these goals, our business is unlikely to succeed. Even if we are able to license certain of our technology to generate revenue we will still be operating at a significant loss during the course of our software development program.

If we are unable to establish sales and marketing capabilities or enter into agreements with third parties to sell and market products and services we develop, we may not be able to generate product revenue.

Subsequent to December 31, 2009, we have entered into various strategic sales alliances with third parties to market our products and services we develop. We do not know if these relationships will result in revenues sufficient to support our business model.

Our software products and services are subject to the risk of failure inherent in products or services based on new and unproven technologies.

Because our software is and will be based on new technologies, it is subject to risk of failure. These risks include the possibility that:

our new approaches will not result in any products or services that gain market acceptance;

our software will unfavorably interact with other types of commonly used software, thus restricting the circumstances in which it may be used;

proprietary rights of third parties will preclude us from marketing a new product; or

third parties will market superior or more cost-effective products or services.

As a result, our activities, either directly or through corporate partners, may not result in any commercially viable products or services.

Our software products and related services may be subject to future product liability claims. Such product liability claims could result in expensive and time-consuming litigation and payment of substantial damages.

The development, testing, marketing, sale and use of software runs a risk that product liability claims may be asserted against us if it is believed that the use or testing of our products and services have caused adverse technology problems to existing systems. We cannot make assurances that claims, suits, or complaints relating to the use of our technology will not be asserted against us in the future. If a product liability claim asserted against us was successful, we may be required to limit commercialization of our technology. Regardless of merit or outcome, claims against us may result in significant diversion of our management’s time and attention, expenditure of large amounts of cash on legal fees, expenses and damages and a decreased demand for our products and services. We cannot make any assurances that we will be able to acquire or maintain insurance coverage at a reasonable cost or in sufficient amounts to protect us.

We do not hold any patents on our technology and it may be difficult to protect our technology.

We do not have any patents issued, but we do have patents pending. We do have development work or source code which we believe has the potential for patent protection. We will evaluate our business benefits in pursuing patents in the future. We seek to protect all of our development work with confidentiality agreements with our engineers, employees and any outside contractors. However, third parties may, in an unauthorized manner, attempt to use, copy or otherwise obtain and market or distribute our intellectual property or technology or otherwise develop a product with the same functionality as our software. Policing unauthorized use of our software and intellectual property rights is difficult, and nearly impossible on a worldwide basis. Therefore, we cannot be certain that the steps we have taken or will take in the future will prevent misappropriation of our technology or intellectual property, particularly in foreign countries where we plan to do business or where our software will be sold or used, where the laws may not protect proprietary rights as fully as do the laws of the United States or where the enforcement of such laws is not common or effective.

A dispute concerning the infringement or misappropriation of our proprietary rights or the proprietary rights of others could be time consuming and costly and an unfavorable outcome could harm our business

There is significant litigation in the software field regarding patents and other intellectual property rights. Software companies with greater financial and other resources than us have gone out of business from the cost of patent litigation or from losing a patent litigation. We may be exposed to future litigation by third parties based on claims that our software, technologies or activities infringe the intellectual property rights of others. Although we try to avoid infringement, there is the risk that we will use a patented technology owned or licensed by another person or entity and/or be sued for infringement of a patent owned by a third party. Under current United States law, patent applications are confidential for 18 months following their priority filing date and may remain confidential beyond 18 months if no foreign counterparts are applied for in jurisdictions that publish patent applications. If our products are found to infringe any patents, we may have to pay significant damages or be prevented from making, using, selling, offering for sale or importing such products or services or from practicing methods that employ such products and services.

Confidentiality agreements with employees and others may not adequately prevent disclosure of our trade secrets and other proprietary information and may not adequately protect our intellectual property.

Our success also depends upon the skills, knowledge and experience of our technical personnel, our consultants and advisors as well as our licensors and contractors. Because we operate in a highly competitive field, we rely almost wholly on trade secrets to protect our proprietary technology and processes. However, trade secrets are difficult to protect. We enter into confidentiality and intellectual property assignment agreements with our corporate partners, employees, consultants, outside scientific collaborators, developers and other advisors. These agreements generally require that the receiving party keep confidential and not disclose to third parties all confidential information developed by the receiving party or made known to the receiving party by us during the course of the receiving party’s relationship with us. These agreements also generally provide that inventions conceived by the receiving party in the course of rendering services to us will be our exclusive property. However, these agreements may be breached and may not effectively assign intellectual property rights to us. Our trade secrets also could be independently discovered by competitors, in which case we would not be able to prevent use of such trade secrets by our competitors. The enforcement of a claim alleging that a party illegally obtained and used our trade secrets could be difficult, expensive and time consuming and the outcome unpredictable. In addition, courts outside the United States may be less willing to protect trade secrets. The failure to obtain or maintain meaningful trade secret protection could adversely affect our competitive position.

Raising equity may result in a risk of potential significant shareholder dilution.

From our inception we have not yet received any sales revenue. Accordingly, working capital has been obtained through debt and equity financing activities. Our share price has proven to be very volatile and the shares issued carry restrictive legends. As a result, all equity-based transactions have been at significant discounts to the quoted share price. The combination of the share volatility and restricted transferability could result in a significant number of shares issued to fund our operations. This potential significant issuance of shares could result in a significant dilution to the shareholders.

Risks related to our industry

Our technology may become obsolete or lose its competitive advantage.

The software and services business is very competitive, fast moving and intense, and we expect it to be increasingly so in the future. Other companies have developed and are developing software technologies and related services that, if not similar in type to our software and services, are designed to address the same end user or customer. Therefore, there is no assurance that our products or services and any other products or services we may offer will be the best, the first to market, or the most economical to make or use. If competitors’ products or services are better than ours, for whatever reason, our sales could decrease, our margins could decrease and our products and services may become obsolete.

There are many reasons why a competitor might be more successful than we are or will be, including:

Competitors may have greater financial resources and can afford more technical and development setbacks than we can.

Competitors may have been in the software business longer than we have. They may have greater experience than us in critical areas like testing, sales and marketing. This experience or their name recognition may give them a competitive advantage over us.

Competitors may have a better patent position protecting their technology than we either have or will have. If we cannot prevent others from copying our technology or developing similar technology, or if we cannot obtain a critical license to another’s patent that we need to make and use our technology, we would expect our competitive position to lessen. Because the company that is “first to market” often has a significant advantage over latecomers, a second place position could result in less than anticipated sales.

If potential customers do not accept our products or services, we may never achieve enough sales to make our business profitable.

The commercial success of our future products and services will be dependent on their acceptance by potential customers. Our products and services will be based on technology that has not been completely proven and is subject to the risks of failure inherent in products and services based on new technologies. A significant portion of our resources will be used for research and development and marketing relating to our proposed products and services. There can be no assurance that we can or will develop marketable products and services. The failure of our products and services to achieve market acceptance would have a material adverse effect on us.

Risks related to our common stock

Our stockholders may not be able to resell their shares at or above the purchase price paid by such stockholders, or at all.

Our common stock is listed on the Over The Counter Bulletin Board trading system (“OTCBB”). An investment in our stock may be highly illiquid and subject to significant market volatility. This volatility may be caused by a variety of factors including low trading volume and market conditions.

In addition, the value of our common stock could be affected by:

actual or anticipated variations in our operating results;

changes in the market valuations of other similarly situated companies providing similar services or serving similar markets;

announcements by us or our competitors of significant acquisitions, strategic partnerships, joint ventures or capital commitments;

adoption of new accounting standards affecting our industry;

additions or departures of key personnel;

introduction of new products or services by us or our competitors;

sales of our common stock or other securities in the open market;

changes in financial estimates by securities analysts;

conditions or trends in the market in which we operate;

changes in our earnings estimates and recommendations by financial analysts;

our failure to meet financial analysts’ performance expectations; and

other events or factors, many of which are beyond our control.

Stockholders may experience wide fluctuations in the market price of our securities. These fluctuations may have an extremely negative effect on the market price of our securities and may prevent a stockholder from obtaining a market price equal to the purchase price such stockholder paid when the stockholder attempts to sell our securities in the open market. In these situations, the stockholder may be required either to sell our securities at a market price which is lower than the purchase price the stockholder paid, or to hold our securities for a longer period of time than planned. An inactive market may also impair our ability to raise capital by selling shares of capital stock, and may impair our ability to acquire other companies by using common stock as consideration, or to recruit and retain managers with equity-based incentive plans

Our stock price may be highly volatile, because of several factors, including a limited public float.

The market price of our stock may be highly volatile because there has been a relatively thin trading market for our stock, which causes trades of small blocks of stock to have a significant impact on our stock price. You may not be able to resell our common stock following periods of volatility because of the market’s adverse reaction to volatility.

Other factors that could cause such volatility may include, among other things:

announcements concerning our strategy;

litigation; and

general market conditions.

The concentrated ownership of our capital stock may have the effect of delaying or preventing a change in control of our company.

As of April 15, 2010, our directors, officers, principal stockholders and their affiliates beneficially own approximately 23.8% of our outstanding capital stock. The interests of our directors, officers, principal stockholders and their affiliates may differ from the interests of other stockholders. Our directors, officers, principal stockholders and their affiliates will be able to exercise significant influence over all matters requiring stockholder approval, including the election of directors and approval of mergers, acquisitions and other significant corporate transactions. (See “Principal Stockholders.”)

Our common stock is “a penny stock” and is subject to special regulations promulgated by the SEC.

The Securities and Exchange Commission (“SEC”) has adopted regulations that generally define “penny stock” to be an equity security that has a market price of less than $5.00 per share, subject to specific exemptions. The market price of our common stock is less than $5.00 per share and therefore we are a “penny stock” according to SEC rules. This designation requires any broker or dealer selling these securities to disclose certain information concerning the transaction, obtain a written agreement from the purchaser and determine that the purchaser is reasonably suitable to purchase the securities. These rules may restrict the ability of brokers or dealers to sell our common stock and may affect the ability of investors hereunder to sell their shares.

We have never paid nor do we expect in the near future to pay dividends.

We have never paid cash dividends on our capital stock and do not anticipate paying any cash dividends for the foreseeable future.

Investors may lose all of their investment in us.

Investment in us involves a high degree of risk. Investors may never recoup all or part of or realize any return on their investment. Accordingly, investors may lose all of their investment and must be prepared to do so.

We may experience difficulties in the future in complying with Section 404 of the Sarbanes-Oxley Act.

As a public company, we are required to evaluate our internal controls under Section 404 of the Sarbanes-Oxley Act of 2002. In this regard, we have and will continue to comply with the internal control requirements of Section 404 of the Sarbanes-Oxley Act. If we fail to maintain the adequacy of our internal controls, we could be subject to regulatory scrutiny, civil or criminal penalties and/or stockholder litigation. Any inability to provide reliable financial reports could harm our business. Furthermore, any failure to implement required new or improved controls, or difficulties encountered in the implementation of adequate controls over our financial processes and reporting in the future, could harm our operating results or cause us to fail to meet our reporting obligations.

If we fail to establish or maintain proper and effective internal controls in future periods, it could adversely affect our operating results, financial condition and our ability to run our business effectively and could cause investors to lose confidence in our financial reporting.

Ratio of earnings to fixed charges

For the years ended December 31, 2009, 2008 and 2007, earnings were insufficient to cover fixed charges by $98,490, $0 and $0, respectively.

Use of proceeds

Unless we state otherwise in the applicable prospectus supplement, we expect to use the proceeds from the sale of our securities for capital expenditures, working capital needs and other general corporate purposes.

Pending any ultimate use of any portion of the proceeds from this offering, we intend to invest the proceeds in a variety of capital preservation investments, including short-term, interest-bearing instruments such as the United States government securities and municipal bonds.

Determination of offering price

The offering price of the shares has been determined arbitrarily by us. We considered no aspect of our capital structure in determining the offering price or the number of shares to be offered. The price does not bear any relationship to our assets, book value, earnings, or other established criteria for valuing a privately held company. Accordingly, the offering price should not be considered an indication of the actual value of our securities.

Dilution

Dilution represents the difference between the offering price and the net tangible book value per share immediately after completion of this offering. Net tangible book value is the amount that results from subtracting total liabilities and intangible assets from total assets. Dilution arises mainly as a result of our arbitrary determination of the offering price of the shares being offered. Dilution of the value of the shares you purchase is also a result of the lower book value of the shares held by our existing stockholders. As of December 31, 2009, the net tangible book value of our shares was $_____, or approximately $___ per share, based upon _____ shares outstanding.

Upon completion of this offering, but without taking into account any change in the net tangible book value after completion of this offering, other than that resulting from the sale of the shares and receipt of assumed maximum proceeds of $3,000,000, of which there can be no guarantee, less offering expenses of $___, the net tangible book value of the ______ shares to be outstanding, assuming a maximum subscription, will be $_____, or approximately $___ per share. Assuming a maximum subscription, without any additional investment on their part, and the purchasers of shares in this offering will incur immediate dilution (a reduction in net tangible book value per share from the offering price of $___ per share) of $___ per share.

After completion of the sale of the maximum number of shares in this offering, the new shareholders will own approximately ___% of the total number of shares then outstanding, for which they will have made a cash investment of $3,000,000, or $___ per share. The existing stockholders will own approximately ___% based on the maximum proceeds received of the total number of shares then outstanding, for which they have made contributions of cash and/or services and/or other assets, totaling $___ or $___ per share.

The following table illustrates the per share dilution to new investors, assuming both the minimum and maximum number of shares being offered, and does not give any effect to the results of any operations subsequent to

December 31, 2009 or the date of this registration statement:

Public Offering Price Per Share		$
Net Tangible Book Value Prior To This Offering		$
Net Tangible Book Value After Offering		$
Immediate Dilution Per Share To New Investors		$

The following table summarizes the number and percentage of shares purchased, the amount and percentage of consideration paid and the average price per share paid by our existing stockholders and by new investors in this offering:

	Price	Number of	Percent of	Consideration
	Per Share	Shares Held	Ownership	Paid
Existing Stockholders
Investors in This Offering

Plan of distribution

We may offer and sell the securities described in this prospectus:

•

through agents;

•

through one or more underwriters or dealers;

•

through a block trade in which the broker or dealer engaged to handle the block trade will attempt to sell the securities as agent; but may position and resell a portion of the block as principal to facilitate the transaction;

•

directly to one or more purchasers (through a specific bidding or auction process or otherwise); or

•

through a combination of any of these methods of sale.

The distribution of the securities described in this prospectus may be effected in one or more transactions either:

•

at a fixed price or prices, which may be changed;

•

at market prices prevailing at the time of sale;

•

at prices relating to the prevailing market prices; or

•

at negotiated prices.

Offers to purchase the securities may be solicited by agents designated by us. Any agent involved in the offer or sale of the securities will be named, and any commissions payable by us to the agent will be described, in the applicable prospectus supplement. Unless otherwise indicated in the applicable prospectus supplement, any such agent will be acting on a best efforts basis for the period of its appointment. Any agent may be deemed to be an underwriter, as such term is defined in the Securities Act of 1933, of the securities so offered and sold.

If we offer and sell the securities through an underwriter or underwriters, we will execute an underwriting agreement with the underwriter or underwriters. The names of the specific managing underwriter or underwriters, as well as any other underwriters, and the terms of the transactions, including compensation of the underwriters and dealers, which may be in the form of discounts, concessions or commissions, if any, will be described in the applicable prospectus supplement, which will be used by the underwriters to make resales of the securities. That prospectus supplement and this prospectus will be used by the underwriters to make resales of the securities. If underwriters are used in the sale of any of the securities in connection with this prospectus, those securities will be acquired by the underwriters for their own account and may be resold from time to time in one or more transactions, including negotiated transactions, at fixed public offering prices or at varying prices determined by the underwriters and us at the time of sale. The securities may be offered to the public either through underwriting syndicates represented by managing underwriters or directly by one or more underwriters. If any underwriter or underwriters are used in the sale of the securities, unless otherwise indicated in a related prospectus supplement, the underwriting agreement will provide that the obligations of the underwriters are subject to some conditions precedent and that with respect to a sale of these securities the underwriters will be obligated to purchase all such securities if any are purchased.

We may grant to the underwriters options to purchase additional securities to cover over-allotments, if any, at the public offering price, with additional underwriting commissions or discounts, as may be set forth in a related prospectus supplement. The terms of any over-allotment option will be set forth in the prospectus supplement for those securities.

If any underwriters are involved in the offer and sale, they will be permitted to engage in transactions that maintain or otherwise affect the price of our securities. These transactions may include over-allotment transactions, purchases to cover short positions created by the underwriter in connection with the offering and the imposition of penalty bids. If an underwriter creates a short position in the securities in connection with the offering, i.e., if it sells more securities than set forth on the cover page of the applicable prospectus supplement, the underwriter may reduce that short position by purchasing the securities in the open market. In general, purchases of a security to reduce a short position could cause the price of the security to be higher than it might be in the absence of such purchases. As noted above, underwriters may also choose to impose penalty bids on other underwriters or selling group members.

Neither we nor any underwriter make any representation or prediction as to the direction or magnitude of any effect that the transactions described above may have on the price of the securities. In addition, neither we nor any underwriter make any representation that such underwriter will engage in such transactions or that such transactions, once commenced, will not be discontinued without notice.

If we offer and sell the securities through a dealer, we or an underwriter will sell the securities to the dealer, as principal. The dealer may then resell the securities to the public at varying prices to be determined by the dealer at the time of resale. Any such dealer may be deemed to be an underwriter, as such term is defined in the Securities Act, of the securities so offered and sold. The name of the dealer and the terms of the transactions will be set forth in the applicable prospectus supplement.

We may solicit offers to purchase the securities directly, and we may sell the securities directly to institutional or other investors, who may be deemed an underwriter within the meaning of the Securities Act with respect to any resales of those securities. The terms of these sales, including the terms of any bidding or auction process, if utilized, will be described in the applicable prospectus supplement.

We may enter into agreements with agents, underwriters and dealers under which we may agree to indemnify the agents, underwriters and dealers against certain liabilities, including liabilities under the Securities Act, or to contribute to payments they may be required to make with respect to these liabilities. The terms and conditions of this indemnification or contribution will be described in the applicable prospectus supplement. Some of the agents, underwriters or dealers, or their affiliates may be customers of, engage in transactions with or perform services for us in the ordinary course of business.

In order to comply with the securities laws of some states, if applicable, the securities offered hereby will be sold in those jurisdictions only through registered or licensed brokers or dealers. In addition, in some states securities may not be sold unless they have been registered or qualified for sale in the applicable state or an exemption from the registration or qualification requirement is available and complied with.

Regulation M

During such time as we are engaged in a distribution of any of the securities being registered by this prospectus, we are required to comply with Regulation M under the Exchange Act. In general, Regulation M precludes any selling security holder, any affiliated purchaser and any broker-dealer or other person who participates in a distribution from bidding for or purchasing, or attempting to induce any person to bid for or purchase, any security that is the subject of the distribution until the entire distribution is complete.

Regulation M defines a “distribution” as an offering of securities that is distinguished from ordinary trading activities by the magnitude of the offering and the presence of special selling efforts and selling methods. Regulation M also defines a “distribution participant” as an underwriter, prospective underwriter, broker, dealer, or other person who has agreed to participate or who is participating in a distribution.

Regulation M prohibits, with certain exceptions, participants in a distribution from bidding for or purchasing, for an account in which the participant has a beneficial interest, any of the securities that are the subject of the distribution. Regulation M also governs bids and purchases made in order to stabilize the price of a security in connection with a distribution of the security. We have informed the selling security holders that the anti-manipulation provisions of Regulation M may apply to the sales of their shares offered by this prospectus, and we have also advised the selling security holders of the requirements for delivery of this prospectus in connection with any sales of the shares offered by this prospectus.

With regard to short sales, the selling security holders cannot cover their short sales with securities from this offering. In addition, if a short sale is deemed to be a stabilizing activity, then the selling security holders will not be permitted to engage in such an activity. All of these limitations may affect the marketability of our common stock.

Penny Stock Rules

The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges, provided that current price and volume information with respect to transactions in such securities is provided by the exchange or system).

The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from those rules, to deliver a standardized risk disclosure document prepared by the SEC which:

contains a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading;

contains a description of the broker's or dealer's duties to the customer and of the rights and remedies available to the customer with respect to violations of such duties or other requirements of federal securities laws;

contains a brief, clear, narrative description of a dealer market, including "bid" and "ask" prices for penny stocks and the significance of the spread between the bid and ask prices;

contains the toll-free telephone number for inquiries on disciplinary actions;

defines significant terms in the disclosure document or in the conduct of trading in penny stocks; and

contains such other information, and is in such form (including language, type size, and format) as the SEC shall require by rule or regulation.

Prior to effecting any transaction in a penny stock, a broker-dealer must also provide a customer with:

the bid and ask prices for the penny stock;

the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock;

the amount and a description of any compensation that the broker-dealer and its associated salesperson will receive in connection with the transaction; and

a monthly account statement indicating the market value of each penny stock held in the customer's account.

In addition, the penny stock rules require that prior to effecting any transaction in a penny stock not otherwise exempt from those rules, a broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive (i) the purchaser's written acknowledgment of the receipt of a risk disclosure statement, (ii) a written agreement to transactions involving penny stocks, and (iii) a signed and dated copy of a written suitability statement. These disclosure requirements may have the effect of reducing the trading activity in the secondary market for our securities, and therefore our stockholders may have difficulty selling their shares.

Blue Sky Restrictions on Resale

Any person who purchases shares of our common stock pursuant to this prospectus, and who subsequently wants to resell such shares will have to comply with state securities laws, also known as “blue sky laws,” with regard to secondary sales. All states offer a variety of exemptions from registration of secondary sales. Many states, for example, have an exemption for secondary trading of securities registered under section 12(g) of the Exchange Act or for securities of issuers that publish continuous disclosure of financial and non-financial information in a recognized securities manual, such as Standard & Poor’s. The broker for a selling security holder will be able to advise the stockholder as to which states have an exemption for secondary sales of our common stock.

Description of securities to be registered

The descriptions of the securities contained in this prospectus, together with any applicable prospectus supplements, summarize all the material terms and provisions of the securities that we are offering. We are offering:

common stock; and

warrants to purchase common stock; in

units consisting of __ shares of common stock, together with warrants to purchase an additional ___ shares of common stock.

In this prospectus, we refer to our common stock, warrants and units collectively as “securities.” The total dollar amount of all securities that we may issue pursuant to this prospectus will not exceed $3,000,000.

Common stock

The terms of our common stock are set forth in our certificate of incorporation and bylaws. Our authorized capital stock consists of 500,000,000 shares of common stock, par value $0.001 per share and no shares of preferred stock. At April 15, 2010, a total of 482,927,956 common shares were issued and outstanding.

The holders of common stock are entitled to one vote for each share held. The affirmative vote of a majority of votes cast at a meeting which commences with a lawful quorum is sufficient for approval of most matters upon which shareholders may or must vote, including the questions presented for approval or ratification at the annual meeting. Common shares do not carry cumulative voting rights, and holders of more than 50% of the common stock have the power to elect all directors and, as a practical matter, to control the Company. Holders of common stock are not entitled to preemptive rights, and the common stock may only be redeemed at our election.

Shares Eligible for Future Sale

When we complete the maximum offering, we will have _____ outstanding shares of common stock. The _____ shares of our common stock sold in this offering will be freely transferable unless they are purchased by our affiliates, as that term is defined in Rule 144 under the Securities Act. The remaining outstanding shares of our common stock will be restricted, which means they were originally issued in offerings that were not registered

on a registration statement filed with the SEC. These restricted shares may be resold only through registration under the Securities Act or under an available exemption from registration, including the exemption provided by Rule 144.

Rule 144

In general, under Rule 144, a person, or persons whose shares are aggregated, including a person who may be deemed our affiliate, who has beneficially owned restricted shares of common stock for at least six months would be entitled to sell publicly within any three-month period a number of shares that does not exceed the greater of: 1% of the number of shares of our common stock then outstanding, which will equal approximately _____ shares immediately after the maximum offering; or the average weekly trading volume of our common stock on OTC Bulletin Board during the four calendar weeks before the filing of a notice on Form 144 relating to the sale.

Sales under Rule 144 are governed by manner of sale provisions and notice requirements and to the availability of current public information about us. Most of our current shareholders are eligible to begin selling up to _____ shares of our common stock pursuant to Rule 144, if these volume and manner of sale limitations are complied with. We are unable to estimate accurately the number of restricted shares that will actually be sold under Rule 144 because this will depend in part on the market price of our common stock, the personal circumstances of the sellers and other factors.

Warrants

The following description, together with the additional information we may include in any applicable prospectus supplements, summarizes the material terms and provisions of the warrants that we are offering under this prospectus and the related warrant agreements and warrant certificates. While the terms summarized below will apply generally to any warrants that we may offer, we will describe the particular terms of any series of warrants in more detail in an applicable prospectus supplement. If we indicate in the prospectus supplement, the terms of any warrants offered under that prospectus supplement may differ from the terms described below. Specific warrant agreements will contain additional important terms and provisions and will be incorporated by reference as an exhibit to the registration statement that includes this prospectus.

Before exercising their warrants, holders of warrants will not have any of the rights of holders of the securities purchasable upon such exercise, including the right to receive dividends, if any, or, payments upon our liquidation, dissolution or winding up or to exercise voting rights, if any.

The terms of the warrants are summarized as follows: ___ warrants will be offered for each share of common stock; the warrants will not be separately transferable, and no public market is expected to develop with respect to the warrants; shares of common stock may be purchased upon the exercise of one warrant at an exercise price of $___ per share; the right to exercise the warrants will commence on issuance and expire after ___ years.

Holders of the warrants may exercise the warrants by delivering the warrant certificate representing the warrants to be exercised together with specified information, and paying the required amount in immediately available funds. Upon receipt of the required payment and the warrant certificate properly completed and duly executed at the corporate trust office, we will issue and deliver the securities purchasable upon such exercise. If fewer than all of the warrants represented by the warrant certificate are exercised, then we will issue a new warrant certificate for the remaining amount of warrants. Holders of the warrants may surrender securities as all or part of the exercise price for warrants.

Units

We will issue the common stock and warrants in units comprised of ___ shares of common stock and a warrant to purchase ___ additional shares of common stock. Each unit will be issued so that the holder of the unit is also the holder of each security included in the unit. Thus, the holder of a unit will have the rights and obligations of a holder of each included security. The warrants are not transferrable. The shares of common stock may be sold separately from the warrants.

The preceding description and any description of units in the applicable prospectus supplement does not purport to be complete and is subject to and is qualified in its entirety by reference to the unit agreement and, if applicable, collateral arrangements and depositary arrangements relating to such units.

Dividend policy

Holders of our common stock are entitled to dividends if declared by the Board of Directors out of funds legally available for payment of dividends. From our inception we have not declared any dividends.

We do not intend to issue any cash dividends in the future. We intend to retain earnings, if any, to finance the development and expansion of our business. However, it is possible that our management may decide to declare a stock dividend in the future. Our future dividend policy will be subject to the discretion of our Board of Directors and will be contingent upon future earnings, if any, our financial condition, our capital requirements, general business conditions and other factors.

Interests of named experts and counsel

No expert or counsel named in this prospectus as having prepared or certified any part thereof or having given an opinion upon the validity of the securities being registered or upon other legal matters in connection with the registration or offering of our common stock was employed on a contingency basis or had or is to receive, in connection with the offering, a substantial interest, directly or indirectly, in us. Additionally, no such expert or counsel was connected with us as a promoter, managing or principal underwriter, voting trustee, director, officer or employee.

Experts

Our audited financial statements for the years ended December 31, 2008 and 2009 have been included in this prospectus in reliance upon MSPC and Marcum LLP, respectively, independent registered public accounting firms, as experts in accounting and auditing.

Description of our business

General Information

We currently have four products.

1. See It (ARL): “Vision recognition” The GetFugu application recognizes logos and products through any mobile phone camera. Consumers simply point their phone at a logo and retrieve content from the brand owner.

2. Say It (VRL): “Voice recognition” The consumer can simply speak into the phone to retrieve content. In addition to brand names, the consumer can say generic keywords such as “best pizza” or “ATM”.

3. Find It (GRL): “Location recognition” For local content, GetFugu is designed to work with the Global Positioning Systems of today’s mobile phones. The application will return content, based on the proximity to the user. A keyword of “pizza” will return the closest pizza parlors. Local businesses can pay for voice-activated key words to position themselves at the top of the search list within specified postal codes.

4. Get it (Hotspotting): GetFugu provides advertisers with a way to monetize their marketing efforts through a mobile ecommerce tool called Hot-Spotting, which enables the consumer to purchase or retrieve information on any item featured in the video simply by touching it on the screen. This function is currently limited to touch-screen phones and select Blackberry models.

Introduction

Since April 9, 2009, we have developed mobile-based technology applications that allow any camera-equipped mobile phone from any mobile phone carrier to access information from advertisers and/or marketers by downloading the information (“content”) by simply clicking on the logo of a company. Clicking on the logo allows the individual to bypass traditional search engines such as Google, Yahoo or MSN to retrieve the content they seek.

Market Analysis

With over 4 billion handheld devices in the world, mobile phones outnumber PCs nearly 4-to-1. We believe mobile phones provide an attractive advertising platform. Currently, advertising to mobile phone customers (“MPC”) has been limited because there is no industry standard for retrieving the content they seek. When a MPC wishes to retrieve content they have to use traditional methods via search engines like Google or Yahoo to receive the information they seek. We seek to improve the way MPC search for content by using the technology applications we have developed.

The Challenges in Mobile Advertising

Today’s mobile devices continue to improve at an exponential rate. Processing power is increasing, displays are crisper and peripheral hardware such as cameras, gyroscopes and accelerometers are being integrated. Because of this, it is possible to develop new applications that offer rich multimedia experiences for end users. However, though hardware continues to improve, data entry continues to be an awkward process. While some phones contain physical keyboards, they are often difficult to use because of their size and require the user to focus their attention on the device. Virtual (on screen) keyboards can be awkward as well – as they do not provide users with tactile feedback. Multi-tap interfaces are even more burdensome, requiring the user to press a key multiple times to select a corresponding letter.

Current Mobile Phone Market

It is estimated that currently over 90% of all cell phones contain a camera. The Company believes that the mobile phone sector will be the next large-scale arena for advertising campaigns. In addition, the number of cell phones that contain a Global Positioning System (“GPS”) is increasing. It is estimated that 60% of new cell phones contain a GPS unit. Currently, the majority of cellular phones have a microphone. We believe it is possible to leverage these core components of the mobile phone to provide new advertising paths for businesses while reaching a large target audience.

Simplifying the Mobile Search Process

For technology to be widely accepted it must be simple, otherwise, both consumers and advertisers can be lost in a sea of complexity. In our implementation, we present a comprehensive, unified interface that allows end users to perform queries based on visual, auditory and location-based information. While running the application, the user can speak a command, capture an image, or use their location, and receive a wealth of information about specific products or nearby vendors. The end goal is the same: to find out more about a product or company. The technology must be simple for advertisers as well. In our implementation, an advertiser simply uploads their logo for ARL, types in a keyword for VRL, and uses standard postal codes for geographic designation of the territory to be covered. Once they have entered this information into the system, it becomes active for all end users.

Competitive Analysis

With the rapid deployment of internet-based smart phones, we believe we will have the ability to introduce our technology applications to the mobile communication world with little to no impediments. We believe the market “timing” for the launch of our mobile technology platform is excellent, as it is being introduced at a time when advertising in the mobile phone marketplace is in its infancy.

Competition

We could face substantial competition from companies such as Google, Apple, Yahoo and Microsoft if they were to develop similar technologies and enter the wireless mobile phone sector. The field of mobile augmented reality is a new one. While there is not a dominant threat, there are several smaller competitors such as SnapTell, Total Immersion and even Google (via their Google Goggles mobile search application).

Revenue Model

Our revenue model is monthly subscription based, charging as little as $9.99/mo for small businesses, and $99/mo for companies with ten or more employees. This fee is based on a single log or keyword and includes a single ARL/VRL/GRL for an unlimited amount of traffic. We believe that Fortune 500 companies that use multiple forms of advertising will purchase multiple logos to track their ads. Hotspotting involves revenue sharing with the advertiser on a transaction basis. We believe the market potential for these applications is global and includes both national and local advertisers in each area. These advertisers have an estimated 400 million logos worldwide. Each of these is a potential advertiser.

Employees

As of December 31, 2009, we had 33 full time employees.

Description of property

We currently maintain an office address at 8560 West Sunset Blvd, Suite 700, Los Angeles, California. We pay approximately $18,000 per month for rent and other related fees for the use of this office. We own no physical properties, plants or real estate.

Legal proceedings

A lawsuit was filed on November 25, 2009 against the Company, numerous former and current Company officers and directors, and other individuals and entities. Plaintiffs have made no direct claims against the Company, but have instead named it as a “nominal” defendant, and have alleged “derivative” causes of action on its behalf. The Plaintiffs appear at present to only claim damages of approximately $26,000,000 resulting from loans they made to previous companies, which Carl Freer, the President of the Company, allegedly personally guaranteed. The Company’s counsel is preparing a motion to dismiss. The Company and those officers and directors deny plaintiffs’ allegations, and plan to vigorously defend the action. Accordingly, the Company has no liability accrued as it relates to this matter.

By letter dated February 24, 2010, fourteen former employees of a separate company made a demand for $430,000 in unpaid wages against that company, and threatened to file suit against the Company, on the ground that the separate company was merely an instrumentality of GetFugu, Inc. To the Company’s knowledge, no claim has been filed to date and the Company believes the demand is not an obligation of the Company. Accordingly, as of December 31, 2009, the Company has no liability accrued as it relates to this matter.

On April 1, 2010, Hutton International Investments, Ltd (“Hutton”) filed a suit claiming that it suffered damages as a result of the Company's breach of a securities purchase agreement with the Company. The parties stipulated to settle the claim in exchange for issuance to Hutton of 40,000,000 shares of the Company’s common stock, subject to adjustment and the Court’s approval of the settlement under Section 3(a)(10). The court approved the settlement and dismissed the action on April 6, 2010 at which time 40,000,000 shares of the Company’s common stock were issued to Hutton. The Company recorded a charge of approximately $1,200,000 for the year ended December 31, 2009, based on the share price of the Company’s stock on the date of settlement.

A demand for arbitration filed on April 13, 2010, by six former employees and independent contractors, seeking unpaid wages and unspecified damages. At December 31, 2009, the Company had accrued a liability for all such wages.

Market for common stock and related stockholder matters and purchases of equity securities

In conjunction with an Amendment to our Articles of Incorporation, which changed the name of the Company to GetFugu, Inc., effective March 25, 2009, the Company’s trading symbol on the Over The Counter Bulletin Board is “GFGU.” From February 22, 2009 through March 25, 2009, the Company’s trading symbol was “MDEO”, and prior to then the symbol was “MDRQ”.

As of April 15, 2010, we had 482,927,856 shares of $0.001 par value common stock issued and outstanding. Of the 482,927,856 shares of common stock outstanding as of April 15 2010, 114,915,474 shares are owned by our officers and directors.

The stock transfer agent for our securities is Empire Stock Transfer, Inc.

Equity Compensation Plans

We do not have a qualified stock option plan. We have issued non-qualified stock options to various employees, officers, and directors.

Holders

As of April 15, 2010, there were 192 holders of record of our common stock.

Dividends

As of the date of this prospectus, we have not paid any cash dividends to stockholders. The declaration of any future cash dividend will be at the discretion of our board of directors and will depend upon our earnings, if any, our capital requirements and financial position, our general economic conditions, and other pertinent conditions. It is our present intention not to pay any cash dividends in the foreseeable future, but rather to reinvest earnings, if any, in our business operations.

Stock quotation

Our common stock is traded on the Over the Counter Bulletin Board under the symbol “GFGU.”

Financial statements

We have included audited financial statements for the years ended December 31, 2008 and 2009, respectively, beginning on page F-1 in this prospectus.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

GetFugu, Inc

(A Development Stage Company)

(Formally Known as Madero, Inc.)

December 31, 2009

		Index

Reports of Independent Registered Public Accounting Firms		F-1 - 2

Consolidated Balance Sheets		F-3

Consolidated Statements of Operations		F-4

Consolidated Statements of Shareholders’ Equity / (Deficiency)		F-5

Consolidated Statements of Cash Flows		F-6

Notes to the Consolidated Financial Statements		F-7

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of

GetFugu, Inc. and Subsidiary

(Formerly Known as Madero, Inc., A Development Stage Company)

We have audited the accompanying consolidated balance sheet of GetFugu, Inc. and Subsidiary (formerly known as Madero, Inc.) (a development stage company) as of December 31, 2009 and the related consolidated statements of operations, shareholders' deficiency and cash flows for the year then ended, and the consolidated statements of operations and cashflows for the period from March 14, 2007 (date of inception) to December 31, 2009. These consolidated financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the consolidated financial position of GetFugu, Inc. and Subsidiary (a development stage company) as of December 31, 2009 and the results of its operations and cash flows for the year then ended, and the consolidated statements of operations and cashflows for the period from March 14, 2007 (date of inception) to December 31, 2009 in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern. As discussed in Note 2 to the consolidated financial statements, the Company has had recurring losses, and has a working capital and stockholders' deficiency as of December 31, 2009. These conditions raise substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters are also described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

/s/ Marcum LLP
Marcum LLP

New York, New York
April 15, 2010

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of

GetFugu, Inc.

[Formerly Known as Madero, Inc., A Development Stage Company]

We have audited the accompanying balance sheet of GetFugu, Inc. [Formerly Known as Madero, Inc., A Development Stage Company] as of December 31, 2008, and the related statements of operations, changes in shareholders’ equity/[deficiency], and cash flows for the year then ended. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board [United States]. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we do not express such an opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2008 and the results of its operations and its cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States of America.

MSPC

Certified Public Accountants and Advisors,

A Professional Corporation

New York, New York

April 14, 2009

F-2

GetFugu, Inc. and Subsidiary

(A Development Stage Company)

(Formally Known as Madero, Inc.)

Consolidated Balance Sheets

	December 31,
	2009			2008
ASSETS

Current assets
Cash	$	500		$	-
Advances to employees		30,000
Prepaid expenses and other current assets		61,769			-
Total current assets		92,269

Property and equipment, net		278,287			-

Total assets	$	370,556		$	-

LIABILITIES AND SHAREHOLDERS' DEFICIENCY

Current liabilities
Accounts payable	$	1,429,968		$	1,625
Accrued payroll tax liabilities		932,267			-
Accrued expenses		759,590			-
Advances from related parties		865,542			-
Accrued stock compensation		458,333			-
Accrued stock issuance payable		2,000,000			-
Derivative liability		229,635			-
Short term notes payable		300,000			-
Total current liabilities		6,975,335			1,625

Shareholders' deficiency
Common stock, 500,000,000 shares authorized; $0.001 par value;
191,523,525 and 99,840,000 shares issued and outstanding as of December 31, 2009 and 2008, respectively		191,524			99,840
Additional paid-in capital		33,947,518			(53,215	)

Shares issuable, net		12,109,000			-
Deficit accumulated during development stage		(52,852,821	)		(48,250	)
Total shareholders’ deficiency		(6,604,779	)		(1,625	)
Total liabilities and shareholders’ deficiency	$	370,556		$	-

The accompanying notes are an integral part of these consolidated financial statements.

F-3

GetFugu, Inc. and Subsidiary

(A Development Stage Company)

(Formally Known as Madero, Inc.)

Consolidated Statements of Operations

	December 31, 2009			December 31, 2008			Inception (March 14, 2007) through December 31, 2009

Revenue	$	-		$	-		$	-

Operating expenses
Compensation and related benefits		9,005,021			—			9,005,021
Legal and professional fees		1,135,201			—			1,135,201
Marketing		997,402			—			997,402
Occupancy related costs		191,103			—			191,103
Research and development		4,360,944			—			4,360,944
Travel and entertainment		666,134			—			666,134
Consulting and outside services		36,822,286			—			36,822,286
Office and other		425,505			21,802			490,780
Depreciation		17,212			—			17,212
Total operating expenses		53,620,808			21,802			53,686,083

Other income
Gain on derivative financial instrument		816,237			—			816,237
Forgiveness of debt		—			—			17,025
Net Loss	$	(52,804,571	)	$	(21,802	)	$	(52,852,821	)

Loss per share:

Basic and dilutive loss per share	$	(0.37	)	$	(0.00	)

Basic and diluted weighted average shares outstanding (1)		143,765,748			99,840,000

(1)

Weighted average shares outstanding for the year ended December 31, 2009, includes the underlying shares exercisable with respect to the issuance of a warrant to acquire 1,500,000 shares of Common Stock at $0.01 per share. In accordance with Accounting Standard Codification (“ASC”) 260 “Earnings Per Share”, the Company has given effect to the issuance of this warrant in computing basic and diluted loss per share.

The accompanying notes are an integral part of these consolidated financial statements.

F-4

GetFugu, Inc. and Subsidiary

(A Development Stage Company)

(Formally Known as Madero, Inc.)

Consolidated Statements of Shareholders' Equity (Deficiency)

For the Period March 14, 2007 (Date of Inception) to December 31, 2009

											Deficit
											Accumulated
	Common Stock				Additional						During			Shareholders'
	Shares		Amount		Paid-in Capital			Shares Issuable			Development Stage			Equity (Deficiency)

Balance as of March 14, 2007		-		-		-			-			-			-

Shares issued for cash March 14, 2007 (at $.0001)		48,000,000	$	48,000	$	(40,000	)	$	-		$	-		$	8,000
Shares issued for cash August 30, 2007 (at $.0001)		51,840,000		51,840		(30,240	)		-			-			21,600
Net loss for the year ended December 31, 2007		-		-		-			-			(26,448	)		(26,448	)
Balance as of December 31, 2007		99,840,000	$	99,840	$	(70,240	)		-		$	(26,448	)	$	3,152
Conversion of related party debt August 1, 2008		-		-		15,000			-			-			15,000
Conversion of related party debt December 31, 2008		-		-		2,025			-			-			2,025
Net loss for the year ended December 31, 2008		-		-		-			-			(21,802	)		(21,802	)
Balance as of December 31, 2008		99,840,000	$	99,840	$	(53,215	)		-		$	(48,250	)	$	(1,625	)
Shares issued for cash March 27, 2009 (at $.50)		5,000		5		2,495			-						2,500
Shares issued for cash March 30, 2009 (at $.50)		100,000		100		49,900			-			-			50,000
Shares issued for consulting services January 6, 2009 (at $.005)		2,000,000		2,000		8,000			-			-			10,000
Shares issued for consulting services January 21, 2009 (at $.005)		250,000		250		1,000			-			-			1,250
Shares issued for consulting services March 4, 2009 (at $.50)		14,500,000		14,500		7,235,500			-			-			7,250,000
Shares issued for consulting services March 18, 2009 (at $.50)		1,250,000		1,250		623,750			-			-			625,000
Shares issued for cash April 3, 2009 (at $.50)		800,000		800		399,200			-			-			400,000
Shares issued for services April 4, 2009 (at $.50)		10,000,000		10,000		1,333,750			-			-			1,343,750
Shares issued for patent applications April 9, 2009 (at $.50) (1)		25,000,000		25,000		(25,000	)		-			-			-
Shares issued for cash April 13, 2009 (at $.50)		100,000		100		49,900			-			-			50,000
Shares issued for consulting services May 12, 2009 (at $.52)		1,800,000		1,800		904,200			-			-			906,000
Shares issued for services May 12, 2009 (at $.52)		6,000,000		6,000		2,074,000									2,080,000
Options granted for services July 17, 2009 (23,000,000 at $.27)		-		-		2,024,480			-			-			2,024,480
Warrants granted for services July 22, 2009 (8,000,000 at $.32)		-		-		8,486,388			-			-			8,486,388
Shares issued for consulting services August 15, 2009 (at $.70)		1,000,000		1,000		524,000			-			-			525,000
Warrants granted for consulting services to private placement agent September 18, 2009 (500,000 at $.33)						337,485									337,485
Warrants granted for consulting services to private placement agent September 18, 2009 (583,392 at $.33)						216,439									216,439
Shares payable for cash, net September 18, 2009 (5,250,525vat $.50),		-		-		-			1,540,000			-			1,540,000
Shares payable for consulting services November 5, 2009 (16,000,000 at .32)		-		-		-			5,120,000			-			5,120,000
Shares payable for investment banking services October 1, 2009 (40,00,000 at $.62)									1,200,000						1,200,000
Options granted for consulting services November 2, 2009 (5,400,000 at $.37)						608,922									608,922
Options granted to board of directors for services November 2, 2009 (10,000,000 at $.37)						273,035									273,035
Shares issued for payment of consulting services November 5, 2009 (at $.32)		16,000,000		16,000		5,104,000			(5,120,000	)					-
Warrants and shares payable for cash September 18, 2009 (1,500,000 at $.01 and 3,000,000 at $.50, respectively)						(1,045,872	)		1,300,000						254,128
Shares issued previously accrued September 18, 2009 (at $.50)		5,250,525		5,251		1,534,749			(1,540,000	)					-
Shares issued for asset acquisition November 13, 2009 (at $.40)		5,000,000		5,000		1,995,000									2,000,000
Shares issued to employees for services December 11, 2009 (at $.18)		2,628,000		2,628		470,412									473,040
Shares issued with a note payable December 18, 2009 (50,000 at $.18)									9,000						9,000
Shares payable for cash December 8, 2009 (1,555,556 at $.225)									350,000						350,000
Shares payable for cash December 29, 2009 (5,333,333 at $.15)									650,000						650,000
Shares payable for consulting services November 5, 2009 ( 20,000,000 at $.12)									2,400,000						2,400,000
Share payable for consulting services October 1, 2009 (10,000,000 at $.62)									6,200,000						6,200,000
Capital contribution by shareholders for settlement of share based compensation obligation						815,000									815,000
Net loss for the year ended December 31, 2009												(52,804,571	)		(52,804,571	)
Balance as of December 31, 2009		191,523,525	$	191,524	$	33,947,519		$	12,109,000		$	(52,852,821	)	$	(6,604,779	)

(1)	In consideration for the transfer of patents from MARA Group, Ltd., the Company recorded a deemed dividend of $12,500,000. See Note 3.

The accompanying notes are an integral part of these consolidated financial statements.

F-5

GetFugu, Inc. and Subsidiary

(A Development Stage Company)

(Formally Known as Madero, Inc.)

Consolidated Statements of Cash Flows

	December 31, 2009			December 31, 2008			Inception (March 14, 2007) through December 31, 2009
Cash flows from operating activities:
Net loss	$	(52,804,571	)	$	(21,802	)	$	(52,852,821	)
Adjustments to reconcile net loss to net cash used in operating activities:
Stock-based compensation expense		42,089,789			-			42,089,789
Accrued stock based compensation for future issuance of equity instruments for services		458,333			-			458,333
Acquisition of in-process research of development		2,000,000			-			2,000,000
Gain on derivative financial instrument		(816,237	)		-			(816,237	)
Depreciation		17,212			-			17,212
Changes in current assets and liabilities:
Employees advances		(30,000	)		-			(30,000	)
Prepaid expenses and other current assets		(61,769	)		250			(61,769	)
Accounts payable		1,428,343			1,625			1,429,968
Accrued payroll tax liabilities		932,267			-			932,267
Accrued expenses		1,574,590			-			1,574,590
Net cash used in operating activities		(5,212,043	)		(19,927	)		(5,258,668	)

Cash flows used in investing activities:
Purchase of property and equipment		(295,499	)		-			(295,499	)

Cash flows from financing activities
Proceeds from short term notes		400,000			-			400,000
Repayment of short term notes		(100,000	)		-			(100,000	)
Advances from related parties		1,650,349			-			1,650,349
Repayment of advances from related parties		(784,807	)		-			(784,807	)
Proceeds received from shares issuable, net		2,300,000			-			2,300,000
Proceeds received from sale of common stock, net		2,042,500			-			2,042,500
Capital contribution from related parties		-			17,025			46,625
Net cash provided by financing activities		5,508,042			17,025			5,554,667

Increase (decrease) in cash		500			(2,902	)		500

Cash - beginning balance		-			2,902			-

Cash - ending balance	$	500		$	-		$	500

Non-Cash Investing and Financing Activities:

Settlement of accrued stock compensation for no consideration	$	815,000					$	815,000

The accompanying notes are an integral part of these consolidated financial statements.

F-6

GetFugu, Inc. and Subsidiary

(A Development Stage Company)

(FORMALLY KNOWN AS MADERO, INC.)

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

YEARS ENDED DECEMBER 31, 2009 AND 2008

NOTE 1 – DESCRIPTION OF BUSINESS

GetFugu, Inc, (“We”, “Our”, “GetFugu,” or “Company”), is developing next generation mobile search tools. The Company’s technology is designed to play on the strengths of mobile handheld devices (mobile phones) and assist consumers in retrieving content more expediently. Consumers will be able to download GetFugu application tools to their mobile phone device. The GetFugu applications will allow consumers to retrieve content and eliminate the need to type website addresses or search terms into the device’s internet browser.

The Company currently has four products under development.

Prior to the closing of the transactions referenced in the Stock Purchase Agreement, the Company was a development stage company in an unrelated industry. Through March 14, 2007, the Company’s activities had been limited to its formation, business planning and raising capital, and since August 29, 2008 involved in the development of next generation mobile search tools.

Effective March 25, 2009, our Articles of Incorporation were amended to change the name to GetFugu, Inc.

F-7

Effective April 9, 2009, we entered into an Agreement for the Assignment of Patent Rights (the “Assignment Agreement”) with MARA Group Ltd. Pursuant to the Assignment Agreement the Company acquired eight patent applications (the “Patent Applications”) from MARA Group Ltd. in exchange for 25 million shares of Common Stock of the Company. Prior to the closing of this transaction, MARA Group Ltd. was deemed to be an “affiliate”, as it owned more than ten (10%) percent of our outstanding Common Stock.

NOTE 2 - BASIS OF PRESENTATION AND GOING CONCERN, LIQUIDITY AND FINANCIAL CONDITION

Basis of Presentation

The accompanying consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”) and to the rules and regulations of the SEC. The principal activities are expected to focus on the commercialization of the technologies of the Company. The accompanying consolidated financial statements have been prepared in accordance with Accounting Standards Codification (“ASC”) 915, “Development Stage Entities.” The Company's consolidated statements of operations, stockholders' deficiency and cash flows for the year ended December 31, 2009 and 2008 represent the financial information cumulative from inception as required by ASC 915.

Going Concern, Liquidity and Financial Condition

The Company incurred a net loss of $52,804,571 and $21,802 for the years ended December 31, 2009 and 2008, respectively. As of December 31, 2009, the Company’s accumulated deficit from inception amounted to $52,852,821 and the Company’s working capital deficit amounted to $6,883,066. During the year ended December 31, 2009, net cash used in operating activities amounted to approximately $5,212,043, During the year ended December 31, 2009, cash provided by financing activities amounted to $5,508,042. As of December 31, 2009, the Company’s cash position was $500. Subsequent to December 31, 2009, the Company raised additional operating capital of approximately $554,500, by entering into equity and debt financing arrangements.

The Company needs to raise additional capital from external sources in order to sustain its operations while continuing the longer term efforts contemplated under its business plan. The Company expects to continue incurring losses for the foreseeable future and must raise additional capital to pursue its product development initiatives, to penetrate markets for the sale of its products and to continue as a going concern. The Company cannot provide any assurance that it will raise additional capital. If the Company is unable to secure additional capital, it may be required to curtail its research and development initiatives, modify its existing business plan and take additional measures to reduce costs in order to conserve its cash in amounts sufficient to sustain operations and meet its obligations. These measures could cause significant delays in the Company’s efforts to commercialize its products, which is critical to the realization of its business plan and the future operations of the Company. These matters raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying consolidated financial statements do not include any adjustments that may be necessary should the Company be unable to continue as a going concern.

F-8

NOTE 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period.

Management bases its estimates on historical experience and on various assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. The most significant estimates, among other things, are used in accounting for allowances for deferred income taxes, expected realizable values for long-lived assets (primarily property and equipment and intangibles), contingencies, as well as the recording, presentation and valuation of its common stock, related warrants, option issuances and derivative liabilities. Estimates and assumptions are periodically reviewed and the effects of any material revisions are reflected in the consolidated financial statements in the period that they are determined to be necessary. Actual results could differ from those estimates and assumptions.

Principle of Consolidation

The consolidated financial statements of GetFugu, Inc. include accounts of the company and its wholly-owned subsidiary, GetFugu Research, Inc. Intercompany transactions and balances are eliminated in consolidation.

Cash and Cash Equivalents

The Company considers all highly liquid instruments with an original maturity of three months or less when purchased to be cash equivalents. As of December 31, 2009 and 2008 the Company did not have any cash equivalents.

Advances to Employees

From time to time and in the normal course of business, the Company may advance funds or pay expenses on behalf of its employees. The Company generally establishes an allowance for uncollectible amounts to reflect the amount of loss that can be reasonably estimated by management and is included as part of operating expenses in the accompanying consolidated statements of operations. The determination of the amount of uncollectible accounts is based on the amount of credit extended and the length of time each receivable has been outstanding, as it relates to each individual registered representative or employee. As of December 31, 2009, the Company had outstanding $30,000 of advances to an employee. Subsequent to December 31, 2009 the Company collected the entire balance outstanding.

Property and Equipment

Property and equipment consists primarily of equipment, furniture and fixtures and is stated at cost. Depreciation and amortization are provided using the straight-line method over the estimated useful lives (generally three to seven years) of the related assets. Leasehold improvements, once placed in service, are amortized over the shorter of the useful life or the remainder of the lease term. Expenditures for maintenance and repairs, which do not extend the economic useful life of the related assets, are charged to operations as incurred. Gains or losses on disposal of property and equipment are reflected in the consolidated statement of operations in the period of disposal.

Impairment of Long-Lived Assets

The Company reviews long-lived assets, including intangible assets other than goodwill, for impairment whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable. In connection with this review, the Company also reevaluates the periods of depreciation and amortization for these assets. The Company assesses recoverability by determining whether the net book value of the related asset will be recovered through the projected undiscounted future cash flows of the asset. If the Company determines that the carrying value of the asset may not be recoverable, it measures any impairment based on the projected future discounted cash flows as compared to the asset’s carrying value. Through December 31, 2009, the Company has not recorded any impairment charges on its long-lived assets.

F-9

Stock-Based Compensation

The Company reports stock-based compensation under ASC 718 “Compensation – Stock Compensation”. ASC 718 requires all share-based payments to employees, including grants of employee stock options, warrants, non-employee Directors and consultants to be recognized in the consolidated financial statements based on their fair values over the requisite service periods

The Company accounts for stock option and warant grants issued to non-employees for goods and services using the guidance of ASC 718 and ASC 505 “Accounting for Equity Instruments that are Issued to Other Than Employees for Acquiring, or inConjunction with Selling Goods or Services”, whereby fair value of such option and warrant grants is determined using the Black Scholes option pricing model at the earlier of the date at which the non-employee’s performance is completed or a performance commitment is reached.

The Black-Scholes option valuation model is used to estimate the fair value of the warrants or options granted. The model includes subjective input assumptions that can materially affect the fair value estimates. The model was developed for use in estimating the fair value of traded options or warrants. The expected volatility is estimated based on the most recent historical period of time equal to the weighted average life of the warrants or options granted.

The Company’s determination of fair value of share-based payment awards to employees and directors on the date of grant uses the Black Scholes model, which is effected by the Comnpany’s stock price as well as assumptions regarding a number of highly comples and subjective variables. These variables include but are not limited tothe risk free interest rate, the expected term, expected volatility, and actual projected employee stock option exercise behaviors. The risk free interest rate is based on U.S. Treasury zero-coupon yield curve over the expected term of the option. The expected term assumption represents the average period the stock options are expected to remain outstanding and is based on the expected term calculated using the approach prescribed by SEC Staff Accounting Bulleting (“SAB”) 110 for “plain vanilla options. Since the Company has limited historical volatility information, it bases its expected volatility on the historical volatility of similar entities whose share prices are publicly available. In making its determination as to similarity, the Company considered the industry, stage of life cycle, size, and financial leverage of such other entities. The Company’s model includes a zero dividend yield assumption, as the Company has not historically paid nor does it anticipate paying dividends on its common stock. The periodic expense is then determined based on the valuation of the options, and at that time an estimated forfeiture rate is used to reduce the expense recorded. The Company’s estimate of pre-vesting forfeitures is primarily based on the Company’s historical experience and is adjusted to reflect actual forfeitures as the options vest.

The following assumptions were used to estimate the fair value of options granted for the year ended December 31, 2009, using the Black-Scholes option-valuation model:

Risk free interest rate	1.3 to 3.2		%
Expected term (years)	5 to 10
Expected volatility (based on peer companies)		171	%
Expected dividend yield		-	%

The effect of recording stock-based compensation expense for the year ended December 31, 2009, in accordance with the applicable provisions of ASC 718 is as follows:

Compensation and related benefits	$	6,194,405
Consulting and outside services		34,353,717
Research and development		4,000,000
Total stock based compensation	$	44,548,122

F-10

Loss Per Common Share

The Company computes earnings per share in accordance with ASC 260, “Earnings Per Share.” ASC 260 requires dual presentation of basic and diluted earnings per share. Basic loss per common share is computed by dividing net loss by the weighted average number of common shares outstanding (including vested restricted stock awards) during the period. Diluted loss per common share is computed by dividing net loss by the weighted average number of common shares outstanding, plus the issuance of common shares, if dilutive, resulting from the exercise of outstanding stock options and stock awards. These potentially dilutive securities were not included in the calculation of loss per common share for the years ended December 31, 2009 and 2008, respectively, because, due to the loss incurred during such periods, their inclusion would have been anti-dilutive. Accordingly, basic and diluted losses per common share are the same for all periods presented.

In accordance with ASC 260 the Company has given effect to the issuance of 1,500,000 warrants issued in conjunction with the Company’s September 2009 financing and exercisable at $0.01 per share in computing basic net loss per share classified as a derivative liability.

Total shares issuable upon the exercise of warrants and options for the years ended December 31, 2009 and 2008, were comprised as follows:

	As of December 31,
	2009		2008
Warrants		10,583,392		-
Options		42,400,000		-
Unvested restricted stock grants		10,312,500
Total common stock equivalents		63,295,892		-

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases, and operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment date. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income and the reversal of deferred tax liabilities during the period in which related temporary differences become deductible. The benefit of tax positions taken or expected to be taken in the Company’s income tax returns are recognized in the consolidated financial statements if such positions are more likely than not of being sustained.

Derivative Financial Instruments

The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. The Company evaluates all of its financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the consolidated statements of operations. For stock-based derivative financial instruments, the Company uses the Black-Scholes option valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative instrument liabilities are classified in the consolidated balance sheet as current or non-current based on whether or not net-cash settlement of the derivative instrument could be required within 12 months of the balance sheet date.

F-11

Research and Development

Research and development expense relates to the development of new products and processes including improvements to existing products. These costs are expensed as incurred.

Concentration of Credit Risk

Financial instruments that potentially subject the Company to a concentration of credit risk consist of cash. The Company maintains its cash with high credit quality financial institutions; at times, such balances with any one financial institution may exceed FDIC insured limits. We had no cash subject to such risk at December 31, 2009 and 2008.

Subsequent Events

Management has evaluated subsequent events or transactions occurring through, the date the financial statements were issued, to determine if such events or transactions require adjustment or disclosure in the financial statements.

Recent Accounting Pronouncements

The FASB has issued Accounting Standards Update (ASU) 2009-16, Transfers and Servicing (Topic 860) - Accounting for Transfers of Financial Assets. ASU 2009-16 will require more information about transfers of financial assets, including securitization transactions, eliminates the concept of a qualifying special-purpose entity and changes the requirements for derecognizing financial assets. ASU 2009-16 is effective at the start of a reporting entity’s first fiscal year beginning after November 15, 2009. The adoption of this standard is not expected to have a material impact on the Company’s consolidated financial position and results of operations.

The FASB has issued Accounting Standards Update (ASU) No. 2010-06, Fair Value Measurements and Disclosures (Topic 820): Improving Disclosures about Fair Value Measurements. This ASU requires some new disclosures and clarifies some existing disclosure requirements about fair value measurement as set forth in Codification Subtopic 820-10. ASU 2010-06 amends Codification Subtopic 820-10 and now requires a reporting entity to use judgment in determining the appropriate classes of assets and liabilities and to provide disclosures about the valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements. ASU 2010-06 is effective for interim and annual reporting periods beginning after December 15, 2009, As this standard relates specifically to disclosures, the adoption will not have an impact on the Company’s consolidated financial position and results of operations.

In May 2009, the FASB issued new accounting guidance, under ASC Topic 855 on “Subsequent Events”, which sets forth: 1) the period after the balance sheet date during which management of a reporting entity should evaluate events or transactions that may occur for potential recognition or disclosure in the financial statements; 2) the circumstances under which an entity should recognize events or transactions occurring after the balance sheet date in its financial statements; and 3) the disclosures that an entity should make about events or transactions that occurred after the balance sheet date. This guidance was effective for interim and annual periods ending after June 15, 2009. The adoption of this guidance did not have a material effect on the Company’s consolidated financial statements.

In June 2008, the FASB issued new accounting guidance, under ASC Topic 260 on “Earnings per Share”, related to the determination of whether instruments granted in share-based payment transactions are participating securities. This guidance clarifies that all outstanding unvested share-based payment awards that contain rights to nonforfeitable dividends participate in undistributed earnings with common shareholders. Awards of this nature are considered participating securities and the two-class method of computing basic and diluted earnings per share must be applied. This guidance is effective for financial statements issued for fiscal years beginning on or after December 15, 2008, and interim periods within those fiscal years. The adoption of this guidance did not have a material effect on the Company’s consolidated financial statements.

F-12

In June 2008, the FASB issued new accounting guidance, under ASC Topic 815 on Derivatives and Hedging, as to how an entity should determine whether an instrument, or an embedded feature, is indexed to an entity's own stock and whether or not such instruments would be accounted for as equity or a derivative liability. The adoption of this guidance can affect the accounting for warrants and many convertible instruments with provisions that protect holders from a decline in the stock price (or “down-round” provisions). For example, warrants with such provisions will no longer be recorded in equity. Down-round provisions reduce the exercise price of a warrant or convertible instrument if a company either issues equity shares for a price that is lower than the exercise price of those instruments or issues new warrants or convertible instruments that have a lower exercise price. This guidance is effective for financial statements issued for fiscal years beginning after December 15, 2008 and is applicable to outstanding instruments as of the beginning of the fiscal year it is initially applied. Early application is not permitted. The cumulative effect, if any, of the change in accounting principle shall be recognized as an adjustment to the opening balance of retained earnings. See Note 6 for the impact of the adoption of this guidance on the Company’s consolidated financial statements.

In March 2008, the FASB issued new accounting guidance under standard ASC Topic 815, on Derivatives and Hedging which requires enhanced disclosures about how and why an entity uses derivative instruments, how derivative instruments and related hedged items are accounted under Topic 815 and its related interpretations, and how derivative instruments and related hedged items affect an entity’s financial position, results of operations and cash flows. This standard is effective for fiscal years and interim periods beginning after November 15, 2008. . The adoption of this pronouncement did not have an impact on the Company’s consolidated financial position and results of operations.

The FASB has issued Accounting Standard Update (ASU) 2009-17, Consolidations (Topic 810) - Improvements to Financial Reporting by Enterprises Involved with Variable Interest Entities. ASU 2009-17 changes how a reporting entity determines when an entity that is insufficiently capitalized or is not controlled through voting (or similar rights) should be consolidated. This determination is based on, among other things, the other entity’s purpose and design and the Company’s ability to direct the activities of the other entity that most significantly impact the other entity’s economic performance. ASU 2009-17 is effective at the start of the Company’s first fiscal year beginning after November 15, 2009. The adoption of this standard is not expected to have a material impact on the Company’s consolidated financial position and results of operations

NOTE 4. PROPERTY AND EQUIMENT

Property and equipment consisted of the following as of December 31, 2009:

	2009
Office and computer equipment	$	258,612
Furniture and fixtures		33,909
Software		2,978
		295,499
Less: accumulated depreciation		(17,212	)
	$	278,287

Depreciation expense amounted to $17,212 and $0 for the years ended December 31, 2009 and 2008, respectively.

NOTE 5– EQUITY TRANSACTIONS

Private Placements

On March 27, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 5,000 shares of common stock resulting in net proceeds of $2,500.

On March 30, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 100,000 shares of common stock resulting in net proceeds of $50,000.

On April 3, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 800,000 shares of common stock resulting in net proceeds of $400,000.

F-13

On April 13, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 100,000 shares of common stock resulting in net proceeds of $50,000.

In September, 2009, the Company negotiated a securities purchase agreement whereby investors agreed to invest $4,000,000 and $1,000,000, respectively. The Company received $1,540,000, net of closing costs of $210,000, in anticipation of closing. The originally proposed agreement was never executed. Accordingly, the Company recorded the cash receipt as shares issuable. Subsequently, on November 6, 2009, the Company finalized the security purchase agreement with the investor for the purchase of 5,250,525 shares of the Company's Common Stock in exchange for the $1,540,000 previously received. Under the terms of the Banking Agreement described below, the Company’s investment banker earned a fee for this transaction in the form of a warrant to purchase 583,392 shares of common stock at an exercise price of $0.33 per share. The warrant has a life of 5 years and was valued using Black-Scholes option valuation model for $216,439. The warrants were recorded as stock compensation as of December 31, 2009.

On September 18, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company agreed to sell up to an aggregate of 10,000,000 shares of common stock and issue warrants to purchase up to 5,000,000 shares of common stock for an aggregate purchase price of $5,000,000. The Company issued 3,000,000 shares of common stock together with a warrant to purchase 1,500,000 shares of common stock for the aggregate purchase price of $1,300,000 which is net of $200,000 of closing related costs under this securities purchase agreement. At September 18, 2009 the amount of $1,300,000 was received and as of December 31, 2009 the net amount is included in the balance sheet as shares issuable. In addition on September 18, 2009, the warrant was also recorded at a fair value of $1,045,872 as a derivative liability (see Note 6). Under the Banking Agreement described below, the Company’s investment banker earned a fee for this transaction in the form of a warrant to purchase 500,000 shares of common stock at $.33 per share. The warrant has a life of 5 years and was valued using Black-Scholes option valuation model for $337,485. The warrant was recorded as stock compensation as of December 31, 2009. Subsequent to December 31, 2009, the 3,000,000 applicable shares were issued. There are no assurances that the remainder of the proceeds called for under this securities purchase agreement will be received.

On December 8, 2009, the Company entered into three separate stock purchase agreements the sum of which totaled $350,000. At December 31, 2009, the 1,555,556 shares were unissued and $350,000 was reported as shares issuable.

On December 29, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 5,333,333 shares of its common stock resulting in net proceeds of $650,000. At December 31, 2009, the shares were unissued and $650,000 was reported as shares issuable.

Shares for Services

During the year ended December 31, 2009, the Company issued 20,800,000 shares of common stock for various consulting services. Compensation expense is recorded as the instruments vest and the Company recorded consulting and outside service expenses totaling $9,317,250 associated with these issuances of common stock based on the fair value determined at the time of the individual issuances. Under the terms of one consulting agreement the Company is obligated to issue an additional 3,000,000 common shares. The fair value of the common shares approximated $1,500,000 and vest over terms ranging from three to seven years. The Company incurred a stock based compensation charge of $458,333 which is for the vested portion of the award. As of December 31, 2009, the Company has not issued the 3,000,000 shares and accordingly are included as part of accrued stock compensation. The unvested portion of the award amounted to $1,040,667 and will recorded in the future periods.

On April 4, 2009, the Company issued 10,000,000 shares to its former Chief Executive Officer for services. The fair value of the award of $5,000,000 was determined on the date the agreement was entered into and approximates the fair value of the common stock. For the year ended December 31, 2009, the Company incurred a stock based compensation charge of $1,343,750 which is for the vested portion of the award. Subsequent to December 31, 2009, the former CEO resigned his position with the Company. Under the terms of the employment agreement the shares became fully vested and as such the Company recorded a charge to operation for the remaining unvested portion of $3,656,250 for the year ending December 31, 2010.

F-14

On May 12, 2009, the Company issued 6,000,000 shares to its Chairman of the Board and current Chief Financial Officer for services. The fair value of the award of $3,120,000 and was determined on the date the agreement was entered into and approximates the fair value of the common stock. For the year ended December 31, 2009, the Company incurred a stock based compensation charge of $2,080,000 which is for the vested portion of the award. The unvested compensation charge that will vest over sixteen month is $1,040,000.

On August 31, 2009, the Company entered into an agreement with a consultant for services. Under the terms of the agreement the Company was obligated to issue 250,000 shares of common stock. Accordingly the Company accrued $175,000 as part of accrued stock compensation. On behalf of the Company a shareholder transferred their shares of the Company’s Common Stock to the consultant as payment for services rendered. Subsequently the Company was relieved of the liability by the shareholder for the shares payable to the consultant. The Company recorded the transaction as a settlement of $175,000 to equity for no consideration.

On October 1, 2009, the Company entered into an agreement with a consultant for services. Under the terms of the agreement the Company is obligated to issue 10,000,000 shares of common stock. Accordingly the Company recorded $6,200,000 as part of shares issuable.

On November 2, 2009, the Company settled a claim with a consultant and in exchange agreed to issue 16,000,000 shares of its common stock. The Company accrued as part of shares issuable $5,120,000. Subsequently the Company issued the 16,000,000 shares for the full settlement of this obligation.

On November 5, 2009, the Company settled a claim with a consultant and agreed to issue 4,000,000 shares of its common stock. On February 2, 2010, a separate claim was settled whereby the Company agreed to issue an additional 16,000,000 shares to the consultant since the original 4,000,000 shares had not been delivered and the quoted market value of the Company’s common stock had declined subsequent to the November 5, 2009 settlement date. The entire 20,000,000 shares were accrued as of December 31, 2009. The accompanying consolidated financial statements include $2,400,000 in shares issuable and consulting and outside service expense which reflects the entire obligation associated with this claim.

On December 11, 2009, the Company issued 2,628,000 shares to its employees for services provided. The shares vested immediately on the date of issuance and the Company incurred a stock based compensation charge of $473,040.

Other

On October 1, 2009, the Company entered into an agreement with an investment banker for services. Under the terms of the agreement the Company was obligated to pay the banker $500,000 as an initial commitment fee. The Company did not pay the commitment fee and on April 6, 2010, the Company settled a claim with the banker and in exchange agreed to issue 40,000,000 shares of its common stock. The Company accrued as part of shares issuable $1,200,000 which represents the fair value of the award at the settlement date.

On November 13, 2009 the Company created a new wholly-owned subsidiary, GetFugu Research, Inc. and entered in to a merger agreement with IKDATA, Inc. (“IKDATA”) and its sole stockholder and employed the former sole stockholder as its Chief Software Architect. Under the terms of the agreement the Company acquired IKDATA and its intellectual property in exchange for 10,000,000 shares of the Company's common stock. The Company issued 5,000,000 shares at closing and will issue an additional 5,000,000 shares to the former shareholder in March 2010. The former sole stockholder also entered into an employment agreement and a six-month non-competition agreement. The Company evaluated the transaction and determined that the transaction was an asset acquisition of in-process research and development comprising of patent pending algorithms. The Company was unable to determine alternate future uses of the algorithms and determined that the employment agreement and non-compete agreement had no intrinsic value. Accordingly, the Company recorded a charge of $4,000,000 for the year ended December 31, 2009, for in-process research and development. At December 31, 2009, accrued stock issuance payable includes $2,000,000 representing the fair value associated with the 5,000,000 unissued shares. Subsequent to December 31, 2009 the Chief Software Architect resigned from the Company.

F-15

Stock Options

On July 17, 2009, the Company granted 27,000,000 options to an employee four employees to purchase shares of common stock at exercise prices from $0.15 to $0.30 per share. The options vest over a period from 3 to 5 years and have a life of 6 to 10 years. The fair value of the awards is $6,925,188 and was calculated using the black scholes option model. For the year ended December 31, 2009, the Company recorded a charge to operations for the vested portion of these awards of $2,024,480. During the year ended December 31, 2009, one of the employees was terminated for cause by the Company. As a result 4,000,000 options granted to this employee were forfeited by the employee. As December 31, 2009 $4,276,102 remains unvested and will be charged to operations in future periods.

On November 2, 2009, the Company granted 10,000,000 options to five independent members of the Company’s Board of Directors to purchase shares of common stock at an exercise price of $0.37 and 333,333 options vest in six months from the date of the grant and the remainder vest over a period of 3 years. The options have a life of 10 years. The Company recorded a charge to operations for $273,035 for the year ended December 31, 2009 based on the fair value determined at the time of the individual grant using the Black Scholes Option Valuation Model. As of December 31, 2009, $3,301,245 remains unvested and will be charged to operations in future periods.

On November 13, 2009, the Company granted 5,400,000 options to a consultant to purchase shares of common stock at an exercise price of $0.40 and 2,000,000 options vest in two months from the date of the grant and the remainder vest over a period of approximately 2 years. The options have a life of 5 years. The Company recorded a charge to operations for $608,922 for the year ended December 31, 2009 based on the fair value determined at the time of the individual grant using the Black Scholes Option Valuation Model. As of December 31, 2009 $1,289,763 remains unvested and will be charged to operations in future periods.

F-16

A summary of the option activity for the year ended December 31, 2009 is as follows:

	Number of Shares			Weighted Average Exercise Price			Weighted Average Remaining Contractual Life (In Years)		Aggregate Intrinsic Value
Options outstanding at January 1, 2009		-		$	-
Granted		42,400,000			0.26			8.5
Forfeited		(4,000,000	)		(0.30	)		-
Cancelled		-			-			-
Exercised		-			-			-
Options outstanding at December 31, 2009		38,400,000		$	0.25			7.33	$	200,000
Options exercisable at December 31, 2009		9,221,000		$	0.25			5.95	$	56,000

	Options Outstanding					Options Exercisable
Exercise Price	Number of Outstanding Options		Weighted Average Remaining Contractual Life	Weighted Average Exercise Price		Number of Exercisable Options		Weighted Average Exercise Price
$ 0.15- $0.40		38,400,000	7.33 years	$	0.25		9,221,000	$	0.23

The tables above incorporate 5,400,000 of non-employee options with an exercise price of $0.40 and a remaining life of approximately 2 years.

Warrants

On July 22, 2009, the Company entered in to an exclusive investment banking agreement (the “Banking Agreement”) which included the issuance of 2,000,000 shares of common stock and 28,000,000 warrants. The Banking Agreement also provided for a cash fee as well as the issuance of warrants based on amounts actually raised for the Company. The Company recorded a charge to operations for the shares of $640,000 and warrants of $8,486,388. On November 13, 2009, the Banking Agreement was modified to be non-exclusive. As part of the amendment, the original warrant to purchase 28,000,000 shares of the Company’s common stock was reduced to purchase 8,000,000 shares of the Company’s common stock. As of September 30, 2009, the Company accrued $640,000 for the 2,000,000 as part of accrued stock compensation. On behalf of the Company a shareholder transferred their shares of the Company’s common stock to the consultant as payment for services rendered. Subsequently the Company was relieved of the liability associated to the shares payable to the consultant. The Company recorded the transaction as a settlement of $640,000 to equity for no consideration.

F-17

The following is additional information with respect to the Company's warrants as of December 31, 2009:

	Number of Shares			Weighted Average Exercise Price			Weighted Average Remaining Contractual Life (In Years)		Aggregate Intrinsic Value
Warrants outstanding at January 1, 2009		-		$	-
Granted		30,583,392			0.28			5.0
Cancelled		(20,000,000	)		(028	)		-
Exercised		—			-			-
Warrants outstanding at December 31, 2009		10,583,392		$	0.28			4.6	$	225,000
Warrants exercisable at December 31, 2009		10,583,392		$	0.28			4.6	$	225,000

	Warrants Outstanding					Warrants Exercisable
Exercise Price	Number of Outstanding Warrants		Weighted Average Remaining Contractual Life	Weighted Average Exercise Price		Number of Exercisable Warrants		Weighted Average Exercise Price
$ 0.01- $0.33		10,583,392	5 years	$	0.28		10,583,392	$	0.28

Nonvested Shares of Common Stock

A summary of the status of the Company’s nonvested shares of common stock as of December 31, 2009, and changes during the year then ended is presented below:

				Weighted
				Average
				Grant Date
Nonvested Shares	Shares			Fair Value
Nonvested at January 1, 2009		-				-
Granted		17,000,000			$	0.52
Vested		(6,687,500	)			(0.51	)
Expired		-				-
Nonvested at December 31, 2009		10,312,500			$	0.52

NOTE 6- DERIVATIVE LIABILITY

In June 2008, the FASB issued new accounting guidance, which requires entities to evaluate whether an equity-linked financial instrument (or embedded feature) is indexed to its own stock by assessing the instrument’s contingent exercise provisions and settlement provisions. Instruments not indexed to their own stock fail to meet the scope exception of ASC 815 “Derivative and Hedging” and should be classified as a liability and marked-to-market. The statement is effective for fiscal years beginning after December 15, 2008 and is to be applied to outstanding instruments upon adoption with the cumulative effect of the change in accounting principle recognized as an adjustment to the opening balance of retained earnings. The Company did not have any equity-linked financial instruments in 2008 or prior.

F-18

ASC 815-40 mandates a two-step process for evaluating whether an equity-linked financial instrument or embedded feature is indexed to the entity’s own stock. The Company entered into an unregistered securities purchase agreement with attached warrants, which contain a strike price adjustment feature. The anti-dilution provisions in the warrants trigger liability treatment. During the third and fourth quarters of 2009, the liability was adjusted for the change in fair value of the warrants. In accordance with ASC 815-40, a derivative liability of $229,635 related to the warrants is included in our consolidated balance sheet as of December 31, 2009. During 2009, we recorded an a decrease in that expense of $816,237 related to the change in fair value of the warrants as of December 31, 2009.

The derivative liability was valued using the Black-Scholes option valuation model and the following assumptions on the following dates:

	September 18, 2009			December 31, 2009
Risk-free interest rate		2.49	%		2.49	%
Expected volatility		171	%		171	%
Expected life (in years)		5.0			4.7
Expected dividend yield		n/a			n/a

Number of warrants		1,500,000			1,500,000

Fair value	$	1,045,872		$	229,635

The risk-free interest rate was based on rates established by the Federal Reserve. The Company’s expected volatility was based on the historical volatility of similar entities whose share prices are publicly available. The expected life of the warrants was determined by the expiration date of the warrants. The expected dividend yield was based upon the fact that the Company has not historically paid dividends, and does not expect to pay dividends in the future.

NOTE 7 — FAIR VALUE

ASC 820 “Fair Value Measurements and Disclosures” defines fair value, establishes a framework for measuring fair value and requires enhanced disclosures about fair value measurements. As defined in ASC 820, fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Standard clarifies that the exchange price is the price in an orderly transaction between market participants to sell an asset or transfer a liability at the measurement date and emphasizes that fair value is a market-based measurement and not an entity-specific measurement.

ASC 820 establishes the following hierarchy used in fair value measurements and expands the required disclosures of assets and liabilities measured at fair value:

1. Level 1 – Inputs use quoted prices in active markets for identical assets or liabilities that the Company has the ability to access.

2. Level 2 – Inputs use other inputs that are observable, either directly or indirectly. These inputs include quoted prices for similar assets and liabilities in active markets as well as other inputs such as interest rates and yield curves that are observable at commonly quoted intervals.

3. Level 3 – Inputs are unobservable inputs, including inputs that are available in situations where there is little, if any, market activity for the related asset or liability.

In instances where inputs used to measure fair value fall into different levels in the above fair value hierarchy, fair value measurements in their entirety are categorized based on the lowest level input that is significant to the valuation. The Company’s assessment of the significance of particular inputs to these fair measurements requires judgment and considers factors specific to each asset or liability.

Liabilities measured at fair value on a recurring basis at December 31, 2009 are as follows:

F-19

			Fair Value Measurements at December 31, 2009
	Total carrying value at December 31, 2009		Quoted prices in active markets (Level 1)		Significant other observable inputs (Level 2)		Significant unobservable inputs (Level 3)
Derivative liability	$	229,635	$	-	$	-	$	229,635

Financial assets are considered Level 3 when their fair values are determined using pricing models, discounted cash flow methodologies or similar techniques and at least one significant model assumption or input is unobservable. The Company’s Level 3 liabilities consist of derivative liabilities associated with the 1,500,000 of warrants granted that contains a reset price provision. In addition the Company entered into an asset purchase agreement for in process research and development that carried a fair value of $4,000,000 on the measurement date.

The following table provides a summary of the changes in fair value, including net transfers in and/or out, of all financial assets measured at fair value on a recurring basis using significant unobservable inputs during the year ended December 31, 2009.

	Derivative liability
Balance at January 1, 2009	$	-
Fair value at issuance		1,045,872
Reductions		(816,237	)
Transfer in and /or out of Level 3		-
Balance at December 31, 2009	$	229,635

The carrying amounts of cash, accounts payable, and accrued liabilities approximate their fair value due to their short maturities. There were no changes in the valuation techniques during the year ended December 31, 2009.

NOTE 8—NOTES PAYABLE

On August 18, 2009, the Company entered into an unsecured note payable in the amount of $100,000, the note matures on November 18, 2009 and accrues interest at a rate of 12% per annum. The note was repaid in full on September 9, 2009.

On November 6, 2009, the Company entered into an unsecured note payable which matures on December 6, 2009, in the amount of $250,000. The note accrues interest at 10% per annum.

On December 21, 2009, the Company entered into an unsecured note payable which matured on January 20, 2010, in the amount of $50,000. As an inducement to the loan, the Company agreed to issue the lender 50,000 shares of the Company’s common stock valued at $9,000. The Company incurred a charge which has been included as part of interest expense on the consolidated statement of operations. At December 31, 2009, the shares were not yet issued and consequently $9,000 was reported as shares issuable.

At December 31, 2009, the $250,000 note was in default and as of April 15, 2010, both notes are in default of the applicable repayment provisions.

F-20

NOTE 9 – RELATED PARTY TRANSACTIONS

On August 29, 2008, the $15,000 loan from the Company’s then sole director was forgiven without interest or penalty. This forgiven loan was reclassified to additional paid-in capital.

During the year ended December 31, 2008, an officer and shareholder of the Company paid $2,025 of expenses on behalf of the Company. On December 31, 2008, this amount was forgiven and recorded as additional paid-in capital.

Effective April 9, 2009, the Company entered into an agreement for the assignment of patent rights with MARA Group Ltd (“MARA”). Pursuant to the agreement the Company acquired eight patent applications from MARA in exchange for 25 million shares of common stock of the Company. Prior to the closing of this transaction MARA was deemed to be an “affiliate”, as Carl Freer (“Freer”), co-founder of the Company and the then sole owner of MARA owned, directly and indirectly, approximately 21% of the Company’s outstanding common stock. Subsequent to this transaction, Freer beneficially owned approximately 37.5% of the Company’s outstanding common stock. Since MARA is under common control with the Company (due to the common ownership by Freer), the Company recorded the acquisition of the patent rights at MARA’s carrying value of $0, and the difference between the fair market value of the common stock issued to MARA and the carrying value of the patent applications received was recorded as a deemed dividend of $ 12,500,000 to MARA. Through his role as co-founder and one of the single largest Company shareholders, Freer is considered to have management control in accordance with ASC 850, “Related Party Disclosures.”

On August 19, 2009 the Company and Freer executed a twelve month agreement which limits Freer’s rights to vote shares of the Company’s Common Stock that he owns during this twelve month period to a level of 17% of the total votes cast on any matter brought to Company shareholders for a vote. On October 16, 2009, Freer created a limited liability company controlled by three individuals including Freer’s daughter. All shares of Company Common Stock owned by Freer were transferred to this limited liability company. Concurrent with the creation of this limited liability company, the agreement which limited Freer's right to vote shares was terminated.

On August 24, 2009, the Company entered into an unsecured revolving promissory note with a lender whose owners include a founder and shareholder of the Company. Under the terms of this revolving promissory note the maximum available borrowings shall not exceed $5 million. Interest will be accrued at an annual rate of 10% and will be payable on demand by the lender. As of December 31, 2009, the Company had received borrowings under the unsecured promissory note totaling $1,243,657, and repaid $634,807. As of April 15, 2010, the amount due under this facility totaled $665,042.

On December 18, 2009, the Company entered into a revolving promissory note with a founder and shareholder of the Company. During the year ended December 31, 2009, the Company had received cash borrowings of $170,000 and repaid $50,000. The borrowings have a stated interest rate of 10% and is payable on demand. As of April 15, 2010 the amount due under this facility totaled $120,000.

On July 17 2009, the Company agreed to issue Freer 10,000,000 shares of Series A preferred stock with each such share having twenty votes on all matters brought to a shareholder vote. The issuance of Series A preferred stock to Freer is subject to Board and shareholder approval and the authorization of a sufficient number of shares of Series A preferred. As of December 31, 2009, no Series A preferred stock has been approved by either the Board or the shareholders and accordingly, none have been authorized or issued. On April 15, 2010, the Company’s Board of Directors and Freer agreed to rescind the commitment by the Company to issue the preferred stock as defined in the employment agreement dated July 17, 2009.

During December 2009, the Company received borrowings a from a company owned by 2 individuals one being an officer and Director and the other a founder and shareholder of the Company, of the Company. During the year ended December 31, 2009, the Company received advances of $236,692 and repaid $100,000. As of April 15, 2010, the total amount owed to this related party was $111,400.

F-21

NOTE 10 – INCOME TAXES

The Company evaluates uncertain tax positions under ASC 740 “Income Taxes”. ASC 740 prescribes a recognition threshold and a measurement attribute for the financial statement recognition and measurement of tax positions taken or expected to be taken in a tax return. For those benefits to be recognized, a tax position must be more-likely-than-not to be sustained upon examination by taxing authorities. Differences between tax positions taken or expected to be taken in a tax return and the benefit recognized and measured pursuant to the interpretation are referred to as “uncertain tax positions.” A liability is recognized (or amount of net operating loss carry forward or amount of tax refundable is reduced) for an unrecognized tax benefit because it represents an enterprise’s potential future obligation to the taxing authority for a tax position that was not recognized as a result of applying the provisions of ASC 740.

In accordance with ASC 740, interest costs related to unrecognized tax benefits are required to be calculated (if applicable) and would be classified as “Interest expense, net” in the consolidated statements of operations. Penalties would be recognized as a component of “general and administrative expenses.”

The Company’s uncertain tax positions are related to tax years that remain subject to examination by relevant tax authorities. The Company files income tax returns in the United States (federal) and primarily in California. The Company is not subject to federal and state income tax examinations by tax authorities for years prior to 2007. As of December 31, 2009, no liability for unrecognized tax benefits was required to be recorded.

The Company has significant net operating loss and business credit carryovers which are subject to a valuation allowance due to the uncertain nature of the realization of the losses. Section 382 of the Internal Revenue Code imposes certain limitations on the utilization of net operating loss carryovers and other tax attributes after a change in control. Since its formation, the Company has raised capital through the issuance of capital stock which, combined with purchasing shareholders' subsequent disposition of these shares..

The Company has net operating loss carryforwards (“NOLs”) of approximately $8,740,000 and $21,802 as of December 31, 2009 and 2008, respectively that will be available to offset future taxable income. Based on projections for future taxable income over the periods that the deferred tax assets are deductible, the Company believes it is more likely than not that the Company will not realize the benefits of these deductible differences in the near future and therefore a full valuation allowance increased approximately $ 3,489,000 and $7,413, for the years ended December 31, 2009 and 2008, respectively related to increased net operating losses.

The total net deferred tax asset as of December 31, 2009 and 2008 consists of the following:

	2009			2008
Net operating loss carryforwards	$	3,611,000		$	7,413
Less: valuation allowance		(3,611,000	)		(7,413	)
Total net deferred tax asset	$	-		$	-

The difference between the federal statutory and effective income tax rates for the years ended December 31, 2009 and 2008 is as follows:

	2009			2008
Federal statutory tax rate		(34.0	)%		(34.0	)%
State and local income taxes, net of federal benefit		(6.0	)%		(6.0	)%
Other permanent items		(0.4	)%		—	%
Stock-based compensation		33.8	%		—	%
Less: valuation allowance		6.6	%		40.0	%
Provision for income taxes		0.0	%		0.0	%

F-22

NOTE 11 - COMMITMENTS AND CONTINGENCIES

Operating Leases

In August, 2009, the Company began leasing 7,343square feet of office space at its headquarters in West Hollywood, CA under a sub-lease that expires in June 2010. The monthly rent under the lease is $13,951.

Total rent expense for the year ended December 31, 2009 and 2008 was $169,160 and $0.

Other

At December 31, 2009, the Company has an obligation totaling $932,266 related to unpaid payroll tax, including an estimate of penalties and interest. The Company has filed the required payroll tax returns required.

The Company has not filed either federal or state income tax returns for the years ended 2009, 2008, and 2007. There are no penalties or interest due or recorded as a liability, as in all periods the Company reported losses.

Litigation

By letter dated February 24, 2010, fourteen former employees of a separate company made a demand for $430,000 in unpaid wages against that company, and threatened to file suit against the Company, on the ground that the separate company was merely an instrumentality of GetFugu, Inc. To the Company’s knowledge, no claim has been filed to date, and the Company believes the demand is not an obligation of the Company. Accordingly, as of December 31, 2009, the Company has no liability accrued as it relates to this matter.

Although the Company believes it will be successful in defending these matters there can be no assurances that these legal matters will not result in any negative outcomes.

On April 1, 2010, Hutton International Investments, Ltd (“Hutton”) filed a claim that it suffered damages as a result of the Company's breach of a securities purchase agreement with the Company. The parties stipulated to settle the claim in exchange for issuance to Hutton of 40,000,000 shares of the Company’s common stock, subject to adjustment and the Court’s approval of the settlement under Section 3(a)(10). The court approved the settlement and dismissed the action on April 6, 2010 at which time 40,000,000 shares of the Company’s common stock were issued to Hutton. The Company recorded a charge of approximately $1,200,000 for the year ended December 31, 2009, based on the share price of the Company’s common stock on the date of settlement.

A demand for arbitration filed on April 13, 2010, by six former employees and independent contractors, seeking unpaid wages and unspecified damages.

NOTE 12 – SUBSEQUENT EVENTS

On January 14, 2010, the Company entered into a joint venture agreement for the purpose of establishing an operating entity in Japan. The Company issued 3,000,000 shares of its common stock and will retain a 75% interest in the joint venture.

F-23

On January 15, 2010, the Company, through a wholly-owned subsidiary, entered into an agreement and plan of merger with Health Matrix, Inc. Under the terms of the agreement and plan of merger, 7,580,000 shares of the Company’s common stock were issued in exchange for all of the ownership interest in Health Matrix.

On February 5, 2010, the Company entered into a short-term secured promissory note. Under the terms of this secured promissory note, the Company received $150,000. Interest accrues at an annual rate of 10% and the note is payable on demand. Security for this note includes a first priority interest in all of the Company’s assets owned on the date of the loan as well as all assets acquired while the loan is outstanding.

On February 9, 2010, the Company executed a consulting agreement with a public and investor relations firm to which 10,000,000 shares of the Company’s common stock were issued.

On February 15, 2010, the Company entered into consulting agreements with two individuals including monthly fees totaling $25,000 and the issuance of non-qualified stock options totaling 20,000,000. On the date of the grant 25% of the options vest immediately and the remaining will vest over a term of 5 years. The options granted are exercisable at $0.13 per share and have a contractual life of 5 years

On March 2, 2010, the Company received an advance totaling $83,000 from a former officer of the Company. Interest accrues at an annual rate of 10% and the note is payable on demand

On March 12, 2010, the Company entered into a short-term 8% convertible promissory note. Under the terms of this promissory note, the Company received $71,500. At any time prior to the maturity date, the note can be converted at the option of the lender into the Company’s common stock based on a 40% discount to the weighted average price of the Company’s Common Stock for the three lowest closing share prices during the ten trading days prior to the conversion date.

On March 23, 2010, the Company entered into a short-term convertible promissory note. Under the terms of this promissory note, the Company received $150,000. The note matures on June 23, 2010. At any time prior to the maturity date, the note can be converted at the option of the lender into the Company’s common stock at a price of $0.02 per share. If the lender demands repayment on the maturity date the conversion feature is terminated and the Company is obligated to pay the lender $200,000. The lender was also granted a warrant to acquire 3,000,000 shares of the Company’s common stock at $0.10 per share for three years.

On March 24, 2010, we entered into an agreement and plan of merger with each of Mobile Search Technologies, Inc. and Cellular Software Corporation, pursuant to which we acquired both companies as our wholly-owned subsidiaries in exchange for 100,000,000 shares of our Common Stock each. Mobile Search Technologies, Inc. was wholly-owned by Oscar Holdings, LLC, which is beneficially owned by our President, Carl Freer. The primary assets of each company are intellectual property rights relating to next generation mobile search technology. Each of the principals also executed our standard form compatibility and intellectual property assigned agreement.

On April 2, 2010, the Company entered into a short-term convertible promissory note. Under the terms of this promissory note, the Company received $100,000. The note matures on July 2, 2010. At any time prior to the maturity date, the note can be converted at the option of the lender into the Company’s common stock at a price of $0.02 per share. If the lender demands repayment on the maturity date the conversion feature is terminated and the Company is obligated to pay the lender $133,333. The lender was also granted a warrant to acquire 3,000,000 shares of the Company’s common stock at $0.10 per share and the warrant for three years.

F-24

Management’s discussion and analysis of financial condition and results of operations

This section of the prospectus includes a number of forward-looking statements that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like: believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements, which apply only as of the date of this report. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from historical results or our predictions.

The following discussion should be read in conjunction with the Financial Statements and notes thereto included above.

Overview

We are developing next generation mobile search tools. Our technology is designed to play on the strengths of mobile handheld devices (mobile phones) and assist consumers to retrieve content more expediently. Consumers can download GetFugu application tools to their mobile phone device. The GetFugu applications allow consumers to retrieve content and eliminates the need to type a website address or search term into a browser.

We currently have four products.

2. 2. Say It (VRL): “Voice recognition” The consumer can simply speak into the phone to retrieve content. In addition to brand names, the consumer can say generic keywords such as “best pizza” or “ATM”.

3. 3. Find It (GRL): “Location recognition” For local content, GetFugu is designed to work with the GPS systems of today’s mobile phones. The application will return content, based on the proximity to the user. A keyword of “pizza” will return the five closest pizza parlors. Local businesses can pay for voice-activated key words to position themselves at the top of the search list.

4. 4. Get it (Hotspotting): GetFugu provides advertisers with a way to monetize their marketing efforts through a mobile ecommerce tool called Hot-Spotting, which enables the consumer to purchase or retrieve information on any item featured in the video simply by touching it on the screen. This function is currently limited to touch-screen phones and selected Blackberry models.

Background

We were incorporated in the State of Nevada on March 14, 2007 under the name Madero, Inc. On August 29, 2008, the Company entered into a stock purchase agreement (the “Stock Purchase Agreement”) with Mike Lizarraga (the then sole director, and our former President, Chief Executive Officer, and Chief Financial Officer), and Media Power, Inc. (“MPI”). Pursuant to the terms and conditions of the Stock Purchase Agreement, MPI acquired 48,000,000 shares of our common stock (this number and all other share and per share amounts are post the 12 for 1 forward split which was effectuated on February 11, 2009), or approximately 48.07% of our then issued and outstanding shares of common stock, from Mr. Lizarraga. Pursuant to the terms and conditions set forth in the Stock Purchase Agreement, Mike Lizarraga tendered his resignation as the sole director, which resignation was effective October 9, 2008.

Prior to the closing of the transactions referenced in the Stock Purchase Agreement, the Company was a development stage company that intended to open and operate children’s themed restaurants in Mexico. Through that date, the Company’s activities had been limited to its formation, business plan, and raising capital. Since that date, the Company has been involved with developing next generation mobile search tools.

On January 23, 2009, we amended our Articles of Incorporation to increase the number of authorized common stock, par value $0.001 per share, from 75,000,000 to 500,000,000. On February 11, 2009, we conducted a forward split of our Common Stock whereby every one issued and outstanding share of Common Stock was automatically split into 12 shares of Common Stock.

Effective March 25, 2009, we amended our Articles of Incorporation to change our name to GetFugu, Inc.

Effective April 9, 2009, we entered into an Agreement for the Assignment of Patent Rights (the “Assignment Agreement”) with MARA Group Ltd. Pursuant to the Assignment Agreement the Company acquired eight patent applications (the “Patent Applications”) from MARA Group Ltd. in exchange for 25 million shares of Common Stock of the Company. Prior to the closing of this transaction, MARA Group Ltd. was deemed to be an “affiliate”, as it owned more than ten (10%) percent of our outstanding Common Stock.

On October 19, 2009, the Company’s Board of Directors approved (i) the reincorporation of the Company from Nevada to Delaware, (ii) increasing the number of authorized shares of Common Stock from 500,000,000 to 750,000,000, (iii) issuing up to 200,000,000 shares of “blank check” preferred stock, and (iv) the creation of the 2009 Incentive Compensation Plan with a maximum of 250,000,000 shares of Common Stock to be issued with no more than 100,000,000 shares permitted to be issued in any fiscal year. As of April 15, 2010, the Company had not formally adopted the Incentive Compensation Plan. All of the above noted items require shareholder approval. Accordingly, at this meeting, the Board approved the filing with the Securities and Exchange Commission (“SEC”) of a written consent statement. . As of the date of this registration statement, the Company has not filed its amended articles of incorporation with the appropriate regulatory bodies.

2009 Compared to 2008

Revenues

Revenues were zero for the years ended December 31, 2009 and 2008, respectively.

Cost of Sales

Cost of sales were zero for the years ended December 31, 2009 and 2008, respectively.

Operating Expenses

Operating expenses totaled $53,620,808 and $21,802 for the years ended December 31, 2009 and 2008, respectively. The operating expenses in 2008 related to legal and other incorporating expenses. The increase results from the Company beginning operations on March 14 2009. Prior to March 14, 2009, the Company was categorized as a “shell” without any operations. Following are the primary components of operating expenses:

Compensation and Related Benefits —Compensation and related benefits totaled $9,005,021 for the year ended December 31, 2009 of which $6,361,486 relates to employees and $2,643,535 relates to the Company’s Board of Directors. Included in the total expense for the year are $6,194,304 of non-cash expenses consisting of $2,024,479 associated with employee stock options, $1,816,790 associated with the issuance of the Company’s common stock to various employees, $273,035 associated with director stock options, and $2,080,000 associated with the issuance of the Company’s common stock to the Company’s directors.

Legal and Professional Fees —Legal and professional fees totaled $1,135,201 for the year ended December 31, 2009 representing $205,941 of accounting fees associated with the cost of the Company’s public company filing requirements, and $929,260 of legal fees associated with capital raising activities, contract development, litigation and other corporate purposes.

Marketing -Marketing expenses totaled $997,402 for the year ended December 31, 2009 primarily consisting of public relations related activities, development of the corporate website, media related activities, and development of the marketing campaign for the Company’s consumer launch.

Occupancy and Related Costs —Occupancy and related costs totaled $191,103 for the year ended December 31, 2009. Rent expense of the Company’s office in San Francisco totaled $98,988 and the office in Los Angeles totaled $70,171. The Company closed the San Francisco office in December 2009 as it had moved all operation to Los Angeles.

Research and Development — Research and development expense relates to the development of new products and processes including improvements to existing products. These costs are expensed as incurred and totaled $4,360,944 for the year ended December 31, 2009. The Company recorded a charge of $4,000,000 for the year ended December 31, 2009, related to the agreement entered with IKDATA, Inc. and its sole stockholder and employed the former sole stockholder as its Chief Software Architect. Under the terms of the agreement the Company acquired intellectual property in exchange for 10,000,000 shares of the Company's common stock. The Company issued 5,000,000 shares at closing and will issue an additional 5,000,000 shares to the former shareholder in March 2010. The Company evaluated the transaction and determined that the transaction was an asset acquisition of patent pending algorithms. The Company was unable to determine alternate future uses of the algorithms.

Travel and Entertainment —Travel and entertainment expenses totaled $666,134 for the year ended December 31, 2009. The majority of such costs were travel, meals, and lodging related to financing activities and similar costs related to consultants traveling to work in the Company’s offices.

Consulting and Outside Services —Consulting and outside services totaled $36,822,286 for the year ended December 31, 2009. Due to the liquidity issues related to a new venture, the Company utilized its common stock as a primary means of compensating consultants. During 2009, the Company issued warrants to an investment banker resulting in non-cash expenses of $9,040,31 and the Company’s common stock to a variety of consultants resulting in non-cash expenses of $24,919,505. In addition, the Company contracted with specialized developers and contractors on an as needed basis to assist in the development of the Company’s mobile search technology.

Office and Other Expenses —Office and other expenses totaled $425,505 for the year ended December 31, 2009. These expenses included postage and delivery charges, telephone, Internet services, stock transfer agent fees, closing down and relocation of the San Francisco office to Los Angeles, insurance, and other miscellaneous office related expenses.

Depreciation —Depreciation expense for the year ended December 31, 2009, totaled $17,212. The Company began depreciating computer and other fixed assets beginning the month following the quarter in which the assets were acquired. The primary fixed assets as computers and related equipment which is being depreciated over 3 years on a straight-line basis.

Other Income (Expense)

Gain on Derivative Financial Instrument —The gain on derivative financial instrument totaled $816,237. Financial instruments which do not have fixed settlement provisions are deemed to be derivative instruments. The warrants issued with the Company’ September 18, 2009 common stock financing, do not have fixed settlement provisions because the exercise price may be lowered if the Company issues securities at lower prices in the future. The Company was required to include the reset provisions in order to protect the warrant holders from the potential dilution associated with future financings. In accordance with ASC 815-40, the warrants were recognized as a derivative instrument.

2008 Compared to 2007

Results from Operations

Revenues

Revenues were zero for the years ended December 31, 2008 and 2007, respectively.

Cost of Sales

Cost of sales was zero for the years ended December 31, 2008 and 2007, respectively.

Operating Expenses

Operating expenses were $21,802 and $26,448 for the years ended December 31, 2008 and 2007, respectively, representing legal and compliance related expenditures.

Liquidity and Capital Resources

Net cash used in operating activities was $5,212,043 and $19,927 in the years ended December 31, 2009 and 2008, respectively.

Net cash used in investing activities was $295,499 and zero in 2009 and 2008, respectively.

Net cash provided by financing activities was $5,508,042 and $17,025 in 2009 and 2008, respectively.

We have an accumulated deficit of $52,852,821 as of December 31, 2009.

The Company had cash of $500 at December 31, 2009. Subsequent to December 31, 2009, the Company raised $554,500 though convertible debt and the sale of common shares. The Company’s monthly cash burn approximates $200,000 and the Company is deferring payments to vendors, suppliers, employees, and contractors.

Going Concern

We incurred a net loss of $52,804,571 and $21,802 for the years ended December 31, 2009 and 2008, respectively. At December 31, 2009, our accumulated deficit amounted to $52,852,821. During the year ended December 31, 2009, net cash used in operating activities amounted to $5,212,043. At December 31, 2009, our working capital deficit amounted to $6,883,066. The Company needs to raise additional capital from external sources in order to sustain its operations while continuing the longer term efforts contemplated under its business plan. The Company expects to continue incurring losses for the foreseeable future and must raise additional capital to pursue its product development initiatives, to penetrate markets for the sale of its products and to continue as a going concern. We cannot provide any assurance that we will raise additional capital. If we are unable to secure additional capital, we may be required to curtail our research and development initiatives and take additional measures to reduce costs in order to conserve our cash in amounts sufficient to sustain operations and meet it obligations. These measures could cause significant delays in our efforts to commercialize our products, which is critical to the realization of our business plan and our future operations. These matters raise substantial doubt about our ability to continue as a going concern. The accompanying consolidated financial statements do not include any adjustments that may be necessary should we be unable to continue as a going concern.

Capital Expenditures

During the year ended December 31, 2009, the Company purchased property and equipment totaling $295,499 and reported depreciation expense for 2009 of $17,212.

Contractual Obligations

As a “smaller reporting company” as defined by Item 10 of Regulation S-K, the Company is not required to provide this information.

Off-Balance Sheet Arrangements

As of December 31, 2009, we did not have any off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K.

Recent Accounting Pronouncements

For a discussion of the impact of recent accounting pronouncements, see Note 3 to the accompanying consolidated financial statements.

Changes In and Disagreements with Accountants on Accounting and Financial Disclosure

We have not had any disagreements with our independent public accountants during the last two fiscal years.

On March 5, 2009, the Company dismissed Moore & Associates, Chartered (“Moore & Associates”) as its principal independent accountant. Moore & Associates report on the Company’s financial statements for the year ended December 31, 2007 did not contain an adverse opinion or disclaimer of opinion. The Board of Directors approved the decision to dismiss Moore & Associates as the Company’s principal independent accountant. During the Company’s recent fiscal year and through the date of Moore & Associates dismissal, there were no disagreements with Moore & Associates on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure, which, if not resolved to the satisfaction of Moore & Associates, would have caused it to make reference to the subject matter of the disagreement(s) in connection with its report.

On March 6, 2009, the Company retained MSPC Certified Public Accountants and Advisors, a Professional Corporation (“MSPC”) to serve as the Company’s principal independent accountant.

On August 14, 2009, the Board of Directors voted to dismiss MSPC, which had previously served as the Company’s independent accountants, and engaged Marcum LLP (“Marcum”) as the Company’s new independent accountants. The Board of Directors recommended that the Company change audit firms and made the decision to engage Marcum. The reports of MSPC on the financial statements of the Company for the past fiscal year ended 2008 contained no adverse opinion or disclaimer of opinion and were not qualified or modified as to uncertainty, audit scope or accounting principle.

Directors and executive officers

Our directors will serve until successor(s) are elected and qualified. Our chief executive officer is elected by the board of directors to a term of one (1) year and serves until his successor is duly elected and qualified, or until he is removed from office. In November 2009, the board of directors established , Audit, Compensation, Nominating and Governance, Strategic Planning, and Special Committees.

Background of officers and directors

The name, address, age and position of our present officers and directors are set forth below:

Name	Title	Age
Michael J. Solomon	Chairman of the Board since July 2009 and CEO since April 2, 2010	71
Carl Freer	President and Director since November 2009	39
Leathem Stearn	Director since January 2009	61
Chuck Timpe	Director and Audit Committee Chairman since November 2009	63
Alan J. Bailey	Director since November 2009	62
Michael O’Connor	Director since July 2009	43

Biographical Information

Michael Jay Solomon

CEO and Chairman of the Board of Directors

Michael Jay Solomon, 71, was appointed to our board of directors on May 18, 2009, and has served as chairman since July. Mr. Solomon served as President of Warner Bros. International Television (NYSE: TWX) from 1989 to 1994. Since that time, he has helmed television communications company Solomon Entertainment Enterprises, distributing independent content to the international market. Mr. Solomon co-founded television syndication company Telepictures Corporation (Nasdaq) in 1978, and served as president of Lorimar Telepictures Corp. until 1989. He also served eight years with United Artists and fourteen years with MCA/Universal. Mr. Solomon was a founder of the American Film Market Association and The Sam Spiegel Film & Television School, and has served on the Board of Overseers of New York University’s Stern School of Business for twenty year

Carl Freer

President and Director

Carl Freer, 39, was appointed as our president and as a member of our board of directors effective November 2, 2009. Mr. Freer has more than 15 years experience as a marketing and technology entrepreneur, successfully raising over $350 million in investment capital, and amassing $2.5 billion in market capitalization for his companies. Prior to co-founding GetFugu in April 2009, he served as SVP Business Development of Media Power Inc. in 2008. Mr. Freer founded mobile gaming platform Gizmondo in 2002, and was chairman of the board of directors at its parent company, Tiger Telematics Inc. until October 2005. He has been recognized as a pioneer in mobile technology and innovative approaches to advertising.

Leathem Stearn

Director

Mr. Leathem Stearn, 61, has been the Managing Partner of Stearn Enterprises LLC since 1995. During his career Mr. Stearn has developed business plans, strategic models and operational plans covering all aspects of product development, production, administration, organization and finance. Among the companies Mr. Stearn founded were Stearn Sailing Systems ("SSS") and Scunci International Ltd. At SSS, he invented the first roller-furling jib and 2-groove head stays. He also developed the first hydraulic system for offshore racing boats and first offshore bending mast system for racing boats. Sold the company with 70% of world racing market for racing masts and rigging. At Scunci Int Ltd., he incepted, designed and launched, to date, the most successful fashion accessory ever sold, the Scunci hairpiece. Stearn Enterprises, his current company, provides consulting services to startup companies. Mr Stearn has been awarded three patents in a variety of industries. Mr Stearn holds masters degrees in Naval Architecture, Marine Engineering and Aeronautical Engineering. His sailboat racing career includes a number of world championships, inclusive of being a member of the US Olympic sailing tea and skippering an America’s Cup contender.

Chuck Timpe

Director, Audit Committee Chairman

Chuck Timpe, 63, joined our board effective November 2, 2009. Mr. Timpe is a senior financial executive with extensive experience in public company finance, compliance and technical accounting issues. He has served as a director and chairman of the audit committee since 1998 for IPC The Hospitalist Company, Inc. (NasdaqGM: IPCM), and as a director of Internet social network CrowdGather, Inc. (CRWG.OB) since May 2009. From 2003 to November 2008, Mr. Timpe served as the chief financial officer of Hythiam, Inc. (NasdaqGM: HYTM). He was chief financial officer from its inception in 1998 to 2003 of Protocare, Inc. Mr. Timpe was a principal in two consulting firms he co-founded, chief financial officer of National Pain Institute, treasurer and corporate controller for American Medical International, Inc., now Tenet Healthcare Corp. (NYSE: THC). He specialized in public company audits at Arthur Andersen, LLP. Mr. Timpe received a B.S. from University of Missouri, School of Business and Public Administration, and is a certified public accountant (inactive).

Alan J. Bailey

Director

Alan J. Bailey, 62, joined our board effective November 2, 2009. Mr. Bailey is a veteran of the entertainment industry with 35 years of senior level corporate finance, audit and compliance experience. He served as Senior Vice President and Treasurer at Paramount Pictures from 1975 through March 2009. Mr. Bailey is an operating partner in Transworld Capital Group which specializes in structuring complex financial transactions. Mr. Bailey is also Vice President of the Shanghai Film Art Academy , a motion picture and television college based in Shanghai with more than 3,000 active film students. In April 2009, he formed new media company Dynamic Media International Inc. where he serves as chief operating officer and chief financial officer. Mr. Bailey previously served as Vice President in charge of offshore financial operations at Gulf + Western Industries, and served in public accounting with an affiliate of Ernst & Young and with Grant Thornton as a senior audit supervisor. He is a Fellow of the English Institute of Chartered Accountants.

Michael J. O’Connor

Director

Michael J. O’Connor, 43, joined our board effective July 26, 2009. Mr. O'Connor has served as Vice-Chairman of telecommunications provider Globalive Communications Corporation since August 2008. He has twenty years experience in finance, mergers and acquisitions in telecommunications, as well as designing and implementing sophisticated financial planning tools in support of major capital raises. Mr. O’Connor served as one of six founding members of the Executive Committee of Orascom Telecom from November 1999 to July 2008, whose parent company Weather Investments boasts more than 110 million subscribers. He founded the Center for Economic and Financial Analysis at Science Applications International Corporation, one of the largest consultancy companies in the country. He began his career at the Economic Council of Canada/School of Policy Studies Queens University. He holds a Masters Degree in Economics from Carleton University.

Audit Committee and Charter

Our Audit Committee consists of Chuck Timpe (Chair), Alan Bailey and Michael O’Connor. Our board of directors has determined that all three are independent directors under the independence standards of the American Stock Exchange, as well as audit committee financial experts as defined in Item 407(d)(5) of Regulation S-B.

The Committee shall consist of no fewer than three members, as determined annually by the board of directors. The members of the Committee shall meet the independence and expertise requirements of the American Stock Exchange, Nasdaq National Market, or any other exchange on which the Company’s securities are traded, Section 10A(m)(3) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) and the rules and regulations of the Securities and Exchange Commission (the “SEC”). Committee members shall not serve simultaneously on the audit committees of more than two other public companies without the approval of the full board of directors.

The basic responsibility of the members of the Committee is to exercise their business judgment to act in what they reasonably believe to be in the best interests of the Company and its shareholders. In discharging that obligation, members should be entitled to rely on the honesty and integrity of the Company’s senior executives and its outside auditors, attorneys and advisors, to the fullest extent permitted by applicable law.

The Committee shall be directly responsible for the appointment (subject, if applicable, to shareholder ratification), compensation and oversight of the work of the Auditors, including without limitation retention, terms of engagement, evaluation and termination of the Auditors. The Committee shall also be responsible for the resolution of any disagreements between management and the Auditors, including without limitation disputes regarding accounting, internal control and auditing matters. The Auditors shall report directly to the Committee.

Compensation Committee

Our Compensation Committee consists of Leathem Stearn. Our board of directors has determined that Mr. Stearn is an independent director under independence standards of the American Stock Exchange.

Nominating and Governance Committee

Our Nominating and Governance Committee consists of Alan Bailey. As noted above, our board of directors has determined that Mr. Bailey is an independent director under independence standards of the American Stock Exchange.

Strategic Planning Committee

Our Strategic Planning Committee consists of Michael O’Connor (Chair) and Leathem Stearn. As noted above, our board has determined that both are independent directors under independence standards of the American Stock Exchange.

Special Committee

Our Special Committee consists of Leathem Stearn (Chair) and Michael Solomon. Our board of directors has determined that Mr. Stearn is an independent director under the independence standards of the American Stock Exchange. Mr. Solomon also serves as chairman of our board of directors.

Code of Ethics

The purpose of the Company’s Code of Ethics (the “Code”) is to codify the standards that the Company believes are reasonably designed to deter wrong-doing and to promote adherence to the following principles:

Honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships;

Full, fair, accurate, timely and understandable disclosure in reports and documents that the Company files with, or submits to, the United States Securities and Exchange Commission;

Compliance with applicable governmental laws, rules, regulations and agreements;

The prompt internal reporting of violations of this Code; and

Accountability for adherence to the Code.

Section 16(a) of the Securities Exchange Act of 1934

Based solely upon a review of Forms 3 and 4 and amendments thereto furnished to us pursuant to Rule 16a-3(e) under the Securities Exchange Act of 1934 during our most recent fiscal year and Forms 5 and amendments thereto furnished to us with respect to our most recent fiscal year, all officers, directors and owners of 10% or more of our outstanding shares have filed all Forms 3, 4 and 5 required by Section 16(a) of the Securities Exchange Act of 1934, as amended.

Conflicts of Interest

There are no conflicts of interest. Further, we have not established any policies to deal with possible future conflicts of interest.

Executive Compensation

The following table sets forth information with respect to compensation paid by us to our officers and directors during the three most recent fiscal years. This information includes the dollar value of base salaries, bonus awards and number of stock options granted, and certain other compensation, if any.

											NonEquity		Nonqualified Deferred		All
Name	Principal Position	Year	Salary		Bonus		Stock Awards		Option Awards		Incentive Plan Compensation		Compensation Earnings		Other Compensation		Total
Bernard Stolar	Former CEO and CFO	2009	$	157,647	$	0		10,000,000		0	$	0	$	0	$	0	$
Carl Freer	President and Director	2009		75,500		0				0		0		0		0
Michael J. Solomon	Chairman of the Board and CEO	2009		0		0		3,000,000		0		0		0		42,500		42,500
Leatham Stearn	Director	2009		0		0		0		2,000,000		0		0
Chuck Timpe	Director	2009		0		0		0		2,000,000		0		0		20,000		20,000
Don Kurz	Former Director	2009		0		0		0		2,000,000		0		0		20,000		20,000
Alan Bailey	Director	2009		0		0		0		2,000,000		0		0		20,000		20,000
Mike O,Connor	Director	2009		0		0		0		2,000,000		0		0		30,000		30,000
	Former President	2008		3,500		0		0		0		0				0		3,500
Mike Lizarranga	CEO, CFO, Secy	2007		3,500		0		0		0		0		0		0		3,500
	CEO, CFO	2007		3,000		0		0		0		0		0		0		3,000
Richard Jenkins (4)	Former President,	2008		0		0		0		0		0		0		0		0
	CEO, CFO , Secty.	2007		0		0		0		0		0		0		0		0
Jason Irwin (5)	Former President,	2008		0		0		0		0		0		0		0		0
	CEO, CFO, Secty.	2007		0		0		0		0		0		0		0		0

(1)	Mr. Stolar became the CEO and CFO on April 4, 2009. He resigned on April 2, 2010.

(2)	Mr. Freer became the President and a Director on November 2, 2009. In addition to the salary amount noted above, Mr. Freer received $37,824 as consulting fees prior to the point he became an employee.

(3)	Mr. Solomon became a Director on May 18, 2009, Chairman on July 26, 2009, and CEO on April 2, 2010.

(4)	Mr. Stearn became a Director in May, 2009.

(5)	Mr. O’Connor became a Director of July 22, 2009.

(6)	Mr. Timpe; Mr. Kurz: and Mr. Bailey became Directors on November 2, 2009. Mr. Kurz resigned on April 2, 2010.

(7)	Mr. Lizarraga resigned as President, CEO and CFO of the Company on August 29, 2008.

(8)	Mr. Jenkins served as President, CEO, CFO and Secretary of the Company from August 29, 2008 through January 30, 2009.

(9)	Dr. Irwin became President, CEO, CFO and Secretary of the Company on January 30, 2009. Effective as of April 2, 2009 Jason Irwin resigned as a member of the Board of Directors and as President, Chief Executive Officer, Chief Financial Officer and Secretary.

(10)

Subsequent to Mr. Stolar’s resignation, the Company and Mr. Stolar agreed that the 10,000,000 shares would be retired and in their place the Company agreed to issue Mr. Stolar a warrant to acquire 12,000,000 shares of the Company’s common stock at an exercise price of $.02 per share which was the market value on the date this was agreed to by Mr. Stolar and the Company.

There are no other stock option plans, retirement, pension, or profit sharing plans for the benefit of our officers and directors other than as described herein.

Long-Term Incentive Plan Awards

We not have any long-term incentive plans that provide compensation intended to serve as incentive for performance.

Employment Agreements

On April 4, 2009, we entered into an executive employment agreement with Bernard Stolar to serve as President and Chief Executive Officer. The employment contract is at will. Under the agreement, Mr. Stolar is to be paid an annual rate of $250,000 for the first year, $325,000 for the second year, and a 5% increase every year there after. Additionally, Mr. Stolar is entitled to an annual bonus equal to 2% of our net profits before income taxes. Under this agreement, Mr. Stolar was granted 10 million shares of our Common Stock (subject to a repurchase option by the Company). Mr. Stolar resigned on April 2, 2010. There was no severance provisions associated with his resignation.

On April 5, 2009, we entered into a Consulting, Confidentiality and Proprietary Rights Agreement (the “CCP Agreement”) with Venor, Inc. (an entity wholly owned by Mr. Stoppenhagen, our then Interim Chief Financial Officer and Secretary). Effective April 8, 2009, Mr. Stoppenhagen performed duties normally assigned to a chief financial officer of a reporting entity. Mr. Stoppenhagen resigned on May 4, 2009.

Security ownership of certain beneficial owners and management

The following table sets forth, as of April 15, 2010, the date of this annual report, the total number of shares owned beneficially by our directors, officers and key employees, individually and as a group, and the present owners of 5% or more of our total outstanding shares. The stockholders listed below have direct ownership of their shares and possesses sole voting and dispositive power with respect to the shares.

Name and Address of Beneficial Owner (1)	Amount and Nature of Beneficial Ownership			Percentage of Common Stock (2)

Carl Freer		106,165,474	(3)		22.0	%
Leathem Stearn		5,750,000	(4)		1.2	%
Michael J. Solomon		3,000,000	(5)		0.6	%
Steve Carroll		100,000,000			20.7	%
All officers and Directors as a group (_6_persons)		114,915,474			23.8	%

(1)	Unless otherwise indicated in the footnotes to the table, each shareholder shown on the table has sole voting and investment power with respect to the shares beneficially owned by him or it. Percentages of less than one percent have been omitted from the table.

(2)	Calculated on the basis of 482,927,956 shares of Common Stock outstanding.

(3)	Mr. Freer’s created Oscar Holdings, LLC (“Oscar LLC”) which holds 106,165,474 shares of Company common stock, representing approximately 22% of the shares outstanding at April 15, 2010. Management of Oscar LLC is with three individuals one of which is Mr. Freer’s daughter.

(4)	Mr. Stearn was the Chairman of the Board of Directors of the Company from January 2009 until July 26, 2009. Since then, Mr. Stearn has been a director. In addition to the shares noted in the table above, Mr. Stearn was granted 2,000,000 non-qualified stock options which vest ratably over 3 years.

(5)	Mr. Solomon has been the Chairman of the Board since July 26, 2009 and became CEO on April 2, 2010. In addition to the shares noted in the table above, as of April 15, 2010, Mr. Solomon was granted 13,000,000 non-qualified stock options all of which have vested.

Where you can find additional information

We make our annual reports on Form 10-K, our proxy statement, our quarterly reports on Form 10-Q, our current reports on Form 8-K, and any amendments to these reports available free of charge through links on our corporate website as soon as reasonably practicable after such reports are filed with, or furnished to, the Securities and Exchange Commission (SEC). Our corporate website is located on the Internet at http://www.getfugu.com. Only those reports specifically described above are incorporated by reference herein. The public may read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. Additionally, the SEC maintains an Internet site that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC, which can be found at http://www.sec.gov.

PART II

INFORMATION NOT REQUIRED IN PROSPECTUS

Item 13. Other Expenses of Issuance and Distribution

The following table sets forth the various costs and expenses payable by the Registrant in connection with the sale of the securities being registered. All such costs and expenses shall be borne by the undersigned Registrant. Except for the SEC registration fee, all the amounts shown are estimates.

SEC registration fee	$	____
Legal fees and expenses		____
Accounting fees and expenses		____
Printing and related expenses		____
Miscellaneous		____
Total	$

Item 14. Indemnification of Officers and Directors

The Certificate of Incorporation and the Bylaws of the Registrant provide that the Registrant will indemnify, to the fullest extent permitted by Nevada Law, each person who is or was a director, officer, employee or agent of the Registrant, or who serves or served any other enterprise or organization at the request of the Registrant. Pursuant to Nevada law, this includes elimination of liability for monetary damages for breach of the directors’ fiduciary duty of care to the Registrant and its stockholders. These provisions do not eliminate the directors’ duty of care and, in appropriate circumstances, equitable remedies such as injunctive or other forms of non-monetary relief will remain available under Delaware law. In addition, each director will continue to be subject to liability for breach of the director’s duty of loyalty to the Registrant, for acts or omissions not in good faith or involving intentional misconduct, for knowing violations of law, for any transaction from which the director derived an improper personal benefit, and for payment of dividends or approval of stock repurchases or redemptions that are unlawful under Nevada law. The provision also does not affect a director’s responsibilities under any other laws, such as the federal securities laws or state or federal environmental laws.

The Registrant has entered into agreements with its directors and executive officers that require the Registrant to indemnify these persons against expenses, judgments, fines, settlements and other amounts actually and reasonably incurred (including expenses of a derivative action) in connection with any proceeding, whether actual or threatened, to which any such person may be made a party by reason of the fact that the person is or was a director or officer of the Registrant or any of its affiliated enterprises, provided the person acted in good faith and in a manner the person reasonably believed to be in or not opposed to the Registrant’s best interests and, with respect to any criminal proceeding, had no reasonable cause to believe that his or her conduct was unlawful. The indemnification agreements will also establish procedures that will apply if a claim for indemnification arises under the agreements.

The Registrant maintains a policy of directors’ and officers’ liability insurance that insures its directors and officers against the cost of defense, settlement or payment of a judgment under some circumstances.

Item 15. Recent Sales of Unregistered Securities

On March 27, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 5,000 shares of common stock resulting in net proceeds of $2,500.

On March 30, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 100,000 shares of common stock resulting in net proceeds of $50,000.

On April 3, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 800,000 shares of common stock resulting in net proceeds of $400,000.

On April 13, 2009, the Company entered into an unregistered securities purchase agreement pursuant to which the Company sold 100,000 shares of common stock resulting in net proceeds of $50,000.

On January 14, 2010, the Company entered into an agreement for services related to establishing a joint venture and operating entity in Japan. Under the terms of the agreement the Company will obtain a 75% interest in the joint venture. Pursuant to this agreement the Company issued 3,000,000 shares of its common stock. The shares were fully vested on the date of the issuance and accordingly the Company recorded a stock based compensation charge of $480,000, which represented the fair value of the shares on the date of the agreement.

On January 15, 2010, the Company, through GetFugu Research Inc, entered into an agreement and plan of merger with Health Matrix, Inc. Under the terms of the agreement and plan of merger, 7,580,000 shares of the Company’s common stock were issued in exchange for all of the ownership interest in Health Matrix. The former owners of Health Matrix also entered into employment agreements which included six-month non-competition provisions. The Company evaluated the transaction and determined that the transaction was an asset acquisition of in-process research and development comprising of trademarks and tradenames. The Company was unable to determine alternate future uses of the trademark and tradenames and determined that the employment agreement and non-compete agreement had no intrinsic value. Accordingly, the Company recorded a charge of $1,212,800 for the three months ended March 31, 2010, for in-process research and development

On March 9, 2010 the Company issued 180,000 shares of common stock for services to an employee, the shares were fully vested on the date of issuance. The fair value of the shares was calculated to be $16,200 based on the share price on the date of the issuance and accordingly, the Company recorded a stock based compensation charge to the condensed consolidated financial statements for the three months ended March 31, 2010.

On March 11, 2010 the Company issued 1,000,000 shares of common stock for services to an employee, the shares were fully vested on the date of issuance. The fair value of the shares was calculated to be $80,000 based on the share price on the date of the issuance and accordingly, the Company recorded a stock based compensation charge to the condensed consolidated financial statements for the three months ended March 31, 2010.

On March 11, 2010, the Company accepted the resignation of a consultant and the simultaneous agreement to enter into a master sales agreement. The Company agreed to terminate the 10,000,000 options previously granted and issued 10,000,000 shares of the Company’s common stock to the consultant. The shares fully vested on the date of issuance. Accordingly, the Company accounted for the transaction as a modification of a stock based compensation award under ASC 718. The Company recorded a charge of $1,854,742 for stock based compensation with respect to the modification of the original award.

On March 17, 2010, the Company entered into a consulting agreement pursuant to which 100,000 shares of the Company’s common stock were issued. The Company recorded this as stock based compensation expense of $6,000 based on the share price of $0.09 per share.

On March 24, 2010, the Company entered into an agreement and plan of merger with each of Mobile Search Technologies, Inc. and Cellular Software Corporation, pursuant to which the Company acquired both companies as wholly-owned subsidiaries in exchange for 100,000,000 shares of common stock each. Mobile Search Technologies, Inc. was wholly-owned by Oscar Holdings, LLC, which is beneficially owned by the President of the Company, Carl Freer. The primary assets of each company are intellectual property rights relating to next generation mobile search technology. Each of the principals also executed standard form compatibility and intellectual property assigned agreement. The Company evaluated the transaction and determined that the transaction was an asset acquisition of in-process research and development comprising of patent pending algorithms. The principals were determined to be affiliates and accordingly the shares issued were considered a deemed distribution.

Item 16. Exhibits

Exhibit No.		Description
3.1		Certificate of Incorporation of the Company, previously filed exhibit of same number to the Current Report on Form 8-K filed with the SEC on September 30, 2003, and incorporated by reference herein
3.2		Bylaws of the Company, previously filed exhibit of same number to the Current Report on Form 8-K filed with the SEC on September 30, 2003, and incorporated by reference herein
4.1		Specimen of Common Stock Certificate, previously filed exhibit of same number to the Annual Report of Form 10-K filed with the SEC on March 16, 2006, and incorporated by reference herein
4.2		Form of Indenture
5.1		Opinion of Luce Forward Hamilton & Scripps LLP
23.1		Consent of Luce Forward Hamilton & Scripps LLP (included in Exhibit 5.1)
23.2		Consent of Marcum, LLP Independent Registered Public Accounting Firm and MSPC Certified Public Accountants and Advisors
24.1		Power of Attorney (included in signature page hereof)

Item 17. Undertakings

The undersigned registrant hereby undertakes:

(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

(i) To include any prospectus required by section 10(a)(3) of the Securities Act of 1933;

(ii) To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement.

(iii) To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

Provided, however, that:

The undertakings set forth in subparagraphs (i), (ii) and (iii) above do not apply and the information required to be included in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to the Commission by the registrant pursuant to section 13 or section 15(d) of the Securities Exchange Act of 1934 that are incorporated by reference in the registration statement, or is contained in a form of prospectus filed pursuant to Rule 424(b) (§230.424(b) of this chapter) that is part of the registration statement.

(2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4) That, for the purpose of determining liability under the Securities Act of 1933 to any purchaser:

(i) If the registrant is relying on Rule 430B:

(A) Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

(B) Each prospectus required to be filed pursuant to Rule 424(b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii), or (x) for the purpose of providing the information required by section 10(a) of the Securities Act of 1933 shall be deemed to be part of and included in the registration statement as of the earlier of the date such form of prospectus is first used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus. As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date; or

(ii) If the registrant is subject to Rule 430C, each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness. Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.

(5) That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities:

The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

(i) Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

(ii) Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

(iii) The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

(iv) Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act of 1933, each filing of the registrant's annual report pursuant to section 13(a) or section 15(d) of the Securities Exchange Act of 1934 (and, where applicable, each filing of an employee benefit plan's annual report pursuant to section 15(d) of the Securities Exchange Act of 1934) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

(6) If the securities to be registered are to be offered to existing security holders pursuant to warrants or rights and any securities not taken by security holders are to be reoffered to the public, the undersigned registrant hereby undertakes to supplement the prospectus, after the expiration of the subscription period, to set forth the results of the subscription offer, the transactions by the underwriters during the subscription period, the amount of unsubscribed securities to be purchased by the underwriters, and the terms of any subsequent reoffering thereof. If any public offering by the underwriters is to be made on terms differing from those set forth on the cover page of the prospectus, a post-effective amendment will be filed to set forth the terms of such offering.

(7) If the securities to be registered are to be offered at competitive bidding, the undersigned registrant hereby undertakes (1) to use its best efforts to distribute prior to the opening of bids, to prospective bidders, underwriters, and dealers, a reasonable number of copies of a prospectus which at that time meets the requirements of section 10(a) of the Act, and relating to the securities offered at competitive bidding, as contained in the registration statement, together with any supplements thereto, and (2) to file an amendment to the registration statement reflecting the results of bidding, the terms of the reoffering and related matters to the extent required by the applicable form, not later than the first use, authorized by the issuer after the opening of bids, of a prospectus relating to the securities offered at competitive bidding, unless no further public offering of such securities by the issuer and no reoffering of such securities by the purchasers is proposed to be made.

(8) The undersigned registrant hereby undertakes to deliver or cause to be delivered with the prospectus, to each person to whom the prospectus is sent or given, the latest annual report to security holders that is incorporated by reference in the prospectus and furnished pursuant to and meeting the requirements of Rule 14a–3 or Rule 14c–3 under the Securities Exchange Act of 1934; and, where interim financial information required to be presented by Article 3 of Regulation S-X are not set forth in the prospectus, to deliver, or cause to be delivered to each person to whom the prospectus is sent or given, the latest quarterly report that is specifically incorporated by reference in the prospectus to provide such interim financial information.

(9) If the registration statement will become effective upon filing with the Commission pursuant to Rule 462 (e) or (f) under the Securities Act, and:

(1) Any provision or arrangement exists whereby the registrant may indemnify a director, officer or controlling person of the registrant against liabilities arising under the Securities Act, or

(2) The underwriting agreement contains a provision whereby the registrant indemnifies the underwriter or controlling persons of the underwriter against such liabilities and a director, officer or controlling person of the registrant is such an underwriter or controlling person thereof or a member of any firm which is such an underwriter, and

(3) The benefits of such indemnification are not waived by such persons:

Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue.

(10) The undersigned registrant hereby undertakes that:

(1) For purposes of determining any liability under the Securities Act of 1933, the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in a form of prospectus filed by the registrant pursuant to Rule 424(b) (1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this registration statement as of the time it was declared effective.

(2) For the purpose of determining any liability under the Securities Act of 1933, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

(11) If the registrant intends to rely on section 305(b)(2) of the Trust Indenture Act of 1939 for determining the eligibility of the trustee under indentures for securities to be issued, offered, or sold on a delayed basis by or on behalf of the registrant, the undersigned registrant hereby undertakes to file an application for the purpose of determining the eligibility of the trustee to act under subsection (a) of section 310 of the Trust Indenture Act in accordance with the rules and regulations prescribed by the Commission under section 305(b)(2) of such Act.

SIGNATURES

Pursuant to the requirements of the Securities Act of 1933, as amended, the registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-1 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of West Hollywood, State of California, on the 5th day of May, 2010.

	GETFUGU, INC.

	By:	/s/ Michael Jay Solomon
	Michael Jay Solomon
	Chairman and Chief Executive Officer

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Michael Jay Solomon and Carl Freer, or any one of them, as his true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for him and in his name, place and stead, in any and all capacities, to sign any and all amendments (including post-effective amendments) to this registration statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents, or any of them, or their or his substitutes or substitute, may lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, as amended, this registration statement has been signed by the following persons in the capacities and on the dates indicated.

Signature	Title(s)	Date

/s/ Michael Jay Solomon	Chairman of the Board of Directors and Chief	May 5, 2010
Michael Jay Solomon	Executive Officer (Principal Executive Officer)

/s/ Carl Freer	Director and President	May 5, 2010
Carl Freer

/s/ Alan Bailey	Director	May 5, 2010
Allen Bailey

/s/ Chuck Timpe	Director	May 5, 2010
Chuck Timpe

/s/ Michael O’Connor	Director	May 5, 2010
Michael O’Connor

/s/ Leathem Stearn	Director	May 5, 2010
Leathem Stearn

GetFugu, Inc. S-1