Horowitz Jeffrey 4
4 · Vitacost.com, Inc. · Filed Nov 9, 2011
Insider Transaction Report
Form 4
Horowitz Jeffrey
Director
Transactions
- Purchase
Common Stock
2011-11-08$6.10/sh+17,911$109,297→ 739,605 total - Purchase
Common Stock
2011-11-07$6.10/sh+17,526$106,900→ 739,605 total
Footnotes (2)
- [F1]Mr. Horowitz's purchase of common stock has been made pursuant to a 10(b)5-1 plan.
- [F2]Pursuant to Rule 13-3(d)(1), Mr. Horowitz's options to purchase common stock which are vested or will vest within 60 days are considered beneficially owned and included in this amount.