Horowitz Jeffrey 4
4 · Vitacost.com, Inc. · Filed Nov 14, 2011
Insider Transaction Report
Form 4
Horowitz Jeffrey
Director
Transactions
- Purchase
Common Stock
2011-11-11$6.16/sh+17,911$110,262→ 792,785 total - Purchase
Common Stock
2011-11-09$6.02/sh+17,911$107,742→ 792,785 total - Purchase
Common Stock
2011-11-10$6.13/sh+17,358$106,398→ 792,785 total
Footnotes (2)
- [F1]Mr. Horowitz's purchase of common stock has been made pursuant to a 10(b)5-1 plan.
- [F2]Pursuant to Rule 13-3(d)(1), Mr. Horowitz's options to purchase common stock which are vested or will vest within 60 days are considered beneficially owned and included in this amount.