Horowitz Jeffrey 4
4 · Vitacost.com, Inc. · Filed Nov 16, 2011
Insider Transaction Report
Form 4
Vitacost.com, Inc.(VITC)
Horowitz Jeffrey
Director
Transactions
- Purchase
Common Stock
2011-11-14$6.30/sh+11,100$69,986→ 804,168 total - Purchase
Common Stock
2011-11-15$6.31/sh+283$1,786→ 804,168 total
Footnotes (2)
- [F1]Mr. Horowitz's purchase of common stock has been made pursuant to a 10(b)5-1 plan.
- [F2]Pursuant to Rule 13-3(d)(1), Mr. Horowitz's options to purchase common stock which are vested or will vest within 60 days are considered beneficially owned and included in this amount.