4//SEC Filing
Horowitz Jeffrey 4
Accession 0001144204-11-065284
CIK 0001401688other
Filed
Nov 15, 7:00 PM ET
Accepted
Nov 16, 10:32 AM ET
Size
6.7 KB
Accession
0001144204-11-065284
Insider Transaction Report
Form 4
Vitacost.com, Inc.(VITC)
Horowitz Jeffrey
Director
Transactions
- Purchase
Common Stock
2011-11-14$6.30/sh+11,100$69,986→ 804,168 total - Purchase
Common Stock
2011-11-15$6.31/sh+283$1,786→ 804,168 total
Footnotes (2)
- [F1]Mr. Horowitz's purchase of common stock has been made pursuant to a 10(b)5-1 plan.
- [F2]Pursuant to Rule 13-3(d)(1), Mr. Horowitz's options to purchase common stock which are vested or will vest within 60 days are considered beneficially owned and included in this amount.
Documents
Issuer
Vitacost.com, Inc.
CIK 0001401688
Entity typeother
Related Parties
1- filerCIK 0001485082
Filing Metadata
- Form type
- 4
- Filed
- Nov 15, 7:00 PM ET
- Accepted
- Nov 16, 10:32 AM ET
- Size
- 6.7 KB