BALLOU ROGER H 4
4 · BREAD FINANCIAL HOLDINGS, INC. · Filed Apr 27, 2026
Research Summary
AI-generated summary of this filing
Bread Financial (BFH) Director Roger Ballou Sells 9,687 Shares
What Happened Roger H. Ballou, a director of Bread Financial Holdings, sold 9,687 shares in an open-market transaction on April 24, 2026, at $90.32 per share, generating proceeds of approximately $874,930. The Form 4 filed April 27, 2026, reports this as a sale (code S).
Key Details
- Transaction date and price: 2026-04-24 — 9,687 shares at $90.32/share (open-market sale).
- Proceeds: ~$874,930.
- Shares owned after transaction (beneficial ownership per filing footnote): 30,079 shares total.
- This total includes 11,626 unrestricted shares and 18,453 unvested restricted stock units (RSUs) granted across 2016–2025.
- Filing: Form 4 filed 2026-04-27; the filing appears timely relative to the transaction (not marked late).
- Transaction code: S = Sale (open market/private sale).
Context Sales by non-executive directors are often routine portfolio transactions and do not necessarily indicate a change in company outlook. The filing’s footnote breaks down beneficial ownership by unrestricted shares and multiple RSU grants (2016–2025), showing most of his holdings are unvested RSUs.
Insider Transaction Report
Form 4
BALLOU ROGER H
Director
Transactions
- Sale
Common Stock
[F1]2026-04-24$90.32/sh−9,687$874,930→ 30,079 total
Footnotes (1)
- [F1]The total amount of securities beneficially owned includes: (a) 11,626 unrestricted shares; (b) 699 unvested restricted stock units granted 6/27/16; (c) 655 unvested restricted stock units granted 6/26/17; (d) 761 unvested restricted stock units granted 6/25/18; (e) 1,114 unvested restricted stock units granted 6/24/19; (f) 3,432 unvested restricted stock units granted 6/22/20; (g) 1,408 unvested restricted stock units granted 6/15/21; (h) 2,650 unvested restricted stock units granted 6/15/22; (i) 4,932 unvested restricted stock units granted 6/15/23; and (j) 2,802 unvested restricted stock units granted 6/16/25.
Signature
/s/ Benjamin L. Morgan, Attorney in Fact|2026-04-27