Ethos (LIFE) 10% Owner GV 2019 GP Sells Shares

What Happened
GV 2019 GP, L.L.C. (a reported 10% owner) and related entities reported a series of dispositions of Ethos Technologies (LIFE) shares on July 21–22, 2026. The filing shows open‑market sales of a combined 72,482 shares for total cash proceeds of about $1,389,835 (weighted average prices reported), plus in‑kind distributions of 22,900 and 49,582 shares (reported at $0). Footnotes explain the $0 transactions were pro rata in‑kind distributions by the GV 2019 partnership that resulted in certain securities being held directly by Alphabet Holdings, and those distributed shares were then sold in the market.

Key Details

• Transaction dates: July 21–22, 2026; Form 4 filed July 23, 2026 (timely filing).
• Sales (open market): 22,700 shares @ weighted avg $19.05 (proceeds $432,424); 200 shares @ $19.72 ($3,944); 49,582 shares @ weighted avg $19.23 ($953,467). Total cash proceeds ≈ $1,389,835.
• In‑kind distributions (code J): 22,900 shares (7/21) and 49,582 shares (7/22) reported at $0 — described as pro rata distributions from GV 2019, L.P. to Alphabet Holdings.
• Price ranges (per footnotes): sales executed across multiple trades — some at $18.72–$19.715 and others at $19.02–$19.445. The filing offers to provide per‑trade breakdown on request.
• Shares owned after transaction: the filing excerpt does not state remaining total holdings; footnotes indicate complex indirect ownership via GV partnerships, Alphabet Holdings, XXVI, and Alphabet Inc., each disclaiming beneficial ownership beyond pecuniary interest.
• Transaction codes: S = sale (open market); J = other disposition (in‑kind distribution). No 10b5‑1 plan or tax‑withholding notation reported in the provided excerpt.

Context

• This activity involves a large institutional/partner entity (a reported 10% owner and related partnership structure), not an individual company executive. Institutional sales and in‑kind distributions often reflect portfolio or partnership reorganization rather than an insider’s personal view of the company.
• The in‑kind distribution moved holdings from the partnership to Alphabet Holdings, which then sold shares — a two‑step transfer and sale documented in the footnotes.
• No options were exercised and no awards or gifts to executives are reflected in this filing.