Ethos (LIFE) 10% Owner GV 2019 GP Sells Shares

What Happened
GV 2019 GP, L.L.C. (a 10% owner related to GV 2019, L.P.) disposed of a total of 86,714 Ethos Technologies (LIFE) shares via open-market sales on July 23–24, 2026, generating proceeds of approximately $1,648,271. The sales reported were: 63,297 shares on 2026-07-23 at a weighted average price of $19.06 (≈ $1,206,270) and 23,417 shares on 2026-07-24 at a weighted average price of $18.88 (≈ $442,001). The filing also reports corresponding in‑kind distributions (code J) of the same share amounts from the GV 2019 partnership to Alphabet Holdings prior to the sales.

Key Details

• Transaction dates and prices: 7/23/2026 — 63,297 shares sold @ weighted avg $19.06 (range $18.68–$19.155 per footnote); 7/24/2026 — 23,417 shares sold @ weighted avg $18.88 (range $18.46–$19.40 per footnote).
• Total shares sold: 86,714; total proceeds ≈ $1,648,271.
• In-kind distributions: The Form 4 shows pro rata, in‑kind distributions (code J) from GV 2019, L.P. to Alphabet Holdings for no consideration before the reported sales (see footnotes F1 & F4).
• Ownership structure: The securities were held by GV 2019, L.P.; GV 2019 GP, L.L.C. is the general partner and Alphabet/XXVI/Alphabet Inc. sit above it in the chain (see footnote F2). These entities disclaim beneficial ownership except to the extent of pecuniary interest.
• Shares owned after transaction: Not specified in the provided filing summary.
• Filing timeliness: Form filed 2026-07-27 for transactions on 7/23 and 7/24; filing appears timely under the Form 4 two-business-day requirement.

Context

• This report involves a 10% owner and partnership-level transfers, not an executive or director trading on personal account — institutional/partnership moves often reflect portfolio or entity reorganization rather than insider sentiment.
• The J-code (in‑kind distribution) entries indicate securities were transferred within the ownership structure (to Alphabet Holdings) prior to open-market sale; those distributions themselves were non-cash transfers, not purchases.
• The weighted-average prices cover multiple trades; detailed per-trade prices are available from the filer on request (per footnotes).