MODEM MEDIA INC·4

Oct 18, 3:21 PM ET

OCONNELL GERALD MOORE 4

4 · MODEM MEDIA INC · Filed Oct 18, 2004

Insider Transaction Report

Form 4
Period: 2004-10-15
OCONNELL GERALD MOORE
DirectorChairman of the Board
Transactions
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-1576,0000 total
    Exercise: $5.79Exp: 2007-03-26Common Stock (76,000 underlying)
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-15285,0000 total
    Exercise: $5.53Exp: 2007-03-26Common Stock (285,000 underlying)
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-155,0000 total
    Exercise: $5.50Exp: 2014-05-25Common Stock (5,000 underlying)
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-1593,5750 total
    Exercise: $3.94Exp: 2010-04-27Common Stock (93,575 underlying)
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-156,4250 total
    Exercise: $3.94Exp: 2010-04-27Common Stock (6,425 underlying)
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-1510,0000 total
    Exercise: $5.45Exp: 2013-11-04Common Stock (10,000 underlying)
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-1510,6670 total
    Exercise: $0.75Exp: 2012-02-26Common Stock (10,667 underlying)
  • Disposition to Issuer

    Common Stock

    2004-10-15891,6740 total
  • Disposition to Issuer

    Stock Option (Right to Buy)

    2004-10-1516,4670 total
    Exercise: $0.58Exp: 2013-03-03Common Stock (16,467 underlying)
Footnotes (9)
  • [F1]The Reporting Person disposed of shares pursuant to a merger between Issuer and Digitas, Inc. ("Digitas") in exchange for 624,171 shares of Digitas stock having a market value of $8.37 per share and $7.00, in lieu of a fractional share on the effective date of the merger.
  • [F2]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 53,200 shares of Digitas common stock for $8.2714 per share.
  • [F3]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 199,500 shares of Digitas common stock for $7.8929 per share.
  • [F4]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 65,502 shares of Digitas common stock for $5.6286 per share.
  • [F5]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 4,497 shares of Digitas common stock for $5.6286 per share.
  • [F6]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 7,466 shares of Digitas common stock for $1.0714 per share.
  • [F7]This option is scheduled to vest on December 31, 2004. This option was assumed by Digitats in the merger and replaced with an option to purchase 11,526 shares of Digitas common stock for $0.8321 per share.
  • [F8]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 3,500 shares of Digitas common stock for $7.8571 per share.
  • [F9]This option is fully vested and was assumed by Digitats in the merger and replaced with an option to purchase 7,000 shares of Digitas common stock for $7.7857 per share.

Documents

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