MILLER MELVIN E 4

4 · HEARTLAND FINANCIAL USA INC · Filed May 2, 2012

Form 4

Period: 2012-05-01

Chief Investment Officer

Transactions

Gift
Common Stock
2012-05-01−636→ 0 total
Sale
Common Stock
2012-05-01$19.30/sh−3,308$63,844→ 25,768 total
Exercise/Conversion
Common Stock
2012-05-01$11.84/sh+4,500$53,280→ 0 total
Exercise/Conversion
Non-Qualified Stock Option (Right to Buy
2012-05-01−4,500→ 0 total
Exercise: $11.84Exp: 2013-01-21→ Common Stock (0 underlying)

Holdings

Non-Qualified Stock Option (Right to Buy)
Exercise: $21.00Exp: 2015-02-10→ Common Stock (5,000 underlying)
5,000
Non-Qualified Stock Option (Right to Buy
Exercise: $21.60Exp: 2016-02-06→ Common Stock (1,500 underlying)
1,500
Common Stock
(indirect: Retirement Fund)
7,680
Common Stock
(indirect: HRT Retirement Plan)
3,899
Non-Qualified Stock Option (Right to Buy
Exercise: $19.48Exp: 2014-01-20→ Common Stock (3,000 underlying)
3,000
Common Stock
(indirect: By IRA)
6,230
Non-Qualified Stock Option (Right to Buy)
Exercise: $29.65Exp: 2017-01-16→ Common Stock (1,500 underlying)
1,500
Non-Qualified Stock Option (Right to Buy)
Exercise: $18.60Exp: 2018-01-24→ Common Stock (2,500 underlying)
2,500

Footnotes (6)

[F1]Shares held jointly with reporting person's spouse.
[F2]Represents options to buy granted under the Company's Stock Option Plan, a Rule 16(b)(3) plan, which options vest one-third per year beginning on the 3rd anniversary of date of grant.
[F3]Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protection Act of 2006.
[F4]Includes 10,338 Restricted Stock Units (RSU). Each RSU represents the right to receive one share of common stock. The grant vests in three equal installments on the third, fourth and fifth anniversaries of the grant date.
[F5]Includes 2,738 shares of Performance Based Restricted Stock.
[F6]Multiple line entry....see last entry for total.

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