VALASSIS COMMUNICATIONS INC·4

Sep 13, 5:08 PM ET

HOGG WILLIAM F JR 4

4 · VALASSIS COMMUNICATIONS INC · Filed Sep 13, 2010

Insider Transaction Report

Form 4
Period: 2010-09-13
HOGG WILLIAM F JR
EVP Manufacturing
Transactions
  • Sale

    Common Stock

    2010-09-13$34.00/sh43,750$1,487,50014,490 total
  • Exercise/Conversion

    Common Stock

    2010-09-13$26.90/sh+43,750$1,176,87558,240 total
  • Exercise/Conversion

    Employee Stock Option (Right to Buy)

    2010-09-1343,7500 total
    Exercise: $26.90From: 2008-10-01Exp: 2010-10-01Common Stock (43,750 underlying)
Holdings
  • Common Stock

    (indirect: Valassis Employees' Retirement Savings Plan)
    3,737
Footnotes (3)
  • [F1]This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
  • [F2]Represents number of securities beneficially owned as of September 13, 2010.
  • [F3]The option, representing a right to purchase a total of 43,750 shares vested in three equal installments on October 20, 2004, February 25, 2005 and October 1, 2008.

Documents

1 file
  • 4
    rrd286114.xmlPrimary

    SEPT. 13, 2010 OPTION EXERCISES