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4//SEC Filing

HERPICH RICHARD P 4

Accession 0001181431-10-059964

CIK 0000883293other

Filed

Dec 6, 7:00 PM ET

Accepted

Dec 7, 5:25 PM ET

Size

8.9 KB

Accession

0001181431-10-059964

Insider Transaction Report

Form 4
Period: 2010-12-03
HERPICH RICHARD P
EVP/ Sales & Marketing
Transactions
  • Exercise/Conversion

    Common Stock

    2010-12-03$11.69/sh+40,000$467,60057,422 total
  • Sale

    Common Stock

    2010-12-03$33.44/sh40,000$1,337,64417,422 total
  • Exercise/Conversion

    Employee Stock Option (Right to Buy)

    2010-12-0340,00045,000 total
    Exercise: $11.69Exp: 2015-01-01Common Stock (40,000 underlying)
Footnotes (3)
  • [F1]This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
  • [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.00 to $33.96, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer full information regarding the number of shares sold at each price within the range.
  • [F3]The option, representing a right to purchase a total of 100,000 shares, vested in three equal installments on September 19, 2009, February 1, 2010, and February 18, 2010.

Issuer

VALASSIS COMMUNICATIONS INC

CIK 0000883293

Entity typeother

Related Parties

1
  • filerCIK 0001222486

Filing Metadata

Form type
4
Filed
Dec 6, 7:00 PM ET
Accepted
Dec 7, 5:25 PM ET
Size
8.9 KB