HERPICH RICHARD P 4
4 · VALASSIS COMMUNICATIONS INC · Filed Dec 7, 2010
Insider Transaction Report
Form 4
HERPICH RICHARD P
EVP/ Sales & Marketing
Transactions
- Exercise/Conversion
Common Stock
2010-12-03$11.69/sh+40,000$467,600→ 57,422 total - Sale
Common Stock
2010-12-03$33.44/sh−40,000$1,337,644→ 17,422 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
2010-12-03−40,000→ 45,000 totalExercise: $11.69Exp: 2015-01-01→ Common Stock (40,000 underlying)
Footnotes (3)
- [F1]This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
- [F2]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.00 to $33.96, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer full information regarding the number of shares sold at each price within the range.
- [F3]The option, representing a right to purchase a total of 100,000 shares, vested in three equal installments on September 19, 2009, February 1, 2010, and February 18, 2010.