HERPICH RICHARD P 4
4 · VALASSIS COMMUNICATIONS INC · Filed Jan 4, 2011
Insider Transaction Report
Form 4
HERPICH RICHARD P
EVP/ Sales & Marketing
Transactions
- Award
Common Stock
2011-01-03+4,500→ 21,931 total - Sale
Common Stock
2011-01-04$32.60/sh−2,250$73,359→ 16,681 total - Exercise/Conversion
Common Stock
2011-01-03$11.69/sh+19,400$226,786→ 41,331 total - Exercise/Conversion
Employee Stock Option (Right To Buy)
2011-01-03−19,400→ 25,600 totalExercise: $11.69Exp: 2015-01-01→ Common Stock (19,400 underlying) - Sale
Common Stock
2011-01-03$33.01/sh−19,400$640,425→ 21,931 total - Sale
Common Stock
2011-01-04$32.66/sh−1,500$48,986→ 20,431 total - Sale
Common Stock
2011-01-04$33.05/sh−25,600$846,065→ 16,681 total - Exercise/Conversion
Employee Stock Option (Right to Buy)
2011-01-04−25,600→ 0 totalExercise: $11.69Exp: 2015-01-01→ Common Stock (25,600 underlying) - Exercise/Conversion
Common Stock
2011-01-04$11.69/sh+25,600$299,264→ 42,281 total
Footnotes (8)
- [F1]Award granted pursuant to the Valassis Communications, Inc. 2008 Omnibus Incentive Compensation Plan.
- [F2]This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
- [F3]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.00 to $33.14, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.
- [F4]The option, representing a right to purchase a total of 100,000 shares, vested in three equal installments on September 19, 2009, February 1, 2010, and February 18, 2010.
- [F5]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.65 to $32.66, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.
- [F6]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.63 to $32.65, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.
- [F7]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $32.60 to $32.63, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.
- [F8]The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $33.00 to $33.22, inclusive. The reporting person undertakes to provide upon request by the SEC staff, the issuer or any security holder of the issuer, full information regarding the number of shares sold at each price within the range of all transactions reported in the Form 4 utilizing a weighted average price.