Home/Filings/4/0001181431-12-039972
4//SEC Filing

Moores Rebecca Ann 4

Accession 0001181431-12-039972

CIK 0001373715other

Filed

Jul 5, 8:00 PM ET

Accepted

Jul 6, 12:12 PM ET

Size

36.3 KB

Accession

0001181431-12-039972

Insider Transaction Report

Form 4
Period: 2012-07-05
Transactions
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+4,390,1764,393,995 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series B Convertible Preferred Stock

    2012-07-052,531,8560 total(indirect: See Footnote)
    Common Stock (2,531,856 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-05624,3600 total(indirect: See Footnote)
    Common Stock (624,360 underlying)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series A Convertible Preferred Stock

    2012-07-051,586,9200 total(indirect: See Footnote)
    Common Stock (1,586,920 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
Transactions
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series A Convertible Preferred Stock

    2012-07-051,586,9200 total(indirect: See Footnote)
    Common Stock (1,586,920 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Common Stock

    2012-07-05+4,390,1764,393,995 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series B Convertible Preferred Stock

    2012-07-052,531,8560 total(indirect: See Footnote)
    Common Stock (2,531,856 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-05624,3600 total(indirect: See Footnote)
    Common Stock (624,360 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
Transactions
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series A Convertible Preferred Stock

    2012-07-051,586,9200 total(indirect: See Footnote)
    Common Stock (1,586,920 underlying)
  • Conversion

    Series B Convertible Preferred Stock

    2012-07-052,531,8560 total(indirect: See Footnote)
    Common Stock (2,531,856 underlying)
  • Conversion

    Common Stock

    2012-07-05+4,390,1764,393,995 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-05624,3600 total(indirect: See Footnote)
    Common Stock (624,360 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
Transactions
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series B Convertible Preferred Stock

    2012-07-052,531,8560 total(indirect: See Footnote)
    Common Stock (2,531,856 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Common Stock

    2012-07-05+4,390,1764,393,995 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series A Convertible Preferred Stock

    2012-07-051,586,9200 total(indirect: See Footnote)
    Common Stock (1,586,920 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-05624,3600 total(indirect: See Footnote)
    Common Stock (624,360 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
Transactions
  • Conversion

    Common Stock

    2012-07-05+4,390,1764,393,995 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-05624,3600 total(indirect: See Footnote)
    Common Stock (624,360 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Common Stock

    2012-07-05+88,24088,240 total(indirect: See Footnote)
  • Conversion

    Series A Convertible Preferred Stock

    2012-07-051,586,9200 total(indirect: See Footnote)
    Common Stock (1,586,920 underlying)
  • Conversion

    Series B Convertible Preferred Stock

    2012-07-052,531,8560 total(indirect: See Footnote)
    Common Stock (2,531,856 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
  • Conversion

    Series C Convertible Preferred Stock

    2012-07-0588,2400 total(indirect: See Footnote)
    Common Stock (88,240 underlying)
Footnotes (7)
  • [F1]The total represents shares received upon conversion of shares of the Issuer's Series A Convertible Preferred Stock (the "Series A Shares"), Series B Convertible Preferred Stock (the "Series B Shares") and Series C Convertible Preferred Stock (the "Series C Shares" and together with the Series A Shares and Series B Shares, collectively, the "Preferred Shares"), as applicable.
  • [F2]Effective upon the closing of the Issuer's initial public offering of its common stock, each Preferred Share automatically converted into eight shares of Common Stock as shown in column 7. The Preferred Shares had no expiration date.
  • [F3]As of the date hereof, Rebecca Ann Moores Family Trust ("RAM Trust") owns an aggregate of 4,393,995 shares of Common Stock upon conversion of the Preferred Shares. Prior to the Issuer's initial public offering, RAM Trust owned 3,819 shares of Common Stock, 198,365 Series A Shares, 316,482 Series B Shares and 33,925 Series C Shares. Ms. Moores is the sole trustee, sole settlor and sole beneficiary of the RAM Trust. Ms. Moores disclaims Section 16 beneficial ownership of the shares of Common Stock, Series A Shares, Series B Shares and Series C Shares held by the RAM Trust (collectively, the "RAM Trust Shares") and this report shall not be deemed an admission that such reporting person is the beneficial owner of such RAM Trust Shares, except to the extent of her pecuniary interest, if any, in the RAM Trust Shares. Investment decisions by the RAM Trust are made by Ms. Moores and the RAM Trust is revocable.
  • [F4]As of the date hereof, the Chloe Dahl Moores Irrevocable Personal 2012 Trust (the "Chloe Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Chloe Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Chloe Trust and the Chloe Trust is irrevocable.
  • [F5]As of the date hereof, the Cyrus N. Moores Irrevocable Personal 2012 Trust (the "Cyrus Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Cyrus Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Cyrus Trust and the Cyrus Trust is irrevocable.
  • [F6]As of the date hereof, the John J. Moores III Irrevocable Personal 2012 Trust (the "John Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the John Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the John Trust and the John Trust is irrevocable.
  • [F7]As of the date hereof, the Kiev J. Moores Irrevocable Personal 2012 Trust (the "Kiev Trust") owns an aggregate of 88,240 shares of Common Stock upon conversion of the Series C Shares. Prior to the Issuer's initial public offering, the Kiev Trust owned 11,030 Series C Shares. Ms. Moores is the sole trustee of the Kiev Trust and the Kiev Trust is irrevocable.

Issuer

ServiceNow, Inc.

CIK 0001373715

Entity typeother

Related Parties

1
  • filerCIK 0001553307

Filing Metadata

Form type
4
Filed
Jul 5, 8:00 PM ET
Accepted
Jul 6, 12:12 PM ET
Size
36.3 KB